"五一"假期消费亮点纷呈，显示出国内消费市场正逐步回暖、信心增强，也体现了消费模式的创新与多 元化，彰显了居民消费需求的升级。 5天全国国内出游3.14亿人次，同比增长6.4%；国内游客出游总花费1802.69亿元，同比增长8.0%……这 个"五一"假期，全国旅游市场大幅升温，新的文旅消费热点不断涌现。 "假日经济"的火热，折射出我国消费市场的活力与潜力。抢抓节日消费旺季，促消费政策也在密集出 台。 业内分析，"五一"假期消费亮点纷呈，显示出国内消费市场正逐步回暖、信心增强，也体现了消费模式 的创新与多元化，彰显了居民消费需求的升级。随着从中央到地方促消费政策落地见效，消费增速仍有 提速空间。 假期消费亮点频现 "五一"假期，出行需求集中释放。交通运输部数据显示，5月1日至5日，全社会跨区域人员流动量 146594万人次，日均29319万人次，同比增长7.9%。其中：铁路客运量10170万人次，日均2034万人 次，同比增长10.8%；公路跨区域人员流动量同比增长7.6%；民航客运量1115万人次，日均223万人 次，同比增长11.8%。 人员流动带来了服务消费持续升温，餐饮文旅市场红火。据商务大数据监测，假 ...

Core Insights - The "holiday economy" has surged during the May Day holiday, with new tea beverage products experiencing strong sales growth [1] - The travel market exhibited characteristics of "long-term explosion, cross-border dual heating, and county-level resurgence," significantly boosting foot traffic to new tea beverage stores [2] Sales Performance - During the May Day holiday, overall sales for tea brand Cha Bai Dao increased by 50% compared to the previous period [2] - In cities with the highest sales growth, many were non-first-tier cities, with some stores seeing sales increases exceeding 1700%, and the highest being 3000% at the Jiayuguan Great Wall Visitor Center [2] - Foreign tourist spending at Cha Bai Dao stores increased by over 60% compared to the pre-holiday period, indicating a growing trend of foreign visitors seeking out Chinese tea beverages [2] Product Innovation - Cha Bai Dao launched a new product line at its flagship store in Chengdu, featuring items deeply rooted in Sichuan culture, which attracted many foreign tourists [3] - The "Mountain Tea Bi Luo Chun" series, which includes seasonal tea blends infused with floral aromas, sold over 1.5 million cups during the holiday [6] - Top-selling products during the holiday included "Yang Zhi Gan Lu" and "Watermelon Boba," with total sales nearing 10 million cups [6] Cultural Significance - New tea beverages have become a "standard" for consumers during outings, serving not only as a thirst quencher but also as a "social currency" reflecting the "holiday economy" [6]

Core Insights - The domestic cultural tourism market experienced a significant surge during the "May Day" holiday, with order data indicating the highest level of activity in nearly three years, particularly in inbound tourism, showcasing a shift from "scale expansion" to "quality upgrade" in holiday travel [1][3][5] Group 1: Domestic Tourism Trends - Major tourist destinations across the country faced crowding, with many scenic spots implementing visitor limits and traffic controls, reflecting the high demand during the holiday [3] - Data from Meituan Travel indicated a 30% increase in cultural tourism orders compared to the same period in 2023, with popular cities like Beijing, Shanghai, and Guangzhou leading in tourist numbers [3][4] - The trend of "county tourism" continued to gain traction, with small yet attractive destinations seeing a rise in popularity, achieving over 90% occupancy rates in hotels, a year-on-year increase of more than 15 percentage points [4] Group 2: Inbound Tourism Dynamics - The inbound tourism market showed a robust recovery, with a 130% year-on-year increase in orders during the holiday, driven by cultural experiences and diverse activities appealing to foreign tourists [7] - Cities such as Shanghai, Shenzhen, and Guangzhou emerged as popular destinations for inbound travelers, with order growth rates of 138%, 188%, and 60% respectively [7][8] - The optimization of visa policies and tax refunds for foreign visitors has stimulated both tourism and shopping, leading to a surge in interest in Chinese products and experiences [7] Group 3: Consumer Behavior and Spending - The holiday period saw a notable increase in spending on high-quality travel experiences, with a significant rise in bookings for high-star hotels compared to lower-star options [5][6] - Events such as concerts and music festivals played a crucial role in driving tourism, with hotel bookings in cities hosting these events increasing dramatically, exemplified by a 3.4 times rise in hotel reservations in Haikou during a concert [5][6] - The overall retail and dining sector also thrived, with key retail and restaurant sales increasing by 6.3% during the holiday, indicating a strong consumer appetite [9]

Group 1: Consumer Spending Trends - During the "May Day" holiday from April 30 to May 4, Shanghai's total consumption reached 594.6 billion yuan, a year-on-year increase of 13.1% [2] - Offline consumption accounted for 331.5 billion yuan, growing by 13.2%, while online consumption was 263.1 billion yuan, up by 12.9% [2] - The total foot traffic in monitored shopping districts reached 29.93 million, marking a 12.8% increase year-on-year [2] Group 2: Home Appliance and 3C Product Sales - Home appliance and 3C products saw significant sales due to enhanced subsidy policies, with sales of subsidized products reaching 1.15 billion yuan, a 32.4% increase compared to the previous five days [2] - In Nanjing, home appliance and 3C product sales exceeded 400 million yuan, with a 57% increase in old-for-new orders [3] - Sales of high-end electronics, such as computers and smartphones, experienced substantial growth, with increases of 104% and 117% respectively [3] Group 3: Tourism and Travel - Shanghai welcomed 16.5 million tourists during the holiday, a 1.61% increase year-on-year, with total tourism spending reaching 20.11 billion yuan, up by 10.20% [5] - The tourism market in Jiangsu, Zhejiang, and Anhui provinces also saw double-digit growth in visitor numbers and spending [5] - The introduction of upgraded tax refund policies for foreign tourists contributed to a 211.6% increase in foreign spending in Shanghai, totaling 455 million yuan [4] Group 4: Restaurant and Dining Sector - The dining sector experienced a surge, with online dining transactions from non-local tourists increasing by 189% compared to the previous year [8] - In Shanghai, dining consumption driven by the "Taste Shanghai" dining vouchers reached 79.9 million yuan, with a 9.8% growth in overall dining [8] - Popular restaurants, such as Haidilao, reported record-high customer volumes during the holiday [8] Group 5: Foreign Trade Products and Domestic Sales - The "May Day" holiday saw foreign trade products gaining traction in the domestic market, with initiatives like trade fairs and green channels for foreign enterprises [10][12] - The First Food Store in Shanghai successfully launched a new foreign trade product section, attracting significant consumer interest [12] - Retailers are actively engaging with foreign trade companies to expand their product offerings, aiming to meet the growing demand for quality goods [13]

2025年"五一"假期，长春市文旅产品供给丰富，文旅融合举措持续激发消费潜力，有力丰富市民游客假 期生活，文旅市场呈现"供需两旺、业态多元、服务提质"的繁荣景象。据省文旅厅大数据测算：长春 市"五一"假期接待国内游客1221.97万人次、国内游客出游总花费90.68亿元，较去年同期均有明显提 升。 文博场馆人气火爆，特色研学深受追捧。博物馆成为游客们竞相探访的热门目的地，长春市博物馆联盟 21家重点博物馆推出5大类25项99场公益文化活动，开放展览82个，累计接待观众26.9万人次。伪满皇 宫博物院大型文旅演艺《炫•墨》场场爆满，累计接待游客10万余人次。长影旧址博物馆原创舞台剧 《长歌影魂》首演当日接待量创同期历史新高。长春市文庙博物馆举办投壶游戏、汉服体验等特色活 动，累计接待游客1.2万余人次。长春博物馆"炫彩杂技奇幻之旅"精彩上演，带来假日文化新体验。全 市50余家研学推荐场所假日累计接待研学游客4.35万人次。 消费市场供需两旺，促销活动精彩纷呈。这有山、栖乐荟和莲花岛影视休闲文化园3家国家级夜间文旅 消费集聚区的品牌效应和集聚效应更加凸显，这有山累计接待游客19.60万人次，同比增长15.63%。 ...

Group 1 - The core viewpoint of the article highlights the strong growth in new tea beverage consumption during the "May Day" holiday, driven by the "holiday economy" [1] - During the "May Day" period, the overall sales of the company increased by 50% compared to the previous period [1] - Several stores across the country experienced sales growth exceeding 1700%, with some tourist location stores seeing sales growth as high as 3000% [1] Group 2 - Foreign tourist spending at the company's stores increased by over 60% compared to the period before the holiday [1]

记者今天从国铁集团了解到，"五一"假期，全国铁路累计发送旅客1.02亿人次，单日旅客发送量创历史 新高。今年"五一"假期，旅客探亲、旅游、踏青等出行意愿强烈，客流呈现出行总量大、头尾高度集 中、中间短途客流增多等特点。国铁集团于4月29日提前启动假期运输方案，为旅客错峰出行提供更多 选择。假期客流最高峰出现在5月1日，当天全国铁路发送旅客2311.9万人次，创单日旅客发送量历史新 高。从五天的平均数据来看，日均旅客发送量超过2000万人次，长三角、大湾区、成渝经济圈、京津冀 等区域客流占比较大。"五一"假期，火车向着景区开。成都至新疆喀什和东北建三江，西安至漠河、济 南至枣庄至威海至济南等线路安排开行品牌旅游列车。郑州至开封新型城际列车上线，汉口至麻城赏花 列车吸引旅客打卡拍照。(央视新闻) ...

Group 1: Holiday Economic Activities - Various unique activities were launched during the "May Day" holiday, injecting new momentum into the holiday economy, particularly in Shanghai where diverse cultural, commercial, travel, and sports events attracted tourists [1] - The first-ever penguin convenience store-themed exhibition in Shanghai featured over 100 classic animation merchandise and interactive installations, drawing significant consumer interest [2] Group 2: Music Festivals - Over 20 music festivals took place nationwide during the "May Day" holiday, with several events in Beijing attracting large crowds and creating a vibrant atmosphere [5] - The Qianfan Music Festival in Beijing attracted over 30,000 attendees, with more than 70% of the audience coming from outside the city [7] - The festival featured 24 music acts, including well-known artists and bands, showcasing a variety of musical styles [9] Group 3: Economic Impact of Music Festivals - The 2025 Beijing Super Strawberry Music Festival, held from May 2 to 4, included 600 drones creating various shapes, contributing to a lively atmosphere [11] - The popularity of the music festivals significantly boosted nearby hotel accommodations and dining services, with night-time restaurant revenues increasing by over 20% [12][14]

据省文旅厅初步测算，"五一"假期5天（5月1日—5日），全省接待游客4608.2万人次，同比增长 18.7%；实现旅游收入295亿元，同比增长20.3%。全省4A级及以上景区接待游客1629.9万人次，同比增 长14.3%；纳入监测的14段古驿道沿线重点区域接待游客238.5万人次，同比增长13.5%；纳入监测的13 家红色旅游经典景区接待游客119.5万人次，同比增长12%；纳入监测的100个乡村旅游点和历史古村落 接待游客188.9万人次，同比增长15.5%；纳入监测的80个重点公共文化机构接待市民游客99.7万人次， 同比增长10.8%。 围绕"十五运会"，各地推出倡导健康生活的运动休闲旅游场景。广州白云山风景名胜区推出"喜迎全运 悦走羊城"活动，云萝植物园举办植物主题趣味定向越野比赛。佛山、中山、东莞以"跟着龙舟去旅 行"串联民俗与消费，龙舟联赛在南海九江、岐江河开赛，赛事氛围热烈。珠海举办前山河浪浪节，打 造集运动体验、潮流文化、亲子互动于一体的综合集市。 "跟着演唱会去旅行"成为文旅消费新时尚。"五一"假期，省内多地举办音乐节、演唱会，佛山银河左岸 音乐节气氛热烈、2025华晨宇火星演唱会一天就吸 ...

Group 1: Tourism Growth - The province experienced a significant increase in tourism during the "May Day" holiday, with a total of visitors rising by 28.19% year-on-year and tourism revenue increasing by 26.84% year-on-year [1] Group 2: Cultural and Educational Activities - Various cultural and educational activities were organized, such as photography exhibitions and interactive historical experiences, attracting tourists to engage deeply with local history and culture [2] - Non-heritage markets were launched in multiple locations, combining traditional crafts with modern consumer settings, allowing visitors to experience traditional skills [2] Group 3: Community Cultural Events - Over 360 community cultural events were held across the province, enhancing the festive atmosphere and enriching the spiritual life of the public [3] - The integration of sports, culture, and tourism was promoted through events like the "Dalian Football Carnival," showcasing a blend of entertainment and community engagement [3] Group 4: Consumer Promotions - The provincial cultural and tourism department implemented various consumer-friendly policies, including the distribution of tourism vouchers and discounts on tickets, to stimulate the holiday tourism market [3] - The "International Open Month" in Dalian featured over a hundred events, focusing on cruise economy and enhancing visitor experiences [3]