赛事经济
Search documents
世邦魏理仕李凌:服务在穗企业“坐广州、卖全球”
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-24 11:10
Group 1 - The "City Partner" initiative in Guangzhou aims to foster long-term cooperation between the city and enterprises, focusing on mutual benefits and resource integration [2][3] - The first batch of 15 city partner companies includes prominent firms like CBRE, Deloitte, and Didi Group, representing various sectors including modern services and emerging industries [2][3] - CBRE views the "City Partner" program as a strategic opportunity to combine international experience with local practices, enhancing its long-term development in China [2][3] Group 2 - Major sporting events are seen as pivotal for urban development, with past events like the 2008 Olympics and 2010 Asian Games significantly impacting local economies and urban landscapes [3][4] - CBRE plans to leverage its role as a "city brain" to organize thematic salons and collaborate with various professional institutions to boost industry and resource focus in Guangzhou [4][5] - The company aims to facilitate sustainable development by promoting a "venue+" model for post-event operations, integrating commercial and cultural tourism elements [4][5] Group 3 - CBRE intends to act as a "招商引擎" (investment engine) during the event, attracting flagship stores to core business districts to showcase Guangzhou's culinary and tourism appeal [5][6] - The focus will be on the "12218" modern industrial system, particularly the 21 strategic emerging industries, to align international enterprises with local projects [5][6] - CBRE will establish a dedicated service network for Guangzhou, enhancing efficiency in attracting investments and supporting local enterprises' growth [5][6] Group 4 - CBRE emphasizes the importance of "connection" in commercial real estate, aiming to integrate global resources with local needs to enhance collaboration [6][7] - The company has experience in planning and investment for major cities worldwide, which will be applied to Guangzhou's development [6][7] - CBRE plans to attract high-quality brands that align with urban upgrades and the event economy, capitalizing on the international exposure from the games [7][8] Group 5 - The 15th National Games is positioned as a critical moment for the restructuring of China's commercial real estate market, with potential for both immediate and long-term benefits for Guangzhou [8] - The event is expected to enhance the city's operational capabilities and leave a lasting legacy beyond the games themselves [8] - CBRE aims to help Guangzhou achieve commercial prosperity and asset appreciation throughout the event cycle, reinforcing its role as a city development partner [8]
每经智库携手盘古智库 联合发布成都三大产业报告
Mei Ri Jing Ji Xin Wen· 2025-07-24 05:27
Core Insights - Chengdu is emerging as a significant economic and cultural center in Western China, particularly in the digital cultural creation sectors of animation, science fiction, and sports industries, with a strong development momentum and unique advantages [1] Animation Industry - Chengdu's GDP reached 23,511.3 billion yuan in 2024, ranking seventh nationally, with a service industry contribution rate exceeding 70%, providing solid support for the cultural creation industry [5] - The city has attracted over 37,000 enterprises in the animation sector, with a market size exceeding 100 billion yuan, highlighted by the phenomenal success of the animated film "Ne Zha," which grossed over 15.9 billion yuan globally [5] - Chengdu is home to the largest animation complex in Southwest China, the Tianfu International Animation City, which spans over 120,000 square meters and hosts over 200 events annually, fostering a vibrant industry and consumer atmosphere [5] Science Fiction Industry - The science fiction industry in Chengdu has seen rapid growth, with total revenue reaching 23.521 billion yuan in 2023, a year-on-year increase of 17.49%, and is expected to exceed 28 billion yuan in 2024, growing approximately 20% [6] - Chengdu has introduced pioneering policies in the science fiction sector, including the "Science Fiction 13 Articles" and a development fund exceeding 3 billion yuan [6] - The city has established innovative talent cultivation models, including the first national scholarship themed on science fiction at Sichuan University, and launched the "Southwest Science Fiction Alliance" to nurture creative talent [6] Sports Industry - The sports industry in Chengdu is projected to exceed 130 billion yuan in 2024, with sports consumption surpassing 75 billion yuan, reflecting a year-on-year growth of approximately 13% [7] - The city hosted over 70 international and domestic events, generating significant economic benefits, including over 50 million yuan in ticket sales from the Thomas and Uber Cup badminton tournament [7] - Chengdu is leveraging its natural resources and technological advancements to develop unique sports IPs and enhance spectator experiences through innovative venue designs [7] Collaborative Development - The three industries are forming a synergistic "golden triangle" through policies, talent, and internationalization, supporting high-quality development in Chengdu [8] - By 2027, the cultural and related industries' added value, total tourism expenditure, and sports industry scale are expected to reach approximately 200 billion yuan, 470 billion yuan, and 180 billion yuan, respectively [8] - Chengdu is rapidly integrating mythological charm, cosmic fantasy, and sports passion, aiming to compete on a global scale in digital cultural creation and sports [8]
这场“江”“苏”较量赢了消费增量
Jiang Nan Shi Bao· 2025-07-23 14:15
Group 1 - The core idea of the articles highlights the successful integration of sports events with local economic activities, particularly in driving consumer spending and enhancing the night economy in Zhenjiang through the "Soochow Super League" matches [1][2] - The city of Zhenjiang organized various activities such as "Soochow Super League Second Venue" and online platforms like "Yuehui Zhenjiang" to convert event traffic into tangible consumer energy, resulting in a more than 12% increase in foot traffic in key shopping complexes and a 10.5% year-on-year increase in revenue for some chain restaurants [1] - The local government collaborated with major online platforms like Meituan, Ele.me, and Douyin to distribute over 10 million yuan in summer consumption subsidies, which significantly boosted online consumer engagement during the event [2] Group 2 - The "Second Venue" initiative included live broadcasts of matches in major shopping centers and popular nightlife areas, creating a vibrant atmosphere for fans and encouraging them to enjoy food and shopping simultaneously [1] - Various shopping complexes launched exclusive benefits and special markets during the matches, with restaurants offering promotional packages that effectively stimulated the summer night economy [1] - The analysis from the local commerce department indicates that events like the "Soochow Super League" are becoming crucial drivers for revitalizing the night economy and boosting related consumption, with plans to further explore the "event+" model to enhance local economic growth [2]
文旅商体多维度融合,公明老城区释放消费新活力
Sou Hu Cai Jing· 2025-07-22 17:18
Core Viewpoint - The article highlights the successful implementation of a three-dimensional driving model ("event economy + ticket root economy + weekend economy") in the Gongming Street area, which has significantly boosted local consumption and economic activity. Group 1: Economic Growth Strategies - Gongming Street has integrated cultural, tourism, and commercial sectors to address insufficient consumption and sluggish business travel, fostering new consumption growth points through innovative models [2] - The "event economy" has shown initial success, increasing foot traffic in surrounding commercial areas by over 25%, with hotels experiencing peak occupancy rates due to the "ticket root economy" [2] Group 2: Consumer Experience Enhancement - The introduction of a food map, promotional videos, and "one-day tour" guides has enhanced the consumer experience, attracting over 84,000 visitors to the Red Flower Mountain Sports Center during weekends [4] - The surrounding restaurants and shops have seen sales double, indicating a significant increase in consumer spending during events [4] Group 3: Night Economy Development - The night economy has flourished with various promotional activities, leading to high customer turnout in food-related establishments, with daily revenues reaching tens of thousands [5] - Gongming Street has developed diverse nighttime consumption areas, such as the Night Fire Walking Street, to cater to the growing demand for evening activities [5] Group 4: Digital Transformation in Consumption - The shift to online ordering has become mainstream, with some businesses reporting that online sales now exceed in-store dining revenues, reflecting a broader trend towards digital consumption [6] - The transformation from traditional to cloud-based consumption models illustrates the evolving relationship between businesses and consumers, driven by technological advancements [6] Group 5: Overall Economic Impact - The combination of "event economy + ticket root economy + weekend economy" has become a dominant theme in daily consumer behavior, revitalizing the local economy and enhancing the vibrancy of the area [7]
“赛事经济”打造乡村文旅消费新场景 人气持续攀升
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-22 00:23
Core Insights - The "Vibrant China Research Tour" is focusing on how sports events are driving the transformation and upgrading of traditional cultural tourism in Lushan West Sea [1] Group 1: Ecological Advantages - The Lushan West Sea area is experiencing a surge in water sports activities, attracting both tourists and professional teams due to its unique ecological advantages, including over 8,000 islands and a forest coverage rate exceeding 80% [2] - The region maintains a national first-class water quality standard, providing an excellent stage for various water sports [2] Group 2: Sports and Tourism Integration - The local government is promoting a "sports + tourism" integration strategy, leading to the establishment of modern sports facilities that attract high-end events and sports projects [3] - In the first half of this year, over 20 events were successfully held in the sports complex and surrounding areas, drawing more than 300,000 spectators [3] Group 3: Economic Impact on Local Tourism - The demand for services during sports events has created job opportunities for local residents, significantly boosting the tourism economy [4] - From January to June this year, the Lushan West Sea scenic area received 4.8286 million visitors, marking a year-on-year increase of 42.86% [4]
机器人“掌勺”请客 智能餐饮借力赛事经济升级
Ren Min Wang· 2025-07-21 09:46
Core Insights - The "Su Super" (Jiangsu Province Urban Football League) is gaining popularity, with 13 teams competing, leading to significant "event economy" effects as the number of sponsors increased from 6 to nearly 30 since the league's start on May 10 [1] Group 1: Event and Economic Impact - The Su Super has become a crucial driver of market vitality, showcasing the intersection of sports and local economic development [1] - The presence of sponsors and the rapid growth in their numbers indicate a strong interest in leveraging the event for brand visibility and engagement [1] Group 2: Technological Innovation in Food Service - The "Shiwan" cooking robot from the company Tianke made a special appearance at the Su Super match, providing free meals to ticket-holding fans, which included local specialties and custom dishes [1] - The cooking robot demonstrates high efficiency, producing meals every 2 minutes, and is designed to address labor cost issues and ensure consistent food quality in the restaurant industry [1] - Tianke's CEO highlighted that the robot can be operated by one person managing five machines, reducing kitchen space by 50% and supporting over 100 restaurant brands in achieving smart kitchen upgrades [1] Group 3: Consumer Experience and Feedback - Fans expressed surprise at the quick meal preparation and the taste, indicating a positive reception of the technology's integration into the food service experience [1] - The event serves as a platform to showcase technological innovations and the potential for smart living, aiming to transform the dining industry towards greater efficiency and standardization [5]
榕江县委书记灾后自费下馆子 又外出招商引资!村超复赛在即
Nan Fang Du Shi Bao· 2025-07-20 06:30
Core Viewpoint - The local government of Rongjiang is actively engaging in post-disaster reconstruction and investment attraction efforts, leveraging the "Village Super" brand to boost the local economy and tourism industry following recent flooding [1][2][3]. Group 1: Disaster Recovery Efforts - Rongjiang County Party Secretary Xu Bo led a delegation to Beijing from July 17 to 18 to report on post-disaster reconstruction and seek project funding support [1][3]. - Xu Bo emphasized the importance of restoring local businesses, particularly individual enterprises, which were severely affected by the flooding, with over 6,700 restaurants submerged [3]. - The local government is advocating for public officials to support local businesses by dining at local restaurants to aid recovery efforts [3]. Group 2: Investment Attraction - During the Beijing visit, Xu Bo engaged with various departments and companies, including CITIC Guoan, Wanda Group, and Gulong Xuanlin Rail Transit Technology Co., to attract investment to Rongjiang [3]. - The focus is on bringing both state-owned and private enterprises to invest in the region, which is seen as crucial for economic recovery [3]. Group 3: "Village Super" Brand Development - The "Village Super" brand has significantly raised Rongjiang's profile nationally, with plans to enhance tourism by integrating the brand into various aspects of local life, including dining and entertainment [2]. - Xu Bo has stated that the development of "Village Super" is a collective effort that has transformed online traffic into tangible economic growth for the region [2]. - The "Village Super" events are set to resume on July 26, with ongoing efforts to ensure the reconstruction of the associated sports facilities is completed on time [1][3].
镇江佛山来苏游客可免费游览40余景区
Su Zhou Ri Bao· 2025-07-18 23:58
Core Points - The Suzhou Dongwu football team is set to face the Foshan Nanshi team in the China League One, while the Jiangsu Province City Football League will feature a match between Suzhou and Zhenjiang, taking place on July 19-20 [1] - Suzhou is offering a series of viewing benefits to enhance the event's economic impact, including free access to over 40 local attractions for visitors from Zhenjiang and Foshan [1] - The "Suzhou Bank·Suzhou Super Night" themed market will be held at the Suzhou Sports Center, featuring a large LED screen for live broadcasts and over 60 themed stalls to boost nightlife and consumer activity [1] Event Highlights - The market will operate daily from 16:00 to 22:30, sponsored by Suzhou Bank and supported by various local organizations [1] - The market will feature local culinary delights, including traditional Suzhou snacks and Zhenjiang specialties, along with seasonal fresh fruits and advanced technology displays such as cooking robots [2] - A total of 2,000 servings of Zhenjiang's signature pot cover noodles will be distributed on Sunday, enhancing the local food experience [2]
让赛事经济新引擎动力澎湃
Jing Ji Ri Bao· 2025-07-18 22:02
Core Viewpoint - The economic impact of sports events is becoming a significant force in stimulating domestic demand and driving economic growth, with various local governments leveraging sports events to enhance consumption and extend economic benefits [1][2]. Group 1: Economic Impact of Sports Events - Events like "Su Super" are generating substantial economic benefits, with projections indicating over 300 million yuan in comprehensive economic benefits for the 2025 season, averaging over 20 million yuan in additional revenue per city [1]. - The marathon events are increasingly penetrating lower-tier cities, with the Wuxi Marathon generating 505 million yuan in surrounding industry benefits, a year-on-year increase of 78.2% [1]. Group 2: Integration of Culture and Sports - Local governments are integrating intangible cultural heritage, local culture, and specialty foods into event designs, enhancing participation and tourism, as seen in the Langfang wrestling event attracting 50,000 visitors and generating 20 million yuan in local product sales [2]. - The "Dragon Super League" in Foshan connects 12 industries, generating over 300 million yuan in revenue through a comprehensive economic model of "events + manufacturing + cultural tourism" [2]. Group 3: Targeting Young Audiences - New sports projects like esports and street dance are being introduced to attract younger demographics, with events like the Baoding street dance competition generating 20 million yuan in consumption, with over 60% of participants being young people [2]. Group 4: Enhancing Event Operations - There is a need to improve professional event operation capabilities and avoid homogenization by incorporating local characteristics into event themes, promoting a diverse "event + tourism + shopping + entertainment + wellness + learning" integration [3]. - Establishing a mechanism of "government guidance + market operation + social capital participation" is essential for clarifying responsibilities in event organization and enhancing operational efficiency [4]. Group 5: Policy Support and Regulation - Encouragement for provinces and cities to utilize sports industry funds and special investment funds to support event organizations, along with post-event rewards for benchmark events [4]. - Strengthening safety regulation capabilities and promoting the digitalization of regulatory tools to enhance the management of event flow and economic impact [4].
“赛事经济”激活流量“密码” 新赛季、新场馆、新业态释放消费新潜力
Yang Shi Wang· 2025-07-18 06:49
Core Viewpoint - The "Village BA" basketball tournament has gained popularity over the past two years, with the third edition set to start on July 18, featuring 110 teams from 11 provinces competing in over 300 matches until October [1]. Group 1: Event Overview - The "Village BA" tournament is held annually, with a newly constructed sports venue in Liangao County specifically designed for these events [4]. - The tournament showcases local basketball enthusiasts and non-professional players, with community involvement being a key aspect [5]. - The county has over 130 standardized basketball courts, with a total sports area of 370,000 square meters, indicating a strong grassroots foundation for basketball [6]. Group 2: Venue and Weather Adaptations - The new sports venue features a retractable roof to address weather-related disruptions during the rainy season, ensuring that events can proceed as scheduled [8][10]. - This design allows for flexibility in hosting events under various weather conditions, enhancing the overall experience for participants and spectators [10]. Group 3: Community Engagement and Economic Impact - The tournament has led to the emergence of new business opportunities, such as themed restaurants and local services catering to participants, thereby converting event traffic into economic growth [16][18]. - Local businesses, including a car repair shop and a hair salon, are offering special services to participants, further integrating the tournament into the community [15]. - The introduction of commercial amenities around the sports venue, such as cafes and entertainment areas, aims to enhance the spectator experience and promote local economic activity [18].