今冬消费市场热潮涌动，不仅是季节性文旅的繁荣，更是我国消费市场持续升级、内需潜能加速释放的 生动缩影。 冬日消费的暖流，映射出中国市场的深厚底蕴与创新活力。未来，以科技赋能场景创新、政策保障民生 需求、产业融合生态重构为主线，银发经济、智能消费、绿色经济等新增长极释放潜力，"供给端提 质"与"需求端挖潜"双向发力，将为经济高质量发展注入持久动能。 （作者为全国政协常委、中国企业财务管理协会会长，本报记者杨昊采访整理） （文章来源：人民日报） 当前，体验式、沉浸式消费成为主流，冰雪运动从专业竞技走向大众休闲，与城市观光、民俗文化深度 融合；国潮IP、非遗元素与消费场景的创新结合，既满足了品质追求，也增强了文化认同；全龄化、普 惠性需求日益凸显，消费活力正加速向更广泛人群和地域渗透。以需求为导向、以融合为手段、以品质 为核心的创新供给，正成为激活消费、牵引经济的重要动力。 以融合创新持续创造新供给。打破产业与消费场景界限，系统推进"文旅+""体育+""数字+"，鼓励冰 雪、康养与乡村生态、文化遗产、科技体验深度融合，发展全季、全龄、全域的融合型产品。 以精准适配充分满足分层需求。建设更多普惠便民、贴近社区的消费基 ...

Core Viewpoint - The health and wellness industry in China is transitioning towards a "proactive health" model, driven by increasing demand for chronic disease management and preventive care across all age groups, indicating a vast market potential [1][3]. Group 1: Industry Trends - The health and wellness industry is entering a "trillion-level, all-age, and integrated" development phase, with continuous innovation in products and services [1]. - The market size of the health and wellness industry reached 8 trillion yuan in 2023, with conservative estimates predicting it will grow to 9.5 trillion yuan by 2025 and nearly 15 trillion yuan by 2030 [3]. Group 2: Company Innovations - Shenzhen Beiyi Rehabilitation Hospital has introduced a medical-grade fitness gym that offers personalized exercise plans based on comprehensive medical assessments, integrating knowledge from various fields such as rehabilitation medicine and nutrition [1][2]. - Huawei's Qingtian brand has launched a "Smart Health Management Solution" that utilizes smart wearable devices to create a continuous health data flow, enhancing the management of health across all stages [2]. - Xiamen Songlin Technology Co., Ltd. is developing various business lines for health and wellness scenarios, including service robots and smart health monitoring systems [2]. Group 3: Challenges in the Industry - The health and wellness industry faces challenges such as a shortage of skilled professionals, including rehabilitation physicians and nursing staff, and the need for improved service processes and safety standards [4].

Core Viewpoint - The aging population in China is increasingly engaging in fitness activities, leading to the emergence of a significant market for elderly fitness, driven by the concept of healthy aging and the demand for tailored fitness solutions [1][2]. Group 1: Market Demand and Trends - The proportion of elderly individuals aged 60-79 who exercise regularly has reached 26.1%, while the participation rate for those over 80 is 14.7%, both showing an increase of over 10% since 2014 [2]. - The elderly fitness market is transitioning from sporadic participation to a rigid demand, influenced by the deepening of proactive health concepts and diverse market supply [2][3]. - The elderly fitness consumption market has developed three core structures: a combination of basic equipment and smart devices, collaborative growth of product and service consumption, and an increase in consumption across home, community, and institutional settings [2]. Group 2: Industry Innovation and Growth - The elderly fitness industry is witnessing innovation in various segments, including age-appropriate products, integrated health services, and smart fitness environments [4]. - There are over 10,000 companies related to elderly fitness in China, with approximately 73.56% established within the last 5 to 10 years [4]. - The market for elderly fitness equipment is projected to reach 9.34 billion yuan in 2024, with a year-on-year growth of 13.6%, outpacing the overall fitness equipment market by 2 percentage points [4]. Group 3: Challenges and Opportunities - Despite the promising growth of the elderly fitness market, challenges such as inadequate design of age-appropriate products, a shortage of professional talent, and lagging integration of services remain [6][7]. - The average profit margin in the elderly fitness industry is around 8%, significantly lower than other segments like rehabilitation aids [6]. - There is a pressing need for a standardized system for age-appropriate fitness products, as many current offerings do not adequately consider the physiological changes in the elderly [7]. Group 4: Future Outlook - The transition of the elderly fitness industry from scale growth to quality and efficiency growth requires collaborative efforts across various sectors [8]. - Recommendations include enhancing product innovation for age-appropriateness, improving service professionalism, optimizing industry ecosystem collaboration, and strengthening policy guidance [8]. - The integration of technology, innovative models, and policy improvements is expected to drive higher quality development in the elderly fitness sector, with smart wearable devices and AI fitness coaching playing a significant role [8].

Core Viewpoint - The article highlights a significant demographic shift in China, with a projected decline in birth rates and an increasing aging population, indicating a need for policy adjustments to address the challenges posed by these trends [2][6][25]. Population Trends - In 2025, China's new birth population is expected to be 7.92 million, marking a decrease of 3.39 million from the previous year, and the lowest since the founding of the People's Republic of China [2][6]. - The average years of education for the population aged 16-59 has reached 11.3 years, while those aged 60 and above account for 23% of the total population [2][6]. Educational and Social Implications - The declining birth rate suggests that over half of kindergartens may face a shortage of children, leading to potential closures in schools at various educational levels in the future [6]. - Families, particularly urban middle-class households, are increasingly focused on ensuring the quality of their children’s education and future success, leading to a competitive environment for child-rearing [7][11]. Policy and Economic Pressures - Current policies aimed at increasing birth rates, such as extended maternity leave and financial incentives, have shown limited effectiveness against the backdrop of rising living costs and educational pressures [9][11]. - Families are experiencing a "triple pressure" from the need for elite education, career challenges, and the burden of caring for elderly relatives [10][11]. Strategic Adjustments - The article suggests that the focus should shift from quantity to quality in population policies, aligning national strategies with the realities of family decisions regarding child-rearing [13][14]. - A new social safety net that allows for a more inclusive understanding of success and stability is necessary to alleviate the pressures on families [14][25]. Industry Implications - The real estate market is expected to undergo significant changes due to the declining young population, necessitating a shift from expansion to optimization and quality improvement in housing [19]. - The "silver economy" is projected to become a major growth driver, with a diverse range of services needed for the aging population, extending beyond traditional elder care [20]. - The demand for artificial intelligence and robotics will increase as these technologies address labor shortages and enhance service quality in various sectors [21]. Consumer Behavior Changes - The new generation of consumers is expected to prioritize spending on knowledge, experiences, health, and sustainability, leading to a more rational and value-driven consumption pattern [23]. - The insurance industry is likely to evolve from simple product sales to comprehensive risk management solutions that cover the entire lifecycle of individuals and families [23].

Core Insights - The entry of New Oriental into the senior interest education sector is generating significant competition and interest, particularly with the launch of the "Beijing New Oriental Retirement Club" aimed at individuals aged 50-75 [1][2] - The growing elderly population in China presents a substantial market opportunity for senior education, with over 323 million people aged 60 and above projected by 2025 [3] Group 1: Company Initiatives - New Oriental is targeting the senior demographic with interest courses and social activities, offering free online classes and low-cost offline experiences [1][2] - The courses are taught by certified New Oriental teachers and currently include photography, Qigong, and dance, with plans to expand to other subjects like calligraphy and English [2] - New Oriental is also exploring "silver study abroad" programs, indicating a broader strategy to cater to the educational needs of older adults [4] Group 2: Market Potential - The elderly population in China is expected to exceed 323 million by 2025, representing over 23% of the total population, which provides a solid user base for the senior education market [3] - The willingness of the elderly to invest in educational opportunities is high, particularly among active seniors, referred to as the "new middle-aged" demographic [2] Group 3: Competitive Landscape - Other players in the senior education sector include Angli Education, which is integrating cultural entertainment with travel services to enhance its offerings [6] - Companies like Quantum Song and their subsidiaries are also entering the market, although some have faced challenges with service quality and customer satisfaction [7] - The entry of major companies like New Oriental is expected to improve industry standards and service quality, moving the sector from a fragmented approach to a more structured and quality-focused model [7]

上海银发商店不仅是上海首家以老年群体为核心的线下零售空间，也是"上海老博会创新产品体验馆"， 它将上海国际养老、辅具及康复医疗博览会的展品转化为常态化运营的商品，打造银发产品的展示与体 验的"新空间"。 上海银发商店打通老龄产业"最后一公里" 中新网上海1月23日电 (高志苗)外骨骼机器人、坐坐小拉车、防滑地砖涂料、膝关节支具……走进位于 普陀区的上海银发商店，1200平方米的空间内陈设了百余种"银发商品"。开业仅一个月，商店取得了累 计销售额50.5万元，预计转化销售总额149万元的亮眼成绩。 "我们店的诞生，源于现实需求。"银发商店负责人马智雯接受中新网采访时介绍，每年6月上海都会举 办上海老博会，展会结束后，很多老人找不到地方购买心仪产品的地方，呼吁延长展期或设立常设零售 点。 家住银发商店附近的王阿姨，如今把逛店变成了每日的习惯。"这里就像我们老年人的'解忧杂货 铺'。"她笑着说，以前需要辅具或特定服装时，总不知道上哪儿买，网购又没法试，"现在这里样样都 能摸得到、问得清，我没事就爱来转转，看看新品，和店员学点知识。" 1月20日，顾客在上海银发商店体验商品。高志苗 摄 上海是全国较早进入人口老龄化的 ...

本月起，海南省统一实施长期护理保险制度，成为我国自2016年启动长护险试点以来首个宣布在省级层面统一实施长护险制度的省份。而在长护险启动 试点的10年里，试点城市数量已经增加至49个，覆盖人数近3亿人，累计惠及超330万失能群众。从局部试点到全面建制，破解失能照护之困的社保"第六 险"如何持续探路？《中国经济一月纪事》本期推出《撑起一把"长护伞"》。 央广网北京1月23日消息（记者杜希萌）据中央广播电视总台中国之声报道，新年伊始，万象更新。各地优化营商环境、科技创新、重大项目建设热火 朝天，为"十五五"开局之年竞相鸣枪。中国之声推出特别策划《中国经济一月纪事》，多路记者奔赴一线，深入各行各业，感受涌动在中国经济脉搏中的蓬 勃朝气。 失能家庭的"救命稻草" 长护险解照护燃眉之急 我是总台中国之声记者杜希萌。我现在所在的位置是海南澄迈县金江镇一户重度失能老人家中，护理师李秋玲正在为享受长护险待遇的老人进行护理。 今年是我国启动长护险试点后的第十年，而本月是海南全面实施长护险制度的首月。在长护险为失能老人织就的保障网里，身体护理、康复指导、心理疏 导，都涵盖在长护师上门服务的范围里。 午后，护理师李秋玲正熟练地为廖 ...

行 华福证券 社会服务 2026 年 01 月 23 日 业 研 究 社会服务 关注服务消费结构性机会，及春节旺季珠宝行情 投资要点： 行 业 定 期 报 告 文旅：元旦假期出行链数据超预期。海南离岛免税方面，元旦假期期 间，海口海关共监管离岛免税商品销售 44.2 万件，同比增长 52.4%；购物 人数 8.35 万人次，同比增长 60.6%；购物金额 7.12 亿元，同比增长 128.9%。 旅游出行方面，经文化和旅游部数据中心测算，元旦假期 3 天，全国国内 出游 1.42 亿人次，国内出游总花费 847.89 亿元，建议关注四季度冰雪游旺 季公司长白山、大连圣亚，寺庙游标的九华旅游、峨眉山 A 等。 黄金珠宝：金价高位走强，关注春节旺季销售。春节旺季金价走强， 民众基于"买涨"心理，旺季期间预计行业消费量下降有限，而金价同比 大幅上涨，主要品牌 1-2 月同店有望保持较快增长。建议关注一口价产品 占比高的潮宏基、老铺黄金、周大福，其他建议关注高股息的周大生、菜 百股份。 华福证券 风险提示 宏观经济波动；需求不及预期；行业竞争加剧。 强于大市（维持评级） 一年内行业相对大盘走势 团队成员 | 分析师： ...

Group 1 - The Shanghai Financial Regulatory Bureau has issued an action plan to support the development of customized family trusts, family service trusts, and insurance trusts as part of enhancing the pension financial system [1][7] - The action plan includes 20 measures focusing on building a multi-level pension security system, strengthening support for the pension industry, and meeting the financial needs of the elderly [1][8] - Trust companies are encouraged to integrate diversified family assets to meet the comprehensive pension needs of the elderly and explore new types of pension service trusts and special needs service trusts [1][8] Group 2 - Several trust companies have recently launched their first special needs trust projects, including a real estate special needs trust for families with autism and a trust focused on long-term care for special needs individuals [2][9] - Special needs trusts typically do not have a set minimum investment amount, allowing trust companies to establish flexible entry points, commonly starting around 300,000 yuan [3][10] - Trust companies are advised to collaborate with care institutions to facilitate direct payment of service fees from the trust, enhancing convenience for clients [3][10]

隆冬时节，在省农科院实验室里，省政协委员、省农科院食用菌研究所所长张鹏展示肉粉色的金针 菇菌株："小菌菇大产业，去年全年，我在实验室和田间两头跑，充实又踏实！"作为农业科研工作者， 张鹏在深入调研基础上提交了关于加快食用菌加工业发展的提案。如今，这份提案催生的《辽宁省食用 菌特色产业高质量发展工作方案（2025—2027年）》已正式出台，张鹏作为专家参与其中。 提案是人民政协履行职能的重要方式，是协助党委政府实现决策民主化、科学化的重要渠道。2025 年，省政协委员、各参加单位和各专门委员会以高质量提案建言资政，共提出提案778件，经审查立案 690件，提案办复率达100%。一个个凝聚政协智慧的"金点子"从纸面走向实践，转化为破解难题的"金 钥匙"。 对准"靶心"提建议 党委政府的工作重心在哪里，政协提案的焦点就聚到哪里。省政协坚持"无调研，不提案"，引导委 员将智慧和汗水挥洒在助力振兴的最前沿。 "我省先进装备制造、精细化工等领域人才缺口显著，已成为制约科技竞争力提升的瓶颈。"《关于 完善我省"引育用留"人才工作体系的建议》第一提案人、省政协委员刘宏生深感问题紧迫，他建议对多 元类型人才增加激励措施，对"高 ...