Core Viewpoint - The launch of the new Taobao membership system marks a significant step for Alibaba in transitioning from an e-commerce platform to a comprehensive consumer platform, integrating various services such as food delivery, travel, and transportation [6] Group 1: Membership System Overview - The Taobao membership system is designed to cover all users and is divided into six levels: Bronze, Silver, Gold, Platinum, Diamond, and Black Diamond [1] - Users can check their membership level and corresponding benefits through the Taobao app, with levels automatically updated quarterly based on their activity [1][5] Group 2: Membership Benefits - Each membership level offers different exclusive benefits, with the Gold membership providing over 12 benefits including daily shopping red envelopes and travel perks [2] - Higher membership levels, such as Platinum and Black Diamond, offer enhanced benefits like discounts on Taobao subsidies and unlimited late check-outs on travel bookings [2] Group 3: Integration and User Engagement - Future purchases across Taobao, Ele.me, and Fliggy will earn users corresponding activity points, encouraging more frequent spending [5] - The 88VIP membership has also been upgraded, providing additional benefits that complement the new Taobao membership system [5] - The integration of e-commerce, local services, and travel signifies Alibaba's effort to create a comprehensive consumption ecosystem, enhancing user experience and engagement [6]

Group 1 - Taobao has entered the "Big Member" era, with the 88VIP membership program announcing an upgrade in member benefits, including additional perks for its seventh anniversary and integration with Hema's membership system [1] - The number of 88VIP members has surpassed 50 million, maintaining double-digit growth over the past year [1] - The upgraded 88VIP membership now includes over 20 exclusive benefits, covering various aspects of consumer needs such as dining, entertainment, and travel [1] Group 2 - Alibaba has initiated a strategic transformation from an e-commerce platform to a large consumption platform, establishing a new e-commerce business group and integrating various platforms like Taotian, 1688, and Xianyu [2] - The company plans to invest 50 billion yuan within a year to create a new service-oriented e-commerce platform, aiming to replicate the success of Taobao in the service industry [2] - Key consumer scenarios, including Ele.me, Fliggy, and Hema, have been deeply integrated to enhance business collaboration and improve consumer experience [2]

新浪科技讯 8月6日晚间消息，新浪科技观察发现，淘宝App今日下午进行了更新，飞猪出现在了一级流 量入口，位于搜索框之上，与"推荐"、"关注"、"闪购外卖"并列。 对此，淘宝官方客服表示，"今天更新了淘宝大会员，所以页面会有所更新。" 2025年6月23日，阿里巴巴宣布将饿了么和飞猪正式并入阿里中国电商事业群，旨在整合资源构建大消 费平台。（闫妍） 责任编辑：刘万里 SF014 今日早间，淘宝上线全新的大会员体系，打通饿了么、飞猪等阿里系资源，全面覆盖吃喝玩乐、衣食住 行等生活场景。淘宝大会员不同等级对应不同的专属优惠和服务，用户均可免费获取，涵盖购物折扣、 外卖权益、旅行礼遇、打车优惠等。 ...

Core Insights - Taobao is transitioning from an e-commerce platform to a comprehensive consumer platform, integrating travel services through the addition of the "Fliggy" entry point in the app [1][2] - The launch of a new membership system allows Taobao users to access travel benefits, indicating a strategic shift towards enhancing user experience and service integration [1] - The introduction of the "special price hotel" channel within Taobao's "Flash Purchase" section signals an acceleration in the integration of Fliggy's travel services with Taobao [2] Group 1 - The addition of the "Fliggy" entry point allows users to book travel services directly within the Taobao app, enhancing user convenience and engagement [1] - The integration of Fliggy into Taobao's ecosystem is part of Alibaba's strategy to create a richer consumer experience by combining physical goods with local services and travel [1][2] - Fliggy's participation in promotional events, such as the Taobao Super 88 Mid-Year Festival, demonstrates a commitment to increasing user subsidies and engagement [2] Group 2 - The travel market's characteristics, such as low frequency and high transaction value, present unique challenges and opportunities for businesses in the sector [2][3] - The new "Fliggy" entry point on Taobao enhances visibility for travel merchants, facilitating better supply-demand matching and user engagement [2] - Travel merchants are encouraged to innovate and refine their operations to leverage the increased traffic from Taobao, aiming to provide differentiated value to consumers [3]

淘宝8月6日上线全新的大会员体系，打通饿了么、飞猪等阿里系资源，全面覆盖吃喝玩乐、衣食住行等 生活场景。 业内人士称，这是阿里巴巴从电商走向大消费平台的关键一步。融合电商、本地生活、旅游、出行等多 个板块，阿里巴巴将逐步构建起一个覆盖吃喝玩乐、衣食住行等全场景的消费生态。 分析人士认为，淘宝大会员体系有望提高淘宝主站用户活跃度。通过统一会员体系，淘宝能够提高用户 在不同场景下的消费频次，提升用户黏性，从而带来更长的用户生命周期和更高的客户终身价值，为商 家创造生意新红利。 今年6月，阿里巴巴宣布饿了么、飞猪合并入中国电商事业群。阿里巴巴集团CEO吴泳铭表示："这是我 们从电商平台走向大消费平台的战略升级。未来，我们将更多从用户角度出发优化整合业务模式和组织 形态，为用户创造更丰富优质的生活消费体验。" 此次淘宝大会员体系的推出，标志着其在整合资源、打通场景、提升用户体验方面迈出了实质性进展。 淘宝方面表示，未来还会持续从用户角度出发，优化会员权益设计，创造更丰富优质的生活消费体验。 据介绍，淘宝大会员体系覆盖所有用户，共分为6个等级：青铜、白银、黄金、铂金、钻石和黑钻。铂 金及以上会员可以88元开通88VIP ...

Core Viewpoint - Alibaba is transitioning from an e-commerce platform to a comprehensive consumer platform by launching a new membership system that integrates various services, enhancing user experience across multiple lifestyle scenarios [2][3]. Group 1: Membership System Overview - The new membership system, launched on August 6, includes integration with Alibaba's resources such as Ele.me and Fliggy, covering various lifestyle aspects like dining, entertainment, and travel [1][2]. - The membership is structured into six tiers: Bronze, Silver, Gold, Platinum, Diamond, and Black Diamond, with Platinum and above members able to subscribe to 88VIP for 88 yuan [3]. - Different membership levels offer exclusive discounts and services, including shopping discounts, food delivery benefits, travel perks, and ride-hailing discounts, all available for free to users [3]. Group 2: Strategic Implications - Analysts believe the membership system will enhance user engagement on Taobao, increasing consumption frequency across different scenarios and improving user retention [3]. - The integration of Ele.me and Fliggy into Alibaba's e-commerce group signifies a strategic upgrade towards a broader consumer platform, focusing on user-centric business model optimization [2][3]. - The launch of the membership system marks a significant step in resource integration, scenario connectivity, and user experience enhancement for Alibaba [3].

Core Insights - Taobao has launched a new membership system that integrates resources from Ele.me, Fliggy, and other Alibaba platforms, covering various lifestyle scenarios [1][5] - The membership system consists of six levels: Bronze, Silver, Gold, Platinum, Diamond, and Black Diamond, with benefits that include shopping discounts, food delivery perks, travel privileges, and ride-hailing discounts [1][2][3] Membership Structure - The Gold membership offers over 12 benefits monthly, including daily shopping red envelopes, five free room upgrades per year on Fliggy, and an 80 yuan monthly ride-hailing voucher [2] - Higher membership levels provide enhanced benefits; for instance, Platinum members receive an 88% discount coupon and unlimited late check-outs on Fliggy, while Black Diamond members enjoy over 14 benefits, including access to F5 membership on Fliggy and a dedicated account manager [3] Membership Growth and Value - Users earn "Taoqi Value" through spending on Taobao, Ele.me, and Fliggy, which determines their membership level and associated benefits [4] - The 88VIP membership has also been upgraded, offering richer benefits when combined with the new Taobao membership, indicating a strategic move towards a comprehensive consumer platform [5] Strategic Implications - The launch of the Taobao membership system is a significant step for Alibaba in transitioning from e-commerce to a broader consumer platform, integrating various sectors such as e-commerce, local services, travel, and transportation [5] - Analysts believe that the unified membership system will enhance user engagement on Taobao, increasing consumption frequency across different scenarios and ultimately boosting customer lifetime value for merchants [5]

Core Points - The launch of the new Taobao membership system marks a significant step for Alibaba in integrating its resources across various platforms, including Ele.me and Fliggy, to create a comprehensive consumption ecosystem covering various lifestyle scenarios [3][4]. Group 1: Membership Structure - The Taobao membership system consists of six levels: Bronze, Silver, Gold, Platinum, Diamond, and Black Diamond, with Platinum and above members able to subscribe to 88VIP for 88 yuan [1]. - Each user is assigned an initial membership level based on their Taobao activity over the past 12 months, and this level will be updated quarterly [1][3]. Group 2: Member Benefits - Different membership levels offer various exclusive benefits, including shopping discounts, food delivery perks, travel privileges, and ride-hailing discounts [1][2]. - For example, Gold members enjoy over 12 benefits monthly, including daily shopping red envelopes and travel perks like free room upgrades and delayed check-outs [3]. Group 3: Integration and User Engagement - The new membership system aims to enhance user engagement on Taobao by increasing consumption frequency across different scenarios, thereby improving user stickiness and lifetime value [4]. - The integration of membership benefits across Taobao, Ele.me, and Fliggy allows users to earn Taobao activity points (Taobao Value) for all their spending, encouraging more frequent use of the platforms [3][4].

Core Points - Taobao has launched a new membership system that integrates resources from Alibaba's ecosystem, covering various lifestyle scenarios such as dining, entertainment, and travel [1][4] - The new membership system features six tiers: Bronze, Silver, Gold, Platinum, Diamond, and Black Diamond, with automatic tier assessment based on users' activity over the past 12 months [1][4] - The 88VIP membership, initially launched in 2018, has evolved to include multiple benefits and has surpassed 50 million members as of June 2023 [3] Membership System Details - The new membership system allows users to view their current tier and benefits through the Taobao app, with quarterly updates to membership levels based on activity [1] - Gold members enjoy over 12 benefits monthly, including shopping red envelopes and travel perks, while higher tiers like Platinum and Black Diamond offer additional exclusive benefits [1] - The 88VIP membership has been upgraded to include three types of cards: Life Card, Shopping Card, and All-in-One Card, maintaining original benefits while adding new ones [3] Strategic Integration - The launch of the new membership system signifies Alibaba's transition from an e-commerce platform to a comprehensive consumer platform, integrating e-commerce, local services, entertainment, and travel [4] - Recent organizational changes have consolidated Alibaba's local services, including Ele.me and Fliggy, under the China E-commerce Group to enhance operational efficiency and user experience [6] - The local services group reported a revenue of 67.076 billion yuan for FY2025, with a 12% year-on-year growth, and a significant reduction in adjusted EBITA losses [6]

天风证券指出，预计2026财年一季度阿里收入稳健增长，利润端或受闪购补贴影响。本季度海外科技大 厂资本支出超预期AI需求依旧强劲，预计公司本季度云业务维持高增速。东亚证券则表示，预计阿里 2026财年一季度经调整EBITA将按年增长13%，预料云业务将继续成为增长亮点，阿里云收入预料按年 增长23%，相信投资者将关注集团会否持续加大资本支出以支持云业务的算力需求增长。 本文源自：智通财经网 消息面上，8月6日，淘宝正式推出全新的大会员体系，打通饿了么飞猪盒马等阿里系资源，包含购物、 外卖、旅行、出行等权益，吃喝玩乐、衣食住行全面覆盖。88VIP用户权益将全面升级。这是饿了么、 飞猪并入中国电商事业群，阿里从电商走向大消费平台战略之后的标志性业务动作。 智通财经获悉，阿里巴巴-W(09988)午前拉升近3%，消息面上，涨2.07%，报118.4港元，成交额46.63亿 港元。 ...