文化消费

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“新意”刷屏,暑期文化消费热度持续攀升
Xin Hua Ri Bao· 2025-08-25 07:09
Group 1 - Jiangsu has launched a series of innovative cultural tourism projects this summer, enhancing cultural consumption and attracting more visitors [1] - Changzhou's comedy troupe has introduced a new ancient costume comedy, achieving over 80% attendance during performances [1] - The "Liu Laogen Grand Stage" in Nanjing has rebranded and is attracting audiences with a stable attendance rate of 60-70%, reaching over 90% on weekends [2] Group 2 - The Xuanwu Lake scenic area has opened four new cultural venues, including a water culture theme park and a poetry museum, enhancing visitor engagement through interactive experiences [3] - Huai'an Fantawild has launched a "Retro Style Festival," resulting in a 20% increase in daily visitor numbers, with peak attendance reaching 20,000 [4] - The Wuxi Museum has implemented XR technology for immersive experiences, attracting over 4,000 participants since its launch [5][6] Group 3 - The Nanjing China Imperial Examination Museum has introduced a creative drink inspired by traditional ink, which has sold over 3,000 bottles in a month [6] - Various cultural exhibitions and performances across the region have seen significant popularity, showcasing the effectiveness of the "cultural + consumption" model in boosting summer tourism [6]
“城市伴手礼”中的人文经济学
Ren Min Ri Bao· 2025-08-25 03:52
Group 1 - The concept of "city gifts" is gaining popularity as cities aim to showcase their unique charm and culture through local products [1][2] - The integration of cultural elements into consumer products, such as jewelry and toys, reflects a shift in tourist expectations towards experiential and meaningful purchases [1][2] - The emergence of venues like "Changsha Gift Museum" illustrates the blending of shopping and cultural experiences, creating new consumption scenarios and stimulating economic potential [1][2] Group 2 - City gifts serve as tangible representations of a city's spirit and history, enhancing cultural identity for both locals and visitors [2][3] - Successful city gifts must balance cultural uniqueness with contemporary aesthetics and functionality to resonate with modern consumers [2][3] - The development of city gifts contributes to the soft power of urban culture, attracting visitors and fostering internal growth [2][3] Group 3 - Cities like Jingdezhen and Suzhou exemplify how historical cultural practices can drive modern creative industries and employment opportunities [3] - The focus on cultural heritage and innovation is essential for enhancing a city's cultural soft power and overall vitality [3] - The potential for city gifts to create new consumption landscapes underscores the importance of cultural integration in urban development strategies [3]
“城市伴手礼”中的人文经济学(评论员观察)
Ren Min Ri Bao· 2025-08-24 21:59
Core Insights - The concept of "city gifts" is emerging as a unique way for tourists to take home memories of a city, combining aesthetic experience with emotional satisfaction [1][2][3] - The integration of local culture into consumer products is creating new consumption scenarios and stimulating economic potential [2][3][4] Group 1: Cultural and Economic Impact - "City gifts" reflect the spirit and historical culture of a city, enhancing cultural identity for both locals and visitors [3][4] - The popularity of city gifts indicates a shift towards cultural consumption, representing a blue ocean market for tourism-related products [2][3] - Successful city gifts must balance cultural uniqueness with contemporary aesthetics and functionality to maintain relevance [3][4] Group 2: Urban Development and Cultural Soft Power - The development of city gifts is part of a broader strategy to enhance urban cultural soft power, as emphasized by national policies [3][4] - Cities with rich cultural heritages, like Jingdezhen and Suzhou, are leveraging their historical significance to drive modern creative industries and employment [4] - Continuous innovation in cultural expressions and deep integration with economic activities will lead to new consumption landscapes and urban vitality [4]
七夕金价跳水 首饰抢购热
Sou Hu Cai Jing· 2025-08-24 13:28
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东莞上半年镇街经济“放榜”,有喜有忧|东莞一周
Nan Fang Du Shi Bao· 2025-08-24 09:36
Economic Performance - Dongguan's economic performance for the first half of 2025 shows a mixed picture, with most towns experiencing a strong consumer market and active import-export trade, while fixed investment growth has slowed [1][4] - As of August 20, 20 towns have reported their economic data, with 13 towns yet to disclose GDP or growth rates [1][4] - The city aims to achieve high-quality economic development by stabilizing foreign trade, promoting consumption, strengthening investment, and seeking new growth [1][4] Education Reform - Dongguan plans to reform its high school entrance examination system, reducing the total score from 800 to 680, with biology and geography scores excluded from the total [2][6] - This reform is set to take effect in September 2025 and will be valid for five years [2][6] Cultural Events - The seventh BIGGER Art Book Fair held in Dongguan from August 15 to 19 showcased a blend of bookstores, illustrations, lifestyle brands, and cultural products, highlighting the city's evolving cultural consumption landscape [3][9] - Dongguan is transforming from a manufacturing hub to a cultural consumption center, indicating a strong demand for cultural and artistic experiences among its residents [3][9] Public Health Concerns - A report from Dongguan's construction bureau indicated that 17 construction sites are at risk for the spread of mosquito-borne diseases due to inadequate mosquito control measures [4][12] - The report emphasizes the need for improved health and safety protocols at these sites to mitigate public health risks [4][12] Social Issues - A tragic incident occurred where a man was sentenced to death with a two-year reprieve for the murder of his wife, highlighting ongoing social issues related to domestic violence [5][10] - The case has drawn attention to the legal system's handling of domestic violence and mental health considerations in sentencing [5][10]
城记 | 从文创潮到“嘉年华” 从上海书展看文化消费的“热辣滚烫”
Xin Hua Cai Jing· 2025-08-21 14:23
Group 1 - The recently concluded Shanghai Book Fair attracted over 382,000 visitors, a year-on-year increase of 28.4%, with total book sales reaching 64.727 million yuan, up 31.6% [1] - The fair hosted 1,267 reading activities, marking a 23.8% increase compared to the previous year, and featured 371 publishing units showcasing 160,000 book titles [1] - The event demonstrated the strong mobilization capability of cultural consumption in energizing urban life [1] Group 2 - The 2025 Shanghai Book Fair introduced a new "Yangtze River Delta Brand Physical Bookstore Exhibition Area," highlighting the transformation paths of physical bookstores [2] - This exhibition area featured 20 brand bookstores from Jiangsu, Zhejiang, Shanghai, and Anhui, indicating the fair's focus on expanding the physical bookstore format [2] - The participation of award-winning bookstores like Huizhou Bookstore reflects the challenges faced by physical bookstores due to online retail competition and rising operational costs [2][3] Group 3 - Many bookstores are integrating local cultural elements with unique creative products to achieve brand differentiation, showcasing a "small but exquisite" approach [3] - The fair allows bookstores to extend their retail operations from traditional spaces to an open platform, fostering closer connections with publishers and cultural brands [3] - This shift aims to create a more vibrant cultural ecosystem for physical bookstores by linking publishing, sales, and cultural dissemination [3] Group 4 - The integration of books, cultural products, and activities is exemplified by the Hangzhou Nansong Bookstore, which combines themed books with self-developed cultural products [4] - The evolving role of physical books is highlighted as they transition from being the sole focus to becoming a key component of a multi-faceted cultural platform [4] - The fair promotes diverse reading formats, emphasizing that physical books, e-books, and audiobooks complement rather than compete with each other [4][5] Group 5 - The digital reading landscape is changing, with a decline in the proportion of e-reading users, while the popularity of audiobooks is on the rise [6] - Platforms are increasingly offering diverse reading formats to meet varied consumer demands, with companies like Qimao launching new products to enhance digital reading services [9] - The audio medium is becoming integral to daily life, with platforms like Ximalaya collaborating with major publishers to cover a significant portion of popular literature in audio format [9] Group 6 - The cultural economy is thriving at the Shanghai Book Fair, with traditional cultural products and creative merchandise gaining popularity [10] - Official data indicates significant growth in both book sales and cultural product revenues, with book sales reaching 64.727 million yuan and cultural product sales at 10.17 million yuan in 2025 [11] - The introduction of cultural products is seen as a vital strategy for physical bookstores to attract diverse consumer groups and expand revenue streams [11] Group 7 - The fair's "carnival" aspect is enhanced by the growth of the cultural economy and innovative practices in the "reading +" model, which integrates cultural consumption with tourism and commerce [12] - The event has significantly boosted local retail and dining sectors, with daily foot traffic in key areas increasing and retail dining consumption rising by over 39% [12] - Experts suggest that a clearer thematic focus could enhance the synergy between various elements of the fair, transitioning from additive to multiplicative value creation [12]
城记 | 从文创潮到“嘉年华”,从上海书展看文化消费的“热辣滚烫”
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-21 12:06
Core Insights - The recently concluded Shanghai Book Fair achieved remarkable results, attracting over 382,000 visitors, a year-on-year increase of 28.4%, with total book sales reaching 64.727 million yuan, up 31.6% [2] - The fair featured 1,267 reading activities, a 23.8% increase from the previous year, and showcased 371 publishing units with 160,000 book titles, highlighting the cultural consumption's ability to energize a city [2] Group 1: Transformation of Physical Bookstores - The 2025 Shanghai Book Fair introduced a new "Yangtze River Delta Brand Physical Bookstore Exhibition Area," indicating a focus on the transformation of physical bookstores [3] - Many participating bookstores are recognized as "Most Beautiful Bookstores" in the country, providing reference points for the transformation of physical bookstores [3] - Bookstores are exploring various strategies such as self-operated outlets, same-city delivery, and combining bookstores with cafes to adapt to challenges posed by online retail and rising costs [3] Group 2: Cultural and Creative Products - Bookstores are integrating local cultural elements and unique creative products to achieve brand differentiation, showcasing a diverse representation of regional culture [4] - The exhibition allows bookstores to extend their retail operations from traditional spaces to open platforms, fostering closer connections with publishers and creative brands [4] - The integration of books, cultural products, and activities is transforming physical bookstores into multi-dimensional cultural platforms [4] Group 3: E-books and Audiobooks - The Shanghai Book City is embracing e-books and audiobooks, offering a membership that provides access to 50,000 e-books and 30,000 audiobooks, emphasizing the complementary nature of different reading formats [5] - The balance between physical and digital reading is evident, with popular online literature often transitioning to physical publication, demonstrating a dynamic relationship between the two formats [5] Group 4: Cultural Economy and Consumer Behavior - The cultural economy was a highlight of this year's book fair, with traditional cultural products and creative merchandise gaining popularity, leading to significant sales [8] - Despite some complaints about the reduced focus on books, official data shows that both book sales and creative product sales have increased significantly, indicating a thriving market [8] - The introduction of creative products is seen as a necessary strategy for physical bookstores to attract diverse consumer groups and expand revenue channels [8] Group 5: Economic Impact and Community Engagement - The book fair's activities generated approximately 181 million yuan in consumption across various sectors, including dining and retail, showcasing its economic impact [10] - The daily foot traffic in key commercial areas increased significantly during the fair, with retail and dining consumption also showing substantial growth [10] - Experts suggest that the integration of reading with cultural and commercial activities could enhance the overall value of the book fair, moving from additive to multiplicative effects [10]
从卖克重到造体验,黄金楼成行业突围利刃?|黄金冰与火③
Sou Hu Cai Jing· 2025-08-21 09:50
Core Insights - In 2025, while gold prices remain high, the consumption of gold jewelry in China has seen a significant decline of 26%, contrasting with a 23.69% increase in gold bar and coin consumption [1][4] - Traditional jewelry companies are struggling, yet innovative concepts like "golden buildings" in cities such as Wuhan and Changsha are emerging, focusing on experiential and cultural engagement to attract younger consumers [1][4][18] Group 1: Market Trends - The consumption of gold bars and coins has increased by 23.69% year-on-year in the first half of 2025, while gold jewelry consumption has decreased by 26% [1] - E-commerce has captured 30% of traditional gold sales, prompting physical stores to innovate their customer engagement strategies [1][4] Group 2: Innovative Concepts - "Golden buildings" are being developed in cities like Wuhan, Changsha, and Zhengzhou, transforming gold sales into immersive cultural experiences [5][6][9] - These buildings aim to shift consumer perception of gold from a mere investment tool to a daily consumable item, integrating cultural elements and entertainment [4][12][15] Group 3: Cultural Integration - The upcoming Henan golden building will feature a blend of local culture, including performances and advanced technology like AR for an immersive shopping experience [12][17] - Companies are increasingly focusing on storytelling and cultural participation, moving from product sales to cultural experiences, enhancing consumer engagement and loyalty [17][18] Group 4: Future Outlook - The success of these golden buildings will depend on their ability to integrate cross-industry resources and deepen cultural engagement, marking a shift in the gold industry towards cultural consumption [17][18] - The evolution of gold from a mere commodity to a culturally rich experience represents a new commercial paradigm in the industry [18]
2025南国书香节:始于图书,成于文化消费新业态
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-19 13:09
(原标题:2025南国书香节:始于图书,成于文化消费新业态) 南国书香节启幕首日上午,已经有不少市民前往购书。 21世纪经济报道记者 梁信/摄 21世纪经济报道记者梁信 广州报道 八月,墨气涌珠江,书香漫羊城。 为期五天的2025南国书香节于8月19日圆满闭幕。今年的南国书香节以"书香湾区 阅见世界 共享未来"为 主题,设立"阅·世界""阅·未来""阅·生活""阅·广州"四大主题展厅,规划24个特色馆和4大功能互动区, 不仅为广大市民带来一场全民阅读的嘉年华,更以突破性的国际出版资源聚合效应和"科技+艺术+人 文"的业态融合创新,刷新了外界对传统书展的认知。 自1993年创办至今,走过32载的南国书香节正持续释放从"区域书展"向"国际平台"跃升的强劲动能。今 年有不少数据都相当亮眼:本届书香节通过"1+1+N"模式(1个线下主会场、1个线上云会场、N个特色 分会场),打造1个主会场、联动467个特色分会场,主分会场共举办2335场文化活动,累计吸引超5500 万人次线上线下参与。活动期间,全省主分会场参与人数高达275万人次,这些活动覆盖城乡社区、交 通枢纽等多元场景,推动文化消费从中心城市向县域、乡村渗透, ...
上海书展闭幕,文创产品销售增长100%
Di Yi Cai Jing· 2025-08-19 11:25
本届书展立足图书展销根本,共吸引全国371家出版单位携16万种图书参展,大量重磅新书好书和读者见面。比 如,中国出版集团的点校本二十四史修订本《南史》《中国面孔》,湖南主宾省的《毛泽东文谭》《何以汉服: 重新发现马王堆汉墓服饰》等。世纪出版集团带来近万种参展图书,并通过数字出版馆呈现AI技术在多个场景中 的创新应用,如在书展全新上线的"尚古汇典·文渊阁四库全书AI+版"可以有效降低读者接触古籍知识的门槛,有 助于更多人理解中华优秀传统文化的底蕴。 本届书展放大票根经济,将阅读融入城市的多元生活,以文化赋能消费。首次发放的惠民阅读券每天都被一抢而 空,核销率近100%。书展现场基于图书的文创产品销售火爆,买书送古埃及文明大展门票、凭书展票根兑换上海 书展乌镇阅读分会场景区门票等活动,让读者在享受购书乐趣的同时也得到满满的情绪价值。首次推出的"阅界夜 市"为参观上海书展的市民读者及周边市民、游客提供晚间文化休闲新选择,一半书卷气,一半烟火气,点亮城市 夏夜文化消费。 上海展览中心、上海书城双主场附近商圈与书展的联动更密切。推出"书展文化味蕾地图",宣推周边文化地标、 运动休闲场馆、怀旧老字号餐饮等。中信书店·跳岛 ...