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流媒体时代,中国动漫如何向日本学习?
Huan Qiu Shi Bao· 2025-06-09 22:29
Core Insights - Japanese animation has become a powerful soft power tool for the country, enhancing its global influence through decades of creative accumulation and artistic innovation [1][2] - The global revenue from Japanese anime reached $19.8 billion in 2023, with merchandise sales typically three times the revenue from streaming, indicating significant business opportunities [1] - The Japanese government has recognized the anime industry as a strategic asset capable of driving economic growth [1] Industry Analysis - The unique narrative style and aesthetic of Japanese anime are particularly appealing to global Generation Z audiences, who view these works as part of their cultural identity [2] - However, the Japanese anime industry faces challenges, including lower compensation for creators compared to foreign counterparts and the need for reform in the traditional production committee model [2] - Increasing competition from countries like China, South Korea, and Southeast Asian nations poses a threat to Japan's current dominance in content production [2] Competitive Landscape - China's "Nezha: The Devil's Birth" has become the highest-grossing animated film globally, earning over $2 billion, which allows the Chinese entertainment industry to invest further in production and reach a broader audience [2] - Experts suggest that while China has advantages in cultural depth and technological innovation, it must learn from Japan to build a unique cultural output system [2] - The global streaming revolution presents unprecedented opportunities for countries to share their stories and drive economic growth through cultural exports [2]
21社论丨科技与文化正在让中国变得“更酷”
Group 1 - The core viewpoint of the articles highlights the emergence of a new consumption era in China, characterized by a shift from functional needs to emotional value among young consumers, indicating a paradigm shift from material possession to meaningful consumption [1][4] - New consumption is marked by cultural significance, with young people's cultural confidence driving the recognition of Chinese aesthetics, evident in trends like Guochao and the success of cultural products such as the game "Black Myth: Wukong" and the film "Ne Zha" [1][3] - The internationalization of new consumption is a significant breakthrough, with brands like Pop Mart and Mixue Ice City becoming global chains, and Chinese mobile games achieving substantial international revenue [2][3] Group 2 - The success of new consumption is attributed to the integration of technology and culture, with leading brands like Huawei and DJI not only excelling in technology but also incorporating Chinese aesthetics into their product designs [3][4] - Chinese manufacturing and services are increasingly becoming cultural carriers, enhancing China's global image and soft power, as reflected in the rise of China's ranking in the Global Soft Power Index from eighth to second place by 2025 [3][4] - The interaction between technology, culture, and consumption is fostering new business models and products that cater to the demand for spiritual consumption, marking a significant transformation in global narratives [4]
镶牙、隆臀、改肤色…欧美人魔改Labubu停不下来,山寨Lafufu也来蹭热度了!
华尔街见闻· 2025-05-27 05:17
Core Viewpoint - A plush toy from China, Labubu, is creating a speculative frenzy in Europe and the US, surpassing even cryptocurrency trends, indicating a shift in traditional business logic and market rules [1][2]. Group 1: Market Dynamics - The hashtag Labubu on TikTok has garnered hundreds of millions of views, showcasing the intense fan engagement and excitement surrounding the toy [3]. - Labubu's offline sales are exceptionally strong, with consumers queuing for hours at Pop Mart stores, and new releases selling out within seconds, often leading to bidding wars where prices can double or triple on resale platforms [5]. - Due to the chaos caused by the rush to purchase, Pop Mart has had to suspend all Labubu sales in the UK [7]. Group 2: Cultural Impact and Consumer Behavior - Labubu's popularity is rooted in its unique blind box purchasing model, which turns buying into a ritualistic experience, combining elements of gambling and excitement [12]. - The character serves as a status symbol in the fashion world, with its presence at major events like New York Fashion Week, reflecting a trend where owning rare or fashionable Labubu toys signifies cultural sophistication [14]. - The phenomenon aligns with the "lipstick effect," where consumers opt for small luxuries during economic uncertainty rather than high-priced items [14]. Group 3: Modification Trends - Initially, consumers were excited about purchasing authentic Labubu toys, but this quickly evolved into a trend of modifying the toys, such as giving them exaggerated features like long eyelashes and enhanced body shapes [15][18]. - The trend of modifying Labubu has gained traction on social media, with videos showcasing these transformations going viral, despite the risks associated with such procedures [20]. - The rise of "Lafufu," a knockoff version of Labubu, highlights a growing market for cheaper alternatives, with some consumers preferring these for their quirky and imperfect characteristics [34][36]. Group 4: Cultural Exchange - The global Labubu craze exemplifies a blend of consumer psychology, social media influence, and cultural exchange, where both Chinese and Western markets are influencing each other's trends [36].
从内容猎奇到文化共振 国产剧探寻全球叙事
Bei Jing Shang Bao· 2025-05-25 14:33
Core Insights - Chinese dramas are achieving significant breakthroughs in international markets, showcasing the immense potential of domestic content to go global [3][4] - The success of series like "The Long Season," "The Legend of Zhen Huan," and "The Untamed" is attributed to differentiated content strategies and innovative marketing approaches [3][4] - The industry is leveraging blockchain technology to combat piracy, which incurs annual losses of over 5 billion yuan [8] Group 1: Success of Chinese Dramas - "The Long Season" has become the highest-rated domestic drama in nearly eight years, achieving an IMDb score of 8.7 and a Rotten Tomatoes freshness rating of 89% [3] - "The Legend of Zhen Huan" reached over 8 million views per episode on Netflix, with a total of over 280 million views on YouTube [4] - "The Untamed" surpassed 6.8 billion views globally, with ticket sales for fan meetings selling out in 3 minutes in Thailand [4] Group 2: Diverse Content Strategies - Early Chinese dramas primarily relied on historical themes, but recent trends show a shift towards diverse storytelling that resonates emotionally with international audiences [6][7] - The rise of realistic dramas like "Mountain and Sea Love" and "In the World" reflects a growing interest in universal human experiences, moving beyond mere cultural curiosity [7] - The industry is increasingly exploring various genres, including fantasy and contemporary themes, to attract a broader audience [6][7] Group 3: Challenges and Opportunities - The industry faces challenges such as rampant piracy, which affects over 80% of overseas works, leading to significant economic losses [8] - Cultural differences and competition from major international streaming platforms complicate the market landscape [8][9] - The potential for growth in the global market remains vast, with a need for high-quality translations and adaptations to enhance international appeal [9]
China Travel爆火背后:外国游客组团扫货义乌,中国购物潮如何征服全球钱包?
Sou Hu Cai Jing· 2025-05-22 05:17
Core Insights - A consumer revolution is underway in China, transforming the country from a "world factory" to a "global shopping paradise" as foreign tourists increasingly purchase Chinese-made products [1][3]. Group 1: The Yiwu Phenomenon - The Yiwu International Trade City is experiencing a surge in international trade, with foreign merchants actively bargaining for a wide range of products, showcasing a vibrant marketplace atmosphere [4]. - Some tourists are live-streaming their bargaining experiences on platforms like TikTok, turning the shopping process into a form of entertainment with significant sales figures [4]. Group 2: Duty-Free Store Trends - In Hainan duty-free stores, foreign tourists are increasingly purchasing domestic beauty products and smart home appliances, with domestic brand sales rising from 5% to 35% in Q1 2025 [5]. - Popular products include Chinese cosmetics and electronics, which are perceived as significantly cheaper than similar items on platforms like Amazon [5]. Group 3: Cultural Consumption Rise - Cultural products such as Hanfu and traditional Chinese medicine are gaining popularity among foreign tourists, who are eager to experience and share these unique aspects of Chinese culture [6]. - Tourists are actively engaging with local customs and products, enhancing their travel experience through cultural immersion [6]. Group 4: Visa and Payment Innovations - The expansion of the 144-hour visa-free transit policy to 60 cities is facilitating easier travel for foreign tourists, making spontaneous trips to China more feasible [7]. - Payment innovations, such as Alipay's "TourPass" service, are simplifying transactions for international visitors, further enhancing the shopping experience [7]. Group 5: Value Proposition Shift - The perception of Chinese products is evolving from "cost-effective" to "quality-price ratio," as foreign consumers recognize the high quality of Chinese goods at competitive prices [8]. - This shift is exemplified by significant price differences between wholesale products in Yiwu and their retail counterparts in Western markets [8]. Group 6: Cultural Experience Enhancement - The TikTok hashtag ChinaTravel has garnered over 5 billion views, highlighting the appeal of China's diverse cultural experiences [9]. - The narrative surrounding Chinese products is becoming richer, as consumers associate purchases with cultural stories and experiences [9]. Group 7: Supply Chain Evolution - Foreign tourists are now seeking customized products, indicating a shift from OEM (Original Equipment Manufacturer) to OBM (Original Brand Manufacturer) in China's supply chain [10]. - This trend allows for greater value addition, as tourists desire unique branding and storytelling in their purchases [10]. Group 8: Revitalization of Traditional Brands - Traditional Chinese brands are experiencing a resurgence in duty-free markets, with significant sales growth attributed to localized marketing strategies [12]. - Brands are adapting their messaging to appeal to international consumers, enhancing their market presence [12]. Group 9: Economic Impact of Tourism - Foreign tourists' spending in duty-free stores has a multiplier effect on local economies, significantly boosting related sectors such as dining and transportation [13]. - Tourists act as informal ambassadors for Chinese shopping experiences, sharing their insights with others upon returning home [13]. Group 10: Challenges and Solutions - Despite the growth, challenges such as counterfeit products and language barriers persist, affecting the shopping experience for some tourists [14]. - Cities are beginning to address these issues by offering immersive shopping experiences that combine cultural activities with retail [15]. Group 11: Future Aspirations - The goal is to establish a unique cultural identity for Chinese shopping, akin to the shopping cultures of Japan and France, emphasizing the distinctiveness and richness of the experience [16]. - The transformation of shopping into a cultural bridge reflects a broader narrative of China's evolution from manufacturing to innovation and cultural exchange [16].
不到48小时,美国3次对华摊牌,特朗普圈定新战场?要逼中企摘牌退市
Sou Hu Cai Jing· 2025-05-08 13:14
Group 1 - Two Republican lawmakers urged the SEC to delist Chinese companies, including Alibaba, claiming ties to the military pose a national security risk [1] - The U.S. has over 100 Chinese companies listed on its exchanges, with a total market capitalization of approximately $1 trillion [1] - The competitive landscape between the U.S. and China is characterized by a long-term strategy of suppression from the U.S. side, with tariffs being a common tool used by the government [1] Group 2 - Trump stated that the American film industry is rapidly declining, with foreign countries attracting U.S. filmmakers through incentives, which he claims poses a national security threat [3] - He proposed a 100% tariff on films produced abroad to protect the U.S. film industry, although this could lead to retaliatory measures from other countries [3] - The decision to increase tariffs on foreign films may reduce audience choices and shrink Hollywood's market share, given the industry's reliance on global box office revenue [3] Group 3 - Trump indicated a willingness to lower tariffs on China at some point, suggesting that without such action, the U.S. would struggle to do business with China [5] - He criticized China for taking advantage of the U.S. in global trade, claiming that the U.S. lost $1 trillion during Biden's presidency [6] - Recent inflation trends in the U.S. have led to concerns about shortages, with reports of empty supermarket shelves and dwindling supplies of Chinese-made products [6] Group 4 - Trump's focus on Hollywood stems from the industry's significant cultural influence, which plays a role in the U.S.'s global image and talent attraction [8] - The film industry, while relatively small in trade terms, has a large impact on the ideological and cultural output of the U.S. [8]
指尖上的百亿风口:穿戴甲企业数量江苏第一,这个县成核心产区
Yang Zi Wan Bao Wang· 2025-05-06 08:23
刚刚过去的五一假期,让在线上做穿戴甲生意的小金生意又火爆了一把:很多爱美的顾客,节前就早早下单囤了 几套不同风格和图案的穿戴甲,准备五一期间出游是根据衣着和风景来换着搭配出片。"最多的一位小姐姐一个人 就买了10套风格迥异的穿戴甲"。 记者在网上搜索发现,近年来,穿戴甲产品逐渐从基本装饰需求向承载文化内涵和个性化表达转变,设计创新成 为提升产品附加值和市场竞争力的重要手段。敦煌飞天、故宫元素、传统节庆、国潮动漫等主题的穿戴甲产品层 出不穷,不仅满足了消费者对美的追求,更成为文化输出的新载体。而有趣的是,江苏竟然是生产穿戴甲大省, 东海县已经成为全球穿戴甲核心产区。 刚刚发布的《启信宝穿戴甲市场洞察与产业分析报告》数据也显示,全国范围内穿戴甲(及广义的美甲饰品)相 关产业呈现出显著的地域集聚特征。以"美甲饰品"为关键词搜索,相关企业(含个体工商户)总数超过29万家。 在这些企业中,江苏省以29,187家相关企业数量位居全国第一,山东省和海南省分别以25,538家和25,288家企业数 量紧随其后,位列全国第二、第三。 业内人士告诉记者,江苏省的领先地位,得益于其内部多个县市,尤其是东海县在全球穿戴甲产业中的核心 ...
中国App掀起使用热潮 “生活新方式”魅力刷新世界消费观念
Yang Shi Wang· 2025-05-05 02:51
Core Insights - Chinese apps are experiencing a surge in global usage, particularly among foreign users who engage with these applications for various daily activities, such as shopping and entertainment [1][5]. Group 1: App Popularity and Trends - In the past month, several Chinese apps have topped the U.S. mobile application rankings, including a short drama app that reached the entertainment chart's peak on April 6, and the Dunhuang website, which topped the shopping chart on April 14 [3]. - The popularity of the Pop Mart app surged on April 25, coinciding with the release of new collectible toys, leading to long queues at its Los Angeles store [3]. Group 2: Global Reach and Market Penetration - Chinese apps have made significant inroads globally, ranking in the top ten download lists in 169 countries and regions, with over half of the top ten positions in 18 of those areas occupied by Chinese apps [5]. - The types of apps gaining traction have diversified from primarily games to include shopping, dining, logistics, AI, and photography applications [5]. Group 3: Factors Driving Adoption - The rise of Chinese apps is attributed to their ability to connect users with authentic experiences and high-quality products, as seen with platforms like Xiaohongshu, which broke into the global download rankings by offering genuine user-generated content [7]. - The launch of DeepSeek, which quickly climbed to the top three in global downloads, showcases the effectiveness of advanced algorithms and user experience in attracting foreign users [7]. Group 4: Economic and Cultural Impact - The Chinese app phenomenon reflects the advantages of supply chains and cost-effectiveness, enabling platforms like Dunhuang and Taobao to connect manufacturers directly with overseas wholesalers, promoting high-quality, low-cost consumption [9]. - Cultural output and lifestyle reconfiguration are also significant, with platforms like Xiaohongshu and Pop Mart integrating Eastern aesthetics into global pop culture, indicating a broader shift in consumer values and preferences [11].
全球排长队疯抢,听过拉布布的举个手
吴晓波频道· 2025-05-01 15:32
点击图片▲立即试听 " 只有当一件商品能同时承载情感共鸣、文化认同与社交价值时,它才真正具备了穿透国界、扎根本地的力量。这种力量不仅推动着企业营收增长,更能重塑着世界 对中国文化的认知。 " 文 / 巴九灵(微信公众号:吴晓波频道) 哪个中国商品能无惧特朗普的 关税,依然畅销美国? 正在排队的美国人民会告诉你,那就是拉布布( Labubu) 。 随着4月25日 推出了新品 第三代搪胶毛绒产品,拉布布掀起了一股全球抢购潮。 尽管在关税影响下,拉布布在美国的售价从22美元涨到了28美元,但在美国洛杉矶门店,排队人数依然多得看不到队尾;到了英国伦敦的牛津 街,抢购粉丝则排得 "转角再转角";意大利米兰的抢购队伍甚至排出了近两条街道。 国内也不例外,许多媒体报道了多地人们排队购买买拉布布新品的情形,有的人甚至排队近两个小时。 一时之间,全世界都在排队购买拉布布,上一次见证这样排队,还是iPhone新机首发 。 当线下人群搭帐篷、搬折叠椅排队时,更多人拿出手机在线上"拼手速"。4月25日, 拉布布所属公司——泡泡玛特 (POP MART)的App登顶美 国App Store购物榜,并且单日排名飙升114位排在免费总榜第 ...
文化输出“高光时刻”,五粮液“和美全球行”树白酒国际化新范式
Qi Lu Wan Bao· 2025-04-30 02:27
Core Insights - The 2025 Osaka World Expo will feature the theme "Imagining a Revitalized Future Society," with Wuliangye as a senior partner of the China Pavilion, engaging in various promotional activities and cultural exchanges [1][3] - Wuliangye has a long history of participation in World Expos, showcasing Chinese culture and its brand's unique charm over the past 110 years [3] Group 1: Marketing and Promotional Activities - Wuliangye launched the "Wuliangye 2025 Osaka World Expo China Pavilion Commemorative Gift Box" and held the "Wuliangye Fragrance & Harmony Taste" overseas authorized experience restaurant awarding ceremony [1][5] - The company opened a limited-time experience store at the China Pavilion, offering unique cocktails and interactive activities to engage consumers [9][17] - Wuliangye's marketing strategy includes a series of themed marketing activities across various platforms, including duty-free shops and e-commerce, to enhance brand visibility in Japan [13] Group 2: Cultural Exchange and Partnerships - The "Panda Partners Global Tour" and the "Giant Panda and Golden Monkey Cultural Art Exhibition" were supported by Wuliangye, promoting the theme of "Harmony and Coexistence" [7][19] - Wuliangye's first overseas authorized experience restaurant, "Piaoxiang," was established in Tokyo, marking a significant step in integrating Chinese liquor culture with international dining experiences [5][16] - The company aims to foster cultural resonance through innovative collaborations, such as customized menus and cocktails that blend Chinese liquor with global cuisine [14][19] Group 3: Internationalization Strategy - Wuliangye's "Harmony Global Tour" has reached over ten countries since its launch in 2023, promoting Chinese culture and the concept of "Harmony and Coexistence" [21] - The brand's internationalization strategy focuses on cultural output and local operations, aiming to connect different civilizations through Chinese elements [21] - Wuliangye emphasizes its commitment to sharing development opportunities globally, positioning Chinese liquor as a cultural bridge [21]