Core Insights - New GIAO RV demonstrates strong resilience and strategic determination in the face of global economic uncertainty, showcasing impressive financial results for FY2024 and outlining a clear path for long-term value growth [1] Financial Performance - New GIAO RV achieved a revenue of 864 million RMB, reflecting a 20% year-on-year growth, with direct sales from self-operated and joint venture stores contributing significantly, increasing by 215 million RMB [2] - The company delivered 2,804 units, marking a 4% increase year-on-year, while gross profit surged by 48.3% to 269 million RMB, with gross margin rising by 6 percentage points to 31.1% [2] - Adjusted net profit reached 87.93 million RMB, a 36% increase from the previous year, despite a decline in reported net profit due to one-time listing expenses and currency fluctuations [2] Channel Development - New GIAO RV has established a comprehensive sales network consisting of 13 dealerships, 2 self-operated stores, and 4 joint ventures, complemented by an official online platform, enhancing user proximity and delivery speed [3] - The company is deepening its presence in the Australian and New Zealand markets through joint ventures and plans to accelerate entry into the European and American RV markets via acquisitions [3] Product Innovation - In 2024, New GIAO RV launched 29 new models, addressing various market needs, including a groundbreaking electric trailer RV in collaboration with a new energy company [4] - The company is transitioning from a manufacturing advantage to a dual-driven model of technology and brand, enhancing its competitive edge [4] Strategic Vision - New GIAO RV is leveraging its Hong Kong listing for capital operations to support overseas acquisitions and technology investments, positioning itself competitively with a valuation of approximately 10 times earnings [5] - The company has outlined a three-step strategy to increase market share in Australia and New Zealand by 2027, establish a foothold in Europe and America by 2030, and aim for global optimization by 2035 [5] Conclusion - New GIAO RV's 2024 report reflects not only its growth amidst challenges but also its potential as a significant player in the global RV market, supported by its strategic depth, technological advancements, and capital strength [6]

文 | 《BUG》栏目 罗宁 近日，红星美凯龙集团发布公开信称，"五一"全民消费在即，红星美凯龙拟全国投入超1个亿用于消费 补贴。公开信表示"我们相信，消费即力量，信心是长城。" 不过，就在这一公开信发布前不久，一起关于红星美凯龙集团原执行总裁高某涉嫌职务侵占罪的二审判 决书正式公开，受到行业高度关注。根据判决书，高某作为项目的主要负责人之一，利用负责外资引入 任务的职务便利，在与交易对方签订合同过程中，将原本10%的服务费增加到13%，套取公司资金501 万元，与谢某七三瓜分，此事暴露出红星美凯龙在企业治理，尤其高管管理方面存在的问题。 而更深层次的危机体现在财报数据中，根据红星美凯龙2024年财报，其营收和利润双双下降。不仅如 此，曾经头顶"中国最大家居卖场"光环的红星美凯龙，如今一方面面临用户信任危机，商户产品质量 差、卷款跑路等投诉屡见不鲜；另一方面，其二股东红星控股因自身债务清偿困境申请破产重组，红星 美凯龙股价也不断受挫，较一年来最高点已经跌去三成。 业内人士指出，随着房地产市场下行，家居行业仍需熬过"苦日子"。 高管职务侵占细节公开 根据裁判文书网对于《谢某，高某职务侵占罪二审刑事裁定书》的公示 ...

Investment Rating - The report maintains a "Buy" rating for Anta Sports, with a target price yet to be specified [4]. Core Insights - Anta Sports reported a revenue of 70.8 billion RMB for the year 2024, representing a 14% year-on-year increase. The Anta brand achieved a revenue of 33.5 billion RMB, up 11%, while FILA generated 26.6 billion RMB, a 6% increase. Other brands, primarily Descente and KOLON SPORT, saw a significant revenue growth of 54%, totaling 10.7 billion RMB [1]. - The company's gross profit margin for 2024 was 62%, a slight decrease of 0.4 percentage points. Operating profit margin (OPM) was 23%, down 1.2 percentage points, with Anta's OPM at 21% and FILA's at 25.3% [1]. - The net profit attributable to shareholders, excluding one-time gains, was 11.9 billion RMB, reflecting a 17% increase year-on-year [1]. Brand Performance - Anta is focusing on differentiated retail strategies, moving away from a uniform approach to more targeted new retail formats, such as Anta Arena, Anta Hall, and Super Anta stores, which have shown significantly better performance than traditional stores [2]. - The Super Anta stores have achieved store efficiency three times that of traditional stores, with a customer base that includes 30-40% families and over 50% female shoppers [2]. - The new "Anta CAMPUS" stores are designed to cater to young consumers, achieving store efficiency twice that of traditional children's stores, indicating strong growth potential [2]. Multi-Brand Strategy - Descente has strengthened its brand leadership in high-end skiing and golf, achieving the top brand position in these segments. The brand is focusing on high-end retail models and plans to enhance its brand image through a large store upgrade strategy [3]. - KOLON SPORT is committed to a high-end outdoor lifestyle brand positioning, focusing on camping and hiking, and has expanded its presence in southern China, with plans for further national expansion [3]. Financial Projections - The report updates the revenue forecast for Anta Sports, projecting revenues of 78.6 billion RMB, 88.3 billion RMB, and 101.1 billion RMB for 2025 to 2027, respectively. The net profit attributable to shareholders is expected to be 13.5 billion RMB, 15.7 billion RMB, and 17.9 billion RMB for the same period [4][8].

24 年公司毛利率 62%同减 0.4pct，其中安踏 55%，FILA68%，其他品牌 72%。 24 年公司经营利润 166 亿，OPM 为 23%同减 1.2pct；其中安踏牌经营利润 70 亿，OPM21%同减 1.2pct，FILA 经营利润 67 亿，OPM 为 25.3%同减 2.3pct， 其他品牌经营利润 31 亿，OPM28.6%同增 1.5pct。 港股公司报告 | 公司点评 安踏体育（02020） 证券研究报告 领跑体育品牌成长 主品牌经营稳健，新品牌增长强劲 公司发布 24 年业绩公告，全年公司收入 708 亿同增 14%；分品牌看，安 踏牌实现收入 335 亿同增 11%，持续巩固中国运动品牌领导地位。FILA 收 入 266 亿同增 6%，增量赛道维持强劲势头。其他品牌（主要来自迪桑特& 可隆体育）收入 107 亿同增 54%，继续保持高速增长。 公司 24 年归母净利（不含 Amer 一次性利得）119 亿，同增 17%。 平均存货周转日数 123 天同比持平。 安踏持续打造差异化零售新业态 相比过去"千店一面"的零售战略，公司通过发展更多更具针对性的新业 态，例如安踏竞技场级 ...