Core Viewpoint - The newly implemented national food safety standard (GB7718—2025) prohibits the use of terms like "no additives" or "zero additives" on pre-packaged food labels, leading to significant promotional activities for products previously marketed under these terms [1][4][5]. Group 1: Market Response - Many brands, especially in the soy sauce category, are currently offering substantial discounts, with some products being sold at up to 50% off their original prices [2][3]. - For example, a 1-liter bottle of Qianhe zero-additive soy sauce, originally priced at 39.9 yuan, is now being sold for 29.9 yuan, while other brands are also engaging in similar promotional strategies [2]. - The trend of increased discounts is not limited to physical stores; online platforms are also offering promotions, although the discounts are generally smaller compared to offline [3]. Group 2: Industry Dynamics - The competitive landscape for zero-additive soy sauce is intensifying, with market demand not meeting expectations, prompting businesses to resort to discount promotions to stimulate sales [4]. - The number of zero-additive products has surged from over 300 in Q2 2022 to more than 800 by Q4 2024, indicating a saturated market [4]. - Experts suggest that the new standard signals a need for companies to shift their focus from marketing gimmicks to product quality, emphasizing the importance of innovation and consumer education [5][6]. Group 3: Consumer Perception - The perception of zero-additive products is changing among consumers, with many indicating they will no longer prioritize purchasing these items [6]. - A survey revealed that while some consumers are concerned about the availability of natural products post-standard implementation, the majority support the regulation of the zero-additive label [6]. - The new standard is expected to lead to a transformation in the food market, encouraging consumers to focus more on the actual nutritional value and safety of food products rather than relying solely on marketing labels [7].

对"零添加"食品乱象要零容忍。此前因为没有统一的行业标准或国家标准，标准与监管缺失给了相关乱 象野蛮生长的空间。日前国家卫生健康委会同国家市场监督管理总局发布了50项食品安全国家标准和9 项标准修改单，明确禁用"零添加"，具有强制约束力，有助于遏制"零添加"乱象。在市场监管总局的指 导下，200余家大型食品企业公开倡议不使用"零添加"等用语，是对新国标的积极回应。 当然，仅有行业倡议与企业承诺还不够。要让禁用"零添加"的新国标落到实处，需要完善相关法律法 规，加强监管，加强行业自律，提升消费者健康素养等，进而形成各方合力。只有供需两端齐发力，才 能让无良商家无机可乘，让"零添加"的套路无路可走。 （文章来源：广州日报） 近日，中国食品工业协会组织200余家大型食品企业，举办优化食品标签标识公开倡议活动，旨在共同 响应新规要求，主动优化食品标签标识，为消费者提供更加安全、放心、优质的食品，推动食品行业高 质量发展。（4月29日中新网） 现在不少生产商家热衷于标注食品"零添加"，这主要是为了迎合消费者的需求"偏好"。然而，"零添 加"实际上是"有添加"的食品，通过"伪零添加"混淆视听，这涉嫌侵犯消费者的知情权和自 ...

Core Viewpoint - The new food labeling regulations aim to eliminate misleading terms like "zero added" from packaging, impacting consumer choices and industry practices [1][2][4]. Group 1: Regulatory Changes - The newly released "National Standard for Food Safety Prepackaged Food Labeling General Principles" (GB 7718-2025) prohibits the use of terms such as "no additives" and "zero additives" on food labels, with a two-year transition period before enforcement begins on March 16, 2027 [2][4]. - The transition period allows companies to clear existing inventory and adapt to the new standards, indicating a significant shift in labeling practices within the food industry [4][5]. Group 2: Consumer Impact - Consumers are experiencing confusion due to the prevalence of "zero added" labels, leading to difficulties in product selection, as many are unaware of the upcoming regulatory changes [2][3]. - A significant portion of consumers expressed uncertainty regarding the meaning of "zero added" products, which complicates their purchasing decisions [3]. Group 3: Industry Response - Companies are expected to engage in aggressive promotions to clear out existing stock of "zero added" products during the transition period, with strategies such as discounts and buy-one-get-one-free offers becoming common [4]. - Experts predict that "zero added" products may continue to be available for an additional 3-4 years due to existing inventory and product shelf life, despite the new regulations [4][5]. Group 4: Strategic Implications - The introduction of the new standards aligns with national goals for high-quality development and addresses the need to regulate the "zero added" labeling phenomenon in the food industry [5]. - The new regulations are seen as beneficial for consumers, ensuring clearer product information and promoting better industry practices [5].

Core Viewpoint - Despite a significant decline in market capitalization, the company reported strong financial performance in 2024, indicating resilience in its core business operations [1][2]. Financial Performance - In 2024, the company achieved an operating revenue of 26.901 billion yuan, representing a year-on-year growth of 8.93% [2]. - The net profit attributable to shareholders was 6.344 billion yuan, up 12.75% year-on-year [2]. - The net assets attributable to shareholders reached 30.895 billion yuan, reflecting an 8.29% increase [2]. - The overall net profit margin was 23.63%, an increase of 0.65% compared to the previous year [2]. Revenue Breakdown - Soy sauce remained the most significant revenue contributor, generating 13.758 billion yuan, accounting for 51.14% of total revenue [3]. - Oyster sauce was the second-largest category with a revenue of 4.615 billion yuan, representing 17.16% of total revenue [3]. - Other categories generated 4.086 billion yuan, making up 15.19% of total revenue, with the highest growth rate of 16.75% year-on-year [3]. International Expansion - The company is accelerating its overseas market expansion, although the current overseas revenue proportion is still low [3]. - Other business income primarily includes sales of by-products and logistics services, with overseas sales conducted mainly through third-party distributors [3]. Regulatory Changes - The new "zero additives" regulation is seen as beneficial for industry standardization, and the company supports compliance with these new policies [4][5]. - The company plans to adapt its product offerings to meet the new standards while exploring new differentiation strategies [5]. Executive Compensation - The chairman's salary reached 9.1348 million yuan in 2024, a year-on-year increase of over 26%, marking the highest recorded salary in the company's history [5]. - Executive compensation is determined based on company performance, individual contributions, and responsibilities [5].

Core Viewpoint - Haitan Weiye has achieved a significant rebound in net profit growth, returning to double-digit growth for the first time in four years, indicating a recovery in its financial performance and market position [1][4]. Financial Performance - In 2024, Haitan Weiye reported a net profit of 6.344 billion yuan, a year-on-year increase of 12.75% [1][4]. - The company's operating revenue reached 26.901 billion yuan, reflecting a growth of 9.53% compared to the previous year [4]. - The gross profit margin increased by 2.47 percentage points to 38.62%, attributed to lower material procurement costs and improved cost control through technology [4]. Product and Channel Performance - Revenue from various product categories in 2024 included: soy sauce (13.758 billion yuan, +8.87%), seasoning sauce (2.669 billion yuan, +9.97%), oyster sauce (4.615 billion yuan, +8.56%), and other categories (4.086 billion yuan, +16.75%) [5]. - Offline channels generated 23.885 billion yuan in revenue, up 8.93%, while online channels saw a significant increase of 39.78%, reaching 1.243 billion yuan [5]. Global Expansion Strategy - Haitan Weiye is planning to pursue a Hong Kong IPO and aims for global expansion, focusing on markets with strong consumer bases and high demand for condiments [3][4]. - The company has established new subsidiaries in Hong Kong, Vietnam, and Indonesia, indicating a strategic move towards international trade and investment [5][6]. Regulatory Changes and Industry Trends - The recent regulatory changes regarding "zero additives" in food labeling have prompted Haitan Weiye to adapt its product marketing strategies, as the company supports the new regulations and plans to comply [6][9]. - The industry is experiencing a shift towards quality-price ratio competition, with consumers becoming more price-sensitive and preferring lower-priced products without compromising quality [10]. Product Innovation - Haitan Weiye has introduced a wide range of innovative products, including over 500 low-sugar or sugar-free products, more than 300 low-salt or reduced-salt products, and over 850 low-fat or fat-free products [10]. - The company emphasizes ongoing product iteration and innovation to enhance its competitive edge in the market [10].

曾经在饮料行业风靡的"0添加"标签将不能再使用。新修订的《食品安全国家标准 预包装食品标签通则》（GB 7718-2025）发布后，预包装食品不允许再使 用"不添加""零添加"等用语对食品配料进行强调。 新规发布后，一些饮料品牌需要着手进行包装方面的修改。新京报记者走访市场发现，冠芳品牌旗下的"山楂树下"、超市品牌大润发自营的双柚汁、菲诺旗 下的椰子水、米奇品牌的部分果汁等产品目前存有标注"0添加色素""0添加防腐剂"等标识，依照新规的规定，在2年过渡期后，不可再继续使用带有此类标 识的包装。有饮料企业负责人对新京报记者表示，公司坚决按照相关标准执行，已经推动包装的改动。 Property mp 4月2日，记者在北京某商超内看到，"一枝笔"牌莱阳梨汁瓶身标有"0添加""0蔗糖"字样。新京报记者 王子扬 摄 果汁成"0添加"重灾区 随着消费者对健康化需求的不断提升，饮料等各类食品标签中，类似"零添加"的用语层出不穷，一段时间内，消费者则误将"零添加"与高品质画上等号。实 际上，"零添加"不等于更健康，使用食品添加剂也不等于不安全。 对于目前市场上有哪些饮料产品使用了"0添加"的标识，4月2日，新京报记者走访市场 ...

Core Viewpoint - The recent trademark disputes involving "Zhenling" yogurt from Youchun Dairy have raised concerns, particularly regarding the use of terms like "zero" and "no added sugar" in product marketing, especially in light of new national standards prohibiting such claims starting March 16, 2027 [1][12]. Trademark Registration and Company Background - Youchun Dairy's "Zhenling" yogurt has applied for multiple trademarks, including "Zhenling," "zero," and "no sugar added," with one "Zhenling" trademark successfully registered among 65 food category trademarks [2][6]. - The brand is associated with Shanghai Mingguan Dairy Marketing Consulting Co., which was founded in 2003, and co-founder Luo Xing holds a 30% stake in the company [2][6]. Regulatory Changes and Industry Impact - A new national standard (GB 7718-2025) prohibits the use of terms like "zero added" and "no added" for prepackaged foods, set to take effect in 2027, allowing companies a two-year adjustment period [12][13]. - Industry experts argue that the overemphasis on "no additives" can mislead consumers and disrupt market order, as most foods cannot be completely free of additives [12]. Company Position and Marketing Strategy - The founder of "Zhenling" yogurt has stated that "zero" signifies the company's zero tolerance for sugar and additives, promoting a clean ingredient list [8][12]. - Despite the new regulations, Youchun Dairy has indicated that it will not change the brand name "Zhenling," and customer service has stated that the product contains only milk and probiotics [1][12]. Legal Considerations - Legal experts suggest that if "Zhenling" yogurt does not prominently advertise "zero added" claims, it may not violate the new regulations, provided that the product does not contain the corresponding ingredients [13].

近日，#千禾0商标被指误导消费者零添加#冲上热搜，千禾味业被推上风口浪尖。 今年3月，《消费者报道》杂志对13款宣称"零添加"的酱油进行了检测，结果发现12款检出镉，7款检出总砷。其中，千禾御藏本酿380天酱油中检 测出0.0110mg/kg的镉，这款酱油瓶身上印有"千禾0"字样，但并未明确标注为"零添加"产品。 因此，不少消费者表示，看到千禾酱油瓶身上的"千禾0"字样，自然而然地认为这是"零添加"产品，结果却发现"千禾0"只是一个商标，而非真正 的"零添加"。 而为了平息消费者的"怒火"，3月20日，千禾味业曾发布声明称，"千禾0"商标是其零添加产品的重要标识，不存在误导消费者的行为，但承认让消 费者产生了误会，并对此深表歉意。类似"XX0"的商标还有海天味业、简爱酸奶、壹号土猪肉。据了解，海天味业已成功注册了10个与"海天0"相关 的商标，其中包括6个"海天0"商标和4个"海天0+"商标；"简爱酸奶"将"其他没了"注册为商标，暗示无添加剂；"壹号土猪肉"等均通过拆分商标名 称，让消费者误以为是"土特产"。 有消费者吐槽道，这类操作本质是利用消费者对商标法的认知盲区，通过模糊商品描述与商标的界限，制造信息 ...

Core Viewpoint - The new regulations issued by the National Health Commission and the State Administration for Market Regulation prohibit the use of terms like "no additives" and "zero additives" in food labeling, aiming to enhance transparency and consumer rights in the food industry [1][2][3]. Group 1: Impact of New Regulations - The new regulations are expected to have a deterrent, purifying, and guiding effect on the food industry, addressing the need for industry standards and curbing misleading marketing practices [2][3]. - The regulations will force companies to clearly label specific additives, promoting transparency and aligning with international standards, which may drive improvements in production processes [2][3]. Group 2: Case Study of Qianhe Flavor Industry - The "Qianhe 0" trademark controversy highlights the potential risks of misleading branding, as the company faced scrutiny over its claims of "zero additives" after a product was found to contain trace amounts of cadmium [3][4]. - Qianhe Flavor Industry's chairman emphasized that the "Qianhe 0" trademark is intended to distinguish zero-additive products, but there are compliance risks if the branding does not accurately reflect the product's contents [4][5]. Group 3: Industry Response and Compliance - Food companies are urged to balance brand promotion with regulatory compliance, ensuring that marketing claims do not mislead consumers [5][6]. - The industry is under increasing regulatory scrutiny, with a focus on adhering to strict standards and avoiding exaggerated claims that could lead to consumer misunderstanding [5][6].

Core Viewpoint - The new food safety standards prohibit the use of terms like "zero added" and "not added" on pre-packaged foods, aiming to address misleading marketing practices in the industry. The implementation date is set for March 16, 2027, allowing companies a two-year transition period to comply [1][2][11]. Group 1: New Regulations - The newly released standards include 59 food safety national standards and amendments, specifically targeting misleading marketing language in pre-packaged food labeling [2][11]. - The revised GB 7718-2025 standard explicitly bans terms synonymous with "not added," such as "zero added" and "no added," to prevent consumer misunderstanding [2][13]. Group 2: Industry Response - Companies like Haidilao, Jinlongyu, and Qianhe have expressed support for the new regulations, indicating a commitment to comply and improve transparency in product labeling [11][12]. - The new regulations are expected to shift the industry focus from "label marketing" to "quality competition," encouraging companies to enhance product development and quality [11][12][14]. Group 3: Marketing Practices - Many brands, including Hao Shi and Wei Chuan, have been found to label products as "zero added" while containing other sugars or additives, highlighting the prevalence of misleading marketing in the industry [3][4][6]. - The dairy sector also sees widespread use of "zero added" claims, with brands like Nayuki and Mengniu promoting products as "zero sugar" or "zero fat," despite containing other forms of sugar [6][7]. Group 4: Consumer Misunderstanding - The marketing of "not added" products has created consumer misconceptions about the safety and quality of food products, leading to increased anxiety over the use of food additives [13][14]. - Experts argue that the new regulations will help consumers return to a more scientifically informed understanding of food safety, reducing the confusion caused by misleading claims [13][14].