Core Viewpoint - The Ministry of Commerce and nine other departments have issued a notice on expanding service consumption, emphasizing the importance of service consumption in improving people's livelihoods and driving economic high-quality development [1] Group 1: Cultivating Service Consumption Promotion Platforms - Implementation of the Service Consumption Quality Improvement and Benefit Action, focusing on policy support, platform establishment, and optimizing the consumption environment [2] - Development of pilot cities for new consumption formats, supporting cross-industry collaborations to create new consumption scenarios [2] Group 2: Enriching High-Quality Service Supply - Expansion of high-level opening up in the service industry, particularly in internet, culture, telecommunications, and healthcare sectors [2] - Support for cultural and artistic sectors to create high-quality products and optimize cultural service supply [2] - Encouragement of introducing foreign sports events and supporting local mass sports events to enhance brand recognition [2] Group 3: Stimulating New Service Consumption Growth - Attraction of more foreign visitors through optimized visa policies and promotion of China's cultural resources [3] - Expansion of digital service consumption, encouraging e-commerce platforms to innovate in online and offline integration [3] - Adjustment of student holiday arrangements to increase service consumption opportunities [3] Group 4: Strengthening Financial Support - Utilization of various funding channels to support the construction of service facilities in culture, tourism, and sports [4] - Support for service trade innovation development funds to guide social capital investment in service consumption [4] - Enhancement of consumer credit support to stimulate service consumption market vitality [4] Group 5: Improving Statistical Monitoring Systems - Optimization of service consumption statistical methods to reflect regional development accurately [5][6] - Encouragement of the use of big data for monitoring and analyzing service consumption [6]

经济观察网商务部等9部门印发《关于扩大服务消费的若干政策措施》(下称《措施》)。《措施》提 出，开展消费新业态新模式新场景试点城市建设。积极发展首发经济，推动创新和丰富服务消费场景， 支持优质消费资源与知名IP跨界合作，打造一批商旅文体健融合的消费新场景，培育一批新型消费龙头 企业。 ...

Core Viewpoint - The article emphasizes the importance of service consumption in improving people's livelihoods and driving economic transformation, proposing various measures to boost consumption and expand domestic demand [1] Group 1: Cultivating Service Consumption Promotion Platforms - Implementation of a service consumption quality improvement action plan, focusing on policy support, platform development, and enhancing the consumption environment [2] - Development of pilot cities for new service consumption formats and scenarios, promoting innovative service consumption landscapes [2] Group 2: Enriching High-Quality Service Supply - Expansion of high-level openness in the service industry, particularly in telecommunications, healthcare, and education [3] - Support for cultural and artistic sectors through funding and resource utilization to enhance service offerings [3] - Encouragement of foreign sports events and local sports competitions to create well-known sporting brands [3] - Development of a diversified education and training market, including vocational skills training [3] - Promotion of long-term care insurance and training for caregivers in the elderly care sector [3] - Support for community-based childcare services and flexible operational models for kindergartens [3] Group 3: Stimulating New Service Consumption Growth - Attraction of foreign visitors for consumption through visa policy optimization and international promotion of cultural resources [4] - Expansion of digital service consumption, encouraging e-commerce platforms to innovate [4] - Adjustment of school holiday schedules to increase service consumption opportunities [4] Group 4: Strengthening Financial Support - Utilization of various funding channels to support the construction of service facilities in culture, tourism, and sports [5] - Encouragement of financial institutions to increase credit support for service consumption sectors [5] - Implementation of consumer credit support measures to reduce financing costs for service providers [5] Group 5: Improving Statistical Monitoring Systems - Optimization of service consumption statistical methods to reflect regional development accurately [6]

Core Viewpoint - The article emphasizes the importance of service consumption in improving people's livelihoods and driving economic transformation, proposing measures to boost consumption and expand domestic demand [1] Group 1: Cultivating Service Consumption Promotion Platforms - Implementation of the "Service Consumption Quality Improvement and Benefit Action" to enhance policy support, build platforms, and optimize the consumption environment [2] - Development of pilot cities for new service consumption formats and scenarios, promoting innovative service consumption landscapes [2] Group 2: Enriching High-Quality Service Supply - Expansion of high-level opening up in the service industry, particularly in internet, culture, telecommunications, and healthcare sectors [3] - Support for cultural and artistic sectors through funding and resource utilization to enhance cultural product supply [3] - Encouragement of foreign sports events and local mass sports events to create well-known sports brands [3] Group 3: Stimulating New Service Consumption Growth - Attraction of more foreign visitors for consumption through visa policy optimization and promotion of cultural resources [4] - Expansion of digital service consumption and support for e-commerce platforms to innovate online and offline integration [4] - Adjustment of student holiday arrangements to increase service consumption opportunities [4] Group 4: Strengthening Financial Support - Utilization of various funding channels to support the construction of service facilities in culture, tourism, and sports [5] - Encouragement of financial institutions to increase credit support for service consumption sectors [5] - Implementation of consumption credit support measures to reduce financing costs for service industry operators [5] Group 5: Improving Statistical Monitoring Systems - Optimization of service consumption statistical methods to reflect regional development accurately [6] - Encouragement of the use of big data for monitoring and analysis of service consumption [6]

Core Viewpoint - The article emphasizes the importance of service consumption in improving people's livelihoods and driving economic transformation, proposing measures to boost consumption and expand domestic demand [1]. Group 1: Cultivating Service Consumption Promotion Platforms - Implementation of the "Service Consumption Quality Improvement and Benefit Action" to enhance policy support, build platforms, and optimize the consumption environment [2]. - Development of pilot cities for new service consumption formats and scenarios, promoting innovative service consumption landscapes [2]. Group 2: Enriching High-Quality Service Supply - Expansion of high-level opening up in the service industry, particularly in internet, culture, telecommunications, and healthcare sectors [3]. - Support for cultural and artistic sectors through funding and resource utilization to create impactful cultural events and exhibitions [3]. - Encouragement of foreign sports events and local mass sports events to enhance service consumption through sports tourism [3]. Group 3: Stimulating New Service Consumption Growth - Attraction of more foreign visitors through optimized visa policies and promotion of cultural resources [4]. - Expansion of digital service consumption by encouraging e-commerce platforms to innovate in online and offline integration [4]. - Adjustment of school holiday schedules to increase opportunities for tourism and service consumption [4]. Group 4: Strengthening Financial Support - Utilization of various funding channels to support the construction of service facilities in culture, tourism, and sports [5]. - Promotion of service trade innovation through market-oriented investment in service consumption enterprises [5]. - Enhancement of consumer credit support to stimulate service consumption through government and financial institution collaboration [5]. Group 5: Improving Statistical Monitoring Systems - Optimization of service consumption statistical methods to reflect regional development accurately [6]. - Encouragement of the use of big data for monitoring and analyzing service consumption trends [6].

Policy Direction - The Ministry of Commerce and other departments issued policies to expand service consumption [1] - Encourages conditional regions to scientifically adjust teaching and holiday times, exploring the establishment of spring and autumn breaks for primary and secondary schools [1] Education Sector Impact - Optimization of student holiday arrangements while maintaining the total number of days and teaching time [1] - Potential reduction in summer and winter vacation time [1] Service Consumption Opportunities - Aims to increase service consumption time, including tourism and travel [1]

Core Viewpoint - The article emphasizes the importance of service consumption in improving people's livelihoods and driving economic transformation, proposing measures to boost consumption and expand domestic demand [1] Group 1: Cultivating Service Consumption Promotion Platforms - Implementation of the "Service Consumption Quality Improvement and Benefit Action" plan to enhance policy support, build platforms, and optimize the consumption environment [2] - Development of pilot cities for new service consumption formats and scenarios, promoting innovative service consumption landscapes [2] Group 2: Enriching High-Quality Service Supply - Expansion of high-level openness in the service industry, particularly in internet, culture, telecommunications, and healthcare sectors [3] - Support for cultural and artistic creation, optimizing cultural product supply through various venues and events [3] - Encouragement of foreign sports events and local mass sports events to enhance brand recognition and tourism [3] - Development of a diversified education and training market, including vocational skills training and community education [3] - Promotion of long-term care insurance and training for caregivers in the elderly care and domestic service sectors [3] - Support for community-based childcare services and facilities [3] Group 3: Stimulating New Service Consumption Growth - Attraction of foreign visitors through visa policy optimization and promotion of cultural tourism resources [4] - Expansion of digital service consumption and encouragement of e-commerce platforms to innovate [4] - Adjustment of school holiday schedules to increase service consumption opportunities [4] Group 4: Strengthening Financial Support - Utilization of various funding channels to support the construction of service facilities in culture, tourism, and sports [5] - Support for service trade innovation and investment in service consumption enterprises [5] - Encouragement of financial institutions to increase credit support for service consumption sectors [5] - Promotion of consumer credit support through government and financial institution collaboration [5] Group 5: Improving Statistical Monitoring Systems - Optimization of service consumption statistical methods to reflect regional development accurately [6] - Encouragement of the use of big data for monitoring and analysis of service consumption [6]

Core Viewpoint - The necessity for policy reinforcement has increased due to declining economic indicators in August, particularly in demand and supply metrics, suggesting a potential need for counter-cyclical policy measures [2][4][6]. Group 1: Policy Trigger Conditions - Historical data indicates that policy reinforcement has been triggered four times since 2007 when cyclical demand faced downward pressure, with August's cyclical demand growth dropping to 2.2%, significantly below the nominal GDP growth of Q2 [4][11]. - The composite PMI output index has also shown five instances of policy reinforcement when it reached local lows, with the average for July and August at 50.3%. A further decline in September could indicate a similar need for policy action [4][11]. Group 2: Direction of Policy Reinforcement - Given the current low price levels, policy reinforcement should focus on stimulating terminal demand rather than increasing future industrial supply. Potential directions include promoting service consumption and pre-positioning major projects from the 14th Five-Year Plan [5][13]. - The construction sector's order growth has historically been better in the first three years of a five-year plan, suggesting that major projects from the upcoming 15th Five-Year Plan could be advanced [5][17]. - Service consumption, particularly in sectors like dining, education, and healthcare, requires enhancement, as evidenced by declining growth rates in these areas [5][21]. Group 3: August Economic Data Overview - In August, supply-side growth slowed, with industrial output growth at 5.2% and service sector production index at 5.6%. The GDP growth for Q3 is projected around 4.8% [6][27]. - On the demand side, retail sales growth was 3.4%, down from 3.7%, while exports fell to 4.4% from 7.2%. Real estate sales area decreased by 10.6%, and fixed asset investment saw a decline of 7.1% [6][27][28]. - Price metrics showed a slight recovery in housing prices, with second-hand home prices down 5.5% year-on-year, and PPI at -2.9% while CPI was -0.4% [27][28]. Group 4: Employment and Consumption - The urban survey unemployment rate rose to 5.3% in August, reflecting seasonal trends, while the consumption sector saw a slight recovery in dining growth to 2.1% after lower rates in previous months [30][31]. - Retail sales growth for durable goods, particularly in home appliances, decreased significantly, indicating a mixed recovery in consumer spending [31]. Group 5: Real Estate Sector Analysis - The real estate sector showed a slight decline in the prosperity index, with sales area down 10.6% year-on-year and investment growth at -19.9% [33][34]. - Funding sources for real estate also saw a decline, with domestic loans showing a slight increase, but personal mortgage loans dropped significantly [34]. Group 6: Industrial Growth Insights - Industrial output growth was recorded at 5.2%, with high-tech manufacturing showing strong performance, particularly in sectors like aircraft manufacturing and biopharmaceuticals [39][40]. - The overall manufacturing sector's growth was 5.7%, with consumer goods manufacturing expected to remain weak [40][45].

Core Viewpoint - The recent Central Political Bureau meeting emphasized the need to implement actions to boost consumption, particularly focusing on cultivating new growth points in service consumption to meet the increasing demands of the population and stimulate economic growth [1] Group 1: Service Consumption Growth - The service consumption sector is gaining momentum, with a 5.2% year-on-year increase in service retail sales from January to July this year [1] - Key sectors such as dining, tourism, entertainment, sports, and elderly care are showing positive growth trends, with traditional festivals and intangible cultural heritage elements being integrated into the dining industry [1] - The "concert economy" and film market are thriving, driving the development of related industries like cultural tourism and creative industries [1] Group 2: Challenges and Solutions - Despite the broad market for service consumption, challenges such as insufficient quality service supply, suboptimal consumption environment, and low levels of service industry openness are hindering potential growth [2] - To address these issues, measures should be taken to enhance the supply of quality services, including increasing openness in the service industry and attracting foreign investment in sectors like culture, entertainment, and healthcare [2] - Improving the service consumption environment is crucial, which includes establishing quality standards, enforcing regulations, and promoting industry self-discipline [2] Group 3: Enhancing Inbound Consumption - The facilitation of inbound consumption can be improved by expanding the list of visa-free countries and extending the stay duration for transit visa-free travelers [3] - Encouraging the use of international electronic wallets and establishing cross-border payment mechanisms will enhance the mobile payment experience for foreign visitors [3] - Supporting duty-free shops to diversify their product offerings and attract more international brands will further stimulate consumption [3]

Investment Rating - The report indicates a focus on the service consumption sector, with potential investment opportunities in companies listed on the Beijing Stock Exchange related to this industry [1]. Core Insights - The report highlights that several policy measures aimed at expanding service consumption are expected to be introduced in September 2025, which could significantly enhance the supply of high-quality services and stimulate new consumption scenarios [2][5][12]. - In 2024, China's service retail sales are projected to grow by 6.2% year-on-year, outpacing the growth of goods retail sales by 3 percentage points, indicating a robust demand for service consumption [6][8]. - The report identifies a substantial growth potential in service consumption in China, particularly in areas such as culture, leisure, tourism, and healthcare, as the country transitions towards a service-oriented economy [6][12]. Summary by Sections Policy Measures - The Ministry of Commerce plans to introduce new policies to boost service consumption, focusing on enhancing service supply and promoting investment in sectors like internet services, culture, and healthcare [2][5][12]. - Specific measures include encouraging foreign investment in sectors such as camping, homestays, and "Internet + healthcare" [2][5]. Market Performance - The median price change for companies in the service consumption sector on the Beijing Stock Exchange was -3.12% from September 8 to September 12, 2025, with 9 companies (23%) experiencing gains [15][16]. - The total market capitalization of the service consumption sector decreased from 132.17 billion to 128.91 billion yuan, with the median market capitalization dropping from 2.35 billion to 2.29 billion yuan [22][24]. Valuation Metrics - The median price-to-earnings (P/E) ratio for companies in the service consumption sector decreased from 57.9X to 52.5X [18][19]. - The broader consumer sector's median P/E ratio fell from 66.9X to 61.3X, indicating a general decline in valuations across the sector [28][29]. Company Analysis - The report lists several companies in the service consumption sector, including those in sports, tourism, healthcare, and education, highlighting their revenue and profit metrics for 2024 [13][14]. - Notable companies include Meizhigao, Guoyi Tendering, and Jinbo Biological, which showed significant price increases during the reporting period [25][26].