Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the overall sentiment appears positive based on the performance metrics and growth expectations. Core Insights - The company reported a revenue of 4.465 billion yuan in 2024, representing a year-on-year increase of 19.2%, and a net profit attributable to the parent company of 394 million yuan, up 68.9% year-on-year. For Q1 2025, revenue reached 1.101 billion yuan, a 25.4% increase year-on-year, with a net profit of 91 million yuan, up 62.1% year-on-year. The growth is attributed to strong performance in self-owned brands and continued expansion in the US and Canada [1][2][3]. Domestic Performance - In Q1 2024, domestic revenue was 1.414 billion yuan, a 30.8% increase year-on-year. The second half of 2024 saw revenue of 797 million yuan, up 37.2% compared to the first half. The domestic gross margin improved to 35.2%, a 3.9 percentage point increase year-on-year. The company expects significant results from the "Wang Pi" brand reform and continued high growth from "Lingdian" and "Zeal" brands [2]. International Performance - The company achieved overseas revenue of 3.051 billion yuan in 2024, a 20.4% increase year-on-year. The second half of 2024 saw revenue of 1.712 billion yuan, up 29.9% year-on-year. The completion of technical upgrades at the US factory is expected to drive further revenue growth, with anticipated year-on-year growth of around 20% for Q1 2025 [3]. Profitability and Operational Efficiency - In Q1 2025, the company's gross margin was 31.9%, and the net profit margin was 8.3%, reflecting a year-on-year increase of 4.0 and 1.9 percentage points, respectively. The improvement in profitability is attributed to the increased contribution from US and Canadian factories and the upgrade of domestic self-owned brand product structures. The company maintains controllable expense ratios, with sales, management, and R&D expense ratios at 11.4%, 6.1%, and 2.1%, respectively [4]. Financial Forecast - The company forecasts net profits attributable to the parent company of 471 million yuan, 589 million yuan, and 732 million yuan for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 34X, 27X, and 22X [4].

Investment Rating - The investment rating for the company is "Buy" based on its strong performance and growth potential [1]. Core Views - The company reported a revenue of 4.465 billion yuan in 2024, representing a year-on-year increase of 19.2%, and a net profit of 394 million yuan, up 68.9% year-on-year. For Q1 2025, revenue reached 1.101 billion yuan, a 25.4% increase year-on-year, with net profit at 91 million yuan, up 62.1% year-on-year. The growth is attributed to strong performance in its proprietary brands and continuous growth in its U.S. and Canadian operations [1][2][3]. Domestic Performance - In Q1 2024, the company's domestic revenue was 1.414 billion yuan, a 30.8% increase year-on-year. The second half of 2024 saw revenue of 797 million yuan, up 37.2% year-on-year. The domestic gross margin improved to 35.2%, a 3.9 percentage point increase year-on-year. The company expects significant results from its brand reform initiatives, particularly for the "Wang Pi" brand, which saw a GMV increase of 83.4% in April 2025 [2]. Overseas Performance - The company's overseas revenue for 2024 was 3.051 billion yuan, a 20.4% increase year-on-year. The second half of 2024 recorded revenue of 1.712 billion yuan, up 29.9% year-on-year. The gross margin for overseas operations was 24.9%, a slight decrease of 0.3 percentage points year-on-year. The company anticipates a 20% year-on-year increase in overseas revenue for Q1 2025, with U.S. and Canadian subsidiaries expected to grow by around 40% [3]. Profitability and Operational Efficiency - In Q1 2025, the company's gross margin was 31.9%, and the net profit margin was 8.3%, reflecting a year-on-year increase of 4.0 and 1.9 percentage points, respectively. The sales, management, and R&D expense ratios were 11.4%, 6.1%, and 2.1%, respectively, indicating controlled expense growth. The company reported a net operating cash flow of 190 million yuan, an increase of 204 million yuan year-on-year, showcasing improved operational efficiency [4]. Profit Forecast - The company forecasts net profits of 471 million yuan, 589 million yuan, and 732 million yuan for 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 34X, 27X, and 22X [4].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a revenue of 4.749 billion yuan in 2024, representing a year-on-year growth of 34.22%, while the net profit attributable to the parent company was 296 million yuan, a slight decline of 0.56% year-on-year. In Q4 2024, the revenue reached a historical high of 1.359 billion yuan, with a year-on-year increase of 30.94%, but the net profit decreased by 17.67% year-on-year. In Q1 2025, the revenue was 1.01 billion yuan, up 17.93% year-on-year, and the net profit increased by 34.81% year-on-year [3][4] Summary by Sections Financial Performance - In 2024, the company achieved revenues of 4.749 billion yuan, with a year-on-year growth of 34.22%. The net profit attributable to the parent company was 296 million yuan, down 0.56% year-on-year. The Q4 2024 revenue was 1.359 billion yuan, up 30.94% year-on-year, while the net profit was 71 million yuan, down 17.67% year-on-year. For Q1 2025, the revenue was 1.01 billion yuan, up 17.93% year-on-year, and the net profit was 58 million yuan, up 34.81% year-on-year [3][4] Sales Growth - The company experienced sustained high demand with new customers, channels, and projects accelerating. In 2024, the revenue from various product lines included office chairs (3.416 billion yuan), sofas (645 million yuan), massage chairs (240 million yuan), and others, showing significant year-on-year growth rates [4] Strategic Investments - The company is strategically investing in building its own brand and developing new businesses, which has temporarily impacted the net profit margin. The gross margin for 2024 was 21.64%, down 1.24 percentage points year-on-year. The net profit margin was 6.24%, down 2.18 percentage points year-on-year [5] International Expansion - The company has established two overseas production bases in Vietnam and Romania, enhancing its competitive advantage. The Vietnam base has been operational since 2018, while the Romania base began production in 2023, supporting the company's ability to meet global customer demands [6][7] Future Outlook - The company is transitioning from a primarily export-oriented model to a balanced approach of domestic and international sales, along with a focus on its own brand. Revenue projections for 2025-2027 are 5.625 billion yuan, 6.425 billion yuan, and 7.116 billion yuan, respectively, with corresponding net profits of 363 million yuan, 439 million yuan, and 518 million yuan [8][10]

Core Insights - The company reported a revenue of 1.659 billion yuan for 2024, a year-on-year increase of 17.56%, and a net profit of 182 million yuan, marking a turnaround from losses [1] - In Q1 2025, the company achieved a revenue of 329 million yuan, a decline of 14.4% year-on-year, with a net profit of 22.23 million yuan, down 46.71% [1] - The company experienced rapid growth in its proprietary brand revenue in 2024, with significant performance in overseas markets [1] Revenue Breakdown - In 2024, revenue from various product lines included 505 million yuan from animal skin chew toys, 608 million yuan from plant-based chew toys, 403 million yuan from nutritious meat snacks, and 118 million yuan from staple and wet food, with year-on-year changes of +19.1%, +43.7%, +26.6%, and -43.6% respectively [1] - The overseas market generated 1.371 billion yuan in revenue in 2024, reflecting a year-on-year increase of 29.1%, with a gross margin of 28.94%, up 11.04 percentage points [1] Domestic Market Performance - The domestic market revenue was 288 million yuan, down 17.6% year-on-year, primarily due to a contraction in agency brands, while proprietary brand revenue grew by 33%, with the "Jueyan" brand increasing by 52% [2] - The domestic market gross margin reached 31.72%, an increase of 8.04 percentage points year-on-year [2] Product and Brand Strategy - The company is expanding its product categories and diversifying its channels, with "Jueyan" focusing on high-end dog food and extending into high-end cat food [2] - New Zealand's staple food brand "SmartBalance" is expected to enter the domestic market in the second half of the year, with production capacity anticipated to increase by 20%-30% in 2025 [2] Financial Metrics - In Q1 2025, the gross margin was 28.62%, an increase of 4.26 percentage points year-on-year, while the net margin was 7.07%, down 3.82 percentage points [3] - The sales and management expense ratios were 8.45% and 9.31%, respectively, with increases attributed to higher marketing expenses for proprietary brands [3] Profit Forecast - The company adjusted its profit forecasts for 2025-2026, now expecting net profits of 194 million yuan and 231 million yuan, with corresponding EPS of 0.78 and 0.93 yuan [3]

在关税变化的背景下，以智能电动软体家具为核心业务的匠心家居（301061），正在思考如何调整经营 策略。 匠心家居近日公布的业绩显示，公司2024年营业收入达到25.48亿元人民币，同比增长32.63%，实现三 年连续增长；扣除股份支付费用后的全年净利润为6.83亿元人民币，同比增长67.64%；扣非后归属上市 公司股东净利润6.14亿元，同比大涨72.47%；毛利率达到39.35%，较上年同期增长67.64%；资产总额提 升22.05%，达到43.46亿元。 匠心家居是典型的家具出口企业，近年来逐渐打开在海外市场的局面，业绩呈现出良好的业绩上升势 头。 然而加征关税阴云之下，匠心家居正面临重大挑战：超过90%的产品均销往美国市场，在关税压力之 下，下一步该怎么办？ 北美为核心市场，从代工到成立自主品牌 匠心家居的总部位于常州，主要业务为智能电动沙发、智能电动床及其核心配件的研究、设计、开发、 生产、销售及服务。 在公司成立之初的2002年，匠心家居主要从事美国家用健身品牌的健身器材与抬升椅等产品的OEM代 工，产品由此打开海外市场。2021年，在经过近20年的代工业务之后，匠心家居开始推出自主智能软体 家具 ...

点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 事件： 公司发布2024年年报，2024全年实现营收25.5亿元，同比+32.6%，实现归母净利润6.8亿元，同比+67.6%，剔 除股份支付费用影响后同比+66.7%。4Q2024实现营收7.0亿元，同比+49.8%，实现归母净利润2.5亿元，同比 +197.2%。2024年度拟向全体股东每10股派发现金股利5.0元，以资本公积转增股本方式向全体股东每10股转增 3股。 点评： 业绩高速增长，自主品牌建设成效显著 2024年公司营收利润高速增长，主要原因系：1、公司持续加强内部研发投入、扩大外部创新合作范围，2024 年推出多款新品，有效拓展了市场空间；2、公司自主品牌建设成效显著，直销零售商客户数量显著增加；3、 公司持续 ...

"没有成功的企业，只有时代的企业。"站在全球电器制造的尖端，海尔创始人张瑞敏很早之前就曾分享了这么一个观点。 时至今日，美的、海尔、格力等家电头部企业早已凭借规模、创新、品牌力等多方位优势成为全球电器赛道不可或缺的力量；同时，苏泊尔、石头科技 等细分创意型玩家也在时代的变迁中找到属于自己的位置。 而当国产品牌重构全球家电产业格局的背景下，其实还有很多中尾部玩家仍在奋力转型谋得新生机。 日前湖北香江电器股份有限公司（以下简称"香江电器"）再度向港交所递交主板上市申请，试图通过资本市场实现从代工企业向自主品牌的转型跨越。 香江电器最早可以溯源到90年代初成立的一家塑料制品公司，此次公司同样是以代工生产模式，经营气泡袋、化妆盒、镜子等包装类和塑胶类小型产 品，主要聚焦家居用品行业。 海尔、美的等电器类企业崛起后，香江塑料开始慢慢转型到电器类家居赛道，并在2012年正式成立了香江电器。 据眼查APP资料，香江电器是一家专注于品质生活家居用品的研发、设计、生产与销售的企业，以ODM/OEM模式运营，主营产品涵盖电器类家居用品 和非电器类家居用品两大类。 其中，贡献始终贡献了七成以上收入的电器类家居用品主要分为三大类，即 ...

数年前一天，当追觅在扫地机赛道刚刚占据先手之时，创始人俞浩决定乘胜追击。 此刻，俞浩正坐在长办公桌旁，手指有节奏地敲击着桌面，眉头紧锁向对面的一众高管发问："（在当前 竞争中），如果追觅的HR只做一件事，你们认为应该是什么？" 一人思索几秒，微微抬起下巴："如果只做一件事，那就是挖光对手的人。" 那一刻，俞浩微胖的脸上应该露出了微笑。他是一位天才执棋者，一下子就懂了其中用意。 正所谓"伤其十指，不如断其一指"。通过挖人让对手一个或者数个部门，接连瘫痪，赢得人才的同时也赢 得时间，这是追觅变先手优势为全局优势的一步好棋。 于是，追觅的"断指计划"开始了。 一位接近追觅高管的周昊天告诉雷峰网，追觅人事高管当时迅速组建了多达300人的 "猎头部队"，像隐匿 在暗处的猎人，日夜潜伏，一心挖空对手，甚至将一些竞品的单一部门连根拔起。 俞浩、王生乐、吴鹏、郭人杰、喻超......他们造就了追觅这个「最强搅局者」，追觅也成就了一个个商业 奇才。 " 作者 | 马蕊蕾 林觉民 编辑 | 余快 业界传闻，追觅HR曾经在3个月内挖走某竞品公司19名核心研发人员，直接截停了对方一款无线吸尘器的 发布，对方甚至被逼急到报警。此招之狠 ...

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