以旧换新
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新车吸引“尝新”消费者,补贴政策驱动消费升温
Xin Jing Bao· 2025-10-06 11:48
为迎接"银十"销售旺季,汽车市场刚刚迎来一波密集的新车投放,从新能源到燃油、从经济型到豪华级,几乎是 全品类。 在山东济南的一家比亚迪(002594)4S店内,刚上市的新车第二代秦PLUS被放在展厅中央区域。10月4日傍晚, 不时有前来看车咨询、洽谈购车的消费者。当晚8时左右,虽早已过了平日的下班时间,门店内依然灯火通明,仍 有顾客在看车,与销售人员详细沟通续航、智能化配置、价格等细节,并时不时与其他品牌的新车进行直观对 比。 商场内汽车品牌门店内同样人气高涨。华为门店内,享界S9、问界M9等新车依次排开,吸引不同需求的顾客:有 家长带着孩子坐进车内,感受座舱的空间与舒适度;也有年轻消费者专注于屏幕,沉浸式体验车辆智能化功能。 享界S9T等新车被摆在门店显眼位置。新京报贝壳财经记者 张冰 摄 在济南一家蔚来门店,9月20日上市的全新ES8和购车权益、新车置换政策被放在了入口正对的显眼位置。"根据 具体车型、车况和实际评估情况,奔驰、宝马、奥迪车型可零成本置换蔚来。"一位工作人员称,以一辆使用3年 的宝马3系或奔驰C级为例,旧车残值大概与新ET5T售价差不多,相当于可零成本换蔚来新ET5T,且用车成本更 低。" ...
以旧换新,激活县域消费市场(编辑手记)
Ren Min Ri Bao· 2025-10-05 21:52
期待各地抓住政策机遇,优化补贴流程、加强市场监管,让好政策更多惠及消费者。 《 人民日报 》( 2025年10月06日 02 版) (责编:岳弘彬、牛镛) 关注公众号:人民网财经 民生提质,焕新生活方式。县域消费者对绿色、智能、高品质家电的需求日益旺盛。一些使用时间长、 能耗较高的老旧家电,既存在安全隐患,也难以满足人们对美好生活的期待。以旧换新的政策引导,让 更多高效节能、功能先进的智能家电加速进入百姓家。 模式创新,激发经济活力。县域市场连接城乡,是消费市场的重要组成部分,潜力巨大。以旧换新能够 有效打通老旧家电回收处理、新品销售配送安装等环节,带动产业链上下游协同发展。越来越多企业将 产品研发、市场布局向广袤农村延伸,各地创新服务模式,打通以旧换新"最后一公里",为县域经济注 入新动能。 今年以来,我国加大以旧换新政策支持力度。这一政策春风吹到广大县城和农村,不仅提高了群众生活 品质,也激发了县域经济活力,成为拉动消费的"新引擎"。 ...
以旧换新 激活县域消费市场(编辑手记)
Ren Min Ri Bao· 2025-10-05 21:36
模式创新,激发经济活力。县域市场连接城乡,是消费市场的重要组成部分,潜力巨大。以旧换新能够 有效打通老旧家电回收处理、新品销售配送安装等环节,带动产业链上下游协同发展。越来越多企业将 产品研发、市场布局向广袤农村延伸,各地创新服务模式,打通以旧换新"最后一公里",为县域经济注 入新动能。 期待各地抓住政策机遇,优化补贴流程、加强市场监管,让好政策更多惠及消费者。 (文章来源:人民日报) 今年以来,我国加大以旧换新政策支持力度。这一政策春风吹到广大县城和农村,不仅提高了群众生活 品质,也激发了县域经济活力,成为拉动消费的"新引擎"。 民生提质,焕新生活方式。县域消费者对绿色、智能、高品质家电的需求日益旺盛。一些使用时间长、 能耗较高的老旧家电,既存在安全隐患,也难以满足人们对美好生活的期待。以旧换新的政策引导,让 更多高效节能、功能先进的智能家电加速进入百姓家。 ...
“以旧换新”点燃国庆中秋假期消费热潮,推动智能、绿色产品加速走进寻常百姓
Yang Shi Xin Wen Ke Hu Duan· 2025-10-05 08:07
Core Insights - The implementation of the "old-for-new" policy has significantly boosted consumer spending during the National Day and Mid-Autumn Festival holidays, with various regions launching diverse promotional activities to stimulate consumption [1][2][4]. Group 1: Policy Implementation - A total of 69 billion yuan has been allocated for the "old-for-new" consumption subsidy, which has been distributed to various regions before the holidays [1]. - The "old-for-new" policy has expanded its coverage to include a wider range of products, enhancing consumer participation and satisfaction [2][3]. Group 2: Consumer Behavior - In major cities like Beijing, foot traffic in retail stores has more than doubled compared to regular weekends due to the combined effects of subsidies and discounts [2]. - Consumers are taking advantage of substantial savings; for instance, a consumer in Anhui saved over 800 yuan on a new refrigerator due to government and store discounts [2]. Group 3: Market Dynamics - The automotive and agricultural machinery markets are experiencing a sales surge, with local governments and banks collaborating to provide comprehensive subsidy packages [4][5]. - In Hubei, the total value of combined subsidies for purchasing new vehicles can reach nearly 30,000 yuan, significantly enhancing consumer interest [4]. Group 4: Targeting Specific Demographics - The "old-for-new" policy is effectively engaging the elderly demographic, with tailored products and subsidies aimed at enhancing their quality of life [6][7]. - In Jinan, the elderly are benefiting from subsidies on mobility aids and home modifications, with a reported 40% increase in inquiries at senior-focused retail centers [7]. Group 5: Overall Impact - From January to August, approximately 330 million people have claimed the "old-for-new" subsidies, leading to over 2 trillion yuan in related sales [7].
山东各地推出各类促消费举措,催生假日消费新热点
Sou Hu Cai Jing· 2025-10-05 04:49
Core Insights - The article focuses on the holiday consumption trends in Shandong province during the National Day holiday, highlighting various promotional activities and events aimed at boosting local tourism and consumer spending [1] Group 1: Sports and Tourism - The Qilu Super League match in Zaozhuang attracted over 10,000 fans, creating a vibrant atmosphere that encouraged visitors to explore the city [4] - Zaozhuang organized over 120 activities, including food festivals and cultural events, to enhance the tourist experience during the holiday [4] - Local hotels offered discounts of 20% for out-of-town fans and included attraction tickets as part of their packages [4] Group 2: Consumer Electronics - The city of Rizhao implemented a "replace old with new" subsidy program for home appliances, offering up to 20% off on energy-efficient products, with a maximum subsidy of 2,000 yuan per item [6] - A resident successfully purchased a new television for 2,530 yuan after applying the subsidy and using additional discount coupons [6] - The initiative aimed to stimulate consumer spending and enhance the festive atmosphere during the holiday [6] Group 3: Traditional Medicine and Health - The traditional Chinese medicine (TCM) wellness center in Wubing attracted many young consumers interested in herbal teas and health consultations [7] - The center collaborates with local hospitals to provide free consultations and offers customized herbal products based on seasonal and individual health needs [7] - The popularity of TCM among younger demographics is rising, with unique products like herbal sachets gaining traction [7]
双节期间北京迎换机热 满减+免息分期助力消费
Yang Shi Wang· 2025-10-05 04:06
来源:央视财经 门店相关负责人告诉记者,国庆期间门店的客流量较去年同期增长约30%。 除"以旧换新"外,北京多家门店还联合运营商及银行推出了套餐优惠、消费满减、免息分期等促销活 动,有效降低了消费者的换机成本,进一步提振了市场消费意愿。(央视财经) (责任编辑:申杨) 双节期间,不少商家加大手机"以旧换新"补贴力度,同时叠加各品牌推出的多项让利活动,让部分手机 门店销量实现大幅增长。 在北京市朝阳区的一家手机门店里人头攒动,大储存、高配置、强续航和"一步到位"长期性价比,成手 机换新主流消费理念。部分具备多设备协同、跨场景融合功能的新机型,尤其受到市场青睐。 ...
从家电到农机,“以旧换新”点燃国庆中秋假期消费热潮
Yang Shi Xin Wen Ke Hu Duan· 2025-10-03 03:03
Group 1 - The government has allocated 69 billion yuan for the fourth batch of subsidies to support the "old for new" consumption policy, which is expected to boost consumer spending during the National Day and Mid-Autumn Festival holidays [1] - Various regions have launched diverse "old for new" promotional activities, significantly increasing foot traffic in retail stores, with some locations reporting over a 100% increase compared to regular weekends [2][3] - The "old for new" policy has expanded its coverage to include a wider range of products, facilitating consumer participation and promoting the adoption of energy-efficient appliances, with over 80% of sales in some stores being high-efficiency products [2] Group 2 - The automotive and agricultural machinery markets are experiencing a sales surge during the "golden September and silver October" season, with local governments and banks offering combined subsidies exceeding 100 million yuan [3] - In Hubei, a comprehensive subsidy package for car purchases includes various incentives, potentially saving consumers up to 30,000 yuan on a new energy vehicle [3] - The agricultural machinery sector is also benefiting from the "old for new" policy, with sales increasing by 30% compared to previous years, as farmers take advantage of the subsidies to upgrade their equipment [5] Group 3 - The "old for new" initiative is effectively stimulating consumption among the elderly demographic, with tailored products and services being offered to meet their needs [5] - In Jinan, a senior-friendly economic center has seen a 40% increase in inquiries about subsidized products for the elderly, indicating a growing market for age-appropriate goods [6] - The government has allocated 300 billion yuan in long-term special bonds for the "old for new" subsidies, with 330 million people applying for these benefits from January to August, resulting in over 2 trillion yuan in related sales [6]
10月2日晚间央视新闻联播要闻集锦
Yang Shi Xin Wen Ke Hu Duan· 2025-10-02 13:07
今日摘要 习近平给天津大学全体师生回信强调,聚焦国家重大战略需求,提高人才培养质量,更好服务经济社会 发展。 习近平总书记在庆祝中华人民共和国成立76周年招待会上的重要讲话引发热烈反响。 各地群众在多姿多彩的活动中欢度假期。 假期第二天,全社会跨区域人员流动量预计约2.9亿人次,比去年同期增长2.2%。 "十四五"期间,广西、海南加快构建开放型经济新体制,高质量发展不断迈上新台阶。 我驻外使馆等举办活动庆祝新中国成立76周年。 加沙地带卫生部门称,以军在加沙地带的军事行动造成51人死亡。红十字国际委员会称暂时关闭驻加沙 城办事处。 近日,中共中央总书记、国家主席、中央军委主席习近平给天津大学全体师生回信,在天津大学建校 130周年之际,向全体师生员工、广大校友表示祝贺。 本台今天播发央视快评《提高人才培养质量更好服务经济社会发展》。 为实现中华民族伟大复兴而团结奋斗——习近平总书记在庆祝中华人民共和国成立76周年招待会上的重 要讲话引发干部群众热烈反响 【央视快评】提高人才培养质量 更好服务经济社会发展 习近平总书记在庆祝中华人民共和国成立76周年招待会上的重要讲话,凝聚起亿万人民奋进新征程的磅 礴力量。大家 ...
“以旧换新”点燃国庆中秋假期消费热潮
Yang Shi Wang· 2025-10-02 12:23
各地还围绕"以旧换新"积极创新消费模式与场景。江苏泰州将"消费大集市"搬进假期生活,更创新实现"以旧换新"政策现场落地,消费者在集市就能一 键申领补贴。山东济南则将居家适老化改造纳入"国补"支持范围,免费适老化改造方案、便携适老产品深受老年群体青睐。 央视网消息(新闻联播):今年第四批690亿元支持消费品以旧换新超长期特别国债资金,在国庆中秋假期前下达各地。这个假期,随着"以旧换新"等 促消费政策的加力实施,节日消费市场活力正持续释放。 在北京、安徽等地的实体卖场,"以旧换新补贴+企业折扣+门店优惠"的复合优惠体系持续点燃假期消费热情。多重叠加优惠,不仅降低了消费者的换 新门槛,更推动智能、绿色产品加速走进寻常百姓家。 消费"礼包"加码,让节日市场焕新潮涌动。湖北在国家购车补贴基础上,整合推出涵盖地方购新补贴、个人消费贷款贴息等多重优惠的"组合拳",总规 模超亿元,有力激发汽车换新需求。 今年,国家安排3000亿元超长期特别国债用于以旧换新补贴,目前资金已经全部下达。1—8月,全国共有3.3亿人次申领消费品以旧换新补贴,带动相 关商品销售额超过2万亿元。 ...
从家电到农机 “以旧换新”点燃假期消费热潮
Yang Shi Xin Wen Ke Hu Duan· 2025-10-02 10:59
Group 1 - The government has allocated 69 billion yuan for the fourth batch of long-term special bonds to support the "old for new" consumption policy, which has been distributed to various regions before the National Day and Mid-Autumn Festival holidays [1] - The "old for new" policy has significantly boosted consumer activity during the holidays, with some stores reporting a more than 100% increase in foot traffic compared to regular weekends [2] - In Anhui province, over 80% of energy-efficient appliances sold during the holiday period were part of the "old for new" program, indicating a shift towards smarter and greener products [2] Group 2 - In Jiangsu province, the "old for new" policy was implemented directly at popular markets, allowing consumers to save substantial amounts on new appliances, with one customer saving 12,000 yuan on a total purchase of 60,000 yuan [3] - The automotive and agricultural machinery markets have also seen a surge in sales due to combined subsidies from the government, banks, and enterprises, with some regions reporting a 40% increase in foot traffic at car dealerships [4] - In Hunan province, farmers are taking advantage of the "old for new" policy to upgrade their machinery, with one farmer receiving over 26,000 yuan in subsidies for purchasing new equipment [5][6] Group 3 - The "old for new" initiative has effectively activated the consumption potential of the elderly demographic, with targeted promotions and subsidies for products catering to their needs [7] - In Shandong province, a 30% subsidy is available for elderly-friendly products, leading to a 40% increase in inquiries at a local senior economic center [7] - The national government has allocated 300 billion yuan for "old for new" subsidies, with 330 million people applying for these benefits from January to August, resulting in over 2 trillion yuan in related sales [8]