Core Insights - The rise of "Chicken Chop Brother" and "Fried Noodle Brother" reflects a new trend in cultural tourism consumption, emphasizing emotional value and personal connection in the market [1][6][8] Group 1: "Chicken Chop Brother" Phenomenon - "Chicken Chop Brother" gained popularity due to his unique marketing approach, offering free chicken while charging for plastic bags, and engaging customers with humorous phrases [2][3] - The stall attracted long queues, with reports of customers traveling long distances, including foreign tourists waiting for hours to experience the interaction [2][3] - The success of "Chicken Chop Brother" positively impacted local businesses, with related food stalls seeing significant sales increases, and Douyin reported a nearly 70% increase in orders for local experiences during the holiday [2][3] Group 2: "Fried Noodle Brother" Impact - "Fried Noodle Brother" became popular through a heartfelt video where he delivered fried noodles to a friend recovering from an accident, which resonated with viewers and garnered over 3.5 million likes [4][5] - The emotional connection created by "Fried Noodle Brother" led to long queues at his stall, with customers traveling from afar to experience his service [4][5] - The story of "Fried Noodle Brother" highlights the importance of authenticity and warmth in customer interactions, contributing to a positive brand image [4][5] Group 3: Emotional Economy in Cultural Tourism - The concept of "emotional economy" is reshaping the cultural tourism market, where ordinary individuals providing emotional value become key attractions for cities [6][7] - The trend indicates a shift from traditional sightseeing to immersive experiences that prioritize emotional fulfillment, aligning with the evolving preferences of travelers [6][7] - The rise of individual stories, such as those of "Chicken Chop Brother" and "Fried Noodle Brother," illustrates how personal narratives can enhance a city's appeal and encourage repeat visits [6][7][8] Group 4: Tourism Trends During Holidays - The recent holiday period saw a significant increase in cross-regional travel, with an estimated 2.36 billion trips, marking a 3.2% growth compared to the previous year [7] - Data from Douyin indicated a surge in accommodation bookings in lesser-known cities, with some locations experiencing over 180% growth in orders [7] - Travelers are increasingly seeking unique and personalized experiences, moving away from crowded tourist spots to explore local culture and cuisine [7][8]

Group 1 - The tourism market during the extended National Day and Mid-Autumn Festival holiday showed strong vitality, with cross-province travel orders increasing by 45% year-on-year and orders from inter-provincial border cities rising by 58% [1] - The "post-00s" demographic accounted for 62% of tourists, with new travel experiences such as cultural tourism, international travel, and industrial tourism gaining popularity [1] - The shift in tourism focus from mere sightseeing to "experiencing emotional value" indicates that emotions have become the core driver of consumption, with young people seeking unique and memorable experiences [1] Group 2 - Food safety is a fundamental emotional concern during the holiday, as any issues with traditional festive foods like mooncakes can significantly impact consumer sentiment and expectations [2] - The Ministry of Culture and Tourism's recent inspections revealed potential safety hazards in tourist attractions, highlighting the importance of maintaining safety standards to avoid emotional crises among visitors [2] - Small details, such as changes in shopping itineraries or overpriced meals, can have a magnifying effect on consumer emotions, potentially ruining the overall experience of a well-planned trip [3] Group 3 - The need for strict regulation and oversight in areas such as food safety, facility safety, and contract compliance is emphasized, especially during peak consumption periods [3] - Service optimization by platforms and businesses is crucial to ensure a positive consumer experience, as even minor oversights can detract from the holiday enjoyment [3] - In the era of emotional consumption, attention to detail is essential for creating lasting positive impressions and ensuring that consumers feel secure and satisfied with their spending [3]

本文来自微信公众号：山农下山，作者：山风，头图来自：视觉中国 国庆假期第四天，"鸡排哥"工作到了晚上10点钟。 从下午2点半"上班"开始，他只喝过一次水、上过一次厕所。直播间里不断有人在提醒他注意休息，连 日的高强度工作，让本就削瘦的他看起来更疲惫。 有人说，他是全网挣钱最累的网红。 头一天，关于他太累而无法提供情绪价值的讨论冲上过热搜，从排队盛况来看，那些从全国各地奔向景 德镇来找他的人们，并没有打算让他歇一歇。 不排除有人就是想来尝尝鸡排味道，满足好奇心，但我想，能支撑他们在38度的天气里排队6个小时的 更重要的吸引力，应该还是打卡。当"鸡排哥"在假期前突然走红，一生要出片的中国人，便拥有了更加 时髦的素材——与"鸡排哥"的合影照，或者一段现场短视频。 我大学毕业刚做社会新闻时，社长经常把战地记者罗伯特·卡帕的那句话挂在嘴边：如果你拍得不够 好，是因为离得不够近。没想到，在多年之后短视频主导的内容世界里，大家自动掌握了这句话的精 髓。 当信息变得廉价时，注意力就变得珍贵。于是，流量捕手们纷纷在这个假期涌向了"鸡排哥"所在的景德 镇，这让远在各地的人们可以在手机屏幕里得到不同种类的情绪价值： 比如，从排队辛 ...

Core Viewpoint - The rise of "Chicken Fry Guy" is not coincidental, as significant changes in his business model and customer engagement have contributed to his popularity [1] Business Model Changes - The Chicken Fry Guy has implemented unique operational rules, such as only serving students after 16:30 and offering discounts, which has helped him target a specific customer base [1] - New rules include requiring freshly fried chicken to be delivered in open bags and increasing prices by 1 yuan after noon, creating a competitive edge and improving operational efficiency [1] Customer Engagement - The Chicken Fry Guy has transformed from a shy individual to a charismatic seller, providing emotional value through a humorous and engaging sales style, which enhances customer attraction [1] - The perceived value of his chicken has increased, with customers feeling they receive 60 yuan worth of emotional value for a 6 yuan chicken, leading to long queues [1] Potential Concerns - The increased workload raises questions about the sustainability of his health and ability to maintain this pace [1] - The risk of overexposure on social media could lead to scrutiny of his comments, which may affect his brand if he strays from his engaging persona [1] - There is a concern that without the emotional connection, the Chicken Fry Guy may struggle to maintain his popularity [1]

Core Viewpoint - The "Chicken Chop Guy" has gained popularity for his humorous interactions while selling chicken chops, but the overwhelming demand during the National Day holiday has led to exhaustion, diminishing his emotional value to customers [1][3]. Group 1: Demand and Supply Dynamics - The "Chicken Chop Guy" has become a local sensation, attracting long queues of customers, with wait times reaching two to three hours [1]. - Despite the availability of chicken chops from various vendors, the unique appeal of the "Chicken Chop Guy" drives customers to wait, indicating that the emotional experience is valued more than the product itself [1]. - The surge in popularity has created a supply-demand imbalance that is challenging to manage, leading to the "Chicken Chop Guy" working extended hours without adequate rest [1][2]. Group 2: Emotional Value and Customer Expectations - The initial charm of the "Chicken Chop Guy" stemmed from his natural humor and relatable demeanor, which are now compromised due to fatigue from high-intensity work [1][3]. - Customers have begun to notice a decline in his emotional engagement, questioning why he is no longer as interactive, which detracts from the overall experience [2]. - The pressure from consumer expectations and the rapid transformation from a local vendor to a tourist attraction has created a burden that may outweigh the benefits of increased visibility and sales [3]. Group 3: Recommendations for Sustainability - It is suggested that the "Chicken Chop Guy" should be given time to rest to maintain his emotional value and overall well-being, which is essential for sustaining customer engagement [3]. - A more relaxed and comfortable approach to customer interactions could enhance the unique emotional value that initially attracted customers [3].

Core Viewpoint - The emergence of NPCs (Non-Player Characters) in scenic areas is transforming the tourism experience in China, shifting from traditional sightseeing to immersive cultural interactions, enhancing visitor engagement and emotional value [1][6][7]. Group 1: NPC Role and Impact - NPCs are evolving from mere photo props to integral components that connect culture, activate spaces, and drive consumer spending in tourist attractions [6]. - The interactive nature of NPCs adds depth to the travel experience, making it more engaging and culturally enriching for visitors [6][7]. - Data indicates that NPCs significantly boost visitor traffic; for instance, a video featuring an NPC character garnered over one million views on social media, attracting more visitors to the scenic area [6]. Group 2: Industry Trends and Insights - The trend of incorporating NPCs is gaining traction across various scenic spots in China, such as Zhejiang's Hengdian World Studios and Henan's Wansui Mountain Wuxia City, indicating a broader industry consensus on their importance [6][7]. - The NPC phenomenon reflects a shift in China's cultural tourism industry from resource-based sightseeing to content-driven experiences, with emotional value being a key factor in this transformation [7]. - The demand for specific talent in NPC roles has led to high-paying recruitment efforts in various scenic areas, highlighting the growing significance of this trend in the tourism sector [6].

Core Insights - The rise of "Chicken Chop Brother" in Jingdezhen, Jiangxi, is attributed to his unique selling style that combines humor and emotional value, attracting large crowds during the National Day holiday [1] - The phenomenon highlights the importance of emotional labor in the service industry, where genuine interactions can enhance customer experience [2] Group 1: Emotional Value in Service - "Chicken Chop Brother" provides emotional value through humorous interactions, making the experience of buying chicken more enjoyable for customers [1] - The emotional connection established by service workers can lead to increased customer loyalty and engagement, as seen with the popularity of "Chicken Chop Brother" [1][2] Group 2: Challenges of Emotional Labor - The expectation for service workers to maintain high energy and enthusiasm at all times can lead to emotional exhaustion and burnout, a phenomenon referred to as "emotional overwork" [2] - The case of a hot pot vendor in Gansu illustrates the pressure on service workers to manage their expressions, highlighting the need for empathy towards their emotional labor [3] Group 3: Industry Implications - The service industry must recognize the limits of emotional labor and allow for authentic expressions of fatigue or emotion, rather than enforcing a facade of constant cheerfulness [2][3] - A balance between customer expectations and the well-being of service workers is essential for fostering a healthier work environment and improving overall service quality [3]

Core Insights - The rise of "Chicken Chop Brother" highlights the importance of emotional value in business, where customer interactions are driven by warmth and sincerity rather than just product quality [1][9] - The phenomenon of trademark registration by other companies poses a significant risk to "Chicken Chop Brother," as multiple businesses have already claimed the brand in various sectors, potentially limiting his ability to expand [5][7] - The situation reflects a broader trend in the short video and influencer ecosystem, where personal brands can be quickly capitalized on by the market, often leaving individual creators vulnerable [7][11] Summary by Sections - **Popularity and Engagement**: "Chicken Chop Brother" has gained over 372,000 followers by offering genuine customer service, with advertising rates as low as 10 yuan, appealing to many for its authenticity [3] - **Trademark Issues**: His brand has been registered by several companies across different industries, which could hinder his future business aspirations if he wishes to scale [5][7] - **Emotional Value**: The success of "Chicken Chop Brother" underscores a consumer desire for authentic interactions, suggesting that emotional value is a unique asset that cannot be easily replicated or commodified [9] - **Legal Awareness**: For sustainable brand development, it is crucial for "Chicken Chop Brother" to enhance his legal awareness to protect his rights and prevent exploitation of his efforts by others [11] - **Industry Reflection**: The story serves as a reminder of the challenges faced by individual creators in balancing commercialization with the preservation of their original emotional appeal [11][13]

Core Insights - The article discusses the recent developments in Guangzhou's commercial landscape, highlighting the opening of new shopping centers and the shift from a "single-core" to a "multi-core" commercial system [1][4][7] - The Guangzhou government has introduced policies aimed at enhancing the quality and infrastructure of commercial areas, with a target of increasing commercial space by over 1 million square meters by 2025 [2][4] - New shopping centers like K11 and the upcoming Tianhuan Guangzhou South are part of a broader strategy to diversify commercial offerings and attract international brands [1][2][7] Current Situation - The Guangzhou commercial sector is experiencing rapid development, with multiple shopping districts being revitalized and new projects underway [1][2] - The "5+2+4" commercial system aims to create a balanced and functional network of shopping areas by 2035, indicating a strategic shift in urban planning [2][4] - Existing commercial spaces are undergoing upgrades to enhance their appeal, with a focus on community-centric designs and the introduction of new brands [2][4] Policy Support - Government policies are playing a crucial role in guiding the development of commercial projects, with a focus on enhancing the overall commercial environment [4][5] - The average timeline for project completion has been reduced from 4-5 years to 2-3 years, reflecting the effectiveness of these policies [4] - The emphasis on smart upgrades and the introduction of flagship stores is reshaping the commercial landscape in Guangzhou [4][5] Challenges and Opportunities - Despite the positive trends, the dominance of the Tianhe Road commercial area continues to impact the growth of emerging districts, as many international brands still prefer this location [7][10] - The supply of high-quality commercial spaces in Guangzhou is still lagging behind other major cities, indicating significant room for growth [7][10] - New commercial areas must address challenges such as transportation connectivity, brand introduction, and the integration of diverse business models to attract consumers [10][12] Differentiation Strategies - Emerging shopping centers are focusing on unique concepts such as pet-friendly environments and experiential retail to differentiate themselves from established areas [10][12] - The future of commercial competition is expected to revolve around emotional value and customer experience rather than just product offerings [12][13] - A multi-faceted approach that includes digitalization, community engagement, and sustainability is essential for new commercial areas to thrive [13]

"鸡排哥"需要流量吗？也许有人认为，"鸡排哥"的走红是因为恰好成为了那个被平台流量机制抽中的幸 运儿。诚然，平台的算法分发、流量倾斜，以及后续官方号、网友、景德镇文旅等方面的持续助推，都 是他火爆出圈的重要因素。然而，换个角度来看，在短视频、社交平台内容高度同质化、过度包装、人 设遍地的当下，用户极易产生审美疲劳，当人们厌倦了精致滤镜下的表演，"鸡排哥"所呈现出的质朴与 真诚反而成为了一种稀缺资源。对平台而言，流量需要"鸡排哥"这样有感染力的真实故事。表面上，平 台给了他流量和名气；但从深层次看，是他给了平台最渴望的"真实"与"内容"。从这个角度来说，也许 不是"鸡排哥"需要流量，而流量需要更多的"鸡排哥"。 "鸡排哥"不能长红又如何？过往的经验表明，网红生命周期平均不足半年，网红迭代的规律决定了长红 本就稀缺。对"鸡排哥"来说，这次成功走红，是他真诚乐观、踏实做事、长期坚持的结果，只不过这颗 果子比预想的更大更甜。事实上，"鸡排哥"已经摆摊卖了9年鸡排，两三年前摊位就已经被顾客包围 了。走红之后，反倒多了一份"甜蜜的负担"。如今想要买到一份鸡排，可能需要排队两三个小时，又有 多少食客真的愿意呢？流量的潮水终 ...