上海楼市，突传重磅！ 9月19日，上海市人民政府发布《关于优化调整本市个人住房房产税试点有关政策的通知》。通知明确，持上海市居住证满3 年并在上海工作生活的购房人，在上海新购住房且属家庭首套的，暂免征收房产税。 为更好满足居民刚性住房需求和多样化改善性住房需求，促进房地产市场平稳健康发展，根据《上海市人民政府关于印发 〈上海市开展对部分个人住房征收房产税试点的暂行办法〉的通知》（沪府发〔2011〕3号，以下简称"暂行办法"）《关于优 化调整本市房地产政策措施的通知》（沪建房管联〔2025〕417号）的有关规定，现对上海市个人住房房产税试点有关政策优 化调整如下： 一、持有本市居住证并在本市工作生活的符合国家和本市有关规定引进的高层次人才、重点产业紧缺急需人才，和持有本市 居住证满3年并在本市工作生活的购房人： （一）在本市新购住房，且该住房属于家庭第一套住房的，暂免征收房产税。 （二）在本市新购且属于家庭第二套及以上住房的，合并计算的家庭全部住房面积（指住房建筑面积，下同）人均不超过60 平方米（即免税住房面积，含60平方米）的，新购的住房暂免征收房产税；人均超过60平方米的，对属新购住房超出部分的 面积，按 ...

Group 1 - Shenzhen has implemented new real estate policies, easing purchase restrictions in non-core areas and allowing banks to set mortgage rates based on market conditions, leading to a positive response in the local real estate market [1] - There has been a noticeable increase in foot traffic in Shenzhen's housing market, with a reported increase in visitor numbers to new developments by 30% to 40% since the policy change [2] - The proportion of Hong Kong buyers visiting properties has doubled from 5% to 10%, indicating a significant rise in interest from external buyers [2] Group 2 - Hubei province has introduced various real estate incentives, resulting in a 5.8% year-on-year increase in new residential sales in the first seven months of the year [3] - A new property project in Wuhan achieved sales exceeding 3 billion yuan on its opening day, highlighting the demand for high-quality housing [3] - Hubei's focus on high-quality residential construction has led to an average sales rate of over 70% for 13 new projects, particularly in central urban areas [3]

Core Insights - The new housing policy implemented on September 5 has significantly activated various housing demands in Shenzhen, leading to a notable increase in both new and second-hand home transactions [2][6] - The most impacted area is Luohu District, where the removal of purchase restrictions has resulted in a surge in buyer interest and transaction volume [6][9] Market Performance - In the week of September 8-14, Shenzhen recorded 589 new residential units sold, a 17% increase from the previous week, while second-hand homes saw 1,554 transactions, up 15.4% [2][6] - Luohu District experienced the most significant changes, with viewing and signing rates increasing by 29% and over 25% respectively during the same period [6][9] Buyer Demographics - The new policy has attracted a considerable number of external buyers, including those from Chengdu and Hong Kong, who are now eligible to purchase homes in Shenzhen [3][4] - Approximately 10% to 15% of buyers in Luohu are from outside Shenzhen, indicating a diversification of the buyer pool [3][4] Local Buyer Sentiment - Local buyers are showing increased confidence and quicker decision-making, with many making purchases on the same day as their property visits, a trend not seen before the policy change [5][6] - The demand from local buyers is particularly strong in areas with good educational resources, such as Luohu, where families are eager to secure homes for their children’s education [6][9] Developer Activity - Developers are actively preparing to launch new projects, taking advantage of the favorable market conditions created by the new policy [8][9] - Notable upcoming projects include over 390 new residential units from local developers, with expectations of strong sales performance due to the current market dynamics [8][9] Market Outlook - The new policy is expected to stimulate the market further during the traditional peak sales season of September and October, with a focus on both core and non-core areas [9][10] - Analysts believe the policy effectively addresses the inventory issues in non-core areas while stabilizing expectations in core regions, setting a positive foundation for the upcoming market season [9]

Core Insights - The new real estate policy in Shenzhen has shown positive effects within a week of implementation, with a notable increase in second-hand housing transactions and viewing activities [1][7] Market Performance - The second-hand housing market recorded 1,531 transactions from September 6 to 12, representing a 19.9% increase compared to the previous week [1][7] - Daily average transactions increased by 28.7% compared to August and surged by 72.2% compared to the daily average in September of the previous year [7] Regional Activation - Areas with relaxed purchase restrictions, such as Dapeng New District and Yantian District, experienced significant growth, with Dapeng seeing over 100% increase in transactions and Yantian achieving a 43.3% increase [3] - In Luohu District, transactions increased by 41.0%, with a remarkable 109% surge in second-hand contracts compared to the six days prior to the policy [3] Buyer Behavior - The new policy has led to a 40% increase in customer visits at the Jingji Jingyu Mansion project, with sales also rising [2] - In Longgang District, customer inquiries and visits increased by over 30% following the policy change, indicating heightened interest from potential buyers [2] Credit Policy Impact - Adjustments in credit policies and the introduction of single-person purchase policies have expanded the potential buyer pool, particularly in restricted areas [4] - The new policy allows single buyers to have similar purchasing qualifications as families, leading to increased consultations for larger units [4] Expert Opinions - Industry experts believe that the significant increase in transaction data validates the effectiveness of the new policy in stimulating market demand [7] - The market is currently characterized as "active and stable," with rising customer inquiries and viewing activities supporting transaction growth [7]

格隆汇9月15日｜据深圳特区报，当前，正值传统楼市"金九银十"销售旺季。自深圳9月5日出台新一轮 楼市新政以来，市场活跃度明显提升。记者昨日从深圳市房地产中介协会获悉，新政落地后首周（9月6 日-12日），全市二手房市场录得量达1531套，较政策前一周增长19.9%，日均录得量不仅较8月日均提 升28.7%，更较去年9月日均大幅增长72.2%。深圳市房地产中介协会认为，成交端的显著提升印证了政 策对市场需求的拉动作用，短期市场热度攀升趋势明确，政策刺激效果显现。 ...

Core Insights - Major cities in China, including Beijing, Shanghai, and Shenzhen, have recently implemented new housing policies aimed at stimulating the real estate market, resulting in a moderate recovery in the new housing market [1][9]. Group 1: New Housing Policies - Shenzhen's new housing policies include optimizing housing purchase restrictions and personal housing credit policies, leading to a significant increase in inquiries and visits to new housing projects [2][3]. - In Beijing, the new policy allows eligible families to purchase multiple properties outside the Fifth Ring Road, resulting in a 34% increase in housing fund applications since the policy was enacted [3][9]. - Shanghai's new policies have led to a 63% increase in daily contract signings for housing projects compared to pre-policy levels, indicating a positive market response [5][9]. Group 2: Market Activity and Trends - The new policies have not only boosted the new housing market but also revitalized the second-hand housing market, with a reported 12.8% year-on-year increase in second-hand transactions in Shenzhen [7][8]. - In Shanghai, the second-hand housing market saw a surge in activity, with 3,949 transactions recorded in the first week after the new policies, marking the highest weekend sales since July [7][9]. - Beijing's second-hand housing market also experienced a 4.3% month-on-month increase in transactions, reflecting a growing interest from buyers [7][9]. Group 3: Expert Opinions - Experts highlight that the recent policies significantly lower the barriers and costs associated with home purchases, particularly in terms of housing fund loans, which is beneficial for first-time buyers [8][10]. - The diverse range of policy tools introduced across various cities aims to support different buyer needs, enhancing the overall effectiveness of the housing market recovery efforts [10].

Core Viewpoint - Recent housing policy adjustments in major cities like Beijing, Shanghai, and Shenzhen have led to a mild recovery in the new housing market, with various measures such as lifting purchase restrictions and offering subsidies being implemented [1][10]. Group 1: New Housing Market Response - In the first week of September, Shenzhen introduced new housing policies that optimized purchasing regulations for individuals and enterprises [3]. - Following the new policies, Beijing's housing fund management center reported a 34% increase in processed transactions, totaling 3,695 cases by September 5 [5]. - The first weekend after the policy changes saw a significant increase in inquiries and visits to new housing projects, with some developments receiving over 500 visitors in two days [6]. Group 2: Sales Performance - In Shanghai, the average daily signing of deposit contracts for available projects increased by 63% compared to pre-policy levels [9]. - A specific project in Shanghai sold 100 units on its opening day, generating over 400 million yuan in sales [9]. - In August, the second-hand housing market in Shenzhen recorded 5,267 transactions, marking a year-on-year increase of 12.8% [12]. Group 3: Market Trends and Predictions - The second-hand housing market in Shanghai saw a total of 3,949 transactions in the week following the new policy, with a weekend average of 904 transactions, the highest since July [14]. - Beijing's second-hand residential contract volume in August reached 13,331 units, reflecting a 4.3% month-on-month increase [17]. - Experts predict that the upcoming months will see a further release of demand from first-time and upgrading homebuyers, contributing to a continued market recovery [17]. Group 4: Broader Policy Adjustments - Other second-tier cities are also adjusting their real estate policies, which is expected to have a positive impact on the overall market [18]. - In August, Hainan removed restrictions on residential classifications and offered incentives for families with multiple children and talent recruitment [20]. - Wuhan reported a year-on-year increase of 31.74% in new housing contracts, while Shenyang saw a 13.8% rise in housing fund loans by the end of August [21].

Core Viewpoint - The recent real estate policy adjustments in major cities like Beijing, Shanghai, and Shenzhen have led to a moderate recovery in the new housing market, with increased buyer interest and transaction volumes observed across various regions [1][2][26]. Group 1: Policy Adjustments and Market Response - In September, Shenzhen implemented new housing policies that optimized purchasing regulations, resulting in a significant increase in inquiries and visits to new housing projects, with some developments seeing over 500 visitors in a weekend [2][4]. - Beijing's new policy, which allows eligible families to purchase multiple homes outside the Fifth Ring, has led to a 34% increase in housing fund applications since its announcement [6][8]. - Shanghai's new regulations have also boosted market confidence, with a 63% increase in average daily contracts signed for new projects since the policy was enacted [15]. Group 2: Impact on Secondary Housing Market - The new policies have not only revitalized the new housing market but have also led to a noticeable increase in the transaction volume and activity in the secondary housing market [17][20]. - In Shenzhen, the number of inquiries for second-hand homes surged by approximately 50% following the policy changes, indicating a broader interest in the housing market [19]. - In August, Shenzhen recorded 5,267 second-hand home transactions, a year-on-year increase of 12.8%, while Shanghai's secondary market also showed signs of recovery with increased transaction volumes [20][22]. Group 3: Broader Market Trends and Future Outlook - The recent policy changes across various cities are expected to lower the barriers and costs associated with home buying, particularly through optimized housing fund loan policies, which will benefit first-time buyers and stimulate market activity [26][29]. - As the traditional peak buying season approaches in September and October, demand from first-time and upgrading buyers is anticipated to further increase, contributing to a continued market recovery [24].

Core Insights - The new policy in Shenzhen has effectively stimulated the real estate market, leading to a significant increase in both second-hand and new home transactions [1][9]. Group 1: Second-hand Housing Market - The transaction volume of second-hand homes reached 1,347 units in the week of September 1-7, marking an 8.2% increase compared to the previous week [1]. - The first weekend after the new policy (September 7-8) saw a 37% surge in transaction volume compared to the previous weekend, indicating a direct impact of the policy [1][5]. - The new listings for second-hand homes increased by 15.6%, reaching a three-month high, reflecting enhanced owner confidence [7]. Group 2: New Housing Market - New home registrations rose to 359 units, a 35.5% increase week-on-week, with Bao'an District leading with 108 registrations [4]. - The overall increase in new home registrations varied by district, with some areas benefiting from supply increases or location advantages [4]. Group 3: Market Sentiment and Price Expectations - The market sentiment is stabilizing, with a notable increase in owner confidence and a rational pricing structure, where 22.8% of listings saw price increases while 83.9% saw price reductions [7]. - The overall market is moving towards a "volume increase and price stability" cycle, supported by the new policy's ongoing effects [9].

Core Insights - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for increased sales opportunities [2][5][12] - New housing policies have positively impacted market sentiment, leading to increased buyer interest and sales in various cities [4][6][12] Group 1: Market Activity - In Shanghai, the first batch of pre-sale permits in September totaled 139,000 square meters with a total value of approximately 8.31 billion yuan, covering multiple hot districts [2][9] - In Beijing, new housing policy implementation has resulted in a three-week consecutive increase in new home registrations, indicating a positive market response [4][5] - In Shenzhen, the first weekend after the new policy saw a 48% increase in property visits and a 60% increase in sales volume [12] Group 2: Developer Strategies - Developers are leveraging the "Golden September and Silver October" period to launch promotional campaigns, such as Vanke's "2025 Golden Autumn Quality Housing Festival" [11] - In Shanghai, the housing authority's direct promotion of new projects has led to increased buyer engagement, particularly in areas outside the city center [6][9] - In Beijing, developers are focusing on projects located in the outer ring, where the new policies have opened up opportunities for previously hesitant buyers [5][12] Group 3: Regional Highlights - Chengdu is expecting over 1,500 new homes to enter the market in September, with several notable projects set to launch [10][11] - In Shenzhen, the easing of purchase restrictions has allowed previously excluded buyers to enter the market, significantly boosting both viewings and sales [12] - The luxury market in Shanghai remains robust, with the Jinling Huating project setting a new record for new home prices at 326,800 yuan per square meter [7][9]