【导读】上海楼市新政后记者实探：成交量明显多了，客户下班后来看房、连夜签单 中国基金报记者 吴君 8月25日发布的 《关于优化调整本市房地产政策措施的通知》 是上海今年以来首次出台的楼 市新政，涵盖住房限购、公积金、住房信贷、住房税收等多项调整。 近两天，记者走访了链家、我爱我家等多个房产中介门店以及新房楼盘，实地调研了解新政 给市场带来的影响。有中介表示，新政后成交量明显多了，多个楼盘推出"今夜不打烊"活 动，通宵卖房。 记者看到，尽管是工作日的晚上，新房售楼处仍灯火通明、热闹非凡，不少年轻人下班以后 来看房，也有客户现场签单。 据一位资深中介透露，截至8月26日，他们公司合作盘认购量达40单，较新政前工作日日均单量 提升182%；外环外合作盘认购量为34单，较新政前工作日日均单量提升196%。 新政策出台后成交量明显多了 "客户说周末会出来看房" "本周一中午新政出来，这两天成交量明显多了。我们一个大区9家门店，正常一周时间成交 量在10单左右，但是8月25日一天就成交了7单，我们店签了两单，以前一周也就签两三 单。"一位门店中介告诉记者。 他讲了新政的变化：原来个人只能买一套，家庭买两套；现在非沪籍人士 ...

Group 1 - The "Six Measures" policy in Shanghai aims to optimize real estate regulations, including adjustments to housing purchase limits, housing provident fund, personal housing loans, and property tax [1] - The policy specifically targets the outer ring area of Shanghai, allowing eligible families to purchase an unlimited number of homes, thereby releasing significant purchasing power [2] - Following the implementation of the policy, two new residential projects in the outer ring area sold out immediately, indicating strong demand and effective market response [2] Group 2 - The second-hand housing market also experienced a surge in activity, with a reported 10% increase in overall signing volume after the policy announcement [3] - Real estate agencies reported significant increases in browsing and consultation metrics, with a 17% rise in browsing volume and a 14% increase in consultation volume compared to the previous period [3] - New listings in the second-hand market surged by 166%, and new customer inquiries increased by 40%, reflecting heightened market activity following the policy change [3]

"各位粉丝，上海楼市出了新政策，外环外上海户籍不限套数，外地户籍社保缴满一年，外环外也不限 套数，你们说现在买房合不合适？"……上海楼市、住房公积金、个人住房商贷利率方面8月25日相继发 布利好消息，一些闻风而动的房产中介们忙碌了起来，他们在直播间、视频号上边谈着新政策，边卖力 吆喝着手头外环外的"优质房源""捡漏好盘"。 此次"沪六条"是上海今年首次对房地产市场政策进行优化调整，亮点颇多：符合条件的家庭，外环外购 房不限套数；成年单身按照居民家庭执行住房限购政策；公积金账户可支付首付款；商贷利率不再区分 首套和二套。 01 外环外楼市热度提升 新政出台后不久，中原地产森兰高行营业董事宋沪雄第一时间把消息贴在了自己打理的视频号上。"周 一开会多，所以视频号上就简单贴了一个写着政策的图片，没想到播放量一小时不到就好几百，粉丝也 楼市新政出台后，市场反响如何？新民晚报记者从沪上多家房产中介获悉，新政出台当日，房东、购房 者的咨询来电猛增，预约周末看房者的数量也比上周有所上升。此外，一些新盘顺势推出"今夜不打 烊"的广告，加大营销和推广力度。 增加了很多。" "蹭"了一波热度后，他赶紧又将好消息发到了房东、客户的群 ...

Core Viewpoint - The recent real estate policy adjustments in Shanghai are seen as significant measures aimed at revitalizing the housing market, particularly focusing on purchase restrictions, public housing funds, and loan interest rates [1] Group 1: Policy Impact - The new policy allows eligible families outside the outer ring to purchase without restrictions, and increases the public housing loan limits, which are key focal points for the market [1] - The policy's implementation has led to a noticeable increase in market activity, particularly in the outer ring areas, with expectations of stabilizing the market [1][2] Group 2: Market Response - On the day the policy was announced, some projects reported a surge in visitor numbers, with one project noting over 100 groups visiting in a single afternoon, indicating a rebound in market confidence [2] - However, market performance is varied, with not all projects experiencing increased foot traffic, suggesting a need for time to gauge the full impact of the policy [2] Group 3: Seasonal Expectations - The upcoming "Golden September and Silver October" sales season is anticipated to further boost market activity, with expectations that the new policy will combine with promotional efforts from developers to enhance market vibrancy [3] - Developers are reportedly increasing marketing efforts, including limited-time discounts and incentives, to better capture potential demand [3] Group 4: Overall Market Outlook - The new policy signals a positive shift for the Shanghai real estate market, with expectations of gradually increasing transaction activity as the effects of the policy and seasonal factors unfold [4]

Investment Rating - The report maintains a "Recommended" rating for companies with a relative increase of over 15% compared to the benchmark index [4] Core Insights - The Shanghai government has implemented a series of policies to stabilize the real estate market, including reducing housing purchase restrictions and optimizing housing provident fund policies [1][2] - The new policies allow eligible residents to purchase an unlimited number of homes outside the outer ring and limit purchases to two homes within the inner ring [1] - The maximum loan amount for housing provident funds has been increased by 15% for buyers of new green buildings, with first-time homebuyers' limits raised from 1.6 million to 1.84 million yuan [2] - The report suggests that the relaxation of policies in Shanghai may serve as a model for other first- and second-tier cities to follow suit [2] Summary by Sections Policy Adjustments - The Shanghai government has introduced measures to reduce housing purchase limits for both local and non-local residents, with specific conditions based on social insurance or income tax contributions [1] - The housing provident fund policy has been optimized to support higher loan amounts and facilitate down payment withdrawals [2] Investment Recommendations - The report recommends focusing on residential developers with a strong reputation and ongoing land acquisitions in the Shanghai market, such as China Jinmao and China Merchants Shekou [3]

8月份，中国两大一线城市北京和上海相继出台楼市新政，进一步放宽住房限购等政策。 25日，上海出台楼市新政称，符合条件居民家庭在外环外购房不限套数；此前对单身人士的"单独限 购"政策也不再执行。10余天前，北京出台楼市新政，对符合条件家庭五环外不再限制购房套数。 58安居客研究院院长张波表示，上海限购政策调整方向和北京保持同步，也是针对市场需求不足的区域 进行针对性放松，政策利好上海松江、嘉定、青浦等五大新城外环外区域。 广东省住房政策研究中心首席研究员李宇嘉指出，目前上海外环外新房库存占全市的70%，消化周期普 遍超过20个月；同时，外环外二手房挂牌量占比达到近40%。此番上海优化限购政策，旨在激活多套房 购置需求，消化库存，特别是对新市民在外围购置第二套住房、为父母购置养老房产等，都将提供便 利。 除此之外，陈文静表示，上海进一步降低居民购房成本，明确不再区分首套、二套住房商贷利率，完善 房产税政策，整体力度较北京略大，政策范围更广，未来北京继续优化商贷利率、降低居民购房成本也 存在预期。 值得注意的是，近两年，一线城市在调整房地产政策时往往步调一致，例如在2024年年初以及2024年5 月末，均出现过多个 ...

新政出台之后，网传不少房东连夜涨价。贝壳财经记者了解到，在闵行区莘庄板块，有一位房东在新政 发布当天下午，将挂牌价400万元级房源提高了20万元；松江泗泾板块，数月前每平方米不到5万元，新 政出台后，个别房东将挂牌价提高5000元/平方米。 8月25日，上海市住房和城乡建设管理委员会发布房产新政，8月26日起实施。按照新政要求，符合条件 家庭在上海外环外购买住房不限套数，成年单身人士按照居民家庭执行住房限购政策。此外，上海提高 个人住房公积金贷款额度。新政发布首夜，新盘、二手楼市表现如何？新京报贝壳财经记者进行了实地 探访。 当晚20时30分许，贝壳财经记者来到位于外环外上海青浦区赵巷附近的华发虹桥四季营销中心。该楼盘 地处大虹桥核心区域，属于此次新政中放松限购的外环外区域。其销售中心灯火通明，但前来看房的消 费者不多。销售人员告诉记者，"今天新政刚刚发布，确实已有不少消费者来电询问相关政策和预约看 房，一般来说，消费群体要过几天才会陆续过来，预计高峰在周末，未来我们销售晚上加班可能会成为 常态。"贝壳财经记者注意到，华发虹桥四季营销中心大厅内，销售人员已把相关新政的短视频剪辑后 在电视屏幕上滚动播放，而且该 ...

Core Viewpoint - The recent adjustments in Shanghai's real estate policies are expected to provide a temporary boost to market sentiment, particularly in the local housing market [3]. Policy Adjustments - The new policies include the removal of purchase limits for local residents and non-local residents who have paid social security or taxes for over a year, as well as an increase in the purchase limit for single residents in the inner ring from one to two units [3]. - The policies also optimize housing provident fund loans, allowing for a 15% increase in loan limits for purchasing new green buildings and enabling the withdrawal of provident funds for down payments without affecting loan limits [3]. - The mortgage interest rate pricing mechanism will no longer differentiate between first and second homes, and property tax exemptions will be provided for non-local residents on their first home [3]. Market Reaction - Following the announcement, A-share developers' stock prices increased by 4.0%, outperforming the CSI 300 index by 1.9 percentage points, while H-share developers' stock prices rose by 2.0%, surpassing the Hang Seng China Enterprises Index by 0.2 percentage points [2]. - The overall performance of real estate stocks has been positive, with A-share developers up 6.9% and H-share developers up 9.8% since early August [4]. Future Outlook - The effectiveness of these policy adjustments is expected to be regional and temporary, with the overall improvement in real estate sales volume and prices still dependent on the implementation of policies related to inventory housing and urban village renovations [3][4]. - The recent policy changes in Shanghai align with similar measures taken in Beijing, both aimed at stimulating demand from potential buyers in peripheral areas and enhancing the purchasing power of first-time and upgrading homebuyers [3].

上海市住房城乡建设管理委、上海市房屋管理局等六部门8月25日联合印发《关于优化调整本市房地产 政策措施的通知》。中国人民银行上海总部同日公告，对上海市商业性个人住房贷款利率定价机制进行 调整，上海市商业性个人住房贷款利率不再区分首套住房和二套住房。 为衔接优化住房限购政策，《通知》规定对符合条件的非本市户籍居民家庭购买的第一套住房暂免征收 房产税；购买的第二套及以上住房在合并计算家庭全部住房面积后，给予人均60平方米的免税面积扣 除。由于个人住房房产税按年征收，因此2025年1月1日起符合条件的购房者可享受该政策。 （文章来源：证券时报） 成年单身人士按照居民家庭执行住房限购政策。按照上述规定，沪籍居民家庭和沪籍成年单身人士，在 外环外购买住房不限套数；在外环内限购2套住房。非沪籍居民家庭和非沪籍成年单身人士，自购房之 日前在上海市连续缴纳社会保险或个人所得税满1年及以上的，在外环外购买住房不限套数；自购房之 日前在上海市连续缴纳社会保险或个人所得税满3年及以上的，在外环内限购1套住房。 《通知》还明确优化住房公积金政策。一是提高个人住房公积金贷款额度。对缴存人购买二星级及以上 新建绿色建筑住房的，住房公积金 ...

今天楼市终于迎来重磅利好！ 上海发布了楼市新政，这次新政包括取消了外环外的限购措施、加大住房公积金对楼市的支持力度、调 整商业性个人住房贷款利率定价机制、完善个人住房房产税政策等一系列的措施。 一、新政明确进一步放松限购措施。符合条件居民家庭在外环外购房不限套数。这次的符合条件算是放 的比较宽了，即上海户籍居民家庭和在上海连续缴纳社保或个税满1年及以上的非户籍居民家庭，取消 其在上海外环外购买住房套数的限制。另外成年单身人士按照居民家庭执行住房限购政策。 这个取消"限购"的力度算不算大？这个估计不同的人解读是不一样，但起码不算完全放开了外环外的限 购。哪一天非户籍家庭也不需要社保或个税的条件，才算是完全放开限购了。 二、新政提高了公积金贷款的额度，首套贷款额度最高可以达到216万元，二套最高贷款额度从130万元 提高至149.5万元。同时，支持提取住房公积金支付购房首付款。加大住房公积金对购房的支持基本上 也成为了最近楼市新政的常规操作了。 8月25日，上海六部门联合发布了《关于优化调整本市房地产政策措施的通知》，具体内容如下： 三、新政明确要优化个人住房信贷政策。目前这个政策最大的提升就是不再区分首套住房和 ...