Core Viewpoint - The convenience of online shopping does not diminish the appeal of physical stores, which continue to attract consumers by offering unique experiences and services that cannot be replicated online [1] Group 1: Consumer Behavior - Consumers today are purchasing not only products but also experiences and emotions, seeking both cost-effectiveness and emotional value in their shopping [1] - The diverse needs of consumers can be understood through their shopping habits, indicating a broad opportunity for physical stores to cater to these demands [1] Group 2: Business Opportunities - Physical retail stores can enhance shopping experiences by leveraging their unique advantages, such as providing fresh and comfortable experiences and services [1] - By creating new shopping scenarios and models, physical stores can boost consumer engagement and contribute to economic growth [1]

近日，国家发展改革委发布2024年度全国消费新场景典型案例，共收录91个典型案例。无锡拈花湾景区作为江苏省3个典型案例之一，成功入选。 禅意小镇拈花湾位于无锡市滨湖区马山国家风景名胜区，占地面积1600亩，建筑面积约18万平方米，景观面积55万平方米，水域面积20万平方米。小镇于 2015年11月14日正式开园，全年平均游客接待量超200万人次。 发布：服务业处 近年来，市发展改革委深入推进消费促进工作，围绕消费品以旧换新、服务消费扩容升级、场景创新、首发经济、银发经济等内容先后以市政府名义出台 了相关政策文件以及实施意见。2个案例入选国家发展改革委新型消费发展典型案例（全国62个），为全国新型消费发展提供了示范经验。先后发布了两 批场景清单，包括85个场景机会和192个场景能力，两个城市级超级场景相继发布，场景创新工作更加走深走实，为无锡打造全国消费焕新标杆注入核心 动能。 下一步，市发展改革委将继续发挥完善促进消费体制机制工作牵头部门的作用，把提振消费摆在优先位置。持续项目化推进促消费活动的开展，培育契合 市场趋势与需求的消费热点，推动消费新场景新业态新模式不断涌现，进一步激发消费市场活力，不断提升消费对 ...

2021年，孩子王在深交所上市，中国母婴品牌诞生A股市值"新王"，与乐友融合后，成为母婴童行 业首家交易额破百亿的企业。公司自2016年首次将母婴行业带进连锁百强排行榜以来，连续3年成为连 锁百强企业中增速前十的企业，并连续8年成为母婴童行业唯一入选企业，在母婴零售行业具有较为明 显的领先优势。成立以来，先后被商务部、江苏省商务厅评选为"电子商务示范企业"；被商务部、工信 部等八部委评为"全国供应链创新与应用试点企业"。 昨天，记者从市发展改革委获悉，国家发展改革委近日发布《2024年度全国消费新场景典型案 例》，共收录91个消费新场景典型案例，我市"孩子王母婴童全渠道体验式消费"作为全省3例之一成功 入选。 据了解，孩子王品牌成立于2009年，是一家数据驱动的以用户为中心、基于用户关系经营的创新 型亲子家庭全渠道服务商。在我国零售商业内首创大店模式、首创行业育儿顾问式服务、首创"商品+服 务+社交"运营模式、首创重度会员制下的单客经济模式，为准妈妈及0—14岁儿童提供了基于商品的"一 站式"育儿、成长和社交互动服务，获得了业界与消费者良好口碑。 目前，公司在21个省份、200多座城市拥有孩子王&乐友全国门店 ...

Core Insights - Luoyang's Luoyi Ancient City has been selected as a typical case for the 2024 National New Consumption Scenarios, highlighting its innovative approach to cultural tourism and consumption [1][2]. Group 1: Overview of Luoyi Ancient City - The total planned area of Luoyi Ancient City exceeds 1,400 acres and is recognized as one of the first national-level night cultural and tourism consumption aggregation areas [5]. - The city integrates ten business formats including culture, tourism, shopping, dining, accommodation, entertainment, exhibitions, performances, sports, and leisure, with over 500 merchants contributing to an annual comprehensive tourism revenue of 36 million yuan [5]. Group 2: Visitor Engagement and Events - The city has attracted over 5 million visitors through innovative models such as "tourism + events" and "tourism + performances," including international competitions and friendly matches [8]. - Nighttime economy initiatives like "one yuan to wear Hanfu" and light shows enhance the immersive experience for visitors, creating a unique time-travel sensation [8]. Group 3: Economic Impact and Employment - The number of merchants in Luoyi Ancient City has surged from 18 in 2018 to over 1,100, generating employment for more than 30,000 people [10]. - The city hosts immersive activities such as "Top Scholar Parade" and "Ancient Wedding Ceremony," and offers cross-border experiences like "Hanfu + Music" and "Hanfu + Study," making it a popular destination for Hanfu enthusiasts [10]. Group 4: Technological Integration - The city employs technology to enhance visitor experiences, introducing VR panoramic views and smart navigation systems, with annual visitor services exceeding 40 million [12]. - Luoyi Ancient City exemplifies a model of innovation through the combination of traditional culture, technology, and diverse business formats, catering to the cultural experience and social sharing needs of younger demographics [13].

Group 1 - The newly opened Snow Girl Fairy Tale Castle in Harbin's Xiangfang District is a 4A scenic area that combines architectural art, fairy tale charm, light technology, and non-powered experiences, covering an area of 50,000 square meters [1] - The castle features a large non-powered amusement park with attractions catering to different age groups, including a matryoshka big slide, rotating slide, wave slide, and matryoshka swings, ensuring enjoyment for adventurous older children, active younger ones, and accompanying parents [1] - The Xiangfang District is actively promoting consumption scenarios to attract tourists during the summer peak season, with various initiatives from scenic spots, restaurants, cinemas, and hotels [1] Group 2 - The "ticket root+" consumption activity integrates cinema, cultural tourism, and commercial resources, creating a cross-industry consumption ecosystem with 76 participating businesses, including cinemas, scenic spots, hotels, and restaurants [1] - The "mutual benefit model" of "consumption immediately enjoys multiple discounts" has effectively activated regional consumption potential, forming a new consumption scene with "one ticket enjoying all-domain discounts" [2] - The Harbin Dong Wanda Plaza, featuring the largest IMAX cinema in the country, enhances visitor experience through various entertainment and dining options, recently introducing the first indoor entertainment brand "Happy Special+" in Longjiang, covering 35,000 square meters with nearly a hundred projects available for one ticket access [2]

"消费第一城"再易主。今年上半年，通过文旅融合、场景创新与政策联动，重庆社会消费品零售总额以 39.96亿元的优势反超上海，崛起成为新的消费增长极。下半年，重庆能否持续保持优势，坐稳"消费第 一城"的位置? ■王彩娜 今年上半年，重庆社会消费品零售总额以39.96亿元的优势反超上海，新晋成为我国"消费第一城"。 消费市场的爆发从不是偶然的，背后离不开多项政策举措精准协同发力。今年4月，重庆启动实施商品 消费升级、服务消费扩容、新型消费培育、消费载体提质、消费活动赋能和商贸主体提能"六大工程"， 并发布2025年实施扩消费重点政策清单、出台扩消费重点文件清单、开展扩消费重点活动清单"三张清 单"。力争2025年全市社会消费品零售总额增速达到5%，高于全国平均水平;商业增加值增速6%以上， 高于全市GDP增速。 同时，线上线下协同发力，一系列高密度、强联动的消费活动掀起全域全季消费潮。今年二季度以来， 重庆以"全域全季消费潮"为战略主线，通过文旅融合、场景创新与政策联动，构建起覆盖全域全季的消 费生态。4—6月份，重庆累计举办各类消费促进活动700多场，拉动直接销售70亿元。 更值得关注的是，消费场景持续上新。消 ...

Group 1 - The National Development and Reform Commission of China released the "2024 National Consumption New Scene Typical Cases," highlighting three cases from Henan Province: Luoyang's Luoyi Ancient City, Jiaozuo's Yuntaishan Aishang Village, and Xinxiang's Pang Donglai Supermarket [2][3] - Luoyi Ancient City offers immersive experiences with traditional Hanfu clothing, attracting tourists who appreciate the cultural atmosphere and high cost-performance ratio [2] - Yuntaishan Aishang Village features a night economy with over 300 stores across a 1,200-meter area, providing a comprehensive consumption experience that includes accommodation, dining, and entertainment [2] Group 2 - Pang Donglai Supermarket is recognized as a leading supermarket brand, known for its high cost-performance products and services, drawing consumers from across the country [3] - The three selected cases from Henan Province emphasize quality and price matching, catering to consumers' emotional needs and experiences, reflecting a shift in consumer preferences towards value and emotional fulfillment [3]

Group 1 - The core viewpoint of the article highlights the recognition of three innovative consumer experience models in Sichuan, China, by the National Development and Reform Commission for the 2024 annual consumption new scene typical cases [1][2] - Kuanzhai Alley has developed a flagship store economy, hosting the world's first flagship store and other first-store brands, enhancing consumer experiences and promoting consumption transformation since 2008, attracting nearly 200 million visitors and generating over 4 billion yuan in revenue [1] - R29 Community Living Space, located in a core residential area, has served over 600,000 residents since its operation began in June 2022, achieving an 80% overall rental rate and establishing a complete chain of livelihood service formats [1] Group 2 - Yanhua Jiazhao - Shangzhongshun Specialty Dining is positioned as a cultural experience street focusing on unique culinary offerings, integrating various cultural elements such as intangible heritage, trendy shops, and performance spaces [2]

Group 1: Core Insights - Chengdu's Kuanzhai Alley and R29 Community Life Space have been selected as exemplary cases in the 2024 National Consumption New Scenarios by the National Development and Reform Commission, highlighting their unique appeal among 91 nationwide examples [1][5] Group 2: Kuanzhai Alley Cultural District - Kuanzhai Alley is a unique blend of Northern hutong culture and Sichuan courtyard architecture, fostering new consumption vitality rooted in the "Old Chengdu" ambiance [1][3] - The district operates under the principle of "one courtyard, one scene, one product," ensuring that each shop harmonizes with the street's cultural tone while showcasing distinct characteristics [3] - It has introduced several flagship stores and a "curated retail" space called "KuanChǎng," which integrates exhibitions, retail, and immersive experiences, enhancing the consumer experience [3] - Since its inception in 2008, Kuanzhai Alley has welcomed nearly 200 million visitors and generated over 4 billion yuan in revenue, earning multiple national accolades [3] Group 3: R29 Community Life Space - R29 Community Life Space is strategically located in a residential area with over 100,000 residents within a 1-kilometer radius, catering to all age groups [5][7] - The project adopts a "community commercial+" model, offering 24-hour services and a variety of facilities, including fitness centers, study rooms, and children's play areas [5][7] - Since its launch in June 2022, R29 has served over 600,000 residents, with occupancy rates increasing from 60% to 80%, effectively integrating public commercial services into daily life [7] Group 4: Economic Implications - The development of new consumption scenarios is crucial for enhancing domestic demand and economic vitality, promoting high-quality living standards [7][8] - Chengdu plans to continue implementing initiatives to boost consumption, aiming to create high-energy consumption scenarios that reflect the city's unique characteristics [7]

近日，国家发展改革委发布《2024年度全国消费新场景典型案例》，成都宽窄巷子文化街区、R29社区 生活空间案例双双入选。 在全国91个入选案例中， 成都这两个消费场景有何独特魅力？ 一起来看 ↓↓↓ 01 老院落里的新故事。遵循"一院一景、一院一品"运营理念，严格筛选入驻商家，确保每家商铺在空间设 计、业态特色和文化调性上既与街区风貌相融，又彰显独特个性。宽巷子聚焦"品川茶、尝川菜、赏川 戏、体验川西民居"，还原老成都闲适生活；窄巷子以中西交融建筑风格承载多元业态；井巷子以砖墙 媒介，再现城市历史风貌。 宽窄巷子通过街区打造与运营促进消费转型升级，不断满足市民朋友对美好生活的需要，自2008年以 来，累计接待游客数量近2亿人次，实现营收超40亿元，先后获得"首批全国示范步行街""首批国家级旅 游休闲街区""第二批国家级夜间文化和旅游消费集聚区"等称号。 02 R29社区生活空间 把美好生活搬进"家门口" 产业生态的焕新实践。深耕首店经济，落地荣耀全球首家旗舰店、茶百道全球首家手作门店、李宁城市 首家主题概念店、泡泡玛特全国首家景区旗舰店等一批首店品牌，为游客带来新鲜消费体验；推出首 个"策展式零售"复合型空间 ...