极目新闻记者 康旭阳 随着618购物节的临近，直播电商再次成为公众关注的焦点。 6月9日，互联网博主"约翰啥都懂"发布的一则视频引发热议，视频中揭露的直播电商佣金比例之高远超想象，特别是目前风头正盛的"聊播"模式，其商业变 现效率与分成比例令人咋舌。 什么是聊播？聊播为何分成如此之高？为何这么多品牌愿意付出高额佣金？聊播所售胶原蛋白面膜不含胶原蛋白？极目新闻进行了了解。 互联网博主"约翰啥都懂"视频截图 "聊播"模式异军突起 "聊播"这一新型直播形式源于去年某平台算法调整。平台为了提升用户黏性，在推荐算法中大幅增加了用户停留时长的权重指标。这一变化催生了一批以聊 天为主要内容、间歇性插播卖货的主播，他们通过吸引用户长时间停留来获得平台流量倾斜，进而实现更高的转化率。 博主"约翰啥都懂"介绍，在众多聊播主播中，某雪凭借传奇的情感经历迅速崛起，成为该类目的领军人物，据传其去年GMV（商品交易总额）超过20亿 元。 某直播电商平台运营总监李明（化名）向记者解释："聊播之所以能实现如此高的变现效率，关键在于它完美契合了平台算法的偏好。用户因为对主播个人 故事感兴趣而停留，平均观看时长是传统叫卖式直播的3-5倍，这使直 ...

Group 1 - The core viewpoint of the articles highlights the rapid growth of the flower e-commerce industry in Qingzhou City, driven by live streaming and digital platforms [1][2] - Qingzhou City has over 2,000 businesses utilizing e-commerce and live streaming to sell floral products, with daily sales ranging from 500 to 700 orders [1] - The city aims to enhance its e-commerce sector by integrating online and offline resources, focusing on brand building and expanding sales channels [1][2] Group 2 - Tao Yi E-commerce Co., Ltd. has diversified its product offerings, including local agricultural products and industrial goods, achieving significant sales growth with approximately 30,000 monthly orders, 70% of which are agricultural products [2] - Qingzhou City has implemented a three-year action plan (2025-2027) to promote high-quality development in live e-commerce, with measures to cultivate quality enterprises and enhance the supply chain [2] - In the first four months of the year, Qingzhou City achieved a network retail sales volume of 2.44 billion yuan, representing a 34% year-on-year increase [2]

Group 1 - The core point of the news is that shareholders of Ruoyuchen, specifically Langzi Co., plan to reduce their holdings by up to 4.768 million shares, representing no more than 3% of the total share capital, potentially locking in profits after a significant stock price increase of 156.95% this year [1] - The current stock price of Ruoyuchen is 71.69 yuan per share, with a total market capitalization of 11.759 billion yuan, indicating that the maximum value of the shares to be sold by Langzi Co. could reach 342 million yuan [1] - Investors are advised to monitor the sustainability of Ruoyuchen's future performance growth, as shareholder reductions may impact short-term market confidence, but long-term investment value should be assessed based on the company's fundamentals and industry trends [1] Group 2 - Atour Hotel has issued a second apology regarding the "pillowcase incident," announcing that the involved store has been closed for rectification, and all 4,440 pieces of linen will be replaced [2] - The company has terminated its partnership with the laundry supplier involved in the incident and established a long-term guarantee mechanism, including an independent inspection team and a user experience officer for oversight [2] - A special fund of 10 million yuan has been set up to compensate users for feedback issues, which may help restore consumer trust despite potentially increasing operational costs in the short term [2] Group 3 - The Taicang City government has partnered with Fosun Tourism Group to invest approximately 5 billion yuan in the second phase of the Alps International Resort project, which is expected to be operational by June 2029 [3] - The project will feature an indoor ski resort, two international-themed hotels, and six major entertainment projects, aiming to create a one-stop ice and snow-themed vacation destination [3] - This initiative is expected to enhance tourism consumption in the Yangtze River Delta region, leveraging Fosun's strengths in ice and snow vacation and cultural tourism complex development [3] Group 4 - Li Jiaqi's live streaming platform has become a key channel for launching new products, with nearly 30 new products performing well during the "618" shopping festival [4] - Notably, tickets for the Shanghai Lego Resort and hotel sold nearly 3,000 within half an hour of being launched in the live stream, showcasing the effectiveness of live commerce in promoting tourism and beauty products [4] - The success of Li Jiaqi's live streaming indicates the growing importance of live commerce as a marketing tool, facilitating efficient connections between brands and consumers [4]

Core Viewpoint - The article emphasizes the significant employment opportunities in the live streaming industry, highlighting its potential to absorb a large number of graduates and its role as a key driver of economic growth in various cities [2][30]. Employment Landscape - In 2023, approximately 12.22 million university students are expected to graduate, marking an increase of 430,000 from the previous year [3]. - The job market is challenging, with a notable disparity between the number of applicants and available positions, exemplified by a 150:1 application-to-hire ratio at a major company [4]. - The unemployment rates for urban youth aged 16-24 and 25-29 are 15.8% and 7.1%, respectively, indicating a need for job creation [5]. Talent Gaps in Various Industries - Significant talent gaps exist across multiple sectors, with the live streaming industry alone facing a shortfall of approximately 19.42 million professionals [10]. - Other sectors with substantial talent shortages include manufacturing (30 million), home services (20 million), and ICT (20 million) [10]. Growth of the Live Streaming Industry - The live streaming sector has shown remarkable growth, with Douyin e-commerce adding 5.28 million new sales influencers in the past year, a 74% increase [12]. - The total retail sales from live streaming e-commerce reached 4.3 trillion yuan, contributing 80% of the e-commerce sector's growth [13]. - By 2025, the talent gap in the live streaming industry is projected to approach 20 million, indicating a robust demand for skilled professionals [13][16]. Regional Insights - Hangzhou, known as the "live streaming capital," has over 50,000 influencers and more than 5,000 registered live streaming companies, generating over 100,000 jobs [16]. - The ratio of influencers to overall industry workers is approximately 1:20, suggesting a potential shortage of around 1 million influencers by 2025 [17]. Policy Support and Economic Impact - Major cities like Shenzhen and Shanghai are actively promoting the live streaming economy, with plans to cultivate thousands of influencers and achieve significant retail sales targets [24][25]. - The economic impact of successful influencers is substantial, with one influencer's company generating over 300 billion yuan in sales and contributing significantly to local tax revenues [30]. Market Trends and Future Outlook - The live streaming market is expected to maintain a compound annual growth rate of 18% from 2024 to 2026, despite a potential slowdown compared to previous years [40]. - The article notes a shift in focus from high-tier cities to lower-tier cities, where the live streaming industry is beginning to flourish [36][37].

Core Insights - The newly launched Duowei sanitary napkin, co-founded by celebrity Huang Zitao, has experienced high demand, ranking third in sales on Douyin within 20 days of its release, with total sales reaching 54.58 million yuan [1][2] - The factory responsible for Duowei has added a new production line to meet increasing demand, which is expected to enhance production capacity by 30% [1][5] - The collaboration between Huang Zitao, a well-known artist, and MCN agency Yaowang Technology is seen as a strategic move to boost brand visibility and market competitiveness [1][2] Sales Performance - Duowei sanitary napkin achieved a sales figure of 54.58 million yuan shortly after its launch, surpassing established brands like Sofy and Whisper [1] - The product's popularity is attributed to Huang Zitao's extensive fan base and the effective marketing strategies employed [1][2] Production Capacity Expansion - The factory has been operating at full capacity since the product launch, with plans to further increase production capabilities [3][4] - A new production line was introduced on June 6, which will allow for dedicated production of specific sizes, improving efficiency and product stability [4][6] - By the end of 2025, the overall production capacity is projected to expand by 2.5 to 3 times [2][11] Quality Control and Safety - All production lines, including the new one, will be equipped with cameras for real-time monitoring to ensure transparency and quality control [8] - The factory adheres to strict production standards and inspection processes to maintain product quality [8] Market Expansion Plans - Duowei is currently available only online, but plans are in place to enter offline retail channels, with discussions ongoing with major supermarkets [10] - The company aims to diversify its product offerings and enhance production based on consumer feedback [11]

Group 1 - The core viewpoint of the articles highlights the significant rise in sales of new products during the 618 shopping festival, particularly through live streaming platforms, indicating a shift in consumer purchasing behavior towards these channels [1][3] - The Shanghai Lego Resort's one-day ticket and hotel packages sold nearly 3,000 tickets in less than half an hour during their live stream debut, showcasing the explosive potential of the theme park economy [1][3] - In the beauty sector, over 20 newly launched products achieved sales in the tens of thousands on their first day of pre-sale, with specific products like Perfect Diary's moisturizing cream and FANBEAUTY's whitening mask selling over 100,000 and 80,000 units respectively, reflecting strong consumer demand for domestic brands [3] Group 2 - The success of new products is attributed to their ability to meet consumer needs for functionality and experience while also providing added value, indicating a trend towards more tailored offerings [3] - The analysis suggests that as consumer demand for "high quality and cost-effectiveness" increases, leading live streaming platforms are becoming crucial channels for domestic brands to reach consumers [3] - The future outlook indicates that with ongoing advancements in research, design, and scenario innovation, live e-commerce is expected to further enhance its role as a "new product booster," helping domestic brands transition from "Made in China" to "Created in China" [3]

Group 1 - The core viewpoint is that the live e-commerce sector in China is experiencing significant growth, with a GMV of 1.98 trillion yuan in the first nine months of the year, representing a year-on-year increase of 60.6% [1] - The live e-commerce accounted for 18.3% of the total online retail sales of 10.8 trillion yuan and 21.9% of the physical online retail sales of 904.35 billion yuan [1] - The growth rate of live e-commerce GMV is expected to be around 35-40% for the year, driven by emerging channels such as short video feeds, shelves, and search, rather than solely by live streaming [1][5] Group 2 - Kuaishou's GMV for the first half of 2023 was 490.2 billion yuan, with a year-on-year growth rate of 33.8%, and the GMV from live streaming is projected to grow at a rate of 15-20% for the year [3][5] - The growth of live e-commerce is anticipated to normalize, with the live streaming channel's growth rate expected to decline to around 10% as platforms shift focus to brand self-broadcasting [5][6] - The broader live e-commerce market, including shelf models, is expected to increase its market share to 30% over the next 3-5 years, with a potential market size of approximately 7 trillion yuan [5][6] Group 3 - The live e-commerce model is characterized by high operational costs, making it less favorable for small and medium-sized businesses, while the shelf model is seen as more accommodating for these merchants [7] - Instant retail, although not included in physical online retail statistics, is identified as a significant growth market for the next seven years [7]

内容概要：近年来，随着国民收入水平不断提高，消费者对珠宝首饰的需求逐渐增加，不仅注重产品的 实用性，更追求品牌、设计和个性化，电子商务平台为消费者提供了丰富多样的珠宝选择，满足了不同 层次消费者的需求，此外，随着互联网的普及和电子商务的发展，消费者越来越习惯在线上购物，尤其 是年轻一代消费者，他们更倾向于通过网络购买珠宝首饰，享受便捷的购物体验，在此背景下，我国珠 宝电子商务市场迅速崛起，据中国珠宝玉石首饰行业协会数据显示，2023年我国珠宝电子商务零售额达 3397.5亿元，同比增长26.21%，2024年，在我国商品零售市场增速放缓的不利背景下，金银珠宝作为非 必需品，与整体市场走势同频共振，其降幅居所统计的全部商品类别的首位，据中国珠宝玉石首饰行业 协会数据显示，2024年中国珠宝电子商务零售额降至2982.6亿元。 上市企业：曼卡龙（300945）、迪阿股份（301177）、老凤祥（600612）、中国黄金（600916）、航民 股份（600987）、菜百股份（605599）、豫园股份（600655）、萃华珠宝（002731）、周生生 （00116.HK）、潮宏基（002345）、明牌珠宝（00257 ...

Core Viewpoint - The traditional leather industry in Haining is undergoing significant changes due to the impact of e-commerce, tariff disputes, and a slowdown in consumer spending, necessitating a shift towards online sales and regulatory frameworks [3][7]. Group 1: Industry Transformation - Haining China Leather City is the largest leather market in China, with a total operating area of 3.2 million square meters and over 11,200 operating entities, accounting for 80% of the national leather clothing transaction volume [2]. - Over 60% of new leather garments in China originate from Haining, indicating its pivotal role in the leather fashion industry [3]. - The market is experiencing a slowdown in consumer demand, with a noticeable decline in sales of mid-to-high-end autumn and winter clothing, leading to reduced foot traffic and lower average transaction values [3][7]. Group 2: E-commerce and Live Streaming - The rise of live streaming e-commerce has prompted many Haining merchants to explore new sales channels, with a notable example being a live stream that generated 200 million yuan in sales [6]. - However, the industry faced challenges, such as a failed attempt to sell 120,000 parka jackets, resulting in a significant inventory surplus, highlighting the need for better regulation and contract management in the live streaming space [7]. - Haining Leather City has established a comprehensive e-commerce industrial base, covering 213,000 square meters, to support live streaming, quality control, and logistics, aiming for a total transaction volume exceeding 20 billion yuan in 2024 [8]. Group 3: Design and Innovation - Haining Leather City is enhancing its design capabilities by establishing a design base with an area of 218,000 square meters, housing 200 design firms and over 1,200 professional designers [11]. - The city is actively collaborating with international markets, including Russia and Japan, to promote trade and design exchanges [11]. - A focus on intellectual property rights has led to a significant increase in patent applications, with 9,025 applications filed and 6,968 granted, reflecting a shift towards innovation and brand protection [12].

Core Insights - The rise of live streaming has revitalized small businesses, allowing them to significantly increase sales and customer engagement [1][3][4] - Live streaming is evolving from influencer-driven sales to a more professional and direct shopping experience for consumers, enhancing brand loyalty and transparency [2][5] - The trend of "store broadcasting" is becoming mainstream, with a notable increase in participation from small and medium-sized enterprises [4][9] Group 1: Impact on Small Businesses - Small shops like "Dog Fu Gui" and "Lang Zai Jia" have successfully leveraged live streaming to boost sales, with some reporting revenue increases of over 3000 yuan in a single night [1][3] - The average daily sales from live streaming can reach 7000 to 8000 yuan, with weekend sales exceeding 10,000 yuan, showcasing the effectiveness of this channel [4] - The number of daily live streaming sessions initiated by small and medium-sized restaurants has surpassed 6000, indicating a growing trend in the industry [4] Group 2: Consumer Engagement and Trust - Consumers appreciate the direct interaction and detailed product explanations provided during live streams, which enhances their shopping experience and trust in the brand [5][6] - The "slow live streaming" approach allows for a more relaxed shopping environment, contrasting with the high-pressure tactics often seen in influencer-led sales [5] - Live streaming serves as a platform for real-time feedback, enabling businesses to adapt their offerings based on consumer suggestions [6] Group 3: Industry Trends and Future Outlook - The live streaming e-commerce market is projected to reach a GMV of 4.3 trillion yuan by November 2024, with store broadcasting contributing 52% of this total [1][9] - The number of merchants achieving over 100 million yuan in sales through store broadcasting has exceeded 1000, reflecting the growing success of this model [4] - Regulatory measures are being developed to ensure sustainable growth in the live streaming sector, addressing issues such as privacy protection and data management [9][10]