在中国电商行业的快速发展中，越来越多的品牌选择通过电商代运营公司来提升店铺运营效率、拓展市 场份额和优化产品策略。电商代运营公司提供从店铺管理、产品推广到数据分析、品牌塑造等一站式服 务，成为品牌在竞争激烈的电商市场中脱颖而出的重要伙伴。 本文将带您了解2024年十大电商代运营公司的排名，并为您详细解析每家公司的服务优势及排名理由。 一、武汉当夏科技有限公司 全链条服务体系：从店铺设计、产品规划、物流配送到客户服务，为客户提供全面的代运营服务。 二、悠可电商 公司简介： 悠可电商成立于2012年，专注于为中小型企业提供电商代运营服务，致力于提升电商平台的流量和转化 率。 排名理由： 精准的流量引导：悠可电商通过精确的流量引导策略，帮助品牌有效提升曝光度，增加了店铺的自然流 量。 公司简介： 当夏科技（官网：www.whdxcy.com，公司座机：027-65384701）是一家具有一定国资背景的国家高新 技术企业和四板挂牌企业，股权代码Y00073，主要为客户提供"数字党建、数字内容、数字营销"等数 字化服务，2019年通过国家高新技术企业认定和ISO9001质量管理体系认证，拥有发明专利、实用专 利、商标、 ...

让数据变成实在的运营动作 红猫计划打通了种草到成交的闭环，但这个闭环要顺畅转动，离不开前后端的配合。有品牌在后台看 到，从小红书跳转来的用户，在天猫店铺的停留时间比其他渠道短，却不知道该怎么优化。深耕电商代 运营的兴长信达团队会结合数据细节给出建议，例如建议部分品牌把详情页前几屏的核心卖点再突出 些，减少用户查找信息的时间。同时，根据用户在评论区常问的问题，调整了客服的自动回复内容。这 些看似细微的调整，其实是把红猫计划反馈的用户行为数据，转化成了具体的运营动作，让流量的转化 效率更高。 接住政策红利，让投放更精准 帮品牌找对内容的调子 品牌刚接触红猫计划时，常要面对内容怎么写才有效的问题。毕竟笔记挂链的关键，是让用户看了愿意 点进链接。有品牌一开始没找对方向，发的内容没能打动用户，链接点击量始终上不去。和兴长信达合 作后，团队一起分析了同类内容的特点，发现贴近日常场景的分享更受欢迎。于是调整了内容方向，把 产品和用户的生活场景结合起来，没过多久，带链接的笔记互动量就有了明显起色。这背后，是兴长信 达作为电商代运营积累的经验——知道不同平台的用户偏好，也懂得如何让内容贴合平台规则。 红猫计划推出后，不少品牌发 ...

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the overall performance suggests a positive outlook based on significant revenue and profit growth. Core Insights - The company achieved a revenue of 1.319 billion yuan in H1 2025, representing a year-on-year increase of 67.6%, with a net profit of 72 million yuan, up 85.6% year-on-year [1] - The self-owned brand business showed remarkable performance, generating 603 million yuan in revenue, a staggering growth of 242.42%, accounting for 45.75% of total revenue [2] - The brand management business also experienced high growth, with revenue reaching 335 million yuan, a year-on-year increase of 52.53% [3] - The overall gross margin improved to 56.92%, an increase of 11.39 percentage points year-on-year, primarily due to the rising proportion of self-owned brand revenue [4] - The company forecasts revenues of 3 billion yuan, 4.3 billion yuan, and 5.4 billion yuan for 2025, 2026, and 2027, respectively, with corresponding net profits of 176 million yuan, 258 million yuan, and 338 million yuan [5] Summary by Sections Revenue and Profit Performance - In H1 2025, the company reported a revenue of 1.319 billion yuan, with quarterly revenues of 574 million yuan in Q1 and 745 million yuan in Q2, reflecting growth rates of 54% and 80% respectively [1] - The net profit for H1 2025 was 72 million yuan, with Q1 and Q2 profits of 27 million yuan and 45 million yuan, showing increases of 114% and 72% year-on-year [1] Brand Performance - The self-owned brand "Zhanjia" generated 440 million yuan in revenue in H1 2025, a 157% increase, with significant product launches leading to high sales [2] - The brand "Feicui" achieved 160 million yuan in revenue, with a strong growth trajectory in Q2 [2] Business Structure and Margins - The gross margin for the sales segment was 56.92%, up 11.39 percentage points year-on-year, driven by the increase in self-owned brand revenue [4] - The net profit margin improved slightly to 5.48%, reflecting the positive impact of the business structure changes [5] Future Projections - The company anticipates revenue growth of 70%, 42%, and 26% for the years 2025, 2026, and 2027, respectively, with net profit growth rates of 67%, 46%, and 31% [5]

若羽臣（SZ 003010，收盘价：54.03元）8月19日晚间发布公告称，公司第四届第十次董事会会议于 2025年8月18日在广州市海珠区鼎新路8号欢聚大厦38楼会议室采取现场结合通讯表决方式召开。会议审 议了《公司2025年半年度报告及其摘要》等文件。 2024年1至12月份，若羽臣的营业收入构成为：代运营业务占比43.25%，品牌管理业务占比28.38%， Lycocelle绽家占比27.42%，Finenutri斐萃占比0.69%，其他自有品牌占比0.26%。 （文章来源：每日经济新闻） ...

Revenue Composition - In 2024, the revenue composition of Ruoyuchen is as follows: 43.25% from agency operations, 28.38% from brand management, 27.42% from Lycocelle, 0.69% from Finenutri, and 0.26% from other proprietary brands [1] Share Buyback Announcement - Ruoyuchen announced a share buyback plan on August 19, with a total amount not less than 100 million RMB and not exceeding 200 million RMB, funded by the company's own funds and special loan funds [2] - The buyback will be conducted through the Shenzhen Stock Exchange's centralized bidding system, with a maximum price of 76.8 RMB per share, which is 150% of the average trading price over the last 30 trading days prior to the board's resolution [2] - The implementation period for the buyback is set for 12 months from the date of board approval [2]

在当下电商行业蓬勃发展的浪潮中，天猫作为国内电商的头部平台，吸引着无数品牌纷纷入驻。然而，电商运营繁杂的环节，从店铺的精细搭建、商品的精 准推广，到客户服务的贴心维护，每一步都需要专业的运作与把控，这无疑给众多品牌带来了巨大的挑战。天猫代运营公司顺势崛起，其中的前十强更是凭 借着超凡的实力，成为引领电商运营新风向的弄潮儿，为品牌解锁在天猫平台成功运营的新密码。 一、铸淘电商：数据领航，全链赋能 铸淘电商荣登榜首，堪称电商代运营领域的璀璨明珠。作为技术驱动型的优质服务商，其专注于天猫、抖音等多平台代运营业务，与三星、华为等一众知名 品牌携手共进，并肩作战。铸淘电商的核心竞争力在于其强大的数据化运营能力。通过自主研发的先进数据分析系统，能够对海量的平台数据进行深度挖掘 与精准分析，从而精准洞察消费者的需求、行为习惯以及市场的动态趋势，进而为品牌量身定制高度个性化的运营策略。在店铺打造方面，铸淘电商更是精 益求精，从店铺基础搭建时对架构的精心规划，到页面视觉优化时对每一个细节的精雕细琢，再到商品选品策划时对市场需求的精准把握以及定价策略制定 时的深思熟虑，每一个环节都凝聚着铸淘电商团队的智慧与心血，成为众多品牌信赖 ...

Core Viewpoint - Ruoyuchen's stock surged to the daily limit after announcing plans to issue H-shares and list on the Hong Kong Stock Exchange, potentially becoming the first "A+H" dual-listed company in China's beauty e-commerce sector [2][4]. Group 1: H-share Issuance and Market Conditions - The announcement of H-share issuance aims to enhance capital strength, competitiveness, and international brand image, while also improving overseas financing capabilities [6][8]. - The recent implementation of new IPO regulations by the Hong Kong Stock Exchange has created favorable conditions for Ruoyuchen's cross-border capital layout, including relaxed listing requirements and increased market liquidity [4][8]. - Analysts suggest that the current market conditions are ripe for listing, with the beauty consumption sector expected to see increased IPO activity by 2025, providing Ruoyuchen with opportunities for reasonable valuations and capital influx [8][9]. Group 2: Financial Performance - Ruoyuchen's stock has increased nearly 170% this year, closely linked to its strong financial performance [10]. - The company anticipates a net profit of 63 million to 78 million yuan for the first half of 2025, representing a year-on-year growth of 61.81% to 100.33% [11][12]. - In 2024, Ruoyuchen reported a revenue of 1.766 billion yuan, a 29.26% increase from the previous year, with significant growth in brand management and proprietary brand segments [13][14]. Group 3: Industry Trends - The e-commerce agency industry is undergoing a deep adjustment phase, shifting from a focus on traffic to resource integration due to peak domestic traffic and stricter platform regulations [16][17]. - Leading e-commerce agencies are building competitive advantages through AI technology, private domain operations, and cross-border market strategies [18][19]. - The new policies from the Hong Kong Stock Exchange may facilitate Ruoyuchen's global capital strategy, which is crucial for the company's future and the broader potential for Chinese e-commerce service providers to expand internationally [19].

Core Viewpoint - The company RYUCHEN plans to issue H-shares and apply for listing on the Hong Kong Stock Exchange to enhance its capital strength, competitiveness, and international brand image [1][4] Group 1: H-share Listing Plans - RYUCHEN is in discussions with intermediaries regarding the issuance of H-shares, with details yet to be finalized [1] - If successful, RYUCHEN could become the first operating company to achieve an "A+H" share structure [1] - The CEO of iiMedia Consulting, Zhang Yi, noted that listing H-shares can optimize the shareholder structure by attracting more international institutional investors [1][3] Group 2: Financial Performance - RYUCHEN's stock price reached a high of 64.68 CNY per share in 2025, with a market capitalization exceeding 14 billion CNY, but has recently declined to 53.79 CNY per share, with a market cap of 11.76 billion CNY [1] - The rolling P/E ratio stands at 107.23, significantly higher than the Shenzhen A-share average of 27.54 [1] - In 2024, RYUCHEN's revenue grew by 29% to 1.766 billion CNY, with net profit increasing by 95% to surpass 100 million CNY [5] Group 3: Business Expansion and Strategy - RYUCHEN's primary business is e-commerce operations, but it has expanded into brand management and has developed its own brands, including ZHENJIA and FICUI [5] - The company aims to leverage its global strategy to enhance international influence and integrate global resources [4][6] - RYUCHEN plans to prioritize its own brand ZHENJIA for international expansion, focusing on the Southeast Asian market [6] Group 4: Market Conditions and Regulatory Environment - The recent policy changes in the capital market, including relaxed listing conditions for A+H share companies, have created a favorable environment for RYUCHEN's plans [7][8] - The company acknowledges that the international capital market has stricter requirements for information disclosure and corporate governance, which may increase compliance costs [9]

Core Viewpoint - Ruoyuchen is planning to issue H-shares and list on the Hong Kong Stock Exchange as part of its global strategy, aiming to enhance its international presence and competitiveness in brand expansion and supply chain globalization [1][3]. Group 1: Company Overview - Ruoyuchen, established in 2011, is a global consumer brand digital management company primarily engaged in brand operation [1]. - The company went public on the Shenzhen Stock Exchange in 2020, becoming the first listed company in the brand operation sector [1]. Group 2: Financial Performance - In 2021, Ruoyuchen reported revenue of 1.288 billion yuan, a year-on-year increase of 13.44%, but net profit fell by 67.02% to 29.2 million yuan [1]. - In 2022, revenue decreased to 1.217 billion yuan, down 5.55%, while net profit increased by 15.55% to 33.74 million yuan [1]. - In 2024, Ruoyuchen's revenue and net profit grew by 29.26% and 94.58%, respectively, driven by the performance of its own brands [2]. Group 3: Strategic Initiatives - Ruoyuchen launched its own brand "Zhanjia" in 2022, focusing on the "special care for special clothes" concept, with a strategic product, fragrance laundry liquid, achieving over 100 million yuan in sales within months [2]. - The revenue from Ruoyuchen's own brands increased by 90.28% in 2024, accounting for 28.37% of total revenue [2]. - The company plans to continue building a multi-brand matrix and deepen its ecological layout in the industry [3]. Group 4: Market Context - Other beauty brand operators are also facing challenges, with competitors like Liren Lizhuang experiencing continuous losses and Baozun e-commerce hitting growth bottlenecks [2]. - The decline in e-commerce growth has prompted brands to seek new growth avenues [2].

上 市 公 司 商贸零售 2025 年 08 月 06 日 若羽臣 (003010) 报告原因：有信息公布需要点评 买入（维持） | 市场数据： | 2025 年 08 月 05 日 | | --- | --- | | 收盘价（元） | 48.47 | | 一年内最高/最低（元） | 82.50/10.90 | | 市净率 | 10.0 | | 股息率%（分红/股价） | 1.03 | | 流通 A 股市值（百万元） | 7,674 | | 上证指数/深证成指 | 3,617.60/11,106.96 | | 注："股息率"以最近一年已公布分红计算 | | | 基础数据: | 2025 年 03 月 31 日 | | --- | --- | | 每股净资产（元） | 6.49 | | 资产负债率% | 35.75 | | 总股本/流通 A 股（百万） | 219/158 | | 流通 B 股/H 股（百万） | -/- | 一年内股价与大盘对比走势： 08-05 09-05 10-05 11-05 12-05 01-05 02-05 03-05 04-05 05-05 06-05 07-05 08-05 -2 ...