2月5日，国务院新闻办公室举行新闻发布会，市场监管部门相关负责人介绍市场监管服务经济高质量发 展情况，并答记者问。会上，国家市场监督管理总局副局长、国家标准化管理委员会主任邓志勇表示， 2025年，全国市场监管系统有力维护和促进形成强大国内市场，支撑经济增长和推动高质量发展取得明 显成效。下一步，市场监管总局将以放心消费集聚区建设为载体，出台放心消费标准、放心消费主体培 育等政策文件，培育一大批带动面广、显示度高的放心商圈、放心市场、放心景区，让消费者可感可 及。 在破解消费痛点方面，部署开展守护消费"铁拳"行动，重点查处群众反映强烈的儿童玩具质量安全、非 法改装电动自行车、电商领域商标侵权、霸王条款、幽灵外卖等违法行为，大力查处羽绒服以次充好、 制售伪劣燃器具、开展加油站计量作弊集中执法行动，查办相关案件7.2万起。聚焦减少消费风险，召 回消费品823.6万件、充电宝139.8万台。查办网络不正当竞争案件1932件、罚没7152.9万元。 在改善消费体验方面，联合发起"异地异店退换货倡议"，在"消费查"平台公示线下无理由退货单位21.4 万家，修订出台《市场监督管理投诉举报处理办法》，完善行政调解等程序，提 ...

Core Viewpoint - The article discusses the strategic acquisition of Dingdong Maicai by Meituan for $717 million, positioning it as a critical move in the upcoming competition between Meituan and Alibaba's Taobao Flash Sale in the summer of 2026 [5][6]. Group 1: Acquisition Strategy - Meituan's acquisition of Dingdong Maicai is aimed at enhancing its fresh food business, leveraging Dingdong's existing infrastructure and user base to strengthen its market position in East China [5][6]. - The acquisition is seen as a tactical response to the competitive landscape, where Meituan aims to counter Alibaba's multi-faceted attack strategy that includes both online and offline retail [6][8]. - Dingdong Maicai's established front warehouse network will provide Meituan with immediate logistical advantages, allowing for quicker market penetration compared to building from scratch [8][13]. Group 2: Competitive Landscape - The competition between Meituan and Taobao Flash Sale is intensifying, with order ratios reportedly nearing 1:1, indicating a fierce battle for market share in the food delivery and instant retail sectors [4][11]. - Meituan's core business segments, including home delivery and in-store services, are under pressure from competitors like Taobao Flash Sale and Douyin, necessitating a robust defense strategy [10][11]. - The upcoming summer season is anticipated to be a critical period for all players involved, with platforms preparing detailed operational plans to secure their market positions [12][13]. Group 3: Operational Challenges - Despite the strategic advantages gained from the acquisition, Meituan faces challenges in integrating Dingdong Maicai's operational model, which differs from its own [14]. - The essence of competition lies not only in subsidies but also in operational efficiency, which will be crucial for long-term success in the market [14].

2月5日，国务院新闻办公室举行新闻发布会，市场监管部门相关负责人介绍市场监管服务经济高质量发展情况，并答记者问。会上，国家市场监督管理总局 副局长、国家标准化管理委员会主任邓志勇表示，2025年，全国市场监管系统有力维护和促进形成强大国内市场，支撑经济增长和推动高质量发展取得明显 成效。下一步，市场监管总局将以放心消费集聚区建设为载体，出台放心消费标准、放心消费主体培育等政策文件，培育一大批带动面广、显示度高的放心 商圈、放心市场、放心景区，让消费者可感可及。 培育一批放心商圈、放心市场、放心景区 当前，我国正持续加力提振消费。2025年，市场监管总局牵头开展了优化消费环境三年行动，邓志勇介绍，目前已取得了阶段性成效。 在激发消费潜能方面，市场监管部门发布了家电、家具、服装等大宗消费品以及体育健身、文化旅游、餐饮等服务消费国家标准210余项，制定和推广养老 服务标准体系、旅游服务质量评价体系、汽车维修服务质量评价模型、家政服务信用体系，持续提升服务品质。相关部门建成充电基础设施1932.5万个，县 乡村商业物流配送网点达到3万个，"一刻钟便民生活圈"8132个，不断丰富消费场景。 在破解消费痛点方面，部署开展 ...

Core Viewpoint - The Chinese government is intensifying its regulatory efforts in the platform economy, focusing on issues such as unfair competition, platform rules, and irrational competition in the live-streaming and food delivery sectors [1][2][3]. Group 1: Regulatory Actions - The National Market Supervision Administration (NMSA) is enhancing anti-monopoly and unfair competition enforcement, aiming to eliminate local protectionism and market segmentation [5][6]. - In 2025, the NMSA conducted a review of fair competition, urging policy-making bodies to rectify measures that hinder a unified market and fair competition [5]. - The NMSA has addressed 14,600 cases of unfair competition, promoting a reduction in "price wars" and "subsidy wars" through investigations and guidance [6]. Group 2: Platform Economy Governance - The NMSA is focusing on three key areas for platform economy governance: rectifying platform rules and fees, combating live-streaming e-commerce irregularities, and regulating irrational competition in food delivery platforms [2][3]. - Specific actions include the issuance of guidelines for compliance in network transaction platforms and the implementation of national standards for food delivery service management [3][4]. - The NMSA has reported significant penalties against companies like Chengdu Kuaigou Technology Co., which was fined over 26 million yuan for violations in the live-streaming sector [4]. Group 3: Market Competition Dynamics - The competitive landscape in the food delivery sector has intensified, with major platforms like Meituan, Alibaba, and JD.com increasing their sales and marketing expenses significantly, totaling 61.4 billion yuan in 2025 [6]. - Industry executives express concerns that large-scale subsidies from platforms are unsustainable, leading to increased concentration in the restaurant industry, favoring larger brands over smaller ones [7]. - The NMSA plans to conduct special actions in 2026 to address key cases and eliminate regulations that obstruct national market unity and fair competition [7].

Group 1 - The core viewpoint of the news is that by 2025, China's platform economy governance has made significant progress in three areas [1] Group 2 - The first area of progress is the rectification of prominent issues related to platform rules and fees, including the misuse of rules like "refund only," "mandatory shipping insurance," and "lowest price across the network," which has effectively curbed arbitrary charges and fines, protecting the rights of small businesses and consumers [1][2] - The second area focuses on cracking down on irregularities in live e-commerce, addressing issues such as counterfeit goods and false marketing, with specific cases being handled and a set of typical cases published to enhance regulatory oversight [1][2] - The third area emphasizes the regulation of irrational competition among food delivery platforms, addressing market disruptions caused by aggressive promotional tactics and implementing national standards to optimize management and enhance service [2] Group 3 - The market regulatory authority plans to continue improving platform economy governance by enforcing platform responsibilities, enhancing regulatory mechanisms, and increasing enforcement capabilities, while also organizing and exposing typical cases of online trading violations [2]

在着力规范外卖平台非理性竞争方面，针对去年以来外卖行业出现的"口水仗""补贴战"等扰乱市场竞争 秩序的问题，市场监管总局对主要外卖平台企业加强调研指导，及时开展行政约谈、划出监管红线，推 动外卖平台规范促销、理性竞争、守法经营。发布实施《外卖平台服务管理基本要求》国家标准，来帮 助平台优化管理、提升服务，促进多方共赢发展。 朱剑桥表示，下一步市场监管总局将继续压实平台责任、完善制度机制、强化执法约束，通过挂牌督 办、提级管辖等方式查处典型案件，持续规范网络交易秩序。 在重拳打击直播电商乱象方面，针对假冒伪劣、虚假营销等直播电商突出问题部署开展了专项整治，依 法查处成都快购科技有限公司违法案件，同时指导地方依法查处"太原老葛""大LOGO"等头部主播虚假 宣传的典型案件，集中发布了四批30件直播电商领域的典型案例。联合国家网信办发布了《直播电商监 督管理办法》，进一步强化直播电商的常态化监管。 新京报讯(记者陈琳)2月5日，国新办举行新闻发布会，市场监管总局网络交易监督管理司司长朱剑桥就 平台经济治理工作回应社会关切。他表示，2025年，市场监管部门坚持监管规范和促进发展并重，突出 问题导向，治标与治本相结合， ...

极目新闻记者 曹雪娇 "重点整治平台规则和收费突出问题。"朱剑桥表示，市场监管部门聚焦平台经济领域突出问题，部署开展了约 谈整改和排查整治，有力纠治"仅退款""强制运费险""全网最低价"等规则滥用、规则制定不合理以及执行不透 明等问题，有效遏制平台乱收费、乱罚款等现象，切实保护中小商家和广大消费者的合法权益，还联合国家 网信办发布《网络交易平台规则监督管理办法》，出台了《网络交易平台收费行为合规指南》，制定《关于 推动网络交易平台企业落实合规管理主体责任的指导意见》，着力健全平台经济监管的长效机制。 与此同时，重拳打击直播电商乱象。针对假冒伪劣、虚假营销等直播电商突出问题部署开展了专项整治，依 法查处成都快购科技有限公司违法案件，同时指导地方依法查处"太原老葛""大LOGO"等头部主播虚假宣传的 典型案件，集中发布了四批30件直播电商领域的典型案例。还联合国家网信办发布了《直播电商监督管理办 法》，进一步强化直播电商的常态化监管。 此外，着力规范外卖平台非理性竞争。针对去年以来外卖行业出现的"口水仗""补贴战"等扰乱市场竞争秩序的 问题，市场监管总局对主要外卖平台企业加强调研指导，及时开展行政约谈、划出监管红 ...

此外，全总和各级工会持续优化服务阵地，开展关爱活动。建设工会驿站近18万个、"司机之家"等1万 余家，12351工会服务职工热线接听涉及新就业形态劳动者电话3.43万通。开展工会送温暖、送清凉活 动，慰问新就业形态劳动者556万人次，"工会爱心餐"发放2200万人次，"工会移动体检"服务70万人， 工会职工互助"专项意外伤害保障"参保约247.8万人。 智通财经记者 刘璐 全总介绍，近年来，全总聚焦重点难点，协同有关部委加强顶层设计，制定新就业形态劳动者权益协商 指引、平台企业工会工作指引等，设立对平台企业十大支持项目，开展全国工会新就业形态劳动者大慰 问大走访，选派机关干部赴19家平台企业蹲点开展工作。全国建立市、县级新业态工会联合会超过1.2 万家。3年发展新就业形态劳动者会员1073.6万人。 全总指出，聚焦平台算法和劳动规则协商这一社会关切点，全总联合人力资源社会保障部、中国企联、 全国工商联共同开展集体协商"集中要约行动"，推动近3000家地方性平台企业或平台企业分支机构开展 集体协商；签订快递、外卖、货运、网约车等行业（区域）集体合同3576份，覆盖平台及其用工合作企 业1.32万家，其中头部快递 ...

记者丨 周慧 编辑丨周上祺 2月5日，国务院新闻办举行发布会介绍市场监管服务经济高质量发展情况。 近年来，平台经济快速发展，直播电商、外卖等新业态极大便利了百姓生活，但也存在一些以 次充好、以假乱真、非理性竞争等问题，关于平台经济治理，下一步将如何持续发力？ 在发布会上，国家市场监督管理总局网络交易监督管理司司长朱剑桥在回答21世纪经济报道记 者关于平台经济监管的上述提问时表示，平台经济作为社会经济的重要组成部分，近年来在快 速发展的同时，也面临着诸多的挑战。2025年，市场监管部门坚决贯彻落实党中央、国务院决 策部署，坚持监管规范和促进发展并重，突出问题导向，治标与治本相结合，平台经济生态治 理取得了重要进展。 图：发布会现场 拍摄：周慧 一是重点整治平台规则和收费突出问题。 国家市场监督管理总局聚焦平台经济领域突出问 题，部署开展了约谈整改和排查整治，有力纠治"仅退款""强制运费险""全网最低价"等规则滥 用、规则制定不合理以及执行不透明等问题，有效遏制平台乱收费、乱罚款等现象，切实保护 中小商家和广大消费者的合法权益，国家市场监督管理总局还联合国家网信办发布《网络交易 平台规则监督管理办法》，出台了《网 ...

在发布会上，国家市场监督管理总局网络交易监督管理司司长朱剑桥在回答21世纪经济报道记者关于平 台经济监管的上述提问时表示，平台经济作为社会经济的重要组成部分，近年来在快速发展的同时，也 面临着诸多的挑战。2025年，市场监管部门坚决贯彻落实党中央、国务院决策部署，坚持监管规范和促 进发展并重，突出问题导向，治标与治本相结合，平台经济生态治理取得了重要进展。 一是重点整治平台规则和收费突出问题。国家市场监督管理总局聚焦平台经济领域突出问题，部署开展 了约谈整改和排查整治，有力纠治"仅退款""强制运费险""全网最低价"等规则滥用、规则制定不合理以 及执行不透明等问题，有效遏制平台乱收费、乱罚款等现象，切实保护中小商家和广大消费者的合法权 益，国家市场监督管理总局还联合国家网信办发布《网络交易平台规则监督管理办法》，出台了《网络 交易平台收费行为合规指南》，制定《关于推动网络交易平台企业落实合规管理主体责任的指导意 见》，着力健全平台经济监管的长效机制。 二是重拳打击直播电商乱象。针对假冒伪劣、虚假营销等直播电商突出问题部署开展了专项整治，依法 查处成都快购科技有限公司违法案件，同时指导地方依法查处"太原老葛""大 ...