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“五一”假期餐饮市场热度攀升 新茶饮消费迎来爆发式增长
Zheng Quan Ri Bao· 2025-05-06 12:42
Group 1: Overall Market Performance - During the "May Day" holiday in 2025, the national consumption market showed robust vitality, with key retail and catering enterprises' sales increasing by 6.3% year-on-year [1] - The catering sector emerged as a significant driver of the holiday economy, particularly in popular tourist cities where dining and new tea beverage sales performed exceptionally well [1] Group 2: Company Performance - Xibei Catering Group reported an increase in customer traffic during the "May Day" holiday compared to the Qingming Festival, with peak dining periods leading to long wait times in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1] - The company plans to open 80 new stores in 2025, having already completed 24 new store openings and 11 restaurant upgrades by the end of April [1] Group 3: New Tea Beverage Market - Sichuan Baicha Baidao's sales surged by 50% during the "May Day" holiday, with some scenic area stores experiencing sales growth exceeding 1700%, and one store seeing a 3000% increase [2] - The new tea beverage sector's explosive growth during the holiday reflects a broader industry trend, driven by consumer demand for health-oriented drinks and cultural experiences [3]
“五一”出游热带火新茶饮消费,部分门店销量增30倍
转自:北京日报客户端 新茶饮一直是深受年轻人喜爱的假期"搭子",记者了解到,今年"五一"假期期间,各品牌迎来销量强劲 增长。奈雪的茶全国销售火爆,部分门店订单量环比节前激增超300%;茶百道整体销售额环比增幅 50%,全国多家门店销量增幅超1700%,甚至有景区门店销量增幅达3000%。 "假期出门赏花,拿着好看的山茶花杯子拍照很出片。"在社交平台上,不少网友晒出了自己带着茶百 道"山茶花杯"一起踏青的照片。也有许多网友分享品尝"鲜奶山茶碧螺春"的体验:"一入口就有很浓的 山茶花香和兰花香,喝一大口就感觉人好像在花丛中了!" "五一"假期期间,民众踏青赏花热情高涨,不仅带火景区旅游业,也衍生出以花为媒的多元消费场景。 许多新茶饮品牌纷纷推出以花为主题的饮品、甜点、文创与伴手礼,为消费者带来别具一格的新品体 验。 伴随出游热度攀升,位于景区及交通枢纽的新茶饮门店客流也显著增长。杭州机场店、深圳机场店等奈 雪门店更是跻身销量榜前十,部分商圈"五一"期间单日订单量突破千杯,消费者排队超过50分钟仍热情 不减。 假期入境游也迎来爆发式增长,喝一杯中式新茶饮成为很多外国游客来中国旅游打卡的项目。数据显 示,"五一"期间 ...
茶百道:“假日经济”带火新茶饮消费 多家门店销量增幅超1700%
news flash· 2025-05-06 06:10
Group 1 - The core viewpoint of the article highlights the strong growth in new tea beverage consumption during the "May Day" holiday, driven by the "holiday economy" [1] - During the "May Day" period, the overall sales of the company increased by 50% compared to the previous period [1] - Several stores across the country experienced sales growth exceeding 1700%, with some tourist location stores seeing sales growth as high as 3000% [1] Group 2 - Foreign tourist spending at the company's stores increased by over 60% compared to the period before the holiday [1]
更下沉的“蜜雪冰城”寻求突围
财富FORTUNE· 2025-05-05 13:00
图片来源:视觉中国 新茶饮品牌甜啦啦正在试图走入更多人的视线。它的门店数量与霸王茶姬、茶百道旗鼓相当,但目前的 知名度却无法与后两者相比。 今年,甜啦啦成立刚满十年。官网显示,截至目前,甜啦啦全国签约门店已超8000家,覆盖31省,乡镇 店铺和学校店铺占比超40%。根据窄门餐眼数据,甜啦啦三线及以下城市门店占比81.15%,作为对比, 蜜雪冰城的这项数据为57.13%。由此可见,它的发展路径比蜜雪冰城更为下沉。 甜啦啦创始人王伟曾在2014年加盟过蜜雪冰城,开了8家分店。之后他另起炉灶,自行成立新品牌。甜 啦啦通过开放加盟的方式实现了快速扩张。 在海外市场,甜啦啦采取了与国内不同的经营思路,不再从下沉市场出发,而是先布局大城市,通过较 国内面积更大的海外门店提升品牌形象,提高售价,也相应地收获更高的利润。 如今,甜啦啦已将提升整体品牌形象提上日程。由于国内店面多集中在下沉市场,导致其品牌知名度与 门店数量并不匹配。许周在今年年初的采访中表示,甜啦啦2025年计划投入占营收比重20%的资金用于 品牌打造,而2024年的占比仅为不足5%。 公司联合创始人许周在2025年初的采访中表示,甜啦啦全球签约门店会在今年突 ...
股价连创新高背后:古茗(01364)地域扩张的边界在哪里?
智通财经网· 2025-05-03 11:53
Core Viewpoint - The new tea beverage industry is experiencing significant activity with multiple leading companies going public, particularly highlighting the impressive performance of Gu Ming, which has seen its stock price surge since its listing [1][2]. Company Overview - Gu Ming is a rapidly growing Chinese beverage company, holding a 17.7% market share as the largest mass-market fresh tea beverage brand in China by GMV in 2023 [2]. - The company operates a light-asset franchise model, with approximately 99.9% of its GMV coming from franchise stores, managing only 7 directly operated stores [2][6]. - As of the end of 2024, Gu Ming has opened 9,914 stores across 17 provinces, primarily in East and South China, and has not yet expanded internationally [2]. Business Strategy - Gu Ming employs a "regional encryption" strategy, expanding into neighboring provinces only after surpassing 500 stores in a single province, with eight provinces contributing 83% of GMV [2]. - The company focuses on lower-tier cities, with 51% of its stores located in tier-three cities and below, and 41% of its stores in rural areas, the highest among the top five mass-market fresh tea brands in China [3][6]. Financial Performance - Gu Ming's revenue has shown steady growth, with figures of 4.38 billion, 5.56 billion, 7.68 billion, and 8.79 billion yuan from 2021 to 2024, although the growth rate has slowed [6]. - The company's gross margin was 30.6% in 2024, down 0.7 percentage points year-on-year, attributed to increased support for franchisee profitability [7]. - Adjusted net profit for 2024 grew by 5.7% to 1.542 billion yuan, supported by the franchise model, improved supply chain efficiency, and effective cost control [8]. Competitive Landscape - The new tea beverage industry is facing intense competition, with market growth rates expected to decline from 44.3% in 2023 to 12.4% by 2025, and over 20,000 store closures anticipated in 2024 [9]. - Gu Ming acknowledges fierce competition in product development, quality, pricing, and customer experience, with challenges in differentiating products amid a homogenized market [9][10]. Future Outlook - Gu Ming plans to enhance its marketing efforts and increase capital investment in response to intensified competition, with a sales expense ratio rising to 5.5% in 2024 [10]. - The company aims to focus on dine-in services and introduce student discount cards to boost customer retention, while also expanding its product offerings to include coffee and baked goods [10]. - Maintaining long-term competitive advantages and addressing product differentiation will be critical challenges for Gu Ming moving forward [11].
大涨!港股5月迎开门红,离岸人民币汇率直线拉升
Guang Zhou Ri Bao· 2025-05-02 14:47
消息面上,多家车企成绩单出炉。小鹏汽车4月新车交付量同比增长273%,理想汽车4月新车交付量同比增长31.6%;小米汽车4月交付超2.8万辆,小米 SU7 Ultra双风道前舱盖版已经开始陆续交付。 5月2日,港股迎来5月首个交易日,三大指数高开高走,截至收盘,恒生指数涨1.74%,报22504.68点,恒生科技指数涨3.08%,国企指数涨1.92%。 盘面上,科网股全线上涨,小米集团涨超6%,阿里巴巴、京东集团涨超3%,快手、联想集团、哔哩哔哩、腾讯控股涨超2%;新能源车企股集体走高,零 跑汽车涨超7%;CXO概念股整体大涨,药明康德涨超7%;新茶饮股集体上行,奈雪的茶涨超8%。 展望港股后市表现,中国银河证券认为,投资者风险偏好逐渐回升。积极的财政政策和适度宽松的货币政策,有望带动港股盈利稳中有升。 与此同时,更多反应国际投资者预期的离岸人民币对美元汇率,盘中直线拉升,日内涨超370点,一度升至7.24,为自4月4日以来的最高水平,截至记者 发稿,离岸人民币对美元汇率在7.24附近波动。 国泰君安证券表示,在外部压力加大的背景下,内需相关行业或受益于消费政策预期升温,港股短期或横盘整固,可逐步加强科技成长 ...
港股收评:恒生指数涨1.74% 恒生科技指数涨3.08%
news flash· 2025-05-02 08:18
金十数据5月2日讯,港股高开高走,截至收盘,恒生指数涨1.74%,恒生科技指数涨3.08%,国企指数 涨1.92%。盘面上,科网股全线上涨,小米集团(01810.HK)涨超6%,阿里巴巴(09988.HK)、京东 (09618.HK)涨超3%,快手(01024.HK)、联想集团(00992.HK)、哔哩哔哩(09626.HK)、腾讯控股 (00700.HK)涨超2%;汽车股集体走高,零跑汽车(09863.HK)涨超7%;CXO概念股整体大涨,药明涨超 7%;新茶饮股集体上行,奈雪的茶(02150.HK)涨超8%。 港股收评:恒生指数涨1.74% 恒生科技指数涨3.08% ...
《洞见ESG》4月刊:ESG强制信披倒计时
21世纪经济报道· 2025-04-30 12:45
《洞见ESG》4月刊 ESG强制信披倒计时 政策速递 证监会发文规范A股ESG信披,这458家上市公司须做好准备 近日,证监会发布修订后的《上市公司信息披露管理办法》,第六十五条明确提出"上市公司按照证券 交易所的规定发布可持续发展报告"。该《信披办法》于2025年7月1日起正式施行。 【点击查看详 情】 铝冶炼纳入碳市场有何影响?2026年碳配额缺口或达34万吨,企业需尽快降低碳成本 铝冶炼纳入碳市场的管控范围与电力行业有所不同。电力行业只管控化石燃料燃烧排放,而新纳入的 铝冶炼行业,除了化石燃料燃烧排放,工业过程排放也纳入管控。 【点击查看详情】 1200家水泥企业将纳入全国碳市场,如何减碳? 按照单吨水泥碳排放550kg计算,近十年我国水泥工业每年碳排放在11亿吨以上。纳入全国碳市场的水 泥企业或达1200家,目前企业减排压力不大,但预计三到五年内碳配额将收紧,减排成本将上升。 【点击查看详情】 全国碳市场首次扩围:纳入钢铁、水泥、铝冶炼行业,新增1500家重点排放单位 生态环境部发布《全国碳排放权交易市场覆盖钢铁、水泥、铝冶炼行业工作方案》。此次扩围后,预 计全国碳排放权交易市场重点排放单位将达到37 ...
高管逆势疯狂涨薪,谁在收割企业的未来?
3 6 Ke· 2025-04-30 01:46
Core Viewpoint - The financial reports of companies, particularly Beike, have sparked significant discussion due to the astonishing executive compensation amidst a challenging economic environment, highlighting a stark contrast between executive pay and employee earnings [1][2][3]. Group 1: Executive Compensation - Beike's CEO Peng Yongdong received a total compensation of 400.71 million yuan in 2024, while co-founder and executive director Dan Yigang earned 299.49 million yuan [1]. - In 2023, Peng's compensation was 713 million yuan, and Dan's was 520 million yuan, reflecting a significant increase despite the overall economic slowdown and challenges in the real estate sector [2][6]. - The compensation for Peng in 2022 was 475 million yuan, which was 56 times higher than in 2021, while Dan's was 355 million yuan, 51.8 times higher than the previous year [6]. Group 2: Company Performance - Beike's revenue from 2021 to 2024 was 80.8 billion yuan, 60.7 billion yuan, 77.8 billion yuan, and 93.5 billion yuan respectively, indicating a recovery trend [4]. - The net profit figures for Beike during the same period were -525 million yuan, -1.397 billion yuan, 5.89 billion yuan, and 4.066 billion yuan, showing a significant turnaround after a challenging period [4][5]. - The company has 43,817 stores and 427,656 agents, generating 58.6 billion yuan in revenue from new and existing home businesses, with agents earning an average of 82,200 yuan annually [8]. Group 3: Industry Context - The phenomenon of rising executive pay amidst declining profits is not unique to Beike; other companies like Tongrentang and Yanghe have also seen similar trends where executive compensation increased despite poor financial performance [9][11]. - In 2024, Tongrentang's revenue was 18.597 billion yuan, with a net profit decline of 8.54%, yet executive salaries rose by over 20% [9][11]. - The disparity between executive compensation and employee earnings raises questions about fairness and equity within companies, as ordinary employees face salary pressures while executives enjoy substantial pay increases [9][15].
新茶饮行业IPO提速 4000亿赛道迎来新变局
Zheng Quan Shi Bao· 2025-04-29 21:05
Core Insights - The competition in the new tea beverage industry is intensifying, with a surge in IPO activities among key players [1][4]. IPO Activities - Since 2025, three new tea beverage companies have successfully listed on the Hong Kong and US stock markets, including Gu Ming, which went public on February 12, 2025, and Mi Xue Group, which listed on March 3, 2025 [2][3]. - The company "Hushang Ayi" plans to list on May 8, 2025, further contributing to the IPO wave in the industry [2]. Market Growth Potential - The new tea beverage market in China is expected to grow significantly, with projections indicating a market size exceeding 400 billion yuan by 2028 [4]. - Despite a decrease in the total number of tea beverage stores in the country, leading companies have managed to increase their store counts, showcasing their competitive strength [4]. Expansion into Lower-Tier Markets - Major brands like Mi Xue Group and Gu Ming are focusing on expanding into lower-tier cities, where they have captured a significant market share [5]. - The distribution of stores shows that 65% to 80% of their locations are in second-tier cities and below, indicating a strategic shift towards these markets [5]. Financial Performance Disparities - Mi Xue Group reported a net profit of 4.454 billion yuan in 2024, a 39.8% increase year-on-year, while Ba Wang Cha Ji saw a remarkable 213.3% growth in net profit, reaching 2.515 billion yuan [6]. - In contrast, Naixue's Tea reported a loss of 919 million yuan, and Cha Ba Dao experienced a revenue decline of 13.8% with a significant drop in net profit [6]. Market Reactions - The stock market has reacted differently to various tea beverage brands, with Mi Xue Group's market value approaching 200 billion HKD, while Naixue's stock price has plummeted from 19.8 HKD to 1.06 HKD [6]. Business Models - Different companies employ varied business models, with Naixue's Tea relying heavily on direct sales from its stores, while others like Mi Xue Group and Ba Wang Cha Ji utilize franchise models to generate revenue [7][8]. - The supply chain plays a crucial role in the valuation of these companies in the capital market, as it underpins their operational efficiency and product offerings [7][8]. International Expansion - Mi Xue Group has expanded its presence outside mainland China, with 4,895 stores internationally by the end of 2024, focusing on Southeast Asia [9]. - Ba Wang Cha Ji also increased its overseas stores from 95 to 156, primarily in Southeast Asian markets, capitalizing on the region's acceptance of Chinese tea culture [9].