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泡泡玛特的基因深处早已刻下全球化密码
21世纪经济报道· 2025-06-14 00:06
Core Viewpoint - LABUBU has become a highly sought-after trendy toy, reflecting a significant shift in the globalization strategy of Chinese companies, moving from cost advantages to unique IP and cultural resonance [2][3] Group 1: Product and Market Insights - LABUBU's design incorporates "ugly-cute aesthetics," blending elements from Nordic mythology and Eastern folklore, appealing to Gen Z's desire for individual expression [1][2] - The global demand for LABUBU is evident, with notable sales events in cities like Bangkok, New York, London, and Japan, indicating a strong cultural impact [1][2] Group 2: Globalization Strategy - Chinese companies are transitioning from traditional manufacturing to creating unique brands that resonate emotionally with global consumers, exemplified by brands like Bubble Mart [2][3] - The new globalization paradigm emphasizes cultural insight, aesthetic diversity, and digital technology integration, moving beyond mere cost competition [3][4] Group 3: Business Model and Cultural Integration - Bubble Mart's business model combines elements from Japanese capsule toy culture, Western IP markets, and Hong Kong's artistic toy exploration, showcasing a blend of global influences [2][3] - The company has a strong local supply chain and manufacturing capability, which supports its global ambitions while maintaining cultural relevance [3] Group 4: Future Outlook - As long as Chinese companies maintain an open mindset and focus on core competencies, the globalization benefits will continue to present opportunities [4]
21社论丨泡泡玛特的基因深处早已刻下全球化密码
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-13 17:40
Group 1 - LABUBU has become a highly sought-after trendy toy, capturing global youth attention and indicating a new phase of globalization driven by Gen Z's unique cultural expressions [1][2] - The design of LABUBU, characterized by its "ugly-cute" aesthetic, merges elements from Nordic mythology and Eastern folklore, appealing to Gen Z's desire for individuality and breaking conventional norms [1][2] - The success of LABUBU reflects a significant shift in Chinese companies' globalization strategies, moving from cost advantages to creating emotional connections and cultural resonance with global consumers [2][3] Group 2 - Companies like Pop Mart, which created LABUBU, are inherently globalized, with their business models and design inspirations rooted in a blend of global cultural influences [2][3] - The evolution of Pop Mart exemplifies a new paradigm of globalization, where strong local supply chains and manufacturing capabilities are complemented by insights into global cultural trends and digital technology integration [3] - The current era of globalization is undergoing profound transformation, with digital platforms facilitating cultural resonance and successful companies adopting a "global localization" strategy [3][4]
日媒对比Labubu和HelloKitty
Bei Jing Ri Bao Ke Hu Duan· 2025-06-13 09:54
Group 1 - The article highlights the rapid rise of the IP character "Labubu," which has gained global popularity and is compared to Sanrio's "Hello Kitty" in terms of market impact and valuation [1] - As of June 11, the market capitalization of Pop Mart, the company behind Labubu, exceeded 330 billion RMB, achieving this milestone in just four and a half years since its IPO in December 2020 [1] - Analysts express concerns about the lifecycle of IP products like Labubu, suggesting that fan fatigue could pose a significant risk to its longevity [1] Group 2 - The success of "Hello Kitty" is attributed to its ability to balance nostalgia and novelty, maintaining a consistent appearance while evolving its cultural significance over time [1] - The article discusses the emergence of "Kumamon," a local IP from Japan, which gained popularity through its relatable and approachable character, appealing to a broad audience during Japan's economic struggles [2] - Experts suggest that for Chinese cultural products to succeed internationally, companies should focus on localization strategies, strengthen intellectual property protection, and invest in research and development to create globally influential IP [3]
年内股价暴涨超200%,泡泡玛特全是“泡泡”?步步高段永平点评看衰言论:有点意思
Jin Rong Jie· 2025-06-13 03:36
"两只Labubu拍出190万天价""在国外遭抢购甚至上演'斗殴'事件""创始人成为河南新首富"......近期, Labubu可谓是市场的红人。在其爆火的牵动下,泡泡玛特的股价也是一飞冲天。 二级市场来看,6月12日,泡泡玛特盘中股价再创历史新高,达283.4港元/股。该公司当前股价与今年 初相比已经涨超200%,另外与2024年2月的15.7港元的区间低价比,该公司在一年多的时间股价已经涨 超16倍。 市值方面,泡泡玛特最新市值已经超3600亿港元,高过携程集团、中国财险、中信证券、中信国际等港 股上市公司市值。 6月6日,名创优品回应旗下TOP TOY分拆上市传闻。名创优品集团发布公告指出,公司正在对以"TOP TOY"品牌运营的潮流玩具业务潜在分拆上市的可能性进行初步评估,以期优化股东价值。拟议计划尚 属初步阶段,是否会推进取决于包括市场条件在内的诸多因素。无法保证该拟议计划的时间、上市地点 或其他细节。 不过,市场上存在对泡泡玛特股价存在泡沫的担忧。 | 全港股 | 24H最热 | 港股通 | AH 股 | 明星股 | 111 | | --- | --- | --- | --- | --- | -- ...
“顶流”诞生记:是谁在为“小怪兽”们定价
Jin Rong Shi Bao· 2025-06-13 01:40
喜爱者视之为"心头好",旁观者却直呼"难以理解"——近一段时间,由LABUBU(拉布布)引发的"IP (知识产权)热浪"正以不可思议的速度与热度,席卷全球的消费、资本与文化圈层。 6月10日,在永乐2025北京春拍举行的全球首个"初代藏品级LABUBU艺术专场"上,一件高131cm的薄 荷色初代LABUBU PVC材质雕塑最终以108万元落锤,加上佣金以总计124.2万元价格成交,刷新 LABUBU最高成交价和"LABUBU之父"——中国香港艺术家龙家昇个人拍卖纪录。1个月前,刚在苏富 比香港以20.32万港元(约合人民币18.6万元)成交的LABUBU"三博士:勿听,勿视,勿言",再上拍 场,并在数十次叫价后以58.65万元(含佣金)成交。 这只顶着尖牙、眼神狡黠的玩偶,不只在拍卖场受到追捧。作为潮流玩具,目前,LABUBU的IP归属于 泡泡玛特旗下。自2019年起,泡泡玛特推出一系列LABUBU形象盲盒,并逐步将其打造成横跨潮玩、 艺术、跨界联名、文化输出的现象级IP。 从基础款到隐藏款,从展会限定到艺术家联名,从线下门店的抢购长队到二手市场中高达数10倍的溢 价……一些消费者在"叛逆精灵"里找寻情感认同 ...
基金分析报告:如何捕捉港股科技的估值修复和成长性机会?
Minsheng Securities· 2025-06-12 12:02
Group 1 - The report highlights the recovery of valuations in the Hong Kong stock market, driven by increased liquidity and growth potential, breaking the previous undervaluation trend. The average daily trading volume has reached HKD 124.1 billion, with significant net inflows from southbound funds [1][10][12] - The report indicates that the top ten Chinese tech giants listed in Hong Kong account for approximately 34% of the market capitalization, contributing to the growth potential of the Hong Kong market [1][14] - The report identifies key sectors of interest for investment in Hong Kong, including technology, pharmaceuticals, consumer goods, and banking, with a focus on new economy companies [1][15] Group 2 - The report analyzes the performance of the Changcheng Hong Kong Stock Connect Value Select Multi-Strategy Fund (007132), which has outperformed the Hang Seng Index with an annualized excess return of 5.54% since June 2019 [2][20] - The fund's investment strategy is concentrated in high-growth sectors such as TMT (Technology, Media, and Telecommunications), pharmaceuticals, and advanced manufacturing, with the top five sectors accounting for about 90% of the fund's holdings [2][27] - The fund manager, Qu Shaojie, has extensive experience in managing Hong Kong investments, focusing on long-term holdings of fundamentally strong companies and emphasizing the alignment of valuation with profit growth [3][42] Group 3 - The report emphasizes the fund's buy-and-hold strategy, with a low turnover rate of approximately 180% over the past three years, indicating a stable investment style [2][38] - The fund's top holdings include companies with strong performance and growth potential, such as Pop Mart, which has shown significant returns due to its unique business model and consumer demand [2][30] - The report notes that the fund's holdings are currently valued below the overall market level, suggesting potential for significant appreciation as market valuations improve [2][34][36]
叶国富早该明白,“十元店逻辑”做不成泡泡玛特
阿尔法工场研究院· 2025-06-12 10:12
Core Viewpoint - The article discusses the contrasting strategies of Miniso and Pop Mart in the toy industry, highlighting that Miniso's reliance on external IP licensing has limited its brand identity and growth potential compared to Pop Mart's focus on developing proprietary IPs [3][8][37]. Summary by Sections Company Strategy - Miniso is evaluating the potential spin-off of its TOP TOY brand for independent listing, amidst rising competition in the toy market [3][10]. - The company's strategy has been to leverage its extensive store network to drive sales through licensed IPs, rather than developing its own [5][29]. - TOP TOY's revenue for Q1 2025 reached 340 million yuan, a 59% increase year-on-year, but still heavily relies on external IPs for its best-selling products [10][12]. Market Comparison - Pop Mart's market capitalization is significantly higher than Miniso's, with Pop Mart valued at 345.9 billion HKD compared to Miniso's 44.5 billion HKD, reflecting the market's preference for companies with strong IP capabilities [24][22]. - Pop Mart's self-developed IPs account for 85% of its revenue, leading to a gross margin of 66.8%, while Miniso's gross margin is only 44.9% [16][22]. Growth and Challenges - TOP TOY's store count increased by 128 to 276 in 2024, but its revenue growth is slowing, with annual revenues of 400 million, 680 million, and 980 million yuan from 2022 to 2024, respectively [21][34]. - The reliance on external IPs has resulted in a lack of brand recognition for Miniso, as consumers associate products more with the licensed brands than with Miniso itself [32][12]. Long-term Viability - The article emphasizes that the toy market has evolved, with consumers seeking deeper cultural connections rather than superficial brand collaborations [38][44]. - For TOP TOY to succeed in its potential listing, it must demonstrate independent operational capabilities and growth potential, which currently appears limited due to its channel-focused strategy [39][40]. - The article concludes that Miniso's approach, which prioritizes rapid expansion and short-term gains, contrasts sharply with the long-term investment required for successful IP development [47][48].
专家访谈汇总:包上没有LABUBU,爱马仕就不叫爱马仕?
阿尔法工场研究院· 2025-06-11 13:15
Group 1: Gaming Industry in Zhejiang - Zhejiang Province plans to create a gaming industry cluster centered around Hangzhou, integrating cities like Ningbo and Shaoxing, and establishing multiple cultural export platforms such as national cultural export bases and digital trade demonstration zones [1] - The initiative aims to support the development of high-quality original games, particularly AAA titles, and promote collaboration with smart hardware manufacturers to facilitate the international expansion of AR/VR devices [1] - The ultimate goal is to enhance industry aggregation, optimize the ecosystem, and increase policy support to position Zhejiang as a significant player in the global digital entertainment industry, thereby boosting the international competitiveness of Chinese gaming products [1] Group 2: Automotive Industry Developments - Major automotive companies, including GAC Group, FAW Group, Dongfeng Motor, BYD, Great Wall Motors, and Xiaomi, have announced a policy change to stabilize supply chains amid a challenging commercial environment and intense price competition [2][3] - The policy aims to alleviate the negative impacts of "involution" competition by shortening payment terms to ensure efficient capital turnover for suppliers, thereby enhancing the stability and collaboration within the industry [2] - The China Automobile Manufacturers Association reported that from January to May, sales of Chinese brand passenger cars reached 7.562 million units, a year-on-year increase of 26.3%, while traditional fuel vehicle sales declined by 10.1% [3] Group 3: Emotional Value in Consumer Products - Pop Mart's stock price has surged over 11 times since early 2024, highlighting the significant potential of the trendy toy industry and emotional consumption [4] - By deeply developing IPs like LABUBU, Pop Mart has created engaging toys that connect emotionally with consumers, establishing products with emotional value [4] - The blind box mechanism employed by Pop Mart generates uncertainty and anticipation, while limited and hidden editions enhance scarcity, driving strong consumer demand [4] Group 4: Impact of Autonomous Driving on Insurance - The current insurance system is based on driver behavior, but with autonomous driving, where vehicles are controlled by computers and humans are merely passengers, the issue of liability becomes complex [5] - Companies like Tesla, Alphabet, and Aurora Innovation are recommended for attention as beneficiaries of advancements in autonomous driving technology, along with insurance companies like Progressive that adapt to industry changes [5] - The technological progress in autonomous driving may provide long-term growth potential for related companies that embrace new technologies and industry shifts [5]
LABUBU爆红:“怪异可爱”的审美表达与盲盒的情感代偿
Xin Lang Cai Jing· 2025-06-11 07:28
Core Insights - LABUBU has emerged as a leading trendy toy IP since its inception in 2015, characterized by its unique blend of cute and edgy elements, which resonates with contemporary consumer preferences [1][2][5] - The popularity of LABUBU has significantly contributed to the soaring market value of Pop Mart, the company behind it, with LABUBU becoming a cultural phenomenon among young consumers [1][10] Company Overview - Pop Mart, established in 2010, is recognized as a leading cultural entertainment company in China, focusing on trendy toys that integrate art, design, and pop culture, primarily targeting adult consumers [3][20] - The company successfully transitioned to a trendy toy business model in 2016, launching its first self-developed blind box product, which validated the commercial viability of the blind box model [20][22] Market Dynamics - The trendy toy market has evolved from niche to mainstream, with significant contributions from companies like Pop Mart, which has established a comprehensive operational platform covering the entire trendy toy industry chain [3][20] - LABUBU's success is attributed to its effective marketing strategies, including collaborations with global celebrities, which have amplified its visibility and desirability among consumers [8][9][10] Consumer Engagement - The blind box sales model employed by Pop Mart creates a psychological drive for consumers, enhancing the excitement of unboxing and fostering a sense of community among collectors [22][24] - LABUBU has transcended its role as a mere toy, becoming a social currency among young people, who use it as a means of self-expression and identity [11][18] Financial Performance - LABUBU's revenue from the "The MonsterS" series skyrocketed from 368 million yuan in 2023 to 3.041 billion yuan in 2024, marking a staggering year-on-year growth of 726.6% [10] - The surge in LABUBU's popularity has led to a more than 500% increase in Pop Mart's stock price from July 2024 to June 2025 [10]
全球唯一薄荷色Labubu拍出124.2万元天价 ,泡泡玛特市值突破3476亿港元
Sou Hu Cai Jing· 2025-06-11 06:02
Group 1 - The first auction of the original collectible Labubu art pieces took place, with a unique mint green Labubu selling for 1.242 million yuan, setting a new record for trendy toy auctions [1][3] - The auction featured a total of 48 lots, achieving a 100% sell-through rate and a total transaction amount of 3.7254 million yuan [3] - The buyer of the mint green Labubu expressed confidence in the future appreciation of this non-standard art piece [3] Group 2 - Labubu's popularity has significantly increased the wealth of its creator, Wang Ning, who became the richest person in Henan with a net worth of 20.3 billion USD, largely due to the rising stock price of Pop Mart [4][7] - Pop Mart's stock price surged from 19.8 HKD to 258.8 HKD, representing a cumulative increase of over 10 times, with a market capitalization exceeding 347.6 billion HKD [4][5] - In 2024, Pop Mart reported revenue of 13.04 billion yuan, a year-on-year increase of 106.9%, with the THE MONSTERS series, including Labubu, generating 3.04 billion yuan, a staggering increase of 726.6% [7] Group 3 - Labubu's phenomenon extends beyond financial metrics, as it has successfully integrated modern trendy elements with traditional craftsmanship, exemplified by the "Zan Hua Labubu" project [8] - The LABUBU3.0 series has seen significant international demand, with sales in Europe and the US increasing by over 800% [8] - Concerns have been raised regarding the sustainability of the trendy toy IP lifecycle, with industry experts noting that new IP development is crucial before Labubu's popularity wanes [8] Group 4 - The current market valuation of Pop Mart, with a price-to-earnings ratio exceeding 98 times, raises questions about the sustainability of its valuation compared to international peers like Sanrio and Hasbro [8] - The Labubu phenomenon reflects a shift in consumer behavior among Generation Z, moving from material possession to emotional resonance and identity recognition [8] - Recent actions against counterfeit Labubu products highlight the commercial value of authentic IP, with Pop Mart actively building a robust intellectual property barrier [8]