Core Insights - The "Oriental Love Fruit" from Guangdong lychee has become a star consumer product, with a 179% year-on-year increase in search volume on Meituan's platform, and specific varieties like "Lychee King," "Guiwei," and "Feizixiao" seeing over 200% growth [1] Group 1: Industry Developments - A lychee production and sales matchmaking conference was held in Huizhou, Guangdong, focusing on variety research, freshness preservation technology, and production-sales connections [1] - Meituan signed cooperation agreements with Guangdong Zhongli Agricultural Group to extend the lychee harvest season through new variety research and to establish a comprehensive freshness preservation system [1] - Zhongli Group, known for its high-quality export standards, aims to enhance product quality and service for domestic consumers through increased investment in technology and marketing [1] Group 2: Supply Chain and Distribution - Meituan plans to leverage its nationwide instant delivery network to create a digital channel for Guangdong lychee, ensuring fresh products reach consumers quickly [2] - Direct sourcing bases have been established in lychee orchards to provide high-quality lychee directly to Meituan users, with immediate pre-cooling and cold chain logistics to minimize handling time [2] - Zhongli Group is adapting its business model to address external challenges and is focusing on expanding its domestic market presence with Meituan's support [2] Group 3: Strategic Initiatives - The Guangdong "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project aims to enhance the trade flow of lychee and support agricultural exports [3] - Meituan's "Linking Hundred Cities, Promoting Lychee Agriculture" initiative aims to build a comprehensive lychee production and sales network across 100 cities, utilizing its rapid delivery capabilities and cold chain logistics [3]

Core Viewpoint - The article highlights the successful export of Litchi from Shantou's Leiling Town to North America, marking 22 consecutive years of overseas sales, which boosts confidence in future production and sales connections [6][9]. Group 1: Export Details - A total of approximately 60,000 pounds of Leiling Wuye Litchi was shipped to the North American market [3][10]. - The export process ensures freshness, with litchis being picked and transported on the same day, and a sorting process in place to guarantee quality [10][12]. Group 2: Local Impact - Leiling Town is recognized as the "Hometown of Litchi in Eastern Guangdong," and the recent export activity has invigorated local farmers and the community [4][6]. - The local Litchi Association reported an increase in the first batch of exports compared to the previous year, indicating a positive trend in production [9]. Group 3: Future Plans - The company plans to expand its export markets to the Middle East and Southeast Asia, further enhancing its international presence [17][18]. - In addition to exports, some litchis are expected to be sold in domestic supermarkets [13].

"一站式"产销服 务！6月21日， 雷岭荔枝出口采 购及销售集市将 开放_南方+_南 方plus 询、采购雷岭荔 枝。 还有3天，雷岭 荔枝出口采购及 销售集市（下 称"集市"） 将"开门迎客" 。 6月18日，记者 在现场注意到， 集市的相关档口 及设施正如火如 荼搭建中。 汕头潮南雷岭被 誉为"粤东荔枝 之乡"，是全市 面积最大、产量 最多的荔枝产 区。雷岭荔枝以 品质优良、果香 浓郁而闻名，连 续多年远销至北 美、阿联酋、新 加坡等国家或地 区。 雷岭荔枝。 雷岭镇人民政府 相关负责人表 示，作为广东重 要的晚熟产区， 雷岭荔枝在6月 下旬集中上市。 集市区位优越， 位于揭惠高速雷 岭出入口附近的 荔宝冷链中心。 现场有产销对接 洽谈区，便于广 大客商前来咨 （揭惠高速雷岭 收费站附近） 荔宝冷链中心。 雷岭镇荔枝协会 会长古城钦介 绍，作为第十八 届潮南·雷岭荔 枝文化旅游季的 亮点之一，集市 将于本月21日对 外开放。届时将 设置1个农残快 检点、30个摊 位，本地荔农、 各村荔枝代收点 可免费入驻。现 场提供快捷寄递 服务，同时邀请 网红博主现场带 货，形成安全、 高效的"一站 式"雷岭荔枝产 销 ...

Group 1 - Meituan has launched the "Linking Hundred Cities · Meili Xingnong" initiative to enhance the sales of Guangdong lychee, signing cooperation agreements with local agricultural groups and cooperatives [1] - The sales volume of Guangdong lychee has doubled, with Meituan leveraging its nationwide instant delivery network to create a digital channel for direct consumer access [1] - The search volume for "lychee" on Meituan has increased by 179% year-on-year, indicating a growing consumer interest in this fruit [2] Group 2 - Meituan has formed a strategic partnership with Guangdong Zhongli Agricultural Group to extend the lychee harvest season through new variety research and a comprehensive freshness preservation system [2] - The Guangdong Zhongli Agricultural Group, previously focused on exports, is now shifting towards domestic sales due to global market fluctuations, aiming to stabilize income for local farmers [3] - The collaboration with Meituan allows Zhongli to enhance product quality and service, benefiting nearly ten thousand farmers associated with their cooperative orchards [3]

Core Viewpoint - The 6·18 shopping festival serves as a significant opportunity for agricultural product sales, particularly for Guangdong lychee, which is leveraging both online and offline strategies to enhance its market presence and export potential [1][2]. Online Sales Strategy - Guangdong's mainstream media, under the guidance of the provincial internet office, launched a "shopping cart" initiative on video platforms to facilitate direct purchases of lychee through short videos, enhancing marketing and sales precision [4][6]. - The e-commerce platforms have seen a substantial increase in sales, with Guangdong lychee's transaction volume on JD.com growing over 560% year-on-year, and search volume on Meituan increasing by 143% since June [6][7]. Offline Promotion Activities - Multiple lychee-themed promotional events were held, including a cultural tourism promotion in Huizhou and a high-end lychee exhibition in Dongguan, aimed at enhancing consumer engagement and establishing direct connections between producers and buyers [2][3]. - The Guangdong lychee industry is characterized by its significant production capacity, holding over half of the national planting area and one-third of global production [2][3]. Market Preparation and Sales Tactics - Prior to the 6·18 festival, Guangdong implemented a "12221" marketing system to activate the entire supply chain, allowing for early sales and securing market demand [3][4]. - The first day of lychee pre-sales in Zhanjiang reached over 4,500 tons, with a pre-sale value nearing 100 million yuan, reflecting a 20% increase in average price compared to the previous year [3][4]. Export Growth and International Market - Guangdong's lychee exports are expanding, with a projected order volume of approximately 2,300 tons, marking a 20%-30% increase compared to the previous year, primarily targeting markets in Russia, UAE, and Australia [7][8]. - The logistics capabilities have improved, allowing lychee to reach international markets within 48 hours, enhancing the global competitiveness of Guangdong lychee [7][8]. Quality and Product Differentiation - The lychee industry in Guangdong is focusing on high-quality varieties, with new cultivars like "Xianjinfeng" and "Jingganghong" being developed to meet diverse consumer preferences [8][9]. - The pricing strategy for premium varieties can reach several dozen yuan per pound, with significant demand from high-end markets in Hong Kong, Japan, and Western Europe [8][9]. Cultural and Tourism Integration - The integration of cultural tourism with lychee promotion is evident, with initiatives like the "Beautiful Huizhou" tourism route that combines lychee picking experiences with local attractions [10][11]. - Collaborations with the entertainment industry, such as the promotion of the drama "Chang'an's Lychee," have further elevated the profile of Guangdong lychee, showcasing its cultural significance [10][11].

Core Viewpoint - The meeting of the Zhenning Honey Sugar Plum distributors in the Guangdong-Hong Kong-Macao Greater Bay Area aims to promote the product and enhance market recognition, with expectations of maintaining strong prices this year [2][12][15]. Group 1: Market Insights - The Zhenning Honey Sugar Plum promotion team conducted market research in the Jiangnan fruit and vegetable wholesale market, finding a solid sales foundation for the product in the Greater Bay Area [5][8]. - The total planting area for Zhenning Honey Sugar Plum has reached 220,100 acres, making it the largest in the country [15]. - The product is recognized as a national geographical indication product, maintaining a high price ceiling in the domestic market [14][15]. Group 2: Distributor Engagement - Over ten buyers, including major companies like Shouyang Group and Guoyou Ran, attended the meeting, indicating strong interest in the product [3][12]. - Distributors expressed confidence in the sales potential of Zhenning Honey Sugar Plum, with suggestions for enhancing its market presence through differentiated marketing strategies [28][30]. - The event facilitated networking between distributors and suppliers, with many expressing a desire to collaborate on expanding sales channels [43][45]. Group 3: Product Quality and Promotion - The quality of Zhenning Honey Sugar Plum was highly praised by attendees, with characteristics such as moderate sweetness and crisp texture highlighted [20][21]. - The promotion team aims to leverage supplier strength to improve market recognition in the Greater Bay Area while ensuring quality and supply chain reliability [16][17]. - Suggestions were made to create marketing campaigns around the product's seasonal availability, particularly targeting graduation and back-to-school events [30][31].

Group 1 - Guangdong lychee is becoming a global fruit, with the first batch of 11 tons of "Feizixiao" lychee successfully cleared customs in Thailand [1] - 60% of this batch will enter major supermarkets like Tops, 30% will go to the largest fresh wholesale market in Pathum Thani, and 10% will reach consumers through TikTok Shop and live e-commerce [1] - The collaboration between Zhongli Group and Chunfeng Tianji aims to explore a new model of "bulk trade + digital marketing" to expand into the Southeast Asian market [1] Group 2 - The export volume of Guangdong lychee is expected to reach approximately 6,000 tons this year, representing a 3 to 4 times increase compared to previous years [1] - Guangdong lychee exports have exceeded 8,000 tons annually in recent years, accounting for over 55% of the national lychee export volume [2] - The high-quality lychee varieties such as Feizixiao, Baitangying, Heiye, and Guiwei are well-received by consumers both domestically and internationally [2]

Group 1 - The article highlights the rich history and cultural significance of lychee cultivation in Ling Shan, particularly focusing on ancient lychee trees that are over a thousand years old, with the oldest being 1522 years [2][3][4] - Ling Shan is recognized as the second-largest lychee production county in China, with over 420,000 acres of cultivation and 48 main varieties, indicating a robust agricultural sector [5][6] - The article mentions the modern logistics advancements, such as cold chain transportation, which facilitate the distribution of fresh lychees to distant markets, enhancing the economic potential of the lychee industry [5][6] Group 2 - The local community's deep-rooted cultural practices, such as planting lychee trees to celebrate family milestones, reflect the social importance of lychee cultivation in Ling Shan [4][5] - The establishment of a new 5,000 square meter lychee sorting and cold chain center by Haoyang Food Company indicates ongoing investment and innovation within the industry [6] - The article notes the increasing demand for Ling Shan lychees, as evidenced by a significant purchasing interest in markets like Xi'an, where contracts worth over 10 million yuan were secured [5]

Group 1 - The article highlights the increasing popularity of Chinese lychee in international markets, driven by social media and appealing visuals that attract foreign consumers [1][2][5] - There is a significant rise in demand for Chinese lychee, with prices in international markets exceeding 10 yuan per jin, and in some cases reaching nearly 20 yuan, indicating a robust market interest [6][9] - The export volume of Guangdong lychee has surpassed 8,000 tons annually, with various popular varieties being shipped to countries like Malaysia, Singapore, Italy, the USA, and Australia [10] Group 2 - The marketing strategy for lychee emphasizes its "Eastern mysterious luxury," particularly during high-demand seasons like Ramadan in Dubai, where limited editions and exquisite packaging have attracted affluent consumers [12] - The quality of Chinese lychee is supported by favorable growing conditions in regions like Hainan and Guangdong, which produce a diverse range of varieties to cater to different taste preferences [14] - Advanced preservation and transportation technologies have extended the shelf life of lychee, allowing it to remain fresh for up to 25 days, which is crucial for maintaining quality during export [16][18] Group 3 - The article notes that while the international market for Chinese lychee is expanding, competition from countries like Thailand and Vietnam poses challenges, alongside issues related to grading standards and transportation [18] - The government and industry collaboration is essential for maintaining quality standards and supporting the export of Chinese agricultural products, with initiatives aimed at enhancing efficiency in customs processes [18]

Group 1 - The article highlights the increasing popularity of Chinese lychee in international markets, driven by social media and appealing visuals that attract foreign consumers [1][2][5] - There is a significant rise in demand for Chinese lychee, with prices in international markets exceeding 10 yuan per jin, and in some cases reaching nearly 20 yuan, indicating a robust market interest [6][9] - The export volume of Guangdong lychee has surpassed 8,000 tons annually, with various varieties gaining popularity in countries like Malaysia, Singapore, Italy, the United States, and Australia [11] Group 2 - The marketing strategy for Chinese lychee emphasizes its "mysterious and noble" appeal, particularly during high-demand seasons like Ramadan in Dubai, where limited editions and exquisite packaging have attracted affluent consumers [12][14] - The quality of Chinese lychee is supported by favorable growing conditions in regions like Hainan and Guangdong, which produce a significant portion of the world's lychee [16] - Advanced preservation and transportation technologies have extended the shelf life of lychee, allowing for fresh delivery to international markets within two days [17][19] Group 3 - The article notes that while Chinese lychee faces competition from countries like Thailand and Vietnam, maintaining quality standards and leveraging government support can help solidify its position in the global market [19] - The upcoming "2025 China Enterprises Going Global Summit" aims to facilitate discussions on global market strategies and opportunities for Chinese enterprises, indicating a broader trend of international expansion [20][21]