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上海:体育资源有了自己的“电商平台”
Xin Hua She· 2025-05-28 16:34
市场方面,平台联动工商银行、锦江、携程、美团等10余家市场主体,整合金融支持、宣传推广、商业 配套等价值超2.5亿元资源,形成覆盖"IP授权、金融服务、生活配套、旅游出行、内容创作、电商零 售"等六大领域的资源生态闭环,以市场化形式推动文旅商体展深度联动,为赛事活动能级提升提供更 多可能。 首批通过"尚嗨运动"联动资源库达成合作意向的双方,如携程集团与上海马拉松系列赛事共同开发马拉 松主题旅游产品,推动"跟着赛事去旅行"新业态。携程旅行体育赛事项目经理管垚在接受采访时表 示:"我们一直通过'体育+旅游'的模式,激活城市活力,实现参赛、住宿和体验的联动,为境外用户入 境参赛提供多维度服务,助力赛事经济发展升级。" 美团平台整合本地生活服务资源,为MXGP世界摩托车越野锦标赛的观赛者和参赛选手提供休闲娱乐全 链路配套支持。和汇体育副总经理黄一豪表示:"这次通过平台,和美团合作,借助他们的流量、酒店 和美食资源,为观赛者提供更完整的消费场景,一方面让赛事观众有更便捷的选择,另一方面也为美团 的庞大用户群提供了观赛信息,一举两得。" 新华网上海5月28日电(记者许东远)28日,2025年上海体育消费节资源推介会在上海 ...
带动消费2.1亿,17项国家级赛事、24项省级赛事落户临沂
Qi Lu Wan Bao Wang· 2025-05-26 14:13
Group 1 - The core viewpoint of the article highlights the integration of commerce, culture, sports, and tourism in Linyi City to boost urban consumption through various sporting events [1][3][4] - As of now, Linyi has hosted over 40 national and provincial-level large-scale self-branded events and more than 600 community events, attracting over 100,000 participants and generating related consumption of 210 million yuan [1][3] - The city has successfully secured 17 national-level and 24 provincial-level events, including the Chinese women's basketball warm-up match and the Shandong Provincial Athletics Championship, with ongoing efforts to attract more events for the 2025 season [3][4] Group 2 - The city plans to continue enhancing its efforts to attract more national and provincial events, focusing on creating interconnected and integrated consumption scenarios to support urban consumption [4] - Upcoming events include the Linyi Marathon, the Red Revolutionary "City BA," and the Linyi River Sports Festival, along with innovative events like the "City Super" and various outdoor sports competitions [4] - The strategy includes promoting outdoor sports events such as hiking, trail running, cycling, and marathons, with over 30 events planned, as well as water sports events like dragon boat racing and kayaking [4]
“兰马+文旅”,好玩好吃又好跑
Xin Hua Wang· 2025-05-26 01:12
Core Insights - The 2025 Lanzhou Marathon has attracted over 310,000 registrations, setting a historical record, with 40,000 participants on the race day [5] - The marathon integrates local tourism, allowing participants to experience Lanzhou's culture and cuisine, enhancing the event's appeal [2][5] - The event serves as a "mobile billboard" for local tourism, promoting Lanzhou's cultural heritage and boosting the city's tourism industry [5][8] Group 1: Event Overview - The Lanzhou Marathon, established in 2011, is recognized as a gold label event by World Athletics, contributing to the transformation of marathon enthusiasts' engagement with Lanzhou's culture [8] - The race route features iconic landmarks such as the Yellow River Tower and Zhongshan Bridge, creating a unique experience for runners [5][9] Group 2: Economic Impact - During the recent "May Day" holiday, Lanzhou received 6.6954 million tourists, a year-on-year increase of 12.52%, generating tourism revenue of 4.363 billion yuan, up 14.77% [8] - The integration of sports events with local tourism is seen as a catalyst for economic and social development, enhancing the depth and breadth of Lanzhou's sports and tourism fusion [9]
2025沿黄国际自行车赛圆满落幕
He Nan Ri Bao· 2025-05-24 23:26
Core Viewpoint - The "Yellow River Cup" 2025 International Cycling Race successfully concluded its final stage in Lankao, showcasing the event's aim to promote Yellow River culture and enhance the city's image through international sports [1][2]. Group 1: Event Overview - The event lasted for 6 days, covering over 560 kilometers, and attracted 32 professional cycling teams and over 160 top riders from countries such as Malaysia, Australia, and Russia [1]. - This year's race adopted a "multi-city" model, featuring five stages in Sanmenxia, Mengjin, Weihui, Zhengzhou Economic Development Zone, and Lankao, aiming to match the standards of top international cycling events [1]. Group 2: Cultural and Economic Impact - The theme of the event was "Walking in Henan, Feeling the Yellow River," with local cultural performances and intangible cultural heritage exhibitions organized during the opening ceremonies, highlighting the local cultural charm and city image [1]. - The race is expected to promote the integration of sports, culture, tourism, and commerce, injecting new vitality into the economic development of cities along the Yellow River [1]. Group 3: Competitive Highlights - International competitors, including Russian riders from Chengdu DYC Intercontinental Team, showcased their high-level competitive skills, with several winning awards in various stages [2]. - Rider Rikunov Petr expressed appreciation for Henan's beautiful natural scenery and suitable racing roads, indicating a positive perception of the region [2]. Group 4: Organizational Structure - The event was co-hosted by the China Cycling Association, Henan Daily Group, and Dahe Network Media Group, with support from local governments and various media organizations [2].
上海大力推动赛事经济,UFC格斗之夜8月落地上海
Di Yi Cai Jing· 2025-05-22 11:26
Group 1 - The sports event economy is becoming a new engine for Shanghai to expand domestic demand and boost consumption [1] - UFC announced that the 2025 UFC Fight Night Shanghai will be held in August at the Shanghai Sports Arena, marking its return to mainland China after the Shenzhen event in 2019 [1][3] - The Shanghai government has issued a plan to vigorously develop the sports event economy, aiming to leverage the spillover effects of international top-tier events [3] Group 2 - In 2024, Shanghai is set to host 178 international and domestic sports events, generating a direct economic impact of 11.378 billion yuan and a consumption boost of 9.288 billion yuan [3] - The Shanghai government has implemented various regulations and frameworks to support the development of the sports event economy, including management and evaluation systems [3] - UFC has seen a significant increase in its fan base in China, with 148 million fans currently, making it one of the fastest-growing international professional events in the country [3][4] Group 3 - UFC has established its Asian headquarters in Shanghai and opened the UFC Elite Training Center, indicating a strong commitment to the Chinese market [5] - The presence of 16 active Chinese fighters in UFC showcases the growing talent and interest in mixed martial arts within China [4] - UFC's development in Shanghai is characterized by a stable and certain growth trajectory, with plans to enhance the diversity of events [4][5]
商洛:1-4月固定资产投资增速全省第一
Sou Hu Cai Jing· 2025-05-22 07:57
Economic Growth - The economy of Shangluo has shown strong momentum in 2023, with a GDP growth of 6.7% in the first quarter, fixed asset investment growth of 14.8%, and industrial added value growth of 14.6%, ranking second in the province [1] - In April, the positive trend continued, with fixed asset investment growth rate being the highest in the province for the first four months [1] Investment and Projects - Shangluo regards projects as the "ballast stone" for economic stability, implementing meticulous management, proactive funding acquisition, and precise investment attraction to drive rapid investment growth [3] - As of the end of April, the commencement rate of 160 key provincial and municipal projects reached 88.75% [3] - The city has planned and reserved 264 policy-funded projects with a total investment of 29.84 billion, and signed 49 projects with a total investment of 6.29 billion in the first four months [3] Industrial Development - The total industrial output value of Shangluo's industrial parks reached 9.254 billion, growing by 15.1% in the first four months [5] - Emerging industries such as new energy and storage are being cultivated, while traditional industries are being upgraded, with output values for new materials, health medicine, and new building materials growing by 12.4%, 26.5%, and 10.1% respectively [5] - The city aims to achieve output values of 23.5 billion, 3 billion, and 1.8 billion for new materials, green food, and health medicine respectively by the end of the year [5] Consumer and Tourism Development - Shangluo has hosted 28 sports events, generating nearly 90 million in consumption [5] - From January to April, the number of tourists and tourism spending increased by 7.9% and 8.5% respectively [5] - The city has implemented 51 promotional activities, resulting in a 13.7% growth in retail sales of consumer goods [5] Social and Employment Initiatives - Shangluo is advancing the renovation of old residential areas and the "Ten Million Project," with a rural waste treatment rate of 92% [6] - Employment services have led to the addition of 6,262 urban jobs, and there is an ongoing optimization of medical resource allocation [6] - The city is also focusing on the construction of affordable housing to address urgent public needs [6]
三亚经济圈热带雨林挑战赛启动报名
Hai Nan Ri Bao· 2025-05-21 01:29
海南日报三亚5月20日电(海南日报全媒体记者 李艳玫)5月20日,海南日报全媒体记者从三亚市 旅文局获悉,2025年三亚经济圈热带雨林挑战赛于当日开启线上报名通道,本届赛事将于6月15日至7月 13日,连续5个周末分别在三亚、陵水、保亭、乐东、五指山轮番举行。 本届赛事以"探索未知和精彩"为口号,秉承"跟着赛事去旅行"的办赛理念,旨在进一步挖掘并展示 三亚经济圈丰富的热带雨林资源,推动体育与旅游产业的深度融合,提升区域知名度与美誉度。 据了解,三亚经济圈热带雨林挑战赛由三亚、陵水、保亭、乐东、五指山等五个市县政府指导,三 亚经济圈各市县旅文局联合主办,三亚经济圈旅游一体化发展工作小组秘书处(三亚市旅游行业协会联 合会)承办,于2024年首届成功举办,吸引近5000名选手参赛、线下观众达1.5万人次、线上观众超过 2000万人次,是三亚经济圈各市县首次联合举办、真正意义上实现"山海互联、蓝绿共享"的大型品牌赛 事活动。 本届赛事规模将扩大至7800人,其中三亚站作为开幕式举办地,将迎来3000名参赛者,其他四站分 别招募1200名参赛者。赛事设置了挑战组、半程组、体验组三大传统组别,并在其中设置情侣组、亲子 组 ...
体坛联播|雷霆抢七淘汰掘金,国米错失意甲登顶良机
Xin Lang Cai Jing· 2025-05-20 03:38
约基奇此役的20分显得杯水车薪。 雷霆125比93轻取掘金 ,闯入西部决赛 5月19日,NBA西部半决赛继续进行,在抢七大战中,雷霆主场125比93轻取掘金,杀入西部决赛。此役雷霆大当家亚历山大砍下35分3篮板4助 攻,杰伦-威廉姆斯也有24分5篮板7助攻入账,掘金方面,约基奇得到20分9篮板7助攻,布劳恩得到19分。 第一节掘金布劳恩发挥出色,拿下9分,掘金26比21领先雷霆。次节,杰伦-威廉姆斯开始接管比赛,单节砍下17分,半场结束雷霆60比46领先14 分。第三节,亚历山大接棒杰伦-威廉姆斯,单节得到11分,本节结束,雷霆97比72,领先优势已经扩大到25分,这个比分让最后一节几乎成为垃 圾时间,末节亚历山大继续进账12分,最终雷霆125比93兵不血刃赢下比赛。 本场比赛约基奇的20分显然不解渴,此外,穆雷只得到13分,在这样一场关键战役中,掘金双星的表现不足以让他们的球队挺进下一轮。 国米2比2拉齐奥,错失登顶良机 5月19日,意甲第37轮上演焦点战,国际米兰主场迎战拉齐奥,最终双方踢成2比2,国米错失了反超领头羊那不勒斯的良机。 根据赛程,那不勒斯将在主场对阵卡利亚里,国米将客场迎战科莫,意大利前国 ...
赛道约拍&私兔服务,马拉松催生新赛事经济
3 6 Ke· 2025-05-19 12:15
Core Insights - The marathon event economy is experiencing significant growth, attracting attention from various sectors and generating substantial economic benefits for local areas [1][2][8] Group 1: Marathon Event Impact - The "2025 Wuxi Marathon" attracted 429,000 registrations and 35,000 participants, with related social media content reaching over 2.3 billion views on Douyin and 2.7 billion on Weibo [7] - The event generated an estimated economic benefit of 505 million yuan for Wuxi, with major contributions from dining (143.7 million yuan), accommodation (301.3 million yuan), and transportation (21.1 million yuan) [8] - The overall exposure of the marathon-related topics exceeded 1 billion across various platforms, indicating a strong interest from external audiences [7] Group 2: Emerging Business Opportunities - The rise of marathon events has led to the emergence of niche services such as "marathon photography" and "private pacers" (referred to as "private rabbits") [9][15] - Marathon photography services have gained popularity, with prices for hiring photographers ranging from 699 yuan for a session to 1,500-2,000 yuan per event during peak seasons [13][14] - Private pacers can earn up to 40,000 yuan per month during peak marathon seasons, with service fees varying based on the runner's performance goals [17][18]
杜兰特詹姆斯投资的匹克球联盟,估值已超3亿美元
3 6 Ke· 2025-05-19 01:34
Group 1 - The core point of the article highlights the historic team ownership swap in American professional sports, specifically the exchange of naming rights between the Brooklyn Aces and the D.C. Pickleball Team, marking the first such transaction in 47 years [1] - The transaction was driven by resource misalignment between the two teams, with Kevin Durant's connection to Washington D.C. and his investments in the area providing a material basis for the move [2] - The motivation behind the trade includes the desire to establish a home venue and expand the fan base, as the Brooklyn area is seen as more suitable for team development due to its rich real estate resources [3] Group 2 - The trade is viewed positively for both teams and the league, facilitated by the long-standing friendship between the team owners, which allowed for a smooth negotiation process [5] - The sport of pickleball is experiencing rapid growth, with participation numbers reaching 19.8 million in the U.S., a staggering increase of 311% from 2021 to 2024, making it the fastest-growing sport in the country [5] - The professional pickleball landscape has transitioned from fragmented competition to collaborative development, with the establishment of the United Pickleball Association (UPA) unifying the major leagues [8] Group 3 - Since the inception of the Major League Pickleball (MLP) in 2021, the league has focused on leveraging celebrity influence to attract attention, increasing prize pools to draw high-level players, and creating star players through marketing efforts [10] - MLP reported revenues of $50 million in 2024, excluding individual team revenues, indicating significant growth for a nascent sports league [10] - The league plans to expand from 22 to 24 teams by 2026, with team valuations rising to between $15 million and $20 million, projecting an overall league valuation of $360 million [11] Group 4 - The MLP aims to achieve profitability at the league level by Q4 2025 and at the team level by 2027, with recent sponsorship agreements indicating a strong financial outlook [11] - The explosive growth of professional pickleball in the U.S. is expected to positively impact related industries, including equipment manufacturing, as domestic manufacturers can capitalize on the increasing demand [13] - The article suggests that while the domestic pickleball scene is still developing, there is potential for China to take a leading role in the sport by hosting international events and localizing competition structures [13]