消费观察："篮球+"燃动假日 一张票根解锁文旅新场景 中新网杭州10月5日电(张煜欢)4日晚，夜幕初垂，浙江诸暨飨街的巨大露天屏幕前，数百名观众或坐或 立，目光聚焦于正在直播的浙江省城市篮球联赛(下称"浙BA")争霸赛——诸暨对阵温州场。当主场球队 完成一次精彩快攻，整条街瞬间爆发出震耳欲聋的欢呼，声浪与不远处体育馆内的主赛场遥相呼应。 这个国庆假期，近20场浙BA比赛在各地激情上演，之江大地被此起彼伏的篮球呐喊声与旺盛的消费热 情所点燃。借力赛事东风，浙江大力实施"票根经济"，推动"体育+文旅+商业"深度融合，勾勒出一 幅"白天游景区，晚上看比赛"的假日新图景。 赛场内外：篮球激情点燃城市夜晚 国庆假期首日，"浙BA"城市争霸赛衢州队主场对阵长兴队的比赛，为国庆中秋假期的赛事盛宴拉开序 幕。3000余张门票早早售罄，其中衢州市外观众占比高达64.7%，让这座古城未赛先热。夜幕下的衢州 市衢江区体育馆座无虚席，双方队伍擂响战鼓，"衢州古城，马到成功"与"宇宙长兴，永争第一"的助威 声浪此起彼伏，交织回荡。 与70余名长兴球迷同乘大巴、历经7个多小时颠簸赶来的周晨，站在观众席上奋力挥舞助威棒，嗓音沙 哑却难掩激 ...

Core Insights - The article highlights the successful "Fish Soup Rice" event in Deqing County, Zhejiang, attracting numerous tourists during the National Day and Mid-Autumn Festival holidays, showcasing local culinary traditions and community spirit [1][2] Group 1: Event Overview - The "Fish Soup Rice" activity was organized during the holiday period to provide a unique cultural experience for visitors in a safe and orderly environment [1] - The event featured a "hundred-person fish soup rice" gathering, enhancing the festive atmosphere with traditional home-cooked dishes served to guests [2] Group 2: Visitor Experience - Tourists enjoyed dining on boats, which provided a scenic view and a unique dining experience, contributing to the charm of the local water town [1] - Feedback from visitors indicated high satisfaction with the "Fish Soup Rice," with many expressing a desire for more frequent events to strengthen community ties [2] Group 3: Cultural Activities - The event included a non-heritage parade featuring traditional lanterns and performances, enriching the cultural experience for attendees [2] - New tourism projects, such as the "Otter Tribe" camping site, were introduced to enhance nighttime activities and improve visitor experiences [2] Group 4: Community Development - Local officials emphasized the importance of these events in attracting tourists while allowing residents to share in the economic benefits of tourism [2]

新项目、新产品不断涌现，形成文旅市场新亮点 温情亲子游 多彩新课堂(视线) ·如何选择亲子游的活动项目？对于学龄前儿童，主题公园、动物园、海洋馆等是不错的选择；到了小 学阶段，可以适当增加博物馆、古迹等景点；中学生则更具冒险精神，可能会对登山、徒步等户外活动 更感兴趣 ·如何安排亲子游的活动时间？低龄儿童的游玩时间不宜过长，每个景点停留1—2个小时为宜；而年龄 大一点的孩子，行程安排中可适当增加自由活动时间，让孩子根据自己的兴趣选择活动 一段时间以来，亲子游热度持续攀升。红色旅游、传统文化游、科技旅游……不同类型的亲子游因其丰 富多彩的形式、积极向上的教育意义，成为孩子们重要的"第二课堂"。在构建良好亲子互动关系的同 时，亲子游拉动文化、休闲、餐饮等消费，新项目、新产品不断涌现，形成文旅市场新亮点。 游什么 突出个性需求 "用陶泥制作鸟哨，真的太有意思了。"近日，在湖南美术馆"长沙窑鸟哨"陶泥手工制作体验活动上，12 岁的参与者郑铭轩一边小心翼翼地捏出造型，一边跟一旁的妈妈说。 活动现场，孩子们在老师的指导下，运用陶泥捏塑长沙窑特色的鸟哨。作为唐代重要的外销瓷窑，长沙 窑制品造型生动、装饰丰富，鸟哨更是其中兼 ...

Core Insights - The "first release economy" is thriving during the holiday period, with a focus on new store openings and product launches, particularly in artificial intelligence [1][9] - Companies are leveraging new technologies and products to stimulate consumer interest and drive innovation [9][11] Group 1: Consumer Engagement - The first artificial intelligence flagship store in Shenzhen attracted significant consumer attention, featuring interactive experience zones that allow customers to engage with AI products actively [1] - New AI products showcased include a variety of items such as a three-fold projector, a stringless guitar, and educational robots, catering to various aspects of work, life, and entertainment [3] Group 2: Innovation and Product Development - The holiday period has seen a surge in the launch of AI technology applications, such as lifelike intelligent dinosaur robots at the International Dinosaur Culture Tourism Festival in Sichuan, enhancing visitor experiences [5] - Companies are accelerating product development to meet rising consumer demands for quality and functionality, as seen in a West Xi'an electronics R&D center where multiple tablet models are undergoing performance testing [9][11] Group 3: Production Efficiency - Manufacturers are ramping up production to meet demand, with a smart freezer production line in Wuhan operating at full capacity, producing a new freezer every 15 seconds, and achieving a 20% increase in efficiency through smart upgrades [13] - In Hefei, a computer lab is conducting over 1,000 technical tests on new laptop models, ensuring rapid market entry through round-the-clock testing [15] Group 4: Market Activation - The holiday season has seen numerous first stores and exhibitions become focal points in various markets, stimulating consumer enthusiasm and unlocking potential spending [16] - Events such as the "first release season" in Changsha, featuring over 130 new stores and significant promotional activities, have further energized local consumption [20][22]

正如一位网友留言所说，"以家人为单位的文旅体验，是一种快乐。如果能带着家人在各类文旅场景中 去深度参与，这是快乐加倍。"所以，体验经济，不只"性价比"，更要"心价比"。 有一句话大家应该很熟悉，"你站在桥上看风景，看风景人在楼上看你"，这句诗道出了人与人、人与场 景之间相互关联、彼此成就的微妙关系。当下假日文旅正热，用这句话来形容"体验经济"再合适不 过。"体验经济"通俗来说是一种新型经济形态，一般意义上来说是服务经济的延伸，让消费者为"过程 价值"而非"功能价值"买单。像这种"互为风景"的情感共鸣，正是"体验经济"的核心价值，让每个参与 者既是体验的消费者，也是价值的创造者。 譬如，湖南张家界推出"每日一主题"非遗文化展演与体验活动，从10月1日至6日，连续六天集中展示土 家族、苗族等少数民族的原生态非物质文化遗产。游客可欣赏到土家摆手舞、毛古斯舞，沉浸式感受先 民狩猎、耕作、繁衍的古老生活图景；假期期间，"美丽中国踏歌行·礼乐成安音乐节"在河北邯郸成安 举行，数以万计的音乐爱好者从四面八方汇聚于此，用音乐点燃激情，以律动释放自我，共同缔造了一 场户外音乐盛宴。就在节前，多地也紧扣秋日节气特征，推出一系列季 ...

央视网消息：记者从商务部了解到，国庆中秋假期过半，各地消费市场繁荣兴旺，生活必需品量足价稳。据商务部商务大数据监测，假期 前四天全国重点零售和餐饮企业销售额同比增长3.3%。 "购在中国"活动亮点纷呈。假期前三天，商务部重点监测的78个步行街（商圈）客流量、营业额同比分别增长4.2%、4.0%。 据商务部商务大数据监测，全国200家大型农副产品批发市场粮油、肉类、禽蛋、蔬菜库存充足。假期前四天，粮食、食用油、猪肉、羊 肉、鸡肉价格与节前基本持平，蔬菜、牛肉价格比节前分别上涨0.4％和0.3％，鸡蛋价格下降0.4％。 服务消费活力十足。赏秋游、自驾游、红色游等持续火热，国庆档电影票房突破10亿元，中国网球公开赛等多项体育赛事掀起观赛热潮。 市场供应平稳有序。 绿色智能消费受到青睐。据商务部监测的主要电商平台数据，假期前四天绿色有机食品销售额同比增长20.1%，节能家电（一级能耗）增 长19%；智能冰箱增长20.7%，智能家居产品增长16.8%。 ...

Group 1 - The 2025 China Open and WTT China Grand Slam are being held simultaneously in Beijing, attracting large crowds and showcasing the integration of sports, culture, and tourism [1][3] - Ticket sales for the China Open reached 880 million and for the WTT China Grand Slam 860 million, both setting historical highs [1] - The events have stimulated local economies, with high demand for related merchandise and themed hotel bookings [3] Group 2 - Beijing aims to leverage its Olympic resources to enhance its status as an international sports city, with a focus on high-quality economic development [5] - Various regions across China are experiencing a surge in tourist activity, with unique cultural and natural attractions drawing visitors [5][7] - The integration of traditional culture and modern experiences is being emphasized in locations like Hebei and Shaanxi, enhancing the cultural tourism market [7][12] Group 3 - Cultural events and performances are being organized in various regions, such as the "Iron Blood Red An" theme in Hubei, which features over 80 performances daily [14] - The "Four Seasons Village Evening" event in Guangdong showcases local culture and heritage, attracting numerous visitors [18] - Museums and cultural venues are becoming popular destinations, with exhibitions like the "Return of National Treasures" in Fujian drawing significant crowds [26][27]

Group 1 - The tourism market during the extended National Day and Mid-Autumn Festival holiday showed strong vitality, with cross-province travel orders increasing by 45% year-on-year and orders from inter-provincial border cities rising by 58% [1] - The "post-00s" demographic accounted for 62% of tourists, with new travel experiences such as cultural tourism, international travel, and industrial tourism gaining popularity [1] - The shift in tourism focus from mere sightseeing to "experiencing emotional value" indicates that emotions have become the core driver of consumption, with young people seeking unique and memorable experiences [1] Group 2 - Food safety is a fundamental emotional concern during the holiday, as any issues with traditional festive foods like mooncakes can significantly impact consumer sentiment and expectations [2] - The Ministry of Culture and Tourism's recent inspections revealed potential safety hazards in tourist attractions, highlighting the importance of maintaining safety standards to avoid emotional crises among visitors [2] - Small details, such as changes in shopping itineraries or overpriced meals, can have a magnifying effect on consumer emotions, potentially ruining the overall experience of a well-planned trip [3] Group 3 - The need for strict regulation and oversight in areas such as food safety, facility safety, and contract compliance is emphasized, especially during peak consumption periods [3] - Service optimization by platforms and businesses is crucial to ensure a positive consumer experience, as even minor oversights can detract from the holiday enjoyment [3] - In the era of emotional consumption, attention to detail is essential for creating lasting positive impressions and ensuring that consumers feel secure and satisfied with their spending [3]

Group 1 - The core idea of the article highlights the vibrant consumer activity driven by the integration of culture and tourism, referred to as "Cultural Tourism+" during the National Day and Mid-Autumn Festival holiday [1] - The application of technology in cultural tourism has transformed traditional experiences into immersive ones, utilizing XR and VR technologies to enhance visitor engagement [4][6] - Various regions have successfully integrated sports events into tourism, stimulating consumer enthusiasm and creating unique experiences for visitors [8][9] Group 2 - The "Cultural Tourism+Industry" trend has gained popularity, with industrial tourism attracting families and educational groups to experience the charm of significant industrial sites like Jiangnan Shipyard [15][16] - The opening of the world's highest bridge, the Huajiang Grand Canyon Bridge, has provided tourists with unique experiences that combine engineering marvels with tourism [25][27] - In Haikou, the integration of "Cultural Tourism+Duty-Free" has significantly boosted holiday consumption, with numerous activities and immersive shopping experiences available [30][31] Group 3 - The article emphasizes the need for innovation in "Cultural Tourism+" to meet diverse consumer demands, leveraging modern technologies like AI and big data to enhance the tourism experience [40] - The successful integration of cultural experiences, tourism, and technology is essential for the sustainable development of the tourism industry, requiring collaboration among various market participants [40]

Core Insights - The article highlights the vibrant tourism and consumption activities in the Lingang New Area during the recent holiday, showcasing a successful integration of cultural, recreational, and commercial offerings [1][2][5] Group 1: Tourism and Visitor Experience - Over 100,000 visitors attended the fireworks display at Dishui Lake, reflecting the area's appeal as a holiday destination [1] - The holiday activities included themed decorations and promotional vouchers, enhancing the visitor experience and encouraging spending [2] - The average customer spending ranged from 150 to 200 yuan, indicating strong consumer engagement [4] Group 2: Commercial Performance - The Port City Square attracted over 50,000 visitors from October 1 to 3, generating approximately 2.05 million yuan in sales [3] - The popularity of the Duyun Bookstore exceeded expectations, with daily visitor numbers surpassing 5,000 during the holiday [3] - The Shanghai Blue Whale World Shopping Center experienced significant foot traffic, with daily visitors exceeding 100,000, leading to increased sales for various merchants [6] Group 3: Accommodation and Hospitality - Hotel occupancy rates in the new area were estimated at 66.37%, with a peak of 80% on October 4 due to the fireworks event [6] - The Intercontinental Hotel at Dishui Lake reported high demand, with lake-view rooms being particularly sought after [5] - The Shanghai Yao Xue Ice World saw a 60% increase in visitor numbers compared to the previous year, with its associated hotels achieving an average occupancy rate of 90% during the holiday [5]