转自：新华财经 当地时间8月19日上午11点，美团旗下国际外卖品牌Keeta正式在卡塔尔首都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场的又一重要突 破。 自2024年9月正式进入中东的沙特阿拉伯，Keeta充分展现了产品实力和技术优势，以更优质的外卖服务赢得了越来越多本土用户的青睐，并为当地餐饮商户 带来额外的线上订单增长。目前Keeta已成为沙特市占前三的玩家。 7月底，Keeta在沙特阿拉伯完成了服务范围的进一步拓展——在原本9个核心城市的基础上新增覆盖11个城市，实现在沙特20个城市提供服务，基本完成全 域覆盖。 国际化是美团的长期发展战略之一。未来，Keeta还将进一步拓展至中东更多市场，并计划在数月内正式进入巴西。（龙思苇） 编辑：穆皓 图为在卡塔尔首都多哈，Keeta已支持麦当劳、快乐蜂、星巴克等多家品牌外卖下单 Keeta表示，基于我们在沙特的良好进展，我们选择卡塔尔作为Keeta在中东的第二站。卡塔尔作为世界上人均GDP最高的经济体之一，其外卖市场具有巨大 的增长潜力。Keeta致力于为卡塔尔用户提供更好的外卖服务体验，助力当地餐饮商户、骑手等合作伙伴健康发展，并为当地的数字经济 ...

Group 1 - Meituan's international delivery brand Keeta has officially launched in Doha, Qatar, marking a significant expansion in the Middle East market after Saudi Arabia [1][5] - Qatar is one of the highest GDP per capita economies globally, presenting substantial potential for the delivery market, which influenced Keeta's decision to enter this market [1] - Since 2023, Meituan has been actively participating in international competition, driven by technology to develop new business models, aligning with national goals [5] Group 2 - Keeta has already supported several brands, including McDonald's, for delivery orders in Doha [5] - Within less than a year of entering Saudi Arabia, Keeta has become one of the top three delivery platforms in the country, expanding its service coverage from 9 to 20 cities [5] - Meituan views internationalization as a long-term strategy, aiming to leverage local living experiences from China to compete globally and enhance its capabilities [5] Group 3 - Keeta plans to continue deepening its presence in the Middle East and aims to expand to more countries within the Gulf Cooperation Council (GCC) [5] - The company also intends to officially enter the Brazilian market within a few months [5]

当地时间8月19日上午11点，美团旗下国际外卖品牌Keeta正式在卡塔尔首都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场的又一重要 突破。 Keeta表示，基于公司在沙特的良好进展，公司选择卡塔尔作为Keeta在中东的第二站。卡塔尔作为世界上人均GDP最高的经济体之一，其外卖市场具有 巨大的增长潜力。Keeta致力于为卡塔尔用户提供更好的外卖服务体验，助力当地餐饮商户、骑手等合作伙伴健康发展，并为当地的数字经济增长做出贡 献。 在卡塔尔首都多哈，Keeta已支持麦当劳、快乐蜂、星巴克等多家品牌外卖下单 自2024年9月正式进入中东的沙特阿拉伯，Keeta充分展现了产品实力和技术优势，以更优质的外卖服务赢得了越来越多本土用户的青睐，并为当地餐饮 商户带来额外的线上订单增长。目前Keeta已成为沙特市占前三的玩家。 7月底，Keeta在沙特阿拉伯完成了服务范围的进一步拓展——在原本9个核心城市的基础上新增覆盖11个城市，实现在沙特20个城市提供服务，基本完 成全域覆盖。 国际化是美团的长期发展战略之一。未来，Keeta还将进一步拓展至中东更多市场，并计划在数月内正式进入巴西。（李明） ...

新京报贝壳财经讯（记者陈维城）当地时间8月19日11时，美团旗下国际外卖品牌Keeta正式在卡塔尔首 都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场的又一重要突破。 自2024年9月正式进入中东的沙特阿拉伯后，7月底，Keeta在沙特阿拉伯完成了服务范围的进一步拓展 ——在原本9个核心城市的基础上新增覆盖11个城市，实现在沙特阿拉伯20个城市提供服务，基本完成 全域覆盖。 国际化是美团的长期发展战略之一。美团方面表示，未来，Keeta还将进一步拓展至中东更多市场，并 计划在数月内正式进入巴西。（贝壳财经） #美团登陆卡塔尔##美团Keeta或将进入巴西# ...

Core Viewpoint - The article highlights the heroic act of a delivery rider, Lü Weiquan, who jumped from a height of over 10 meters to save a drowning person, earning him the first national award under the "Orange Intent Program" initiated by Taobao Flash Purchase [1][10]. Group 1: Heroic Act and Recognition - Lü Weiquan, a 50-year-old delivery rider from Guangdong, performed a courageous act by jumping off a bridge to save a person in distress, which he considered a normal response to a situation requiring help [4][6]. - Following the incident, Lü received a cash reward of 100,000 RMB and a special honor uniform as part of the "Orange Intent Program," which aims to recognize and reward acts of kindness among delivery riders [10][11]. - The local government also awarded Lü the title of "Brave Act" and nominated him for the "Chinese Good Person List" in 2025 [7][10]. Group 2: Personal Background and Impact - Lü Weiquan had recently undergone surgery prior to the rescue, highlighting his bravery despite health concerns, including a history of lumbar disc herniation [7][10]. - His family was initially unaware of his heroic act, and his wife expressed concern for his safety after seeing the rescue video [6][11]. - The incident has increased Lü's recognition in his community, with many residents acknowledging him as a hero during his delivery rounds [9][10]. Group 3: Industry Context and Future Outlook - The "Orange Intent Program" was launched to enhance the welfare and recognition of delivery riders, reflecting a growing trend in the industry to appreciate the contributions of these workers [10]. - Lü believes that the delivery industry will continue to thrive as more people opt for convenience over cooking, indicating a positive outlook for the sector [10].

国际化是美团的长期发展战略之一。美团方面表示，未来，Keeta还将进一步拓展至中东更多市场，并 计划在数月内正式进入巴西。 编辑 杨娟娟 新京报贝壳财经讯（记者陈维城）当地时间8月19日11时，美团旗下国际外卖品牌Keeta正式在卡塔尔首 都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场的又一重要突破。 自2024年9月正式进入中东的沙特阿拉伯后，7月底，Keeta在沙特阿拉伯完成了服务范围的进一步拓展 ——在原本9个核心城市的基础上新增覆盖11个城市，实现在沙特阿拉伯20个城市提供服务，基本完成 全域覆盖。 校对 刘军 ...

7月底，Keeta在沙特完成服务范围进一步拓展，在原本9个核心城市的基础上，新增覆盖11个城市，实 现在20个城市提供服务，基本完成全域覆盖。 编辑 李严 Keeta方面表示，基于在沙特的良好进展，选择卡塔尔作为中东第二站。卡塔尔是世界上人均GDP（国 内生产总值）最高的经济体之一，其外卖市场具有巨大增长潜力。Keeta致力于为卡塔尔用户提供更好 的外卖服务体验，助力当地餐饮商户、骑手等合作伙伴健康发展，并为当地数字经济增长作出贡献。目 前在多哈，Keeta已支持麦当劳、快乐蜂、星巴克等多家品牌外卖下单。 自2024年9月正式进入沙特，Keeta收获越来越多本土用户青睐，并为当地餐饮商户带来额外的线上订单 增长。目前Keeta已成为沙特市占前三的品牌。 国际化是美团的长期发展战略之一。未来，Keeta还将进一步拓展至中东更多市场，并计划在数月内正 式进入巴西。 新京报讯（记者秦胜南）据美团消息，当地时间8月19日11时，美团旗下国际外卖品牌Keeta正式在卡塔 尔首都多哈上线。这是继沙特阿拉伯之后，美团国际化业务在中东市场又一重要突破。 核对 陈荻雁 ...

Group 1 - Meituan's international food delivery brand Keeta has officially launched in Doha, Qatar, marking another breakthrough in the Middle East market following its entry into Saudi Arabia [1] - Qatar, known for having one of the highest GDP per capita in the world, presents significant growth potential for the food delivery market [1] - Keeta has gained increasing popularity among local users in Saudi Arabia since its entry in September 2024, becoming one of the top three players in the market [6] Group 2 - Keeta has expanded its service coverage in Saudi Arabia from 9 core cities to 20 cities, achieving near-complete coverage in the region [6] - The company plans to further expand into more markets in the Middle East and aims to officially enter Brazil within a few months [6]

Group 1 - Meituan's international food delivery brand Keeta officially launched in Doha, Qatar on August 19 [1] - In late July, Keeta expanded its service coverage in Saudi Arabia from 9 core cities to an additional 11 cities, achieving service in a total of 20 cities [1] - Keeta's successful progress in Saudi Arabia influenced the decision to select Qatar as its second location in the Middle East [1]

Core Insights - Meituan's international food delivery brand Keeta officially launched in Doha, Qatar on August 19, marking a significant expansion in the Middle East market following its entry into Saudi Arabia [1] Company Expansion - In May 2023, Meituan launched Keeta in Hong Kong, contributing to the overall growth of the local food delivery market [1] - Keeta entered the Saudi Arabian market in September 2024 and has quickly become one of the top three food delivery platforms, covering 20 cities within the country [1]