Core Viewpoint - The incident involving the well-known restaurant chain Xibei and public figure Luo Yonghao highlights the ongoing debate about the use of pre-prepared dishes in the restaurant industry, with Xibei defending its practices and Luo advocating for transparency in food sourcing [2][3][4][25]. Company Response - Xibei issued a letter to customers addressing Luo Yonghao's comments, emphasizing its commitment to quality and thanking its 40 million annual customers for their support [2][6]. - The company confirmed that the dishes served during Luo's visit were not pre-prepared, and they provided detailed production processes for 13 dishes to clarify their cooking methods [4][9][30]. Public Reaction - Luo Yonghao criticized Xibei on social media, claiming that most of the dishes were pre-prepared and calling for legislation to require restaurants to disclose such practices [3][25]. - Following Luo's comments, Xibei's founder, Jia Guolong, expressed his intention to sue Luo for defamation, stating that Luo's remarks had caused significant harm to the brand [30][33]. Industry Context - The incident reflects a broader trend in the restaurant industry regarding the use of pre-prepared foods, with some industry leaders acknowledging that pre-prepared dishes can be a part of modern dining [30]. - Luo's comments have sparked discussions about consumer rights and the need for transparency in food sourcing, which may influence future regulations in the restaurant sector [24][28].

Core Viewpoint - The recent controversy surrounding the restaurant chain Xibei involves accusations from public figure Luo Yonghao regarding the use of pre-prepared dishes, which Xibei has refuted by clarifying their food preparation processes and emphasizing their commitment to quality [1][2]. Group 1: Company Response - Xibei publicly addressed the accusations made by Luo Yonghao, stating that his claims about their dishes being mostly pre-prepared are unfounded [2][6]. - The company has released detailed production guidelines for 13 specific dishes to demonstrate their preparation methods and ensure transparency [2][7]. - Xibei emphasized that the dishes consumed by Luo do not fall under the definition of "pre-prepared dishes" as outlined by the relevant regulatory authorities [2][3]. Group 2: Customer Engagement - In response to the controversy, Xibei has opened its kitchens for public tours, allowing customers to observe food preparation processes firsthand [2][3]. - The company expressed gratitude to its customers for their support and emphasized the importance of maintaining the integrity of its brand [3][4]. - Xibei plans to provide further opportunities for customers to visit its production facilities, including its central kitchen and various sourcing locations [2][3]. Group 3: Background Information - Xibei was founded in May 1988 and has served nearly 40 million customers annually, employing over 18,000 staff members [3]. - The incident began when Luo Yonghao dined at a Xibei location and subsequently criticized the restaurant on social media, prompting Xibei's detailed response [4][6].

9月11日，西贝创始人、董事长贾国龙表示："西贝没有预制菜，罗永浩作为一位具有影响力的人物，把话说得很极端，对我们的商誉影响很大，并损害我们 的品牌形象。我们会走法律程序，一定会起诉他。" 9月12日，这场西贝与罗永浩之间的"纷争"仍在持续升温。罗永浩公开发布了10万元悬赏，征集西贝使用预制菜的"真凭实据"，呼吁了解西贝内幕的现役或 退役员工通过私信与他联系。"如果有录像之类的法律上可以采信的真凭实据，奖励10万元。"而西贝宣布，从9月12日起在全国所有门店上线"罗永浩菜 单"，顾客可以随时进入后厨参观菜品制作全过程。西贝还发布致顾客的一封信。信中称，经确认，罗永浩在微博中对西贝的指责不实。 双方"各执一词" 9月10日，罗永浩在其微博吐槽称："好久没吃西贝了，今天下飞机跟同事吃了一顿，发现几乎全都是预制菜，还那么贵，实在是太恶心了。希望国家尽早推 动立法，强制饭馆注明是否用了预制菜。" 对此，西贝客服人员表示，门店招牌菜牛大骨为"每日现煮"，莜面系"门店手搓"，炒菜使用"新鲜蔬菜现场炒制"。 需要注意的是，此前贾国龙曾公开为预制菜站台，称"好菜全是预制出来的，预制菜是未来的大趋势。"贾国龙承认，此前自己确实 ...

9月12日下午消息，罗永浩发微博称，今天晚上8：30，会在三个平台（微博，抖音，B站，帐号名都 叫"罗永浩的十字路口"）上同时直播谈谈这件事。 罗永浩表示：我的诉求并不是打这个西贝，或是贾老板，我对他们没什么兴趣。但我很希望借着这次的 事件，推动中国预制菜行业透明化，保障消费者的知情权。所以今天晚上也会提到一些其他餐饮企业。 好，今天晚上8：30见。 近日，"西贝"陷入的预制菜舆论风波。 9月10日，罗永浩发博公开吐槽连锁餐饮品牌西贝："好久没吃西贝了，今天下飞机跟同事吃了一顿，发 现几乎全都是预制菜，还那么贵。希望国家尽早推动立法，强制饭馆注明是否用了预制菜。" 9月11日，西贝创始人贾国龙在罗永浩就餐的餐厅对外界多方面问题进行回应，并称"将要起诉罗永 浩。" 9月13日，罗永浩再发微博回应：我一直是一个有争议的人，但这一次我看到的网络舆情是90%多的人 都在骂西贝，骂我的连10%都不到。难道那些讨厌我的人突然喜欢了我不成？很多网友已经指出了真实 的原因：天下苦预制菜不透明久矣。希望这一次的事件，能够推动中国预制菜相关立法尽快实现，再强 调一遍，我不反对预制菜，我的终极诉求只是让消费者获得知情权。 来源：新 ...

21世纪经济报道记者 贺泓源 某种程度上，在创始人、CEO贾国龙的参与下，西贝跟预制菜越绑越紧。 虽然，这公司不想掺和任何预制菜概念。2025年9月12日，在微博热搜上，西贝、罗永浩、预制菜成为高频词。比如罗永浩奖励 10万征集西贝预制菜线索、罗永浩晒报告称西贝预制菜超80%等热搜词汇。 9月10日，罗永浩发微博公开吐槽西贝。"好久没吃西贝了，今天下飞机跟同事吃了一顿，发现几乎全都是预制菜，还那么贵。 希望国家尽早推动立法，强制饭馆注明是否用了预制菜。"他称。 对此，贾国龙强势反击。 他表态，罗永浩发言对西贝商誉影响非常大，将走法律程序进行起诉，但他本人不会回应罗永浩。 罗永浩晒报告称西贝预制菜超80%的观点来自，人民网研究院在2023年发布的《预制菜行业发展报告》，其中援引《2022年中 国连锁餐饮行业报告》数据显示，真功夫、吉野家、西贝等连锁餐饮企业预制菜占比达80%以上。 矛盾激化 对于西贝预制菜，在9月11日，贾国龙在媒体沟通会上表示，西贝没有任何一道预制菜。 他同时称，罗永浩的发言对西贝商誉影响非常大，将走法律程序进行起诉，但他本人不会回应罗永浩。 贾国龙认为，预制菜国家有标准，和有预制工艺是两回事 ...

9月12日下午消息，罗永浩发微博称，今天晚上8：30，会在三个平台（微博，抖音，B站，帐号名都 叫"罗永浩的十字路口"）上同时直播谈谈这件事。 罗永浩表示：我的诉求并不是打这个西贝，或是贾老板，我对他们没什么兴趣。但我很希望借着这次的 事件，推动中国预制菜行业透明化，保障消费者的知情权。所以今天晚上也会提到一些其他餐饮企业。 好，今天晚上8：30见。 近日，"西贝"陷入的预制菜舆论风波。 9月10日，罗永浩发博公开吐槽连锁餐饮品牌西贝："好久没吃西贝了，今天下飞机跟同事吃了一顿，发 现几乎全都是预制菜，还那么贵。希望国家尽早推动立法，强制饭馆注明是否用了预制菜。" 9月11日，西贝创始人贾国龙在罗永浩就餐的餐厅对外界多方面问题进行回应，并称"将要起诉罗永 浩。" 9月13日，罗永浩再发微博回应：我一直是一个有争议的人，?但这一次我看到的网络舆情是90%多的人 都在骂西贝，骂我的连10%都不到。难道那些讨厌我的人突然喜欢了我不成？??很多网友已经指出了真 实的原因?：天下苦预制菜不透明久矣?。?希望这一次的事件，能够推动中国预制菜相关立法尽快实 现，再强调一遍，我不反对预制菜，?我的终极诉求只是让消费者获得知情 ...

Core Viewpoint - The controversy surrounding the restaurant chain "Xibei" has escalated following public criticism from a well-known figure, leading to a defense from the company regarding its food preparation practices [2][21]. Group 1: Incident Overview - On September 10, a public figure criticized Xibei on social media, claiming that most dishes were pre-prepared and overpriced, calling for legislation to require restaurants to disclose the use of pre-prepared food [2][4]. - In response, Xibei conducted a review of its food quality and preparation processes, confirming that the accusations were unfounded [5][6]. Group 2: Company Response - Xibei publicly refuted the claims made by the public figure, stating that the preparation methods for 13 specific dishes would be disclosed to the public through detailed "operating instructions" [3][6]. - The company emphasized its commitment to transparency and quality, asserting that it would not tolerate false accusations from influential individuals [5][21]. Group 3: Future Actions - The founder of Xibei announced intentions to sue the public figure for defamation, while the figure plans to host a live stream to discuss the incident and advocate for greater transparency in the pre-prepared food industry [21][22].

本文来自微信公众号：寻空的营销启示录，作者：寻空，头图来自：视觉中国 罗永浩原文里有两个关键词：预制菜和贵。这两点，正好击中了当下餐饮市场最敏感的神经。 9月11日，一场熟悉的"罗式"争论在社交媒体上拉开序幕。罗永浩发布微博，称自己在西贝就餐时，发现"几乎全都是预制菜"，并直言感觉很"恶心"。 面对指控，西贝董事长贾国龙迅速回应，其核心论点是按国家规定，西贝没有一道是预制菜，并严正宣布将正式起诉罗永浩， 就此，罗永浩"相声演员"般的保留节目——和品牌方公开论战，硝烟再起。 一、是不是预制菜不重要，性价比高不高更重要 | 1.2万 לח | | --- | | 1-1 562 | | 4 326 | 先说第一个问题，西贝到底是不是预制菜？ 贾国龙的回应逻辑很清晰： 换句话说，西贝不是工厂做完、门店加热的预制菜，而是中央厨房做初步处理，门店现炒现蒸的模式。 这种模式的优势是，保证了成百上千家门店菜品口味的稳定性，降低了对厨师个人技艺的依赖，同时提升效率，这也是许多大型连锁餐饮品牌的模式。 但问题的关键在于，行业标准和消费者心智之间，存在一条巨大的鸿沟。 对于绝大多数普通消费者而言，他们不会去深究国家标准的细枝末节 ...

9月12日下午消息，罗永浩发微博称，今天晚上8：30，会在三个平台（微博，抖音，B站，帐号名都 叫"罗永浩的十字路口"）上同时直播谈谈这件事。 罗永浩表示：我的诉求并不是打这个西贝，或是贾老板，我对他们没什么兴趣。但我很希望借着这次的 事件，推动中国预制菜行业透明化，保障消费者的知情权。所以今天晚上也会提到一些其他餐饮企业。 好，今天晚上8：30见。 9月10日，罗永浩发博公开吐槽连锁餐饮品牌西贝："好久没吃西贝了，今天下飞机跟同事吃了一顿，发 现几乎全都是预制菜，还那么贵。希望国家尽早推动立法，强制饭馆注明是否用了预制菜。" 9月11日，西贝创始人贾国龙在罗永浩就餐的餐厅对外界多方面问题进行回应，并称"将要起诉罗永 浩。" 9月13日，罗永浩再发微博回应：我一直是一个有争议的人，但这一次我看到的网络舆情是90%多的人 都在骂西贝，骂我的连10%都不到。难道那些讨厌我的人突然喜欢了我不成？很多网友已经指出了真实 的原因：天下苦预制菜不透明久矣。希望这一次的事件，能够推动中国预制菜相关立法尽快实现，再强 调一遍，我不反对预制菜，我的终极诉求只是让消费者获得知情权。 近日，"西贝"陷入的预制菜舆论风波。 责任编辑 ...

Core Viewpoint - The recent controversy surrounding the restaurant chain Xibei highlights the growing public concern over the use of pre-prepared dishes in the food industry, with calls for legislation to ensure transparency for consumers [1][2]. Group 1: Incident Overview - On September 10, influencer Luo Yonghao criticized Xibei for serving mostly pre-prepared dishes at high prices, urging for legislation to require restaurants to disclose the use of such dishes [1]. - Xibei's founder, Jia Guolong, announced plans to sue Luo Yonghao in response to the criticism [1]. - Luo Yonghao noted that over 90% of online sentiment was against Xibei, suggesting a widespread public discontent with the lack of transparency regarding pre-prepared dishes [1]. Group 2: Industry Implications - Luo Yonghao emphasized that the issue of using pre-prepared dishes as if they were freshly made is unsustainable and that legislation will eventually be enacted to grant consumers the right to know [2]. - The incident reflects a broader trend in the food industry where consumers are increasingly demanding transparency about food preparation methods [2].