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从维港到“翡冷翠”,杭州文创出海又出彩
Hang Zhou Ri Bao· 2025-05-07 03:07
Group 1 - The "New Hangzhou Line" successfully showcased Hangzhou's cultural and creative industries at international exhibitions, attracting significant interest and orders from global buyers [2][4][5] - The 89th Florence International Handicrafts Exhibition featured over 530 exhibitors, with "New Hangzhou Line" presenting six themes, resulting in over 300 international order inquiries [2][3] - The Hong Kong Gifts and Premium Fair saw the Hangzhou exhibition area receiving over a hundred intention orders from various countries, highlighting the global appeal of Hangzhou's cultural products [4][5] Group 2 - The RUA RUA PANDA exhibition area gained immense popularity, with the "Panda" plush toys selling out on the first day, indicating strong international interest in Chinese cultural symbols [3][4] - The participation in the Jiangxi Cultural Tourism Industry Expo marked a strategic expansion for "New Hangzhou Line," integrating traditional Jiangnan architectural styles into their exhibition design [4][5] - Future plans for "New Hangzhou Line" include participation in top international design exhibitions in Tokyo, Paris, and London, aiming to further promote Hangzhou's cultural products globally [5]
老味精厂“发酵”成为文旅新地标(在现场)
Ren Min Ri Bao· 2025-05-06 22:12
"在改造过程中,设计师们充分尊重历史建筑的原有风貌,同时融入了现代艺术元素。"铁西区文旅局副 局长李汀表示。 味精厂的工会活动场所,被改造成了以味道为主题的博物馆。其中,有一片由几十棵白桦组成的"森 林",每棵树都植入了一种东北特有植物的味道,让众多游客流连忘返。 巨型游戏手柄、各种动画人物的彩旗绘画、糖果形状的气球墙……"五一"假期,辽宁省沈阳市铁西区红 梅文创园内的厂办大集吸引了众多市民、游客。 5月4日,一处摊位前,摊主小李向游客热情介绍自己创作的萌宠插画、IP。"这次参加厂办大集很开 心,我和很多人分享了自己笔下的故事。"小李告诉记者。 "厂区大院不仅是工人们工作的场所,更是生活的社区,因此我们推出了东北原创市集品牌——厂办大 集。"红梅文创园的相关负责人说。这个以"像素风"为主题的市集,融合了轻食烘焙、文创好物、萌宠 周边等多元业态,并推出每日演出"盲盒"。 在红梅文创园,"工业风"与"文艺味"进行着碰撞。 红梅文创园所在地曾经是原红梅味精厂。新中国成立后,这里生产的红梅牌味精三度荣获国家质量金 奖。2014年,红梅集团留下了一片占地超6万平方米的老旧厂区,由于年久失修,大部分历史建筑被认 定为危房 ...
传统元素变身时尚爆款 “吸睛”小文创带动"文旅+"大市场
Yang Shi Wang· 2025-05-06 12:36
Group 1 - The trend of cultural and creative products has become a new fashion for tourists during the "May Day" holiday, showcasing traditional Chinese culture through innovative designs [1] - In Datong, the "Buddha Companion" series inspired by the Yungang Grottoes has gained popularity among visitors, featuring cute and charming designs [3] - The newly launched "Pingcheng Memory" metal bookmarks, showcasing exquisite hollow carving techniques, have also been well-received, serving as both practical tools and unique souvenirs [5] Group 2 - Colorful glazed refrigerator magnets have emerged as a cultural creative hit, blending traditional craftsmanship with modern geometric designs, encapsulating iconic Datong elements [7] - The Hunan Museum's fourth-floor park has become a popular spot for tourists, offering a variety of practical and fun cultural products, including refrigerator magnets and artistic prints [8] - Unique desserts inspired by historical artifacts, such as mousse cakes and cookies, have attracted attention, with the "Naughty Little Raccoon" chocolate mousse being particularly popular [10] Group 3 - In Changsha, various creative micro-landscapes have been developed in old streets, leading to the introduction of portable cultural products, including vintage-style newspapers and creative bags [12]
个性化、精细化:中国文旅产业蓬勃发展涌现“新职业”
Xin Hua She· 2025-05-05 23:35
Group 1: Tourism and Outdoor Activities - The rise of personalized services in tourism, such as "one-on-one" or small group experiences, reflects the trend of consumption upgrading in the cultural tourism sector [1] - The number of domestic tourists in Jilin Province for the ice and snow season is projected to reach 170 million by 2024-2025, up from 52.05 million in the 2015-2016 season, indicating significant growth in ice and snow tourism [2] - The demand for ski rescue personnel is increasing as diverse skiing activities lead to higher injury rates, highlighting the need for improved safety measures in ski resorts [2] Group 2: New Occupations and Economic Impact - Food exploration influencers have generated over 133.3 billion yuan in economic benefits for offline businesses, showcasing their role in boosting employment in small and medium-sized cities [3] - The cultural and creative industry has significant employment potential, with sales of cultural products reaching 190 million yuan in 2024, driven by new roles like product planning and operation [3] - The introduction of new occupations, supported by government policies, has led to a rise in new employment forms, with approximately 84 million new form workers in China, accounting for 21% of the total workforce [3][4] Group 3: Industry Transformation and Support - New occupations are seen as both a growth point for employment and a reflection of consumption upgrades, indicating a connection between industry transformation and the emergence of new job roles [4] - The development of new industries and business models is supported by the increasing number and quality of new occupation practitioners, which accelerates the growth of new productive forces [4]
来京西古村邂逅春天!金隅琉璃文创园成微度假胜地
Bei Jing Ri Bao Ke Hu Duan· 2025-05-04 13:07
"妈妈快看,这里有好多花呀!"走进隧道窑艺术长廊,小朋友拉着妈妈的手向前跑,这里举办的一场 以"花漾奇趣,灵感绽放"为主题的文创市集吸引游客驻足。各式各样的琉璃展品和五颜六色的鲜花相映 成趣,几十家商户带来的文创产品都和花元素相关,花器、花卉产品、花卉餐饮等琳琅满目。鲜花咖啡 车最有拍照氛围感,车前手捧咖啡自拍成为游客照"标配"。 在市集上买到了心仪的玫瑰香氛和樱花咖啡,研学中心里给龙纹瓦当纹样的摆件上釉,在园区多个盖章 处集齐琉璃和鲜花元素的多枚印章,从丰台区专程来园区遛娃的窦女士玩得很尽兴。刚满三岁的小朋友 对琉璃瓦着了迷,反复逛了好几遍老窑遗址,看到草坪上的琉璃瓦摆件也兴奋地让大人帮着拍照。 转自:北京日报客户端 "五一"假期,位于永定河畔、西山脚下的门头沟区琉璃渠村成为热门打卡地,不少游客来到村里的金隅 琉璃文创园参与"春日赏花局"特色活动,享受满满的假期松弛感。 一路驱车驶向京西琉璃渠村,目光所及不仅有湖光山色还有多彩釉色。还没到11时,村口前的车辆排起 了长龙,多数人都是全家出游,带娃和遛狗的游客占了多数。迈进园区,流光溢彩的琉璃瓦展品随处可 见,游客仿佛置身一座活态的琉璃博物馆。入口处的琉璃龙凤 ...
“工业+”“电影+”“夜游+”……玩出消费新花样 点亮假日经济新活力
Yang Shi Wang· 2025-05-03 07:01
Group 1 - The film "The Vast Horizon is My Love" is set to be released during the May Day holiday in 2025, with filming locations spanning over 40 regions from Inner Mongolia to Hunan, which are now promoting tourism routes themed around the movie [1] - Qingxi Village in Hunan, a filming location for the movie, has introduced a new interactive experience combining literature and performance, allowing visitors to engage with the story and enjoy immersive literary experiences [3] - The integration of film and tourism has boosted local consumption, with discounts offered to tourists holding movie tickets at various attractions during the holiday [5] Group 2 - In Quanzhou, visitors often purchase local cultural and creative products as souvenirs, enhancing their experience of the film's landmarks [6] - Popular tourist spots in Quanzhou, such as the East and West Towers and Zhonglou, frequently see visitors taking photos with local creative products, showcasing a new way to engage with the city [9] - A local creative store in Quanzhou has developed 300 unique products inspired by local culture, with one popular item selling over 500 units in a single day during the holiday [12] Group 3 - The holiday period has seen a surge in diverse cultural tourism experiences, including VR viewing, industrial heritage tours, and technology-driven light shows, stimulating the holiday economy [15] - The introduction of a composite VR cinema in Beijing's 798 Cultural Park offers immersive experiences across various themes, attracting consumers [18] - Industrial tourism is gaining popularity, with cultural districts in old industrial cities like Hengyang and Chongqing drawing visitors through a blend of retro industrial aesthetics and modern culture [20] Group 4 - Night tourism is on the rise in Jiangsu's Huai'an, featuring immersive night tours combined with technology-driven light shows, creating a captivating visual experience for visitors [23] - A cultural event in Xi'an, featuring a large-scale performance of traditional Qin opera, showcases the region's rich cultural heritage and attracts both locals and tourists [26]
绕纤丝 飘茶香
Ren Min Ri Bao Hai Wai Ban· 2025-05-01 01:08
Core Viewpoint - The article highlights the integration of traditional craftsmanship with modern design in the creation of the "Panda Embracing Bamboo" tea cup, showcasing the cultural heritage of Sichuan through innovative product development [2] Group 1: Product Development - The "Panda Embracing Bamboo" tea cup is designed by Bai Jingbo, utilizing Fujian Dehua white porcelain and incorporating bamboo weaving techniques from Chongzhou, specifically using 2 to 3-year-old bamboo [2] - The first generation of the tea cup featured a panda design, while the second generation, created by Bai Ziyi, incorporates playful elements appealing to younger consumers and has received multiple design awards [2] Group 2: Cultural Integration - Bai Ziyi emphasizes the importance of integrating traditional culture into products and aligning creativity with market trends to sustain the vitality of intangible cultural heritage [2] - The collaboration with local "new farmers" aims to develop unique cultural and creative products that highlight the local bamboo weaving characteristics [2]
成都在大阪世博会上举办专题推介展示活动
Zhong Guo Jing Ji Wang· 2025-04-30 23:59
Group 1 - The Chengdu-themed promotion event was held on April 29, 2025, focusing on deepening economic cooperation between Chengdu and Japan under the theme "Mountain-Sea Dialogue, Win-Win Future" [1] - The event highlighted the opportunities for collaboration in cultural exchange, industrial innovation, and investment, as outlined by the Economic and Commercial Counselor of the Chinese Consulate in Osaka [1] - The "Chengdu-Japan Economic and Trade Cooperation Opportunity List (2025)" was released in Tokyo, identifying key areas for cooperation such as cross-border e-commerce, digital energy, and technological innovation [1] Group 2 - Chengdu's government emphasized its advantages as an international consumption center, free trade pilot zone, and high-tech zone, expanding cooperation with Japanese enterprises in sectors like healthcare, intelligent manufacturing, green low-carbon initiatives, and cultural creativity [1] - The trade volume between Chengdu and Japan reached 33.3 billion yuan in 2024, indicating a strong economic relationship [1] - The event showcased various local products, including specialty agricultural items and cultural creative products, attracting significant attention from Japanese business representatives [1] Group 3 - The next steps for Chengdu and Japan involve enhancing bilateral investment, collaborative technological efforts, and talent exchange in areas of industrial complementarity, innovation synergy, and cultural communication [2] - The event was supported by multiple organizations, including the China Council for the Promotion of International Trade in Japan and various local government bodies in Chengdu [2]
细品文创有“回甘”(评论员观察)
Ren Min Ri Bao· 2025-04-28 22:36
Core Viewpoint - The article discusses the rising trend of cultural and creative products (文创产品) in China, emphasizing their role in enhancing cultural appreciation and consumer engagement while blending traditional and modern elements [1][2][3]. Group 1: Cultural Impact - Cultural and creative products serve as a medium to convey humanistic values, allowing consumers to engage with cultural heritage in innovative ways [2][3]. - The phrase "a ghost, the ghost of communism, is haunting Europe" illustrates the historical significance and potential impact of cultural narratives, highlighting the importance of interpretation in understanding cultural texts [1]. Group 2: Market Dynamics - The popularity of cultural products is driven not only by their aesthetic appeal but also by their ability to resonate with consumers on a deeper cultural level, creating a new demand in the market [2][3]. - Successful cultural products, such as the National Museum's refrigerator magnets, have sold over one million units, indicating a strong consumer interest in products that reflect historical and cultural narratives [2]. Group 3: Youth Engagement - The article notes that cultural products can enhance cultural confidence among younger generations, encouraging them to participate in cultural preservation and innovation [3]. - Young creators are increasingly integrating traditional cultural elements into modern designs, exemplified by a designer inspired by ancient artifacts who won awards for their contemporary interpretations [3].
墨拓科技总裁杨宏森:真正的数字文创玩家,永远在“拓界”
Mei Ri Jing Ji Xin Wen· 2025-04-28 09:32
每经记者 谢陶 每经编辑 唐元 对这位扎根成都不久的"蓉漂"创业者而言,相较于沿海产业先发地区,成都拥有深厚的历史文化积淀以及众多处于不同发展阶段的数字文创玩家,这为其以 此为"据点",开启新的创业赛道提供了"天然土壤"。 "扎根成都的这几年,我们感受到成都文创独特的创造力,不同的细分领域总能不定期出现令全国瞩目的'爆款'IP。这更加坚定了我们以此为'原点',拓展新 业务与新模式的信心,"杨宏森向记者分享道。 在杨宏森看来,作为创业者,尤其是数字文创这一高度融合化的赛道,就是要不断打破边界,寻找新的可能性。"这一过程中,内容与技术的原创能力缺一 不可。" 从屡破票房纪录的动画电影到成功出海的本土游戏,从扎堆的顶级演艺活动到相继孵化的知名科幻IP,成都持续迸发属于自己的"文创力量"。 在数字文创的热潮之中,作为成都的代表企业之一,四川墨拓数字科技有限公司(以下称"墨拓科技")基于内容创作与软硬件研发,不断探索数字文旅与数 字文博的边界,与此同时,创新转化多个知名科幻IP,成为了这一赛道少有的"多面手"。 如何理解当前数字文创产业的前沿趋势?未来,成都数字文创又潜藏着哪些市场机遇?本期《创史记》,每日经济新闻·天 ...