【环球时报驻法国特派记者 尚凯元 环球时报记者 李迅典 刘雅婷】编者的话：随着春节被列入联合国教科文组织人类非物质文化遗产代表作名 录，在海外的春节庆祝活动中也不断涌现出新形式。从英歌舞赴海外演出，到中国机器人加入巡游活动，再到中国网游让海外玩家"云体验"春 节，《环球时报》记者采访多位相关人士，听他们讲述如何向世界传递春节新年味。 世界舞台上的英歌舞 作为岭南年俗中最具视觉冲击力的民间舞蹈之一，英歌舞近年来频频"出圈"，成为海内外春节期间一道极具辨识度的文化风景。2024年春节期 间，广东普宁南山英歌队受邀赴英国演出。6分钟的英歌表演《英歌雄风》在伦敦街头吸引逾70万人围观。"出发前，其实我心里是有担忧的。"普 宁南山英歌队教练、普宁英歌舞国家级代表性传承人陈来发在接受《环球时报》记者专访时谈起当年的伦敦之行，"我担心我们中国的民间文化在 欧洲能不能被接受，当地观众会不会喜欢。" 然而，担忧很快被现场的热烈反响所取代。巡游开始后，伦敦街头人潮涌动，观众自发跟随鼓点节奏拍掌、摆动。"很多人站起来为我们鼓掌。那 一刻我们非常自豪，也真切感受到他们对这种民间舞蹈的喜爱。"陈来发说。 在陈来发看来，英歌舞能够跨越语 ...

Group 1 - The core viewpoint of the article highlights several recent developments regarding Electronic Arts (EA), including upcoming earnings reports, institutional ratings, industry environment changes, and stock price fluctuations [1] Group 2 - EA's stock price has shown significant short-term volatility following earnings reports, with a notable 56.07% increase in trading volume on February 4 [1] - Citigroup maintained a "neutral" rating for EA in early February 2026, with a target price set at $202, and potential adjustments to this rating post-earnings release are noteworthy [1] Group 3 - In January 2026, China's gaming market sales revenue increased by 2.99% month-over-month, with client games experiencing a substantial year-over-year growth of 23.46%, indicating a positive trend in the global gaming industry that could impact EA's performance expectations [1] Group 4 - EA is expected to release its Q4 fiscal year 2026 earnings report on February 18, 2026, before market open, with a focus on revenue, net profit, and the recovery of key business areas such as in-game spending and licensing [1]

2011年，中国电影票房榜前三名及前十名中的六席均由进口大片占据，其中《变形金刚3》的票房断崖式领 先，显示出当年好莱坞电影强大的市场号召力。而在刚刚过去的2025年，中国电影票房榜前十名中八部均为 国产电影，第一名《哪吒之魔童闹海》更是同时雄踞中国电影历史票房榜榜首。同样，2024年，首款国产3A 游戏大作《黑神话：悟空》横空出世，打破了国产游戏长期在3A领域的空白，全球销售达到2800余万套。 以上电影市场和电子游戏的两个事实，提示我们已经置身于全新的文化格局之中。如今，新大众文艺方兴未 艾，我们不但要从大众的自发性参与的角度来描述和理解新大众文艺的兴起，也要从组织化生产的角度来予 以解释。中国文化工业成熟是上述两个事实出现的重要原因，也是新大众文艺之"新"的重要内涵。 《哪吒之魔童闹海》破亿手绘海报展 新华社发 以个性化方式深入体悟民族文化的"文化密码"，熟稔掌握国际先进、全球通用的"技术语法" 【面面观·蓬勃发展的新大众文艺】 作者：石岸书（中国人民大学文学院副教授） 20世纪上半叶，中国文化工业在部分地区（如上海）经历过短暂的发展，改革开放以来的实质性重新起步则 应从90年代开始算起。当时社会主义市 ...

不少热门游戏也趁着春节推出版本更新。米哈游旗下《崩坏：星穹铁道》在新春版本中推出国风新角 色"爻光"。"在设计角色时，团队将爻光的将军形象与苗族银衣概念相结合。"团队相关负责人对上海证 券报记者表示，创作团队深入挖掘民族传统工艺与文化，力求为玩家带来新奇的视觉体验。 此外，年轻人最喜欢的脱口秀依然"春节不打烊"。上海证券报记者从笑果文化了解到，今年春节期间， Harry、吴星辰等演员将在北京、上海、广州进行专场表演。此外，在海外的伯明翰、伦敦也均安排了 相关演出。 年货消费别出心裁 年货，一直以来都是春节假期消费的重要版图，而随着年轻一代逐渐成为消费主力，年货的定义在悄然 迭代升级。 （上接1版） 文化产品焕新升级 今年春节期间，《飞驰人生3》《惊蛰无声》《镖人：风起大漠》等六部新片将在大年初一上映。与此 同时，近期，国家电影局、商务部联合印发《关于开展"跟着电影逛市集"活动的通知》，推动电影消费 与市集消费跨界联动，促进电影经济发展，激活下沉市场消费潜力。 记者注意到，不少电影院也趁着春节档的热潮，以"新型文化空间"的面貌开门迎客。上海影城SHO换上 了年味满满的"新装"。骏马剪影邂逅电影胶卷，红金花艺搭配 ...

Group 1: Core Insights - The Chinese cultural and tourism market is experiencing a significant boost during the longest Spring Festival holiday, with diverse activities and consumption patterns emerging [1][2][4]. Group 2: Tourism Market Trends - There is a notable increase in travel demand, with hotel bookings up by 71%, flight bookings up by 55%, car rentals up by 97%, and charter bookings up by 111% compared to last year [2]. - Tourists are increasingly favoring destinations that offer traditional cultural experiences, with searches for trips including folk customs and intangible cultural heritage experiences rising over 60% [2]. Group 3: Cultural Product Innovations - Six new films are set to release on the first day of the Lunar New Year, and initiatives are being launched to integrate film consumption with market activities to stimulate economic growth [5]. - Cinemas are enhancing the consumer experience by upgrading their facilities and creating themed environments for the Spring Festival [5]. Group 4: Unique New Year Goods - The definition of New Year goods is evolving, with younger consumers gravitating towards creative and culturally relevant products, such as those inspired by classic animations [7][8]. - Brands like Pop Mart are launching new collections that blend zodiac culture with modern aesthetics, appealing to younger audiences [7][8].

Core Viewpoint - The article reflects on the internal changes and challenges faced by NetEase, particularly in its gaming division, highlighting a significant shift in leadership and organizational structure that has led to uncertainty and anxiety among employees [4][12][24]. Group 1: Company Changes - By the end of 2025, several key figures at NetEase, including prominent game developers, left the company, indicating a potential crisis in leadership and direction [12][19]. - The company underwent multiple organizational restructuring efforts, with at least seven game studios being affected, leading to confusion and inefficiency in project management [7][14]. - The internal culture shifted as the company began to prioritize new leadership styles and approaches, often at the expense of established practices and personnel [10][22]. Group 2: Employee Experience - Employees experienced a tumultuous work environment characterized by frequent changes in reporting lines and project approvals, which hindered productivity and morale [6][18]. - The perception of the company changed among employees, with a growing sense of disillusionment as they witnessed the departure of long-standing leaders who had previously been seen as integral to the company's success [11][21]. - The contrast between the operational efficiency of different divisions within the company became apparent, with the Guangzhou team struggling to keep pace with the more agile Hangzhou team [13][15]. Group 3: Industry Context - The gaming industry is facing pressures to innovate and adapt quickly, with companies like NetEase needing to balance creative development with organizational efficiency [24]. - The departure of key figures raises questions about the future direction of NetEase and its ability to produce successful titles in a competitive market [12][24]. - The ongoing adjustments within the company reflect broader trends in the gaming industry, where adaptability and quick decision-making are increasingly critical for success [24].

Group 1 - The core viewpoint of the article is that Giant Network (002558.SZ) has announced the second phase of its employee stock ownership plan, which will utilize shares repurchased by the company [1] - The stock to be held under the plan amounts to no more than 3.173829 million shares, representing approximately 0.16% of the company's total equity as of the announcement date [1] - The repurchased shares will be purchased at a price of 20.67 yuan per share [1] Group 2 - The duration of the employee stock ownership plan is set to not exceed 48 months [1] - The lock-up period for the shares under this plan is 12 months [1]

Group 1: Market Overview - In January 2026, the media sector (Shenwan Media Index) rose by 17.94%, outperforming the CSI 300 Index by 16.29 percentage points, ranking second among 31 industries [4][22] - The current TTM-PE of the Shenwan Media Index is 49.9x, positioned at the 98.8th percentile over the past five years, indicating high valuation levels [4][22] - Notable stock performances included BlueFocus, TianDi Online, TianLong Group, and YiDianTian, while GuiGuang Network, Hubei Broadcasting, and ShengTong Shares saw declines [4][27] Group 2: Gaming Sector - In January 2026, a total of 177 domestic games and 5 imported games were approved, with the cumulative issuance of game licenses reaching 182, a year-on-year increase of 33.8% [29][31] - The Chinese gaming market is projected to generate revenues of 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.7% [35] - Mobile and client games are expected to generate actual sales revenues of 257.1 billion yuan and 78.2 billion yuan respectively in 2025, with growth rates of 7.9% and 15.0% [41] Group 3: Film and Television Sector - The total box office in January 2026 was 1.964 billion yuan, a year-on-year decrease of 69.2%, primarily due to fewer new releases [55] - The upcoming Spring Festival period will feature 7 films, with "Fei Chi Ren Sheng 3" being the most anticipated, potentially boosting box office recovery during the 9-day holiday [66][72] - In January, the top-performing series included "Punishment 2" with 1.131 billion views, followed by "Pride" and "Xiao Yao" [74] Group 4: AI Applications - Seedance 2.0 has gained attention in the video generation field, enhancing the commercial potential of AI-generated content [86] - The competition for AI application traffic during the Spring Festival is intensifying, with major players like Yuanbao and Qianwen launching promotional campaigns [6] - The integration of AI applications is expected to drive growth in the gaming and IP toy sectors, with a focus on product cycles and performance during the holiday season [6]

Core Viewpoint - The article discusses the evolving nature of Chinese New Year shopping among the post-2000 generation, highlighting a shift from traditional items to personalized and trendy products that reflect individual preferences and lifestyles [2][25]. Group 1: Changing Consumer Behavior - The first batch of post-2000 individuals, now in their mid-20s, are becoming the main purchasers of New Year goods, marking a significant shift in consumer behavior [2][25]. - Traditional New Year items like sugar oranges and nuts are still present, but they are now accompanied by trendy products such as instant noodles, abstract couplets, and gaming skins, reflecting a change in what constitutes "New Year goods" [2][25]. - The focus has shifted from material abundance to emotional expression and personal enjoyment, with consumers prioritizing items that resonate with their tastes and lifestyles [25][26]. Group 2: Personalization and Emotional Value - Consumers like "high-class person" J express a preference for unique and unconventional items, such as a couplet featuring a humorous penguin character, which contrasts sharply with traditional couplets [4][8]. - The new generation's purchases often serve as a form of self-expression, with items chosen based on personal enjoyment rather than social expectations [13][25]. - The trend includes buying items for pets and gaming, indicating a broader definition of what constitutes New Year goods, emphasizing personal happiness over traditional norms [11][14]. Group 3: Social Dynamics and Family Interactions - The article notes that younger consumers are using unconventional items to navigate family interactions during the New Year, aiming to shift conversations away from uncomfortable topics [17][20]. - The concept of "New Year goods" has transformed into a means of expressing one's lifestyle and preferences, rather than merely fulfilling traditional roles [17][25]. - The emotional connection to purchases is highlighted, with consumers seeking to create a sense of comfort and joy for family members, as seen in the example of buying a mobile toilet for elderly relatives [23]. Group 4: Market Implications for Brands - Brands are encouraged to adapt to this new consumer mindset by offering products that incorporate emotional value and contemporary cultural references, rather than sticking to traditional packaging [28][29]. - The success of products like the co-branded drinks with popular games indicates a shift in marketing strategies to appeal to younger consumers who value both aesthetics and functionality [29][33]. - The emphasis on cost-effectiveness among younger consumers suggests that brands must balance emotional appeal with reasonable pricing to attract this demographic [33].

Core Viewpoint - The company plans to cancel a portion of repurchased shares and reduce its registered capital, which will be reviewed at the 2026 board meeting [1] Group 1: Share Cancellation - The company intends to cancel 34,188,640 shares from its inventory, reducing the total share capital from 1,934,750,611 shares to 1,900,561,971 shares [1] - The repurchased shares represent 1.7052% of the total share capital at the time of repurchase [1] Group 2: Financial Details - The company repurchased the shares for a total of 300 million yuan [1] - The repurchased shares have reached the end of their three-year holding period, prompting the cancellation [1] Group 3: Future Actions - The proposal for share cancellation and capital reduction will be submitted for review at the first extraordinary shareholders' meeting in 2026 [1]