Group 1 - The Shanghai Yangpu District People's Court has suspended the execution of a case against Zhong Xue Gao Food (Shanghai) Co., Ltd. due to its inability to repay due debts, leading to a transfer of the case to the Shanghai Third Intermediate People's Court for bankruptcy review [3] - Zhong Xue Gao Food (Shanghai) Co., Ltd. was established in March 2018 with a registered capital of approximately 1.203 billion RMB and is the main company of the "Zhong Xue Gao" group, which currently has 23 companies, many of which have been deregistered [3] - The group has faced multiple bankruptcy applications, including for its subsidiary "Pan Zhu You Xi (Shanghai) Biotechnology Co., Ltd." and "Zhong Mao (Shanghai) Food Technology Co., Ltd." [3] Group 2 - Zhong Xue Gao ice cream has faced controversy over its pricing, being labeled as "ice cream assassin," and has been criticized for its quality [4] - The founder Lin Sheng acknowledged the company's operational difficulties in a live stream, attributing the financial strain to his own shortcomings and stating that many employees have not received timely compensation [4] - Lin Sheng expressed a commitment to self-rescue efforts, including selling products and engaging in live streaming to restore the company's normal operations and repay debts [4]

Core Viewpoint - The company Zhong Xue Gao, once popular for its high-priced ice cream, is facing bankruptcy scrutiny for its subsidiary and parent company due to inability to repay debts and insufficient assets to cover liabilities [1][2]. Group 1: Bankruptcy and Legal Issues - Zhong Xue Gao's wholly-owned subsidiary, Pan Zhu You Xi (Shanghai) Biotechnology Co., Ltd., has been applied for bankruptcy examination by creditors, with the Shanghai Third Intermediate People's Court handling the case [1]. - The parent company, Zhong Xue Gao Food (Shanghai) Co., Ltd., is also facing bankruptcy examination, initiated by Shanghai Zhen Liao Trading Co., Ltd., due to similar financial issues [1]. - The court has suspended execution of claims against Zhong Xue Gao, indicating that the company cannot settle its due debts [1]. Group 2: Market Presence and Sales Performance - Recent visits to offline channels reveal that Zhong Xue Gao ice cream is increasingly difficult to find in supermarkets and cold drink wholesalers, with one supermarket chain stating they have not restocked since the "burning" controversy [1]. - In the e-commerce sector, Zhong Xue Gao's Tmall flagship store currently offers only a few flavors, with delayed shipping and a commitment to restore normal operations [2]. - The price of Zhong Xue Gao ice cream has dropped to 7-8 yuan per unit in unofficial online channels, reflecting a significant decline from its original pricing strategy where products were priced above 50 yuan [2]. Group 3: Brand Reputation and Challenges - The brand has faced multiple controversies over the past two years, including allegations of unpaid wages, locked office premises, and legal disputes primarily related to service and sales contracts [2].

"雪糕刺客"钟薛高在短短的几年内就从神坛跌落。 7月16日，曾红极一时的"雪糕刺客"钟薛高，子公司被申请破产审查。 天眼查显示，钟薛高全资子公司盘箸有喜（上海）生物科技有限公司被申请破产审查，经办法院为上海 市第三中级人民法院。 另外，近日，盘箸有喜（上海）生物科技有限公司的母公司钟薛高食品（上海）有限公司也新增破产审 查案件，申请人为上海臻料贸易有限公司，经办法院也为上海市第三中级人民法院。据央视财经，案件 公告显示，因法院在执行中发现钟薛高不能清偿到期债务，并且资产不足以清偿全部债务，经债权人申 请，法院中止执行，并将被执行人的案件移送进行破产立案审查。 近日，第一财经记者走访各线下渠道发现，超市及冷饮批发商中钟薛高雪糕已难觅踪影。一位连锁超市 相关负责人表示，今年未再进货钟薛高，自从前几年的"烧不化"新闻后就不进货了，担心产品质量争议 对销量造成影响。一位从事冷饮批发的商家则透露，即便进货也卖不掉，因为价格偏高，消费者会选择 更平价的产品。 而在电商渠道上，目前，钟薛高天猫旗舰店仅剩轻牛乳、可可等三种口味，且发货延迟，客服表示会努 力经营，争取尽快恢复正常，其他产品再陆续上线。在其他线上的非官方渠道中， ...

Core Viewpoint - Zhong Xuegao Food (Shanghai) Co., Ltd. has filed for bankruptcy examination due to inability to repay debts and insufficient assets to cover liabilities, leading to a court-ordered review of its bankruptcy status [1] Group 1: Bankruptcy and Legal Issues - Zhong Xuegao has been involved in multiple bankruptcy applications, including its subsidiaries Zhongmao (Shanghai) Food Technology Co., Ltd. and Panzhu Youxi (Shanghai) Biotechnology Co., Ltd. [2] - The company has 21 branches, all of which have been deregistered, indicating a significant operational decline [3] - Legal records show that Zhong Xuegao is involved in various lawsuits, including disputes over sales contracts, service contracts, and labor disputes [4] Group 2: Financial Performance and Market Presence - The online sales platform for Zhong Xuegao has very limited offerings, with only three flavors of ice cream available, and minimal recent customer engagement [5] - The company's flagship store on Taobao has only five product links, with the highest-selling item being a combination pack of three flavors, totaling over 2,000 sales, but recent reviews are sparse [5] - The founder, Lin Sheng, has faced restrictions on high consumption and has publicly acknowledged the company's operational difficulties, even resorting to selling sweet potatoes to repay debts [9][10] Group 3: Brand History and Market Position - Zhong Xuegao was established in 2018 and gained popularity for its premium ice cream products priced above 50 yuan, earning the nickname "the Hermes of ice cream" [9] - The brand's reputation suffered due to the "ice cream assassin" label, which negatively impacted its market position [9]

7月16日消息，近日，微博话题#雪糕刺客真的凉凉了#登上热搜引发关注。据天眼查深度风险信息显 示，7月16日，钟薛高食品（上海）有限公司新增一则破产审查信息，申请人为上海臻料贸易有限公 司，经办法院为上海市第三中级人民法院。案件异议公告显示，因上海市杨浦区人民法院在执行中发现 钟薛高食品（上海）有限公司不能清偿到期债务，并且资产不足以清偿全部债务，经债权人申请，法院 中止执行，并将该案件移送本院进行破产立案审查。如有异议，应在收到本通知之日起七日内向法院书 面提出并附相关证据材料。 据现代快报，曾经的网红雪糕钟薛高如今却很难再见到身影，多家超市冷饮冰柜均未发现有钟薛高在 售，有超市工作人员表示，今年都没有进货过钟薛高。此外，几家销售钟薛高的网店，发现尽管有在 售，但只有2—3个口味。不过价格相比之前可以说是大幅降低，10支售价69.9元，均价不到7元一支。 目前，在钟薛高的线上销售平台，淘宝旗舰店只有5个链接，在售的只有轻牛乳、可可、半巧这3种口 味，其中销量最高的链接是3个口味的组合装，显示已售2000多件，但最近的评价是一周前，且只有2 条，近一个月只有11条评价。而店铺现在几乎已经没有了"装修"，非常简 ...

炎炎夏日正是雪糕冷饮热销的时候，但最近有消费者发现，曾经的网红雪糕钟薛高如今却很难再见到身影。7月14日上午，现代快报记者在新街口几家超市 搜寻了一圈，冷饮冰柜均未发现有钟薛高在售，其中一家超市的工作人员表示，今年都没有进货过钟薛高。随后，记者又咨询了其他几家销售钟薛高的网 店，发现尽管有在售，但只有2—3个口味。不过价格相比之前可以说是大幅降低，10支售价69.9元，均价不到7元一支。 此外，在钟薛高的线上销售平台，淘宝旗舰店只有5个链接，在售的只有轻牛乳、可可、半巧这3种口味，其中销量最高的链接是3个口味的组合装，显示已 售2000多件，但最近的评价是一周前，且只有2条，近一个月只有11条评价。而店铺现在几乎已经没有了"装修"，非常简单。 记者询问是否还有其他口味雪糕，但截至发稿前，消息都是未读状态，没有客服回复。抖音店铺已经清空，短视频更新停留在了2024年3月1日。而钟薛高全 资子公司钟茂（上海）食品科技有限公司的网站，现在也成了赌博网站。 相关平台显示，钟薛高官方账号最后更新时间停留在2024年3月。据悉，去年5月，钟薛高创始人林盛直播卖红薯，产品5斤售价为42.9元被指"红薯刺客"。 企查查APP ...

Core Viewpoint - The article discusses the rising popularity of ice cups in China, highlighting a shift from high-end ice creams to practical and affordable ice cups, driven by consumer demand for convenience and experience [3][4]. Market Overview - As of July 3, 2023, there are 10,922 ice-making companies in China, an increase of 3,338 compared to the same period last year. The ice cup market is projected to reach 63 billion yuan by 2026 [6]. - Ice cup products show a clear polarization in pricing, with pre-packaged ice cups priced between 2 to 6 yuan and brands like Mixue Ice City entering the market with a 1 yuan price point [6]. Consumer Behavior - The ice cup phenomenon reflects a broader trend of consumers seeking convenience and unique experiences, with social media discussions around ice cups exceeding 100 million [3][12]. - Ice cups are not just about cooling; they represent an emotional value and a lifestyle choice, enhancing social interactions and personal enjoyment [11][20]. Product Innovation - The market is witnessing a "flavor revolution," with brands offering a variety of flavored ice cups, including coffee, fruit, and lemon options, catering to diverse consumer preferences [9][20]. - Ice cups are being integrated into various consumption scenarios, such as travel, camping, shopping, and home use, expanding their market reach [14][19]. Cost Analysis - The production cost of a 160g ice cup is approximately 1 yuan, with packaging accounting for 65% of the cost. The retail price can be 2.5 to 6 yuan due to additional costs like cold chain logistics and store overheads [22][23]. - While making ice cups at home is cheaper, the convenience of ready-to-use ice cups justifies their higher price, reflecting a "convenience tax" that consumers are willing to pay [24].

Core Viewpoint - The ice cup has transformed from a simple cooling tool into a lifestyle choice, with a significant market shift towards practical and affordable options, overshadowing high-end ice cream products [2][3]. Industry Overview - The number of ice-making companies in China has increased to 10,922, a growth of 3,338 compared to the same period last year [2]. - The ice cup market is projected to reach a scale of 63 billion yuan by 2026, attracting major brands and retailers to enter the market [2]. Product Pricing and Market Dynamics - Ice cup prices are polarized, with pre-packaged options ranging from 2 to 6 yuan for 160g to 220g, while brands like Mixue Ice City and Tea Baidao offer ice cups at a low price of 1 yuan [3]. - The production cost of a 160g ice cup is less than 1 yuan, with packaging accounting for 65% of the cost, while consumers pay five times the price of equivalent pure water [2][18]. Consumer Behavior and Trends - The popularity of ice cups is driven by their convenience and the emotional value they provide, as they are easily accessible and can be paired with various beverages [9][23]. - Social media discussions around ice cups have exceeded 100 million, highlighting their cultural significance and the trend of "DIY" drinks [9][23]. Market Expansion and Usage Scenarios - Ice cups are being utilized in various scenarios, including travel, camping, shopping, and home settings, making them a year-round product rather than just a summer trend [10][14]. - The trend of flavor innovation in ice cups is gaining traction, with brands introducing various flavored options to attract consumers [6][7]. Cost Analysis and Value Proposition - The cost of making ice cups at home is minimal, raising questions about the value of commercially sold ice cups, which are often marked up significantly [18]. - The convenience of ready-to-use ice cups is perceived as a "convenience tax," allowing consumers to enjoy immediate satisfaction without the hassle of preparation [23].

Group 1 - The ice cup market in China is experiencing explosive growth, with sales increasing significantly in convenience stores and online platforms, particularly during the summer of 2025 [3][4] - Data shows that ice cup sales have risen over 300% for two consecutive years, with major brands entering the market, indicating a positive outlook for the industry [3][4] - The number of ice-related enterprises has grown from 15,100 at the end of 2020 to 36,800 currently, with 7,623 new registrations this year alone [3] Group 2 - Young consumers, particularly those born after 1995, represent 70% of the ice cup market, using them to create DIY drinks and share experiences on social media [4] - The high price of ice cups, typically ranging from 3 to 5 yuan, is attributed to significant investments in production equipment and cold chain logistics, which can be 3-4 times more expensive than regular transportation [6][8] - Production techniques, such as "slow freezing technology," contribute to the quality and pricing of ice cups, with some brands offering lower-priced options through innovative production methods [8][9] Group 3 - Consumer sentiment towards ice cup pricing is mixed, with many expressing dissatisfaction over perceived value, as evidenced by a poll where 62.5% preferred a price of 1 yuan [9] - Companies are employing strategies like bundling to mitigate price sensitivity among consumers, which may drive overall beverage sales [9] - Future projections indicate that the instant retail channel for ice products is expected to grow at 39% over the next three years, significantly outpacing the overall channel growth of 8% [9]

Core Insights - The rise of creative ice cream products, resembling fast food items like chicken legs and hamburgers, reflects a growing trend in the ice cream market, attracting consumer interest and sales [1][2][3] Industry Trends - The Chinese ice cream market reached a size of 160 billion yuan in 2021, with a cumulative increase of over 90% since 2015, maintaining its position as the largest globally. It is projected to grow to 248 billion yuan by 2026 [2] - The popularity of unique ice cream shapes and flavors indicates a shift in consumer preferences towards novelty and emotional satisfaction, moving from mere functional consumption to emotional experiences [3] Product Innovations - Creative ice creams, such as the "big chicken leg" ice cream priced at 9.9 yuan, have seen significant sales, with some stores selling up to 1,000 units per month and achieving a 100% positive feedback rate over three months [1][2] - Other innovative products include frozen fruit ice creams, with popular options like frozen mango and pineapple priced at 7.8 yuan each, appealing particularly to younger consumers [2]