"我们最初只是希望打造一条融合运动与风景的公路，没想到它成了发现本地产业的探针。"袁志滨向记 者介绍，在项目调研中，他们团队发现，惠州拥有一批在国际市场占有率高、却在国内知名度不高的运 动商品制造企业。 磨房户外运动中心内的各类户外运动产品。 例如，某惠州本土企业生产的纯碳纤维电动自行车，在德国和日本的销量占比超过50%，售价达2000欧 元以上。在磨房户外运动中心展厅，展出了数十款惠州企业生产的运动商品，包括球拍、运动服装等各 种体育用品和装备。这些"隐形冠军"的存在，为磨房体育活动开展注入了"本地制造"的坚实内涵。未 来，游客在此体验户外运动时，使用的很可能就是这些来自惠州厂家的装备。 公路开通后，沿线高端民宿入住率自今年6月起持续攀升，至10月已接近满房，周边餐饮、零售消费也 同步增长。这条免费向公众开放的公路，已成为区域发展的"活力线"。 在惠州市博罗县罗浮山脚下，一条连接龙门县南昆山全长218公里的示范公路，自2025年6月开通以来， 不仅成为骑行与徒步爱好者的新宠，更悄然带动了一场涵盖体育、制造与农业的复合型乡村振兴实验。 12月18日，全省推进"百县千镇万村高质量发展工程"促进城乡区域协调发展现 ...

编者荐语： 中国汽车大市场还是在下沉市场，但做品牌需要在1-2线城市先火起来。 以下文章来源于深氪新消费 ，作者郑栾 深氪新消费 . 深氪新消费成立于2016年，聚焦新经济，关注新消费、新零售等领域的商业进化。 三年前，上海陆家嘴正大广场的首层还被特斯拉、蔚来的门店与汽车占据，时常能看到试驾专员带着顾客 穿过商场走廊奔向停车场。如今，曾经停放展车的200平米空间已被泡泡玛特的主题展与Salomon的限量款 鞋墙分割，排队抽盲盒的年轻人取代了咨询续航的购车者。 正当消费者逐渐习惯在购物中心的一楼看到新能源汽车的门店和产品时，这些品牌却在悄悄撤离。 新能源品牌为何集体撤离购物中心？哪些品牌又在取代它们？ 01 新能源汽车匆忙撤离 奔向县域 时代变了。 几年前，无论是特斯拉还是蔚小理，都需要一个触达消费者的"门面"，于是这些车圈新贵纷纷拿下一二线城 市核心商圈的黄金位置。 2013年，特斯拉在北京侨福芳草地开设了国内首家购物中心直营店，这种线上下单、线下体验的新零售方 式，让其他品牌纷纷跟进。2020年，蔚来为了拿下南京西路兴业太古汇的临街门面，五年的租金成本达到 了惊人的8334万元。 时至今日，新能源汽车品牌之 ...

Core Insights - The article discusses the recent measures introduced by Guangdong Province to promote the high-quality integration of agriculture, culture, and tourism (农文旅融合), aiming to transform rural areas into outdoor sports havens, digital immersive theaters, and wellness travel destinations. Group 1: Policy Measures - Guangdong's "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has issued 27 action guidelines to enhance the integration of agriculture, culture, and tourism [1] - The measures indicate a shift from pilot exploration to systematic promotion across the province, emphasizing a transition from traditional models to a multi-value chain integration [1][2] - The focus is on creating a nationally leading and globally recognized model for the deep integration of agriculture, culture, and tourism, showcasing Guangdong's unique characteristics and cultural richness [1] Group 2: Development Strategies - The measures advocate for the full integration of agriculture, culture, and tourism by breaking down industry boundaries and activating resource elements [3] - Specific strategies include developing high-quality immersive cultural tourism projects that incorporate local cultural elements, enhancing historical and cultural sites, and promoting non-heritage workshops [3] - The document encourages the development of leisure activities such as agricultural sightseeing, fishing experiences, and cultural tourism, while also enhancing rural tourism routes [3] Group 3: Health and Wellness Focus - The integration of agriculture, culture, and tourism is extending into wellness tourism, with encouragement for the development of health tourism bases and eco-friendly wellness products [4] - The Guangzhou area is highlighted as a model for multi-industry integration, focusing on wellness, culture, and agriculture to create high-quality wellness vacation products [4] Group 4: Market-Driven Innovation - The measures emphasize a market-oriented approach to developing tourism experiences, shifting from a supply-driven model to one that responds to market demands [7] - Initiatives include promoting local cuisine through campaigns like "Hundred Counties, Thousand Bowls" to enhance the culinary tourism experience [8] Group 5: Cultural and Historical Resource Activation - The measures propose revitalizing local cultural resources by developing unique performance spaces and themed tourism projects, as well as utilizing industrial heritage for tourism [9] - The integration of digital technology is highlighted as a means to enhance the visitor experience, with examples of AR and VR applications in tourism [10] Group 6: Branding and Promotion - The measures outline plans for branding and promoting the integration of agriculture, culture, and tourism, including the establishment of demonstration benchmarks and unique local activities [10][11] - The "Media+" initiative aims to create engaging content to attract diverse consumer groups and enhance the visibility of rural tourism projects [11]

Core Insights - The "New Consumption Conference" highlighted the trend of Chinese brands expanding internationally, with a focus on brand and cultural globalization as a core strategy for growth [1][2] - The conference discussed whether going global is a necessary path for companies or a strategic choice that requires careful consideration [1] - The growth opportunities presented by international markets are a significant attraction for companies looking to expand [2] Group 1: Reasons for Going Global - Chinese brands are increasingly seeking to expand internationally as their domestic market capabilities reach saturation, transitioning from seeking initial profits to leveraging their established competencies [1][2] - The need for Chinese brands in the global market is evident, as international consumers are increasingly recognizing and requiring Chinese products [2] - Companies like MOVA have set global market entry as a strategic goal from their inception, indicating a shift towards long-term global competitiveness [3] Group 2: Challenges and Strategies - Establishing a global brand is challenging, with the primary hurdle being consumer understanding and acceptance of "Brand from China" [3][4] - Companies must adapt their products and branding strategies to local markets, as relying solely on product offerings can lead to vulnerability in competitive pricing environments [4] - The lifecycle of international expansion involves initial market intelligence gathering, followed by operational integration with local suppliers and customers [4] Group 3: Market Trends and Future Outlook - Southeast Asia is becoming a key market for Chinese brands, with Malaysia and Vietnam identified as primary targets for expansion [4] - The trend of Chinese brands going global is evolving from an optional strategy to a necessary capability, emphasizing the importance of product localization and operational depth [4] - The future of international expansion will require companies to build local supply chains and adapt to regional consumer preferences to ensure sustainable growth [4]

Group 1: Winter Sports Safety Guidelines - The article emphasizes the importance of preparation and knowledge for safely enjoying winter sports like skiing and winter swimming [2][3][4] - For skiing, it is recommended to choose appropriate equipment, such as skis that are 10-15 cm shorter than the skier's height, and to wear essential protective gear including helmets and goggles [3] - New skiers should start on gentle slopes and learn to control speed and direction before attempting more advanced trails, maintaining a proper posture while skiing [3][6] Group 2: Winter Swimming Precautions - Winter swimming can effectively enhance cardiovascular health and immune function, but it is not suitable for everyone; health screenings are advised before participation [4][5] - Swimmers should gradually acclimate to cold water temperatures and limit their time in water below 14 degrees Celsius to 14 minutes, reducing time as temperature decreases [5] - Post-swimming, it is crucial to dry off in a specific order and consume warm drinks to help restore body temperature [5] Group 3: Outdoor Hiking Recommendations - For winter hiking, a layered clothing approach is recommended, with moisture-wicking base layers and insulated middle layers to retain heat [6] - Proper footwear with good traction is essential, and hikers should consider using ice grips and trekking poles for stability [6][7] - High-calorie foods and hot drinks are advised for energy, and carrying emergency gear such as thermal blankets and GPS devices is recommended [6][7] Group 4: Snow Blindness Awareness - Snow blindness, caused by UV exposure in snowy environments, can lead to temporary eye inflammation and requires preventive measures such as wearing UV-protective goggles [7] - Symptoms include tearing, redness, and pain in both eyes, and treatment involves resting the eyes and using antibiotic eye drops if necessary [7]

推动农文旅全域全业态融合发展 农文旅融合，核心在于打破产业边界、激活要素资源、重构乡村价值。《措施》明确提出，要推动农文 旅全域全业态融合发展。 具体融合哪些业态？《措施》首先从文旅维度切入，提出深度挖掘广府、客家、潮汕等岭南文化，融入 传统农耕渔牧文明特质，大力发展沉浸式体验的高品质文旅项目。提升历史文化名城、名镇、名村、街 区建设水平，支持文物主题游径及南粤古驿道建设，打造特色水利旅游产品。推进非遗工坊建设，打 造"美丽非遗乡村旅游目的地"。 在拓展农业农村休闲功能方面，《措施》提出因地制宜发展田园观光、农事体验、休闲渔业、茶文化体 验等业态，推动特色民宿、帐篷露营、乡村研学高质量发展。加强区域间农文旅资源互补联动，连线成 片打造乡村休闲度假片区，提升乡村休闲旅游精品线路品质。 （原标题：专家解读广东农文旅27条：从相加到相融，打造全国样板丨品粤百千万） 南方财经记者张梦琦 广州报道 要突破田园观光的局限，把乡村打造成"户外运动天堂"、数字沉浸剧场、康养旅居目的地，该如何入 手？广东省"百县千镇万村高质量发展工程"指挥部办公室近日印发的《关于促进农文旅融合高质量发展 的若干措施》（以下简称《措施》），给出 ...

来源 | 铱星云商新媒体中心 主编 | 曹婕 撰文&编辑 | 李敏 商业的本质是通过创造价值满足社会需求，同时通过合理的交易和运营赚取利润。这一理念放在商场中品牌门店的拓展上同样适用，在理性消费主导的市 场情绪下，品牌商、经销商对门店的扩张普遍谨慎，而"XX陷闭店潮"、"XX区域收缩"、"XX退出市场"等新闻也不时刷屏网络。 尽管如此，铱星云商最近在对市场尤其购物中心的观察和探访中发现，依然有不少品牌在商场"逆势开大店"。如泡泡玛特于11月29日和12月2日在上海世 茂广场和深圳深业上城连开两家店，同时在多座商场上新围挡；On昂跑香港最大规模直营门店、粤港澳大湾区最大门店分别于11月11日和11月21日在香 港K11 MUSEA、广州天环广场揭幕；11月29日，500平米华为授权体验店·绵阳上马百盛店开业，而在10月18日，超2800平米的华为智能生活馆于在杭州 滨江天街亮相…… 不难理解，商场门店开开关关的动作，是消费者需求变迁、商场业态规划及品牌战略调整的综合映射，一定程度上代表着商业潮水的走势和消费市场变革 的方向。 以下，就让我们一起看看近期哪些品牌频频在商场开出"大门脸"、门店场景如何布设，并简略探 ...

还要发展生态康养度假，推进滨海、温泉、山地、湖泊旅游度假区以及中医药健康旅游、森林康养基地 等建设，做强生态观光，拓展低空、水上、天文等观光业态，并开发高品质银发旅游产品。 在户外运动方面，拓展乡村徒步、水上运动、山地越野等新兴业态，打造高质量户外运动目的地。建设 环南岭、云雾山等登山步道，推动滨海滨水赛事发展，构建大湾区文体旅走廊、粤北山地湖泊运动经济 带和滨海休闲运动示范区。 农文旅发展还需创新多元休闲体验场景。《措施》提出丰富特色美食体验，实施"广东美食"推广行动， 打造"百县千碗""广东鲜品"品牌，推动"粤菜师傅"扩面提质；创新工业科技体验，活化利用工业遗产、 老旧厂房、工业类博物(展览)馆等特色资源，开发"岁月工场"等融合体验项目；增强数字沉浸体验，建 设一批智慧农业、智慧景区、数字乡村，支持农文旅项目运用VR、AR等技术打造沉浸式体验新空间。 《措施》明确，要推动农文旅全域全业态融合发展。 12月17日，据广东省"百县千镇万村高质量发展工程"指挥部办公室消息，《关于促进农文旅融合高质量 发展的若干措施》(以下简称《措施》)已于近日印发，围绕业态融合、场景创新、品牌推广、设施提升 等方面制定"路线图 ...

2025 年，消费行业正呈现出 "市场两极分化、组织精简重构、行业多点爆发、人才韧性突围" 的全景态势。无论是企业经营者、投资者，还是职场从业者， 读懂这些趋势背后的逻辑，方能在不确定性中把握确定性机遇。本文将基于《2025 消费行业年度趋势报告》核心内容，拆解四大核心趋势，解锁行业未来 发展密码。 一、消费品市场新趋势：分化中孕育新机遇 消费市场的变革从未像今天这样剧烈，"中间价格带" 遇冷，理性消费崛起，银发经济爆发，三大趋势共同勾勒出 2025 年消费市场的核心轮廓。 1. 消费两极分化：升级与降级并行，中间地带承压 疫情后，消费者收入与财富状况的差异进一步放大，直接导致消费市场呈现 "两极分化" 的显著特征 —— 高收入群体追求品质升级，中低收入群体侧重性价 比降级，曾经拥挤的 "中间价格带" 成为竞争最激烈、增长最乏力的区域。 | 品牌 | 价格区间 | 产品特色 | 选址策略 | 净利润 (亿元) * | 同比变化 | | --- | --- | --- | --- | --- | --- | | 蜜雪冰城 | 低价(约6元) | 果饮、茶饮、 冰淇淋、咖啡 | 街边店 | 44 | 利润增超40 ...

中经记者 孙吉正 北京报道 2025年12月6日—7日，由知萌咨询机构主办的"2026消费趋势大会暨趋势创新大会"在北京丽都皇冠假日 酒店举办。 作为行业瞩目的年度消费风向标，陪伴中国消费市场成长十年的年度中国消费趋势报告如期而至，知萌 《中国消费趋势十年变迁史》和《2026中国消费趋势报告》（以下简称"报告"）在大会现场正式发布。 知萌报告的发布现场，汇聚了来自消费各领域的政策专家、趋势领军者、专家与创新趋势实践者，通过 24场前瞻演讲与4场跨界圆桌对话，将消费趋势精准映射至具体产业。内容紧密覆盖食品饮料、家电家 居、户外运动、商业零售、大健康、汽车、AI、文旅等十大关键行业，实现了从趋势前瞻洞察到行业 应用实战的全面贯通与落地探讨。 2026年十大消费趋势首发 在报告正式揭幕首发后，知萌咨询机构创始人兼CEO肖明超发表了《小周期里的大转向：十年变迁 ·2026消费趋势发布》主题演讲，对知萌所持续研究的十年消费趋势变迁和报告进行了深度解读。 通过对知萌十年消费趋势报告的提炼和挖掘。他指出，十年间，商业经历了一轮从"高速增长"向"高质 量增长"的换挡，一场"消费话语权"的代际迁移，一场"技术角色"的根本性跃迁 ...