Core Viewpoint - Bilibili's stock price increased by nearly 7% at the close, with a current rise of 6.62%, reaching HKD 238.2, and a trading volume of HKD 1.148 billion [1] Group 1: Financial Performance - Jefferies forecasts that Bilibili's revenue and non-GAAP operating profit for Q4 2025 will meet expectations, with total revenue projected to grow approximately 5% year-on-year, reaching RMB 8.1 billion [1] - Longcheng Securities reports that Bilibili's AI-driven content production is boosting user numbers to new highs, with AI video material consumption accounting for over 60% and smart advertising consumption exceeding 45%, leading to an overall efficiency improvement of more than 10% [1] Group 2: Strategic Focus - Jefferies highlights that Bilibili's gaming strategy focuses on maintaining a leading position in vertical categories, long-term product operations, and appealing to younger generations, with the game "Escape from Duckkov" achieving success [1] - Longcheng Securities emphasizes the importance of AI in enhancing marketing material production efficiency and advertising effectiveness, while also noting the stable performance of the game "Three Kingdoms: Strategizing the World" and monitoring the progress of new game releases [1]

Core Viewpoint - Sanqi Interactive Entertainment has seen a significant stock price increase, with a 21.13% rise over the past seven days, indicating strong market performance and investor interest [1][2]. Group 1: Company Overview - Sanqi Interactive Entertainment is based in Wuhu, Anhui Province, and was established on May 26, 1995, with its stock listed on March 2, 2011 [1]. - The company's main business involves the research, development, publishing, and operation of mobile and web games, with revenue composition being 97.09% from mobile games, 2.08% from web games, and 0.83% from other sources [1]. Group 2: Stock Performance - As of the latest report, Sanqi Interactive's stock price is 28.77 CNY per share, with a trading volume of 1.806 billion CNY and a turnover rate of 4.01%, leading to a total market capitalization of 63.646 billion CNY [1]. - The stock has experienced a continuous increase for seven days, with a total gain of 21.13% during this period [1]. Group 3: Fund Holdings - Nord Fund has a significant position in Sanqi Interactive, with its Nord Huazheng Value Selected 50 Index Fund holding 15,000 shares, representing 2% of the fund's net value, making it the tenth largest holding [2]. - The fund has realized a floating profit of approximately 22,200 CNY today and a total of 71,400 CNY during the seven-day increase [2]. - The Nord Huazheng Value Selected 50 Index Fund was established on April 29, 2025, with a current size of 15.8091 million CNY and a year-to-date return of 3.66% [2].

Investment Rating - The industry investment rating is "Positive" and maintained [7] Core Insights - The new game cycle in January continues with several products like "Duck Duck Goose" and "Heart Town" launching successfully. The trend of Chinese games going overseas remains strong, with leading companies like Dd and others showing impressive performance. The industry is expected to see a series of new game launches, leading to continuous catalysts [2][4] - The gaming sector's product cycle in 2026 shows strong sustainability and performance certainty, indicating room for valuation improvement. It is recommended to continue focusing on investment opportunities in the gaming sector, with relevant companies including Giant Network, Kaiying Network, Perfect World, 37 Interactive, G-bits, Yaoji Technology, Shengtian Network, Tencent Holdings, and Xindong Company [2][4] Summary by Sections New Game Launches - The January new game cycle has seen successful launches, including "Duck Duck Goose," which has gained significant popularity, and "Heart Town," which topped the global free charts in over 50 regions during its pre-download phase [2][4] - The performance of these new games validates the importance of global expansion and social interaction as growth engines in the gaming industry, with a strategy of "evergreen games + globalization" becoming key for leading companies [10] Overseas Market Performance - The overseas gaming market continues to thrive, with Dd's "Whiteout Survival" achieving over $4 billion in global revenue by December 2025. Other games like "Tasty Travels: Merge Game" and "Truck Star" have also shown strong performance in the overseas market [10] Future Game Releases - Upcoming game releases include Tencent's "Counter-Strike: Future" on January 13, "Rock Kingdom: World" on March 26, and several others from various companies, indicating a busy launch schedule that may catalyze further industry growth [10]

Group 1 - Lin Yunfeng, a prominent game producer at NetEase, officially left the company on January 7 after over 20 years of service [1] - Lin was a key figure in the development of the "Fantasy Westward Journey" series and had previously served as the head of the Dream Division before being reassigned to the online games division [1] - The Dream Division will undergo internal adjustments by October 2025, with Wu Weicong taking over as the new head, while mobile projects will be managed by the Sea God Division [1] Group 2 - NetEase has received approval for new game titles, including the open-world game "Infinite," life simulation game "Starry Friend," and RTS game "Legion War" [2] - The game "Forgotten Sea," developed by NetEase's Joker Studio, has announced a new gameplay preview and is currently recruiting for testing, with a planned release in 2026 [2]

Core Viewpoint - The gaming sector is experiencing a significant upward trend, with the gaming ETF (159869) rising over 1.5% and all constituent stocks showing positive performance, indicating strong investor interest and potential growth in the industry [1]. Group 1: ETF Performance - As of January 8, the gaming ETF (159869) has reached a scale of 14.103 billion yuan, attracting a total of 1.394 billion yuan in the last 10 trading days, providing investors with a convenient tool to invest in leading A-share gaming companies [1]. - Notable stocks within the ETF include BoRui Communication, which hit the daily limit, and others like ShiFeng Culture, FuChun Co., ShenZhou TaiYue, ZheShu Culture, and ShunNet Technology showing significant gains [1]. Group 2: Publisher Revenue Insights - By December 2025, the top 10 mobile game publishers in China are expected to maintain a stable revenue ranking, with Tencent, DianDian Interactive, and Lemon Microfun leading the list [1]. - DianDian Interactive has achieved over 4 billion USD in global cumulative revenue from its games "Whiteout Survival" and "Kingshot," securing its second position in the rankings [1]. - Lemon Microfun has seen a remarkable year-on-year revenue increase of 165%, driven by Christmas and New Year themed events across its various synthesis games [1]. Group 3: Industry Outlook - According to Dongfang Securities, multiple regions have proposed pilot programs for local processing of game licenses, which is expected to enhance the efficiency of license approvals and accelerate game supply [1]. - The overall game supply is projected to increase, with a robust pipeline of new products anticipated for 2026 [1]. - The gaming sector is poised for transformation through advancements in AI, content, and commercialization models, highlighting investment opportunities in the gaming ETF (159869) that tracks the performance of A-share listed companies in the animation and gaming industry [1].

Group 1 - NetEase's self-developed RPG "Forgotten Sea" has launched a new round of testing recruitment, showcasing the company's commitment to the open-world gaming segment [1] - The game allows players to assume the role of a puppet captain embarking on a maritime adventure, indicating a focus on innovative gameplay [1] - If the product quality is high, it is expected to enrich the company's product matrix and provide a new growth point for performance [1] Group 2 - The mobile game "Goose Goose Duck" has seen over 5 million new users within 24 hours of its public launch, demonstrating its market popularity and user acquisition capabilities [2] - The official announcement discouraging ID trading and account buying highlights the importance of compliance in game operations, which supports the long-term healthy development and brand reputation of the company [2] - This situation reflects the challenges faced by social games in their early commercialization stages, serving as a warning for the gaming sector that emphasizes compliance and risk management [2] Group 3 - FunPlus's game "Imo" is set to hold a preview live stream for its second testing phase, indicating ongoing engagement with its audience [3] - The game has achieved over 1.17 million reservations on the TapTap platform, showcasing strong market interest in the pet-catching gameplay [3] - The addition of new features such as RV camping and competitive modes enriches the game's content ecosystem, validating the positive impact of innovative gameplay on user attraction [3]

Company Updates - The game "Heart Town" achieved top rankings in multiple regions/countries on the iOS free game chart shortly after its overseas pre-download on January 7, with the official launch occurring on January 8 [1] - The game supports cross-platform play on Android, iOS, and PC, with user account synchronization [1] - Initial download performance exceeded expectations, with a focus on user retention and localized operational activities [1] - Since testing began in November 2025, the game has seen a significant increase in pre-registrations, surpassing one million before its launch [1] - As of January 8, the game ranked first in the iOS download charts across 16 countries/regions, including Japan, South Korea, the United States, and Singapore [1] Strategic Insights - The international version of "Heart Town" is a validation of the company's "evergreen games + globalization" strategy, highlighting its ability to rejuvenate IP and the long lifecycle value of high DAU categories [2] - Other growth points for the company in 2026 include: 1. "Torchlight," with expected revenue growth in the second half of 2025 and continued momentum into 2026 following the completion of IP acquisition [2] 2. TapTap platform, anticipated to achieve double-digit year-on-year growth in advertising revenue due to a rich supply in the gaming industry [2] 3. Continued expansion of ADN business [2] Shareholder Returns - The company announced a share buyback plan of HKD 400 million, set to expire on June 4, 2026, reflecting confidence in long-term growth and benefiting shareholder equity [2] Profit Forecast and Valuation - The company maintains its net profit forecasts for 2025-2027 at RMB 1.43 billion, 1.69 billion, and 1.96 billion respectively [2] - Current price corresponds to 18x and 15x P/E for 2026 and 2027, respectively, with a target price of HKD 89.5, indicating a potential upside of 28% [2]

Core Insights - The Chinese gaming industry experienced significant growth in 2025, with total market sales exceeding 350 billion yuan and user numbers surpassing 680 million, both reaching historical highs [1] - The year 2025 marked a shift towards recognizing new possibilities within the industry, moving away from overcrowded segments and allowing for the emergence of niche products [2] Industry Trends - The gaming sector saw a reduction in "copycat" behavior, leading to the rise of many previously overlooked genres, with notable successes such as "Search and Retreat" games [2] - The mini-game market generated revenues of 53.535 billion yuan in 2025, reflecting a substantial year-on-year growth of 34.39%, indicating a broadening demographic of gamers, including older adults [3] Company Performance - Key financial metrics for the company include a revenue of 4.075 billion yuan and a net profit of 1.583 billion yuan for the first three quarters of 2025, representing a year-on-year increase of 23.70% and a stable gross margin above 83% [2] - The company has adopted a strategic focus on its core gaming business, emphasizing the importance of IP in ensuring product success and reducing costs in both development and marketing [4][5] Strategic Initiatives - The company has expanded its business model to include a user platform, highlighted by the launch of the "996 Legend Box," which caters to a dedicated community of fans and has achieved nearly 500,000 daily active users [5] - In 2026, the company plans to enhance its four business systems—development, publishing, investment + IP, and user platform—aiming for better synergy among these areas [6]

Group 1 - The gaming sector remains strong, with the gaming ETF (159869) rising approximately 1.2% as of January 8, driven by stocks such as Guomai Culture, Borui Communication, Perfect World, and others showing significant gains [1] - As of January 7, the ETF's scale reached 13.707 billion, providing investors with a convenient tool to invest in leading A-share gaming companies [1] - First Capital Securities anticipates that with the normalization of game approvals and industry recovery, gaming companies are increasing investment in new product development, expecting a concentrated launch period in 2026 [1] Group 2 - The gaming sector is catalyzed by multiple factors including AI, content, and commercialization model transformations, with the gaming ETF (159869) tracking the performance of A-share listed companies in the animation and gaming industry [2]

1月8日，游戏板块午盘涨幅略有收窄，游戏ETF（159869）现涨近1%。持仓股中，国脉文化、 游族网 络、完美世界、姚记科技等涨幅靠前，仅迅游科技逆势下跌。截至1月7日，该ETF规模已达137.07亿 元，为投资者布局A股游戏龙头提供了便捷工具。 《无尽冬日》与《使命召唤手游》海外收入激增，彰显了中国厂商在长线运营与内容更新上的卓越能 力，此事件表明通过节日营销与IP联动能有效挖掘用户价值，对具备全球发行网络的头部游戏板块估值 形成有力支撑。整体来看，国产手游在全球市场持续领跑，有力提振了市场对游戏行业出海前景与文化 输出的信心。 游戏板块具备AI、内容、商业化模式变革多点催化，游戏ETF（159869）跟踪中证动漫游戏指数，反映 动漫游戏产业A股上市公司股票的整体表现，关注游戏ETF（159869）布局机会。 消息面上，1月7日，数据平台Sensor Tower 发布了2025年12月中国手游产品在海外市场的收入与下载量 排行榜单。在收入方面，点点互动旗下的生存策略手游《无尽冬日》得益于12月下旬推出的圣诞主题活 动而收入激增，稳居出海手游收入榜榜首。数据显示，截至2025年12月，该游戏的全球累计收入已 ...