Group 1 - Southbound funds net bought Hong Kong stocks worth 11.942 billion HKD on September 1, with notable purchases including Alibaba-W (4.921 billion HKD), Tencent Holdings (1.234 billion HKD), and BYD Company (0.809 billion HKD) [1] - Southbound funds have continuously net bought Alibaba for 7 days, totaling 10.89652 billion HKD, and have net sold Xiaomi for 7 days, totaling 4.9962 billion HKD [1] Group 2 - JPMorgan raised the target price for Alibaba from 135 HKD to 165 HKD, an increase of 22%, while maintaining an "Overweight" rating [2] Group 3 - Tencent Holdings repurchased 910,000 shares for 550.5 million HKD on September 1 [3] - BYD's August sales of new energy vehicles reached 373,626 units, up from 373,100 units in the same month last year, with cumulative sales from January to August at 2.864 million units, a year-on-year increase of 23% [3] - Xiaomi's vehicle deliveries exceeded 30,000 units in August, with plans to open 32 new stores in September, expanding its presence in 14 cities [3] - The secondary market trading of Pop Mart's "Labubu" in Japan has increased significantly, with transaction volume in July 2025 rising to 66 times compared to early 2025 [3]

Core Insights - The report highlights the structural opportunities in the consumer sector driven by new demands, scenarios, and models, emphasizing emotional and personalized upgrades in consumer needs, particularly in high emotional value categories like trendy toys and beauty products [2][9] - The medical beauty industry is entering a new phase, with light medical beauty gaining traction due to its low risk and quick recovery, while domestic beauty brands are expected to accelerate their growth through innovative business models and enhanced channel efficiency [3][13] - The trend of emotional consumption is reshaping the market, with consumers increasingly motivated by personal connection and emotional resonance rather than mere necessity, leading to a shift in purchasing behavior [27] Consumer Sector Trends - The consumer market is experiencing a profound transformation, with service consumption becoming a primary growth engine, contributing significantly to overall consumption growth [4][28] - The service sector is evolving towards standardization and digitalization, with a focus on enhancing customer experience and operational efficiency, which is expected to drive industry consolidation [4][31] - The report anticipates three major trends in the consumer sector: simultaneous growth in high-end quality and cost-effective consumption, the rise of emotional value as a key decision factor, and the penetration of niche concepts like "green consumption" [10][28] Medical Beauty and Domestic Brands - The light medical beauty market is projected to grow at a CAGR of 10.9% from 2025 to 2028, driven by its appealing characteristics to price-sensitive consumers [13] - Domestic beauty brands are rapidly gaining market share, with a notable increase in the importance of content e-commerce channels, and are expected to leverage scientific narratives to strengthen consumer recognition [17][18] Trendy Toys and IP Economy - The trendy toy market is expanding across all age groups, with significant growth expected in the doll category, projected to increase from 26.8 billion in 2024 to 71.7 billion by 2029, reflecting a CAGR of 23.7% [22][23] - The industry is witnessing a shift towards immersive experiences and innovative marketing strategies, enhancing consumer engagement and loyalty [26][27] Service Consumption Evolution - Service consumption is transitioning from a supplementary role to a core driver of economic growth, with a significant increase in the proportion of service spending in total consumer expenditure [4][28] - The report identifies four key trends in the service sector: supply chain innovation, demand segmentation, ecological layout, and globalization, which are expected to reshape the competitive landscape [31][36]

Core Viewpoint - The "going abroad" logic has become a crucial reference for funds to explore flexibility and assess counter-cyclical capabilities, indicating that overseas expansion is essential for achieving performance that surpasses macro data and industry growth rates [1][2]. Group 1: Fund Performance and Investment Strategy - In the context of stable economic growth, public funds have reached a consensus that "going abroad" is both a means to find incremental space and to hedge against traditional market business risks [2]. - The top ten public fund products this year have shown that overseas investments are a primary focus for finding high-quality investment opportunities [2]. - The top ten heavy stocks held by public funds include companies like Tencent, CATL, Alibaba, and Xiaomi, all of which have significant overseas revenue contributions [4]. Group 2: Overseas Revenue Contribution - New Yi Sheng has the highest overseas revenue contribution among the top ten heavy stocks, reaching 78.70% as of June 30, making it a favored choice for fund managers [4]. - Innovative drug companies are increasingly focusing on overseas licensing, with the overseas licensing amount exceeding $60 billion in the first half of the year [5]. - The overseas revenue contribution of He Bo Pharmaceutical surged to 98%, up from 37% two years ago, significantly boosting its stock price [5]. Group 3: Second Growth Curve - Fund managers are keen on exploring overseas varieties to find a second growth curve and to hedge against the slow growth of domestic revenues [6]. - Companies like Times Angel have seen their overseas revenue increase by 124%, compensating for slow domestic growth and attracting significant fund investments [6]. - QDII funds have also focused on companies like Blucor and Pop Mart, which have shown substantial overseas revenue growth compared to domestic revenue [6]. Group 4: Brand Development and Market Opportunities - The "going abroad" logic is seen as a pathway for Chinese manufacturing to upgrade to Chinese branding, providing better valuation premiums [10]. - Fund managers believe that successful overseas expansion is essential for companies with global competitiveness, driven by continuous technological innovation [10]. - The growth in the AI sector is also linked to overseas expansion, with companies like Jing Tai Holdings seeing a ninefold increase in overseas revenue, leading to significant stock price appreciation [7][8].

Group 1 - The Chinese gaming industry has solidified its presence in the global market, with companies like Tencent's "Honor of Kings" consistently ranking high in revenue, even after a decade of operation [1][2] - The impact of Chinese games extends beyond gaming, influencing global animation and merchandise sectors, as evidenced by awards and box office successes [2][3] - The ACG (Anime, Comic, and Game) content industry from China is expanding internationally, with a focus on IP (Intellectual Property) collaborations and partnerships [4] Group 2 - In the first half of the year, there were 39 collaborations between Chinese ACG IPs and overseas brands, showcasing a trend of cross-industry partnerships [5] - Notable collaborations include "Honor of Kings" partnering with Haidilao and "Black Myth: Wukong" collaborating with Chow Tai Fook for themed products [5][6] - The success of pop-up events in Thailand, attracting over 10,000 visitors daily and generating sales exceeding 40 million Thai Baht (approximately 8.85 million RMB), highlights the effectiveness of localized marketing strategies [9][11] Group 3 - Companies like Pop Mart have reported significant revenue from overseas markets, with online sales contributing the majority of their income [13][14] - Pop Mart's overseas revenue reached 5.593 billion RMB in the first half of the year, with a notable increase in online sales [14][15] - Other companies, such as Miniso and Blok, also reported strong growth in overseas markets, indicating a broader trend of successful international expansion among Chinese brands [17][18] Group 4 - Recent industry exhibitions in the U.S. and Indonesia have showcased a variety of non-gaming IPs, indicating a growing interest in diverse content beyond traditional gaming [18][20] - The Southeast Asian market is becoming a primary destination for Chinese ACG content, driven by successful local brand strategies and collaborations [24]

Group 1 - The core viewpoint of the article highlights the rise of the Chinese trendy toy industry, exemplified by the success of Pop Mart and its flagship product, La bubu, which has gained immense popularity among young consumers globally [2][3]. - Pop Mart's revenue for the first half of 2025 has already surpassed its total revenue for 2024, leading to a significant increase in its stock price and a market capitalization exceeding HKD 430 billion [3]. - Dongguan, known as the "capital of trendy toys," plays a crucial role in Pop Mart's supply chain, providing over 70% of its production capacity through more than 30 factories [5][8]. Group 2 - The trendy toy economy has seen a surge, with companies like 52 TOYS, TOP TOY, and Aofei Entertainment closely linked to Dongguan, which has over 4,000 toy manufacturing enterprises and is the largest toy export base in China [7][8]. - Dongguan's government has recognized the importance of the trendy toy industry, incorporating it into its modern industrial system and implementing supportive policies to foster its development [9]. - The establishment of the Greater Bay Area University in Dongguan aims to enhance local education and talent development, aligning with the region's industrial strengths and innovation needs [11][12]. Group 3 - Dongguan is leveraging a 32 billion yuan fund system to drive industrial upgrades, with a focus on supporting early-stage and hard-tech startups through various investment initiatives [15][16]. - The city has initiated measures to facilitate financing for enterprises, promoting the development of a technology finance cluster in the Songshan Lake area [16].

证券研究报告 传媒 行业定期报告 hyzqdatemark 2025 年 09 月 01 日 证券分析师 陈良栋 SAC：S1350524100003 chenliangdong@huayuanstock.com 陈逸凡 SAC：S1350525040003 chenyifan@huayuanstock.com 周政宇 SAC：S1350525050006 zhouzhengyu@huayuanstock.com 魏桢 weizhen@huayuanstock.com 阿里云业务加速，重视中报指引高景气度方向 投资评级： 看好（维持） ——传媒互联网行业周报（2025.8.25-2025.8.31） 投资要点： 本周观点：2025 年中报披露结束，我们建议重视中报业绩超预期公司所指引出的产 业发展方向，及交易弹性。目前高景气度板块方向仍较为明确，我们建议 1）AI 应 用加速落地且创造收入，关注大厂超级 APP AI 化进度及 CAPEX 投入，同时关注垂 直场景 AI 产品渗透率的提升；2）继续关注新游带动下高频数据不断修正的游戏公 司，同时前置关注后续重点游戏的预期交易；2）潮玩仍是新消费高热方向，关注新 ...

Group 1: Home Furnishing Industry - The domestic home furnishing sector is under pressure, with Q2 custom home furnishing experiencing significant challenges and a further divergence in soft furniture performance [2][3] - In H1 2025, domestic home furnishing revenue declined by 0.83% year-on-year, while Q2 saw a 2.89% drop, with net profit attributable to the parent company decreasing by 2.95% and 7.63% respectively [3] - The external home furnishing sector showed growth, with H1 revenue increasing by 11.58% year-on-year and Q2 by 6.56%, although Q2 net profit growth slowed to 0.09% [3] - The resumption of furniture consumption subsidies is crucial for the domestic sector, with expectations for stabilization in the real estate market and recovery in consumer spending [3] Group 2: Paper Industry - The paper industry is facing challenges, with H1 revenue for 13 major paper companies declining by 12.5% year-on-year to 76.13 billion yuan, and net profit dropping to -0.894 billion yuan [4] - The market is currently oversupplied, but there are expectations for a recovery in pulp prices in H2 2025 due to improved downstream demand [4] - Recommendations are made for leading paper companies with integrated cost advantages and strong growth potential to benefit from the anticipated stabilization of pulp prices [4] Group 3: Light Industry Consumption - The light industry sector is experiencing competitive pressure, particularly in personal care products, while the pet and trendy toy segments remain highly prosperous [5] - Personal care product revenue growth has slowed, with notable performance disparities among brands, while some products have seen strong sales due to effective marketing strategies [5] - The pet food industry shows significant growth potential, with domestic brands performing well and external sales growth being particularly strong [5] Group 4: Two-Wheeled Vehicle Industry - The two-wheeled vehicle industry has seen growth driven by new national standards and trade-in policies, with a notable increase in volume, price, and profitability [6] - Leading companies are expanding into mid-to-high-end markets through strategies targeting younger demographics, with overall inventory levels in the supply chain remaining healthy [6] - The industry is expected to further optimize its supply structure, enhancing the competitive advantages of leading firms [6]

Group 1 - The core viewpoint emphasizes that investing in Hong Kong stocks is primarily for profit, highlighting the recent surge in Alibaba's stock price by 18% [1] - The author reflects on past experiences with Tencent, noting that despite significant price drops, long-term holding of quality companies in the Hong Kong market can yield profits [1] - The article points out that Hong Kong offers access to companies not available in the A-share market, such as Alibaba, Tencent, and financial giants like HSBC, as well as unique consumer stocks and gaming companies [1] Group 2 - The author expresses a personal sentiment towards the Hong Kong stock market, influenced by classic TV dramas, and appreciates its international and market-oriented characteristics [1] - The current bullish trend in the Hong Kong stock market is seen as an opportunity for further investment exploration [2]

Industry Overview - 25 countries have suspended parcel shipments to the U.S. due to new regulations that require all packages valued at $800 or less to pay applicable taxes starting from August 29 [1] - China's trade with the Arab League reached a record high of 1.72 trillion yuan in the first seven months of the year, marking a 3.2% year-on-year increase [2] - The Ministry of Commerce in China is set to optimize the zero tax rate declaration process for service exports, aiming to enhance export tax rebate efficiency [3] Major Platforms - Mini version of Labubu has sold out in Australia, New Zealand, and Japan on AliExpress, indicating strong overseas demand [4] - JD.com's cross-border e-commerce brand Joybuy has officially launched in France and plans to enter the German market soon [5] - Temu topped the Brazilian e-commerce traffic rankings with 410 million visits in July, a 70% month-on-month increase [6] - Amazon plans to build over 800 logistics distribution points in Brazil by the end of 2025 to enhance delivery efficiency [7] Company Updates - BYD announced the construction of an assembly plant in Malaysia, expected to commence production in 2026 [8] - Leapmotor's European manufacturing base will be established in Zaragoza, Spain, with production set to begin in Q3 of next year [9] - Lucky Coffee, a brand under Mixue Group, opened its first overseas store in Malaysia, selling nearly 2,000 cups on the opening day [10] - Alibaba's international business revenue grew by 19% year-on-year, driven by strong performance in cross-border operations [11] - Didi's international business saw a 24.9% year-on-year increase in order volume, reaching an average of 1.196 million daily orders in Q2 [12] - Anker Innovations reported a 33.36% year-on-year increase in total revenue for the first half of the year, reaching 12.867 billion yuan [13] - Legg's revenue grew by 29.56% year-on-year to 3.145 billion yuan, with overseas warehouse business showing significant growth [14] - Zhiou Technology's revenue increased by 8.68% year-on-year, with 50% of its production capacity for U.S. shipments relocated to Southeast Asia [15]

Core Insights - The Labubu toy from China has become a hot-selling item at the 2025 Africa Comic Convention held in Johannesburg, South Africa, attracting large crowds despite limited daily sales [1][2] - The toy is priced at 699 ZAR (approximately 40 USD) in South Africa, which is lower than its online speculative prices, indicating a strategic pricing approach [2] - The popularity of Labubu is attributed to its uniqueness and limited availability, aligning with consumer desires for self-expression and collectibility [4] Group 1 - Labubu's sales strategy includes a "bundling" approach where consumers must purchase other products to buy the Labubu plush toy, reflecting a marketing tactic to boost overall sales [2] - The toy's introduction to the South African market was initiated by Dean Pillay, who recognized its popularity in Asia and successfully sold 2,000 units at a previous event in Cape Town [2] - The demand for Labubu is so high that the company has introduced two alternative products to meet consumer needs during stock shortages [2] Group 2 - Marketing expert Davin Phillips suggests that Labubu's appeal lies in its oddity and limited release, which resonates with consumers' emotional and storytelling needs [4] - The toy's exposure may fluctuate, but it represents a lasting demand for emotional connection and narrative among consumers [4]