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雀巢中国进入马凯思时间:增长存在压力丨消费参考
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-02 01:26
21世纪经济报道记者贺泓源,实习生谭伊亭、刘瑾睿 报道 雀巢中国正式进入马凯思时间。 2025年7月1日起,原菲律宾市场负责人马凯思(Kais Marzouki)正式出任雀巢大中华区董事长兼首席执 行官。 需要注意的是,马凯思是位"老雀巢",但中国市场经历相对有限。 在本次新任命之前,马凯思于2018年7月起出任雀巢菲律宾董事长兼首席执行官。更早前,他自2013年8 月起担任雀巢中非和西非地区首席执行官。2001年至2011年,他在约旦、黎巴嫩、南部非洲和东部非洲 地区、瑞士以及大洋洲等国家担任过市场营销、销售和综合管理等多个高级管理职位。 而马凯思之所以能够负责具有战略意义的中国市场,与他在菲律宾市场的成功息息相关。 马凯思带领雀巢菲律宾(占包装食品饮料零售市场17%价值份额)重回增长轨道,市场份额增长超过 200个基点,人均每日雀巢产品消费量从0.9份增至1.1份。 值得注意的是,随着马凯思入主雀巢中国,雀巢中国管理团队也在同步调整中。比如,雀巢普瑞纳宠物 食品亚洲、大洋洲和非洲大区专业渠道负责人Francois Gergaud,也已正式出任雀巢普瑞纳宠物食品大 中华区业务负责人。 回到雀巢中国市场来看, ...
李宁的篮球鞋终于有救了
Xin Lang Cai Jing· 2025-06-27 14:04
Core Viewpoint - The selection of Yang Hanshen as the 16th overall pick by the Portland Trail Blazers in the NBA draft marks a significant milestone for Chinese basketball and the Li Ning brand, potentially revitalizing Li Ning's basketball business and enhancing its overall brand influence [1][8]. Company Summary - Li Ning has shifted its focus towards CBA players in recent years, signing Yang Hanshen in 2023 and subsequently signing other young CBA stars in 2024, indicating a strategy to build a strong endorsement matrix within the domestic basketball scene [4][7]. - The brand's basketball business is expected to benefit from Yang Hanshen's NBA debut, as he becomes the first Chinese player to wear Li Ning shoes in the NBA, which could lead to increased visibility and sales for the brand [2][8]. - Li Ning's basketball equipment has been chosen by over 1,160 professional players and has been validated through more than 5,020 top-tier matches, showcasing the brand's commitment to the sport [4]. Industry Summary - The basketball shoe market in China remains competitive, with Li Ning holding a significant share despite a growing trend towards running shoes, which has seen a 25% increase in retail sales for Li Ning's running products [18]. - The overall retail revenue for Li Ning's basketball segment has declined by 21%, prompting the company to adjust its product focus while still achieving a 6.8% increase in total shoe revenue [18]. - The changing dynamics in sports viewership, particularly the declining interest in the NBA among Chinese fans, highlight the challenges faced by basketball brands, making the endorsement of a promising player like Yang Hanshen crucial for Li Ning's strategy [14][18].
安踏亲自下场,狼爪会是下一个始祖鸟吗?
36氪· 2025-06-27 13:42
以下文章来源于源Sight ,作者源Sight 源Sight . 源Sight,关注互联网前沿生态和新兴商业。 狼爪 被姚剑收于麾下,行业内外充满期待。 文 | 安然 来源| 源Sight(ID: gh_95838c8306c1) 封面来源 | P ixabay 安踏集团的"黄埔军校"亚玛芬体育正源源不断向母公司输送人才。 6月18日,据懒熊体育消息,现任亚玛芬大中华区总裁姚剑将成为JACK WOLFSKIN(狼爪)品牌总裁,负责全球业务运营,直接向安踏集团董事局主席丁 世忠汇报。 相关资料显示,姚剑在运动鞋服行业从业超20年,曾任耐克大中华区高管、北面中国区总经理,后加入亚玛芬,负责始祖鸟、萨洛蒙等品牌在中国市场的战 略规划与落地运营。 姚剑不是第一个从亚玛芬回归安踏直管的高层。2023年初,安踏实施了上市16年以来最大规模的一次人事调整。当时,亚玛芬旗下的始祖鸟及壁克峰大中华 总经理徐阳,接替升任为安踏集团联席CEO的吴永华,任职安踏集团专业运动品牌群CEO,掌管安踏主品牌。 从召回徐阳后安踏主品牌大刀阔斧的改革,包括加速推进超级安踏等平价店型扩张,到如今交由姚剑来执掌"将户外产品线从高端延伸至大众市场" ...
2025年福建省莆田市新质生产力发展研判:以链式集群构建产业生态,莆田新质生产力加速集聚[图]
Chan Ye Xin Xi Wang· 2025-06-27 01:12
Core Viewpoint - Putian City is focusing on building a "three main, three new" modern industrial system, emphasizing advanced manufacturing, modern services, and characteristic modern agriculture, while nurturing four new driving forces: digital economy, marine economy, green economy, and cultural tourism economy [1][13]. Group 1: New Quality Productive Forces Overview - New Quality Productive Forces, introduced by President Xi Jinping, emphasize innovation as the main driving force, moving away from traditional economic growth models, characterized by high technology, efficiency, and quality [2][3]. - This concept is crucial for promoting high-quality economic development and constructing a modern industrial system [3]. Group 2: Economic Performance of Putian City - Putian City aims for a GDP of 344.27 billion yuan in 2024, with a year-on-year growth of 5.5%, and an optimized industrial structure of 4.4:46.8:48.8 [4]. - The secondary industry contributes significantly to economic growth, while the tertiary industry, driven by cultural tourism and digital empowerment, plays a key role in stabilizing growth [4]. Group 3: Industrial Development Strategy - The city is implementing a strategy of "industrial strength and innovation empowerment," focusing on new materials, intelligent manufacturing, and renewable energy to enhance industrial quality and efficiency [6][21]. - In 2024, the total industrial added value is expected to reach 140.93 billion yuan, with a growth rate of 5.9%, highlighting the acceleration of new quality productive forces [6]. Group 4: Modern Industrial System - Putian is constructing a modern industrial system characterized by advanced manufacturing, modern services, and characteristic agriculture, with a focus on upgrading traditional industries and developing new emerging industries [1][13]. - The "3+5+N" industrial layout aims to create a competitive advanced manufacturing base and a demonstration area for modern industrial integration [1][13]. Group 5: Policy Framework for New Quality Productive Forces - Putian City has introduced various policies to support high-tech industry development, new infrastructure construction, and green high-quality development, forming a comprehensive policy matrix [10][11]. - The government emphasizes the importance of innovation, talent cultivation, and infrastructure improvement to foster new quality productive forces [10][11]. Group 6: Trends in New Quality Productive Forces - Traditional industries are rapidly transitioning to intelligent and digital models, while emerging industries like new functional materials and renewable energy are experiencing significant growth [21][22]. - The city is focusing on industrial collaboration and integration, enhancing the synergy between upstream and downstream industries [23]. - Innovation-driven and green development strategies are being prioritized, with efforts to optimize the innovation ecosystem and promote sustainable practices [24].
柠檬价格暴涨,头部茶饮或调整柠檬水配方丨消费参考
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-26 02:45
21世纪经济报道记者贺泓源、实习生李晴报道 柠檬价格进入暴涨区间。 北京新发地官网数据显示,2025年6月25日,柠檬销售平均价格达到7.0元/斤。作为对比,2025年年 初,柠檬批发均价长期维持在3.75元/斤,一直到4月中旬。4月15日,柠檬批发均价由4月14日的3.75元/ 斤涨至5.5元/斤,4月28日又涨至8元/斤。短短半个月内,涨了113%。 据中新经纬,安岳县柠檬产业发展中心负责人介绍,在6月23日,安岳柠檬的产地供货价在8元/斤左 右,较去年同期直接翻倍。四川省资阳市安岳县是世界五大柠檬主产区之一,中国70%的柠檬均产自这 里。 终端价格就更贵了。在北京某超市,产自四川安岳的柠檬(中果)约17元/斤。 柠檬价格暴涨背后,是气候变化。 以安岳柠檬为例,其每年10月份左右成熟,因自身抗氧化的特性,可销售到次年8月。 2024年,受干旱等因素影响,安岳柠檬产量下滑。 近期,安岳县川渝柠檬种植协会透露,受倒春寒影响,今年春花果柠檬产量有可能出现下滑。据了解, 安岳柠檬主要是春花果柠檬和夏花果柠檬,通常情况下,春花果柠檬约占总产量的六成以上。 除安岳外,全球其他柠檬产区2025年的柠檬产量或也有所下滑。 ...
新华网财经观察丨青少年国产跑鞋市场调查
Xin Hua Wang· 2025-06-25 10:11
Core Insights - The youth sports shoe market in China is experiencing significant growth, driven by increased demand from parents for suitable running shoes for their children, particularly in light of new educational policies promoting physical activity [2][4][6]. Market Overview - The Chinese sports shoe market is projected to exceed 500 billion yuan by 2025, with a compound annual growth rate (CAGR) of 8%-10% [2]. - The youth segment is growing faster than the overall market, with an expected annual growth rate of 12.5% or higher [6]. Consumer Behavior - Parents are increasingly purchasing running shoes for their children, especially in preparation for physical fitness tests, leading to a surge in sales [4][5]. - The popularity of "test shoes" has led to a 976% increase in sales during specific promotional periods [4]. Brand Strategies - Major brands like Li Ning, Anta, and 361 Degrees are actively launching new products tailored for youth, including specialized running shoes and multi-sport options [5][9]. - Brands are also engaging in community-building activities such as running camps and parent-child competitions to capture market share [5]. Technological Advancements - Domestic brands are investing heavily in research and development, with Li Ning increasing its R&D expenditure by 9.3% to 676 million yuan, while Anta plans to invest 20 billion yuan over the next five years [9]. - The focus on technology and product performance is evident, with brands developing shoes that cater specifically to the needs of young athletes [9][11]. Market Potential - The youth sports consumption market is estimated to have a potential scale of 235 billion yuan, supported by government policies encouraging sports participation among students [7]. - The youth population engaged in sports is approximately 130 million, indicating a robust market opportunity [7]. Competitive Landscape - Domestic brands are gaining traction due to their understanding of local consumer preferences, offering stylish, affordable, and functional products [11]. - The competitive environment is intensifying, with brands shifting focus from just product offerings to enhancing overall consumer experience [13]. Health Considerations - Experts emphasize the importance of selecting appropriate footwear for youth, cautioning against overly specialized shoes that may not support healthy foot development [15][16].
兴业银行福州分行助力区域纺织新材料产业高质量发展
Yang Guang Wang· 2025-06-25 08:14
活动现场,省内外纺织鞋服企业、金融机构、高校精准对接,促成创新链、产业链、资金链、人才链 合作和供需对接项目现场签约25个,签约金额(含意向)超190亿元。其中兴业银行长乐支行与恒申控股 集团有限公司、福建永荣锦江股份有限公司、福建新华源科技集团有限公司签署战略合作协议,以"四 链"融合为抓手,为区域纺织龙头企业提供"融资+融智"综合金融服务支持。 福州是福建省第二大纺织产业集聚区,构建了从上游化纤原料到下游服装业的完整产业链。近年来, 兴业银行福州分行以"区域+行业"战略为核心,为县域特色产业高质量发展注入了强劲动力,截至5月 末,兴业银行福州分行已累计服务纺织产业客户超500家,相关贷款余额超180亿元,成为助力福州纺 织产业发展的金融主力军。 6月24日,由福州市工业和信息化局、长乐区人民政府、兴业银行福州分行联合主办的福建省纺织服装 产业供需对接会暨福州市纺织新材料产业"四链"融合对接会在福州长乐举办。纺织化纤领域院士专 家、政府部门、金融机构、高校、科研院所、行业协会和企业代表齐聚一堂,共绘福州纺织新材料产 业发展新蓝图。 活动现场,工信部消费品司、中国纺织工业联合会、中国电子信息产业发展研究院、福 ...
接替始祖鸟的爆款出现了?
创业邦· 2025-06-23 10:35
以下文章来源于全天候科技 ,作者全天候科技 全天候科技 . 为优质内容而生,帮助投资者理解科技。 来源丨全天候科技 (ID: iawtmt ) 作者丨 王小娟 编辑丨 黄昱 图源丨豆包AI 在始祖鸟身上尝到户外的甜头之后,安踏还想将这种成功复制到更多品牌上。 6月18日,安踏集团宣布任命姚剑为旗下新收购的德国户外品牌JACK WOLFSKIN(狼爪)全球总 裁,负责全球业务运营,直接向安踏集团董事局主席丁世忠汇报,任命于7月1日生效。 这位曾将始祖鸟等品牌打造成"中产标配"的操盘手,离开亚玛芬体育大中华区总裁职位,转而执掌一 个年收入不足30亿元但潜力巨大的大众户外品牌,背后是安踏对户外市场全价格带覆盖的战略野心。 在收购的狼爪归位之后,安踏在户外赛道的大众、中高端、高端专业方面均有品牌布局,形成了完整 的户外品牌矩阵。这也意味着,安踏打算借着中国户外赛道向上的东风,再向上一跃,缩小与耐克、 阿迪达斯的差距。 值得一提的是,此次换帅距离安踏5月31日完成狼爪收购交割仅过去18天,速度之快凸显了安踏整合 效率之高。接下来,就看这个已经在国内过气的品牌,能不能在安踏的运营之下点石成金了。 狼爪想复制始祖鸟的成功? ...
“人工智能的入场,正在给中国供应链带来更大的优势”
Guan Cha Zhe Wang· 2025-06-23 07:49
Group 1 - The article highlights that China is gaining a competitive edge in manufacturing and supply chains due to the adoption of artificial intelligence (AI) and robotics, which enhance cost efficiency and quality control [1][4][12] - AI is transforming traditional supply chains by breaking down data silos and improving collaboration, allowing companies to better understand customer needs and market dynamics [5][8][11] - The digital transformation of supply chains in China is supported by government initiatives, aiming to establish a smart supply chain system by 2030, with a focus on deep integration and efficiency [4][12] Group 2 - The market for digital transformation in China's manufacturing sector is projected to reach 1.55 trillion yuan in 2024, with a compound annual growth rate of approximately 14% over the next five years [12] - Companies like Cybord and探迹科技 are leveraging AI to enhance quality control and supply chain management, demonstrating the practical applications of AI in various industries [1][5][11] - The integration of AI in retail, as seen with companies like 百丽时尚, is improving sales training and operational efficiency, showcasing the potential for AI to revolutionize customer engagement and workforce training [17][23]
安踏户外大点将
Hua Er Jie Jian Wen· 2025-06-20 12:21
作者 | 王小娟 编辑 | 黄昱 在始祖鸟身上尝到户外的甜头之后,安踏还想将这种成功复制到更多品牌上。 6月18日,安踏集团宣布任命姚剑为旗下新收购的德国户外品牌JACK WOLFSKIN(狼爪)全球总裁,负责全球业务运营,直接向安踏集团董事局主席丁世 忠汇报,任命于7月1日生效。 这位曾将始祖鸟等品牌打造成"中产标配"的操盘手,离开亚玛芬体育大中华区总裁职位,转而执掌一个年收入不足30亿元但潜力巨大的大众户外品牌,背后 是安踏对户外市场全价格带覆盖的战略野心。 在收购的狼爪归位之后,安踏在户外赛道的大众、中高端、高端专业方面均有品牌布局,形成了完整的户外品牌矩阵。这也意味着,安踏打算借着中国户外 赛道向上的东风,再向上一跃,缩小与耐克、阿迪达斯的差距。 值得一提的是,此次换帅距离安踏5月31日完成狼爪收购交割仅过去18天,速度之快凸显了安踏整合效率之高。接下来,就看这个已经在国内过气的品牌, 能不能在安踏的运营之下点石成金了。 而2023年初徐阳调回安踏主品牌,始祖鸟也划归到姚剑一并管理,始祖鸟也继续保持向上的势头。 在品牌的高端化塑造与渠道的扩张方面,姚剑也做了不少工作。其中,在上海南京西路打造的"博物馆 ...