本文来自微信公众号：中国企业家杂志 （ID：iceo-com-cn），编辑：米娜，作者：李欣，原文标题： 《对话刘京京：付平台4至5元推流费，才能换来一单外卖》，题图来自：AI生成 千亿补贴、2.5亿单，外卖大战在短短数月内被推向全民狂欢的沸点。 这场大战中，餐饮商家既是平台争夺资源的"战略筹码"，也是战争的"燃料"。在平台打得火热之时，许 多餐饮商家却陷入了外卖订单暴涨，堂食客源流失，增量不增收，后厨节奏被打乱，食材浪费等混乱与 无序中。 进退维谷之际，7月13日，连锁餐饮品牌嘉和一品创始人刘京京在社交媒体发声，称这场外卖大战中， 真正受伤的是餐饮商家——若不参战，平台不给品牌推广流量。被迫参与后，来的又是赔本赚吆喝 的"羊毛单"。 甚至本应由顾客承担的配送费，也被平台"引导"成商家补贴的新战场，如果不跟着减免配送费，不仅店 铺排名在搜索页中会靠后，也会陷入担心消费者认为"别人都免配，凭什么选你"的低效内卷中。 除了这些刚性成本外，还有"推流费"，即为提升店铺曝光度和订单量，支付给平台的推广费用。推流费 多采用竞价排名，价格实时波动。目前主要分两种，一种是曝光收费，即只要门店在屏幕上曝光就计 费，哪怕用户只 ...

7月30日，有网民反映江苏连云港一餐馆疑用空调水泡粉丝和香菇。31日附近商家告诉记者，该处场所 只经营外卖。记者搜索核实发现，多个外卖平台上该店铺信息已关闭。记者多次拨打外卖店铺负责人电 话，均无人接听。记者从赣榆区市监局获悉，接到反馈后已有人员前往现场处置。 ...

京东表示，报名信息反映出中小商家难以规模化、连锁化的经营困境，以及及厨师技艺传承的难题。为 此将尽快推出全国性"菜品合伙人"选拔大赛，以公开机制甄选"冠军配方"。 7月30日，证券时报记者获悉，京东旗下品质餐饮合营制作平台"七鲜小厨"启动"菜品合伙人"招募后， 首周报名量突破6.6万份，印证了市场对餐饮供应链创新的高度期待。七鲜小厨是京东以供应链创新推 动餐饮外卖行业健康发展的重要实践，抑或是餐饮外卖市场15年来最大的供应链模式创新，有望从根源 解决消费者关心的食品安全问题，让"幽灵外卖"被市场淘汰。 京东强调，该模式核心是与商家、厨师共生共荣——租金、人力、运营成本全由京东承担，合伙人仅需 专注菜品研发与协同打造品质食材供应链。京东表示：绝不让合伙商家亏损、绝不让百万餐厅为平台白 白打工、绝不借"平台"之名为"幽灵外卖"打造华美的遮羞布。 京东指出，过去15年外卖市场深陷"劣币驱逐良币"困局。今年其持续创新已推动行业重焕活力，将加速 落地七鲜小厨合营模式的创新实践，帮助消费者吃到有品质又实惠的食物，帮助品质餐饮商家获得更多 的销量，践行"又好又便宜"的服务承诺。 据介绍，七鲜小厨首店上线首周，日均订单超10 ...

Group 1 - The core viewpoint of the articles emphasizes the increasing role of Chinese private entrepreneurs, represented by Liu Qiangdong, in promoting international economic cooperation and seeking new opportunities for high-quality development and high-level opening-up [3][5][11] - Liu Qiangdong's participation in the recent China-Europe Entrepreneurs' Forum highlights the importance of fostering a positive competitive relationship and enhancing collaboration between China and Europe, especially in the context of the 50th anniversary of diplomatic relations [5][11] - The implementation of the Private Economy Promotion Law in May 2023 has provided a solid legal guarantee for the development of private enterprises, signaling a supportive policy environment for private entrepreneurs [5][6] Group 2 - JD Group, under Liu Qiangdong's leadership, has shown significant growth, ranking 44th in the Fortune Global 500, with a revenue of 301.1 billion yuan in Q1 2023, reflecting a year-on-year growth of 15.8% [6][8] - The launch of the "Seven Fresh Kitchen" initiative represents a major innovation in the food delivery supply chain, aiming to enhance the scalability of quality restaurants and improve service offerings [7][8] - JD's commitment to social responsibility is evident in its employment practices, with over 720,000 employees and plans to reach 900,000 by the end of Q2 2023, alongside significant investments in employee welfare and housing [9][10] Group 3 - JD's international strategy includes the localized operation of its European online retail brand, Joybuy, which has seen significant sales growth, with over 390 million items sold and revenue exceeding 46 billion yuan in the first half of 2025 [10][11] - The establishment of over 20 overseas warehouses in Europe enhances JD's logistics capabilities, improving supply chain efficiency and supporting the company's international business model [11] - The articles collectively highlight the revitalization of confidence among private entrepreneurs in China, driven by supportive policies and a focus on innovation and social value creation [6][9][11]

京东旗下品质餐饮合营制作平台"七鲜小厨"启动"菜品合伙人"招募后，首周报名量突破6.6万份，印证 市场对餐饮供应链创新的高度期待。七鲜小厨是京东以供应链创新推动餐饮外卖行业健康发展的重要实 践，抑或是餐饮外卖市场15年来最大的供应链模式创新，有望从根源解决消费者关心的"食品安全"问 题，让"幽灵外卖"被市场淘汰。 京东强调，该模式核心是与商家、厨师共生共荣——租金、人力、运营成本全由京东承担，合伙人仅需 专注菜品研发与协同打造品质食材供应链。京东表示，绝不让合伙商家亏损、绝不让百万餐厅为平台白 白打工、绝不借"平台"之名为"幽灵外卖"打造华美的遮羞布。 京东指出，过去15年外卖市场深陷"劣币驱逐良币"困局。今年其持续创新已推动行业重焕活力，将加速 落地七鲜小厨合营模式的创新实践，帮助消费者吃到有品质又实惠的食物，帮助品质餐饮商家获得更多 的销量，践行"又好又便宜"的服务承诺。 据京东表示，报名信息反映出中小商家难以规模化、连锁化的经营困境，以及厨师技艺传承的难题。为 此将尽快推出全国性"菜品合伙人"选拔大赛，以公开机制甄选"冠军配方"。同时响应"全国开店"呼声， 诚邀北京地区具备场地资源的合作方成为经营合伙人 ...

京东旗下品质餐饮合营制作平台"七鲜小厨"已经启动"菜品合伙人"招募一周，据京东披露的数据，首周 报名量已经突破6.6万份，印证市场对餐饮供应链创新的高度期待。 七鲜小厨是京东以供应链创新推动餐饮外卖行业健康发展的重要实践，或是餐饮外卖市场15年来最大的 供应链模式创新，有望从根源解决消费者关心的"食品安全"问题，将"幽灵外卖"淘汰出市场。 据京东表示，报名信息反映出中小商家难以规模化、连锁化的经营困境，以及厨师技艺传承的难题。为 此将尽快推出全国性"菜品合伙人"选拔大赛，以公开机制甄选"冠军配方"。 七鲜小厨首店上线首周，日均订单超1000单，3日复购率高出行业均值220%，"又好又便宜"定位获消费 者强力验证。更显著的是，其流量辐射带动周边3公里商圈数千餐厅总体订单环比增长12%，实现区域 餐饮共赢。 据了解，7月22日，京东宣布启动"菜品合伙人"招募计划，投入10亿现金，面向全国餐饮品牌与个体厨 师为1000道招牌菜招募合伙人。据介绍，在全新的供应链模式下，合伙人仅需提供菜品配方并参与研 发，由合营品质餐饮制作平台"七鲜小厨"承担现炒制作及严格品控，以外卖、自提两种形式销售。京东 强调，初衷是通过供应链的 ...

京东旗下品质餐饮合营制作平台"七鲜小厨"启动"菜品合伙人"招募后，首周报名量突破6.6万份，印证 市场对餐饮供应链创新的高度期待。七鲜小厨是京东以供应链创新推动餐饮外卖行业健康发展的重要实 践，抑或是餐饮外卖市场15年来最大的供应链模式创新，有望从根源解决消费者关心的"食品安全"问 题，让"幽灵外卖"被市场淘汰。 据京东表示，报名信息反映出中小商家难以规模化、连锁化的经营困境，以及厨师技艺传承的难题。为 此将尽快推出全国性"菜品合伙人"选拔大赛，以公开机制甄选"冠军配方"。同时响应"全国开店"呼声， 诚邀北京地区具备场地资源的合作方成为经营合伙人，可提交场地地址、面积、全景照片、联系方式等 信息至7F_COOK@jd.com 七鲜小厨首店上线首周，日均订单超1000单，3日复购率高出行业均值220%，"又好又便宜"定位获消费 者强力验证。更显著的是，其流量辐射带动周边3公里商圈数千餐厅总体订单环比增长12%，实现区域 餐饮共赢。 京东强调，该模式核心是与商家、厨师共生共荣——租金、人力、运营成本全由京东承担，合伙人仅需 专注菜品研发与协同打造品质食材供应链。京东表示：绝不让合伙商家亏损、绝不让百万餐厅为平台白 ...

七鲜小厨首店上线首周，日均订单超1000单，3日复购率高出行业均值220%，"又好又便宜"定位获消费 者强力验证。更显著的是，其流量辐射带动周边3公里商圈数千餐厅总体订单环比增长12%，实现区域 餐饮共赢。 京东强调，该模式核心是与商家、厨师共生共荣——租金、人力、运营成本全由京东承担，合伙人仅需 专注菜品研发与协同打造品质食材供应链。京东表示：绝不让合伙商家亏损、绝不让百万餐厅为平台白 白打工、绝不借"平台"之名为"幽灵外卖"打造华美的遮羞布。 京东旗下品质餐饮合营制作平台"七鲜小厨"启动"菜品合伙人"招募后，首周报名量突破6.6万份，印证市 场对餐饮供应链创新的高度期待。七鲜小厨是京东以供应链创新推动餐饮外卖行业健康发展的重要实 践，抑或是餐饮外卖市场15年来最大的供应链模式创新，有望从根源解决消费者关心的"食品安全"问 题，让"幽灵外卖"被市场淘汰。 据京东表示，报名信息反映出中小商家难以规模化、连锁化的经营困境，以及及厨师技艺传承的难题。 为此将尽快推出全国性'菜品合伙人'选拔大赛，以公开机制甄选"冠军配方"。同时响应"全国开店"呼声， 诚邀北京地区具备场地资源的合作方成为经营合伙人，可提交场地地址、 ...

Core Insights - The article argues that China is significantly undervalued as a service consumption powerhouse, with a notable disparity in service pricing compared to the United States [2][13] Group 1: Consumption Comparison - In the first half of 2025, the retail sales of consumer goods in the U.S. reached $420.15 billion, while China's was $341.68 billion, making China's figure 81.32% of the U.S. total [3] - The U.S. service consumption total is projected to reach $13.6 trillion in 2024, accounting for 69% of total consumption and 67% of GDP [4] - China's service consumption total is only $2.15 trillion, representing 46% of total consumption and 39%-40% of GDP, indicating a significant gap in service consumption scale [4] Group 2: Sector-Specific Analysis - The healthcare sector shows the most pronounced difference, with U.S. per capita healthcare spending at $9,900 compared to China's $350, a 28-fold difference despite similar life expectancy [4][6] - Price comparisons for medical services reveal that U.S. costs are substantially higher, with CT scans costing $5,000 in the U.S. versus $120-$120 in China, a difference of 90-233 times [5] - In the e-commerce sector, China's express delivery service prices are only one-seventh of those in the U.S., with 2024 express delivery volume in China reaching 175.08 billion packages, a 21.5% increase [7] Group 3: Dining and Hospitality - In the food delivery sector, China's average order frequency is double that of the U.S., with a per capita annual order volume of 20.7 compared to 12 in the U.S. [8] - The hotel industry in China has expanded significantly, with 348,717 hotels and a total of 21.5 million rooms, compared to approximately 85,000 hotels and 4.43 million rooms in the U.S. [11][12] - Average daily rates (ADR) for hotels in China are approximately $40, while in the U.S. they are around $165, indicating a substantial price difference [12] Group 4: Overall Consumption Trends - The article concludes that the perception of Chinese consumers as not enjoying services is misleading; rather, the low pricing of services in China contributes to the underestimation of its service consumption potential [13]

Core Insights - The report indicates a significant decline in e-commerce financing in China during the first half of 2025, with a total of 28 financing events, representing a year-on-year decrease of approximately 60% in the number of events and a 40% decrease in total financing amount to about 2.52 billion yuan [1][3][6]. Financing Amount Distribution - The financing rounds distribution shows that the F round accounted for 2.74 billion yuan, making up 49.26% of the total amount; the C round contributed 1.55 billion yuan, or 27.87%; the B+ round accounted for 600 million yuan, or 10.79%; the A round raised 310 million yuan, or 5.57%; D1 round brought in 200 million yuan, or 3.6%; Pre-IPO round raised 100 million yuan, or 1.8%; strategic investments totaled 50 million yuan, or 0.9%; and angel rounds raised 12 million yuan, or 0.21% [3]. Provincial Distribution - Guangdong province led in financing amount with 3.29 billion yuan, accounting for 57.73% of the total; Shanghai followed with 1.43 billion yuan, or 25.09%; Beijing raised 787 million yuan, or 13.81%; Shandong contributed 180 million yuan, or 3.16%; Hunan raised 10 million yuan, or 0.18%; and Zhejiang contributed 2 million yuan, or 0.03% [6]. Monthly Distribution - February recorded the highest financing amount at 1.285 billion yuan, representing 55.53% of the total; March saw 482 million yuan, or 20.83%; June raised 400 million yuan, or 17.29%; January brought in 137 million yuan, or 5.92%; April raised 10 million yuan, or 0.43% [8]. Financing Events Distribution - In terms of the number of financing events, B rounds had the highest count with 5 events, making up 22.73%; A rounds had 4 events, or 18.18%; C, angel, and Pre-IPO rounds each had 3 events, accounting for 13.64% each; F rounds had 2 events, or 9.09%; and D rounds and strategic investments each had 1 event, or 4.54% [10]. Financing Events by Province - Guangdong province had the most financing events with 7 occurrences, accounting for 31.82%; Beijing followed with 5 events, or 22.73%; Shanghai and Jiangsu each had 3 events, or 13.64%; Shandong had 2 events, or 9.09%; and Hunan and Zhejiang each had 1 event, or 4.54% [13]. Notable Financing Events - Neighboring Technology, an e-commerce service provider, completed an angel round financing of 16 million yuan on June 23, 2025, to enhance technology and service efficiency [18] - Temu, an export e-commerce platform, secured an undisclosed amount in A round financing on June 23, 2025, to strengthen global supply chain and market expansion [19] - Haizhi Online, an industrial e-commerce platform, raised 100 million yuan in B+ round financing on June 22, 2025, to improve digital service systems [20] - Global Trade Hub, a cross-border service provider, completed A round financing of 20 million Canadian dollars on June 21, 2025, to develop digital service systems [21] - Fanhu, a food delivery platform, completed B round financing on June 16, 2025, with undisclosed amount to enhance product development and delivery network [22]