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给陷入ROI的营销朋友,列一份短名单
Hu Xiu· 2025-07-18 01:56
出品 | 虎嗅智库 作者 | 大鲸助理 在一家消费品牌的市场部,每天都有内容团队在赶稿——新品发布、会员促销、社媒热点跟进,需求源 源不断;投放团队苦于预算有限,却又被要求ROI翻倍增长;用户运营部门反复争论,谁才是真正 的"高价值用户";而老板只问一个问题:"花了这么多钱,到底带来了什么增长?" 这不是一家公司在经历的问题,是整个营销行业的集体困境: 那么,AI来了,问题就解决了吗? 生成式AI、大模型、智能推荐、AIGC工具、营销自动化平台、RPA流程……过去两年,AI在营销领域 持续"卷技术",但真正能解决问题、创造效果、被客户高度认可的AI营销服务,却仍埋在海量技术与工 具中。 为此,我们发起的「大鲸榜·智能营销GenAI最强落地公司评选」,就是要找到真正用AI解决营销难 题、推动企业增长的技术服务商与解决方案提供商。 您的大模型是否让某快消品牌新品上市洞察效率提升300%? 您的智能归因系统是否帮金融客户找到被埋没的高效渠道? 为什么需要这份榜单? 您的动态创意工具是否为电商客户批量生成高质量的个性化视频? 内容成本高,更新频率快,却依然难以"打动人心" 数据分散、归因困难,转化链路不透明 客户流失 ...
滚动更新丨A股三大股指集体高开,光伏产业链全线回调
Di Yi Cai Jing· 2025-07-18 01:38
09:25 A股开盘丨三大股指集体高开 沪指涨0.08%,深成指涨0.27%,创业板指涨0.46%。 | 代码 | 名称 | 两日图 | 现价 | 涨跌 | 涨跌幅 | | --- | --- | --- | --- | --- | --- | | 000001 | 上证指数 | N MN | 3519.48c | 2.65 | 0.08% | | 399001 | 深证成指 | 5 | 10902.72c | 29.11 | 0.27% | | 399006 | 创业板指 | 5 | 2279.67 c | 10.34 | 0.46% | 脑机接口、医药商业、多模态AI、短剧游戏板块活跃,光伏、多元金融等板块走低。 09:30 AI智能体概念股开盘活跃 南兴股份一字涨停,酷特智能、掌阅科技、立方控股、鼎捷数智、延华智能涨超5%,万兴科技、值得买、汉得信息、 通达海等跟涨。消息面上,今天凌晨,OpenAI进行了技术直播发布了重磅产品ChatGPT Agent。ChatGPT Agent具备自 主思考和行动的能力,能够主动从其技能库中选择合适的工具,包括Operator、 Deep Research和ChatG ...
Cintas Reports Record Revenue and EPS
The Motley Fool· 2025-07-18 01:04
Cintas (CTAS 3.69%) announced its fiscal 2025 fourth-quarter results on Thursday, July 17, with revenue up 8% year over year to $2.67 billion and diluted EPS up 9% to $1.09, with record full-year revenue of $10.34 billion and EPS growth of 16.1%. The company projects fiscal 2026 revenue of $11 billion–$11.15 billion (6.4%–7.8% growth) and EPS of $4.71–$4.85 (7%–10.2% growth), while highlighting robust recurring business performance, disciplined capital allocation, and technology-driven productivity initiati ...
动辄千万投资的“横短”又进化了
3 6 Ke· 2025-07-18 00:02
横屏短剧再次向长剧发起挑战。 在近期暑期档的混战厮杀中,《朱雀堂》《鹦鹉》两部精品横屏短剧在当下剧集市场展现出强劲竞争力,不仅投资规模、制作班底向长剧靠拢,网络热度 和播放数据亦一度赶超同期热播长剧,最终分账票房令人期待。 而在此之前,今年横屏短剧的分账成绩并不太乐观,整体表现较前两年明显缩水。如今进入拼投资、卷制作的新阶段,沉寂了近半年的"横短"是否能重新 迎来一波飞升? 《朱雀堂》《鹦鹉》给"横短"再上强度 最直观的就是演员阵容和制作班底的进一步升级。 虽说这两年长剧演员和创制团队进军短剧早已不是什么新鲜事,不过以往更多的还是长剧中的配角或是中腰部创作者,像《朱雀堂》《鹦鹉》这样台前幕 后都启用一线行业资源的横屏短剧真的是不多见。 先说投资超4000万、在腾讯视频和爱奇艺联播的悬疑探案剧《朱雀堂》,剧中的两位领衔主演万茜、秦俊杰和倾情出演的欧豪皆是在长剧中能够挑大梁的 人气实力演员。与此同时,该剧改编自中国著名推理女作家鬼马星的同名小说,导演谢忠道担任过电影《长津湖之水门桥》的摄影指导,编剧龙振宇执笔 的长剧《完美的救赎》不久前已在爱奇艺播出,可以说方方面面都对标长剧标准。 腾讯视频的另一重点横屏项目《鹦 ...
X @Bloomberg
Bloomberg· 2025-07-17 23:28
Target is ending a long-standing program that matches prices of items with those of competitors, as the big-box retailer looks to simplify its pricing strategy https://t.co/O5uALClI13 ...
近期银行板块陨落,科技方向复活
He Xun Cai Jing· 2025-07-17 23:28
近期银行板块陨落,科技方向复活,市场表现不错,如 AI、机器人、军工等方向都有亮点。社融数据 变好带来流动性拐点,加上 H20 解禁和重磅会议将召开,市场较为乐观。算力演绎两大逻辑,ASIC 带 来诸多变化,此前光模块只关注英伟达产业链,今年沾边谷歌、亚马逊、微软的企业表现出色,如生益 电子与胜宏比翼齐飞,新易盛、索尔思等在相关大厂导入速度快。中报后市场会洗牌。此外,AI 应用 近期起色明显,尤其是港股,如粉笔、美图。黄仁勋提出物理 AI,后续关注 AI 货币化,港股美图、A 股 少数 ERP 企业走在前列,未来需结合基本面切换关注重点。 股票名称["生益电子","新易盛","东山精密","剑桥科技","粉笔","美图"] 板块名称["银行","科技","AI","机器人","军工"] 市场乐观、ASIC芯片、AI应用 看多看空文中提到社融数据变好带来流动性拐点,H20解禁,重磅会议即将召开,市场挺乐观, 且多个方向表现不错,如AI、机器人、军工等,所以看多A股。 风险提示:以上内容仅作为作者或者嘉宾的观点,不代表和讯的任何立场,不构成与和讯相关的任何投 资建议。在作出任何投资决定前,投资者应根据自身情况考虑 ...
X @Bloomberg
Bloomberg· 2025-07-17 23:18
Bain Capital is already scouting for its next airline after more than tripling its money on the Virgin Australia IPO. Read today's Australia Briefing by @AngusWhitley1 for your daily dose of the best of Bloomberg from Down Under and around the world. https://t.co/92FfxKghZU ...
Alaska Air Group (ALK) Beats Stock Market Upswing: What Investors Need to Know
ZACKS· 2025-07-17 23:00
Alaska Air Group (ALK) closed at $53.12 in the latest trading session, marking a +2.85% move from the prior day. This change outpaced the S&P 500's 0.54% gain on the day. On the other hand, the Dow registered a gain of 0.52%, and the technology-centric Nasdaq increased by 0.74%. Coming into today, shares of the airline had gained 10.2% in the past month. In that same time, the Transportation sector gained 2.66%, while the S&P 500 gained 4.2%. The investment community will be paying close attention to the ea ...
Target (TGT) Laps the Stock Market: Here's Why
ZACKS· 2025-07-17 22:46
Company Performance - Target's stock closed at $103.65, reflecting a gain of +2.28% from the previous session, outperforming the S&P 500's gain of 0.54% [1] - Prior to the recent trading day, Target shares had increased by 6.54%, surpassing the Retail-Wholesale sector's gain of 2.05% and the S&P 500's gain of 4.2% [1] Earnings Forecast - Target is projected to report earnings of $2.08 per share, indicating a year-over-year decline of 19.07% [2] - The consensus estimate for revenue is $24.88 billion, representing a 2.26% decrease compared to the same quarter of the previous year [2] - For the full year, earnings are estimated at $7.55 per share and revenue at $104.65 billion, reflecting changes of -14.79% and -1.79% from the prior year, respectively [3] Analyst Estimates and Valuation - Recent adjustments to analyst estimates for Target are crucial as they reflect short-term business trends [4] - The Zacks Rank system, which assesses estimate changes, currently ranks Target at 4 (Sell), with a historical average annual gain of +25% for 1 ranked stocks since 1988 [6] - Target's Forward P/E ratio is 13.42, which is lower than the industry average of 21.41, suggesting that Target is trading at a discount [7] Industry Context - Target has a PEG ratio of 2.9, compared to the Retail - Discount Stores industry's average PEG ratio of 2.76 [8] - The Retail - Discount Stores industry is ranked 166 in the Zacks Industry Rank, placing it in the bottom 33% of over 250 industries [9]
ODP Corp. (ODP) Outperforms Broader Market: What You Need to Know
ZACKS· 2025-07-17 22:46
In the latest close session, ODP Corp. (ODP) was up +1.87% at $18.25. The stock's performance was ahead of the S&P 500's daily gain of 0.54%. At the same time, the Dow added 0.52%, and the tech-heavy Nasdaq gained 0.74%. Shares of the office supply retailer witnessed a gain of 8.12% over the previous month, beating the performance of the Retail-Wholesale sector with its gain of 2.05%, and the S&P 500's gain of 4.2%.Analysts and investors alike will be keeping a close eye on the performance of ODP Corp. in i ...