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年度复盘:2025年零售圈十大跨界联名事件发布
3 6 Ke· 2026-01-16 12:06
Core Insights - The retail industry in China is experiencing intense competition, with cross-industry integration becoming a key strategy for brands to achieve growth in a saturated market [1] - Brands are increasingly moving beyond traditional boundaries, utilizing cross-industry innovation to explore new consumer demands and retail formats [1] Group 1: Cross-Industry Innovations - Kudi Coffee has entered the fast-food sector by launching hot meal options in select Beijing stores, aiming to enhance store efficiency and customer traffic through a "coffee + hot food" model [2][3] - Armani has opened its first restaurant in Beijing, offering a unique dining experience that combines luxury branding with a relatively affordable average spend of 354 yuan per person [4][5] - Haidilao has launched a new brand, "Haini," focusing on beef hot pot, as part of its multi-brand strategy to find new growth avenues beyond traditional hot pot offerings [6] Group 2: Market Adaptations - Ningji has introduced grilled sausage products priced at 4 yuan each to complement its lemon tea offerings, aiming to increase customer spending and overall sales [7] - Haidilao has also ventured into the bakery sector with its brand "Schwasua," offering products primarily priced under 10 yuan, leveraging its supply chain advantages [8] - Prada has opened its first independent restaurant in Asia, integrating Italian and Chinese culinary traditions, marking a significant step in luxury brand engagement in the dining sector [9][10] Group 3: Strategic Expansions - Hailan Home has established a beverage company to enter the bottled water market, responding to declining profits in its core clothing business [11] - Zuli Jian has opened an organic food store, selling frozen dumplings at competitive prices, as part of its strategy to diversify and address financial challenges [12] - Wuliangye has launched a new craft beer brand, "Fenghuolun," incorporating its traditional liquor-making techniques, reflecting a trend of traditional alcohol companies seeking new growth opportunities [14] Group 4: Industry Trends - The cross-industry trend in retail is characterized by deeper integration of core capabilities rather than simple category additions, as seen with Haidilao and Wuliangye [17] - Brands are targeting specific consumer groups more effectively, such as Kudi Coffee's focus on all-day dining and Zuli Jian's appeal to older consumers [17] - Luxury brands are using dining experiences to convey lifestyle aesthetics, while mass-market brands are leveraging cross-industry strategies to overcome growth challenges [18]
茅台回应“向企业开放1499元茅台”
Xin Lang Cai Jing· 2026-01-16 11:53
1月16日,有消息称,近期部分茅台省区直营店面向纳税达标企业,开放1499元/瓶飞天茅台(53度、 500ml)申购。 与去年相比,今年的政策明显优化,达标企业在申购平价飞天茅台时,无需再搭配购买其他非标茅台产 品。 对于该情况,茅台酒销售公司有关人士向《酒业内参》表示,"自营店正在与原有企业团购客户签订 2026年销售合同,所售产品根据企业团购客户消费需要选定(包含飞天500mI贵州茅台酒等主力产 品)。目前仅针对原有企业团购客户,未对新增企业客户开放。" 责任编辑:刘万里 SF014 ...
茅台取消团购“搭售”,达标企业1499元申购飞天茅台
Bei Ke Cai Jing· 2026-01-16 11:18
Group 1 - The core point of the article is that Moutai has opened the purchase of its 1499 yuan/bottle Flying Moutai (53 degrees, 500ml) to tax-compliant enterprises through its provincial direct stores [1] - Compared to last year, the policy has been significantly optimized, allowing compliant enterprises to purchase the Flying Moutai at a standard price without needing to buy other non-standard Moutai products [2] - Moutai's sales company confirmed that the direct stores are currently signing sales contracts for 2026 with existing corporate group purchase clients, and the products sold will be selected based on the consumption needs of these clients [2]
2025鲁酒高质量发展论坛在济举办
Qi Lu Wan Bao· 2026-01-16 11:15
工信部首次将酿酒纳入"历史经典产业",与丝绸、茶叶、瓷器等中华优秀传统文化代表并列。历史经典, 是鲁酒最深厚的底气,也是鲁酒走向未来的根基,泰山、古贝春、景芝、国井、花冠、趵突泉、红太阳、 百脉泉、云门、景阳冈在论坛上荣膺"鲁酒历史经典品牌";6位资深鲁酒人荣膺鲁酒高质量发展终身成 就奖。 在论坛上,2025鲁酒高质量发展领军企业代表作了发言;山东大学传播与媒介研究中心特聘研究员吕晓 峰,带来了《历史经典产业对酒类发展的意义》专题报告;还进行了主题为"酒类低度与风味发展趋 势"和"鲁酒如何传承经典做好大单品"的论坛对话。 如果说历史经典是鲁酒的根,那么品质,就是鲁酒的生命线。而守护这份品质的,正是一群"用舌头守护酒 香"的品酒师。山东品酒师中的12位佼佼者获聘"齐鲁白酒首席品酒师"。2025高端鲁酒标志产品和2025 高端鲁酒优质产品也相继颁奖。 山东省白酒协会经研究决定聘任山东景芝白酒有限公司总经理干晓峰同志为2026年山东省白酒协会高端 鲁酒战略发展联盟轮值主席。山东省政协第十届、第十一届副主席陈光在发言中表示,唯有掌握高端,才 能掌握话语权,才能真正挺起鲁酒的脊梁。"高端鲁酒战略发展联盟"要坚持下去,发 ...
天佑德酒:公司将根据市场情况和经营实际,持续关注并优化营销决策
Zheng Quan Ri Bao· 2026-01-16 10:16
证券日报网讯 1月16日,天佑德酒在互动平台回答投资者提问时表示,公司将根据市场情况和经营实 际,持续关注并优化营销决策,以实现更好的业绩回报股东。 (文章来源:证券日报) ...
茅台取消团购“搭售”,达标企业1499元申购
Feng Huang Wang· 2026-01-16 08:35
Core Insights - Recent policy changes allow qualifying enterprises to purchase the Flying Moutai (53 degrees, 500ml) at a price of 1499 yuan per bottle without the requirement to buy other non-standard Moutai products [1] Group 1 - Moutai's provincial direct stores have opened sales of the Flying Moutai to tax-compliant enterprises [1] - The policy this year has been significantly optimized compared to last year [1] - Qualifying enterprises can now purchase the standard Flying Moutai at a fixed price without additional purchase requirements [1]
指数持续“降温”!寒冬未结束要“等待”,还有哪些投资机会?
Sou Hu Cai Jing· 2026-01-16 08:32
Group 1 - In 2026, profitability is expected to become the key focus of the market, driven by the continued improvement of listed companies' fundamentals and the deepening of China's economic transformation along with the sustained development of emerging industries [1] - The narrowing decline in PPI is anticipated to further boost corporate profit margins, contributing to an upward momentum in the A-share market [1] - The top five sectors with net inflows include semiconductors, automotive parts, new energy vehicle components, home appliances, and white goods [1] Group 2 - Since 2020, global rocket launches have reached record highs for three consecutive years, indicating a significant increase in space activities [3] - China is expected to officially enter the high-frequency satellite internet networking phase starting in 2026, with rapid growth anticipated in the industry as domestic satellite internet construction progresses [3] - Focus should be on the upstream satellite manufacturing and rocket launch sectors, particularly the formal construction and batch networking of domestic low-orbit satellite constellations [3] Group 3 - The year 2025 is projected to be the "explosion year" for server liquid cooling, with significant shipments expected for the GB300 cabinets in the fourth quarter [5] - Domestic manufacturers are increasingly participating in the liquid cooling component supply chain, which is beneficial for the domestic liquid cooling industry [5] - The white wine industry is expected to see improved financial reports in 2026, with demand policies gradually weakening and consumption scenarios stabilizing [5] Group 4 - The short-term market trend is strong, with noticeable inflows of incremental capital, although the market's profitability effect remains weak [7] - The A-share market is characterized by a tendency for declines to occur more easily than increases, reflecting investor behavior that is difficult to change [11] - The focus on strengthening domestic demand is crucial for China's modernization strategy, with sectors such as food and beverage, automotive, home appliances, agriculture, and pharmaceuticals expected to benefit [11]
独家 | 茅台取消团购“搭售”,达标企业1499元申购
财联社· 2026-01-16 08:24
据财联社记者调研获悉,近期部分茅台省区直营店面向纳税达标企业,开放1499元/瓶飞天茅台(53度、500ml)申购。 与去年相比,今年的政策明显优化,达标企业在申购平价飞天茅台时,无需再搭配购买其他非标茅台产品。 ...
茅台召开2026年采购与供应链大会
Sou Hu Cai Jing· 2026-01-16 08:12
2026年1月15日,贵州茅台2026年采购与供应链大会在茅台隆重举行。 茅台集团党委委员、副总经理,茅台酒股份公司党委委员、副总经理向平现场作《贵州茅台酒股份有限公司2025年度采供工作报告》。 贵州茅台2025年度优秀供应合作伙伴 襄阳郭氏阜丰粮油科技有限公司 息县宏升粮食制品有限责任公司 河南黄泛区地神种业有限公司 赤水市华兴粮油购销有限责任公司 上海慧程工程技术服务有限公司。 電 软智赋能 词色并于 波图元来 che 2026年采购与供应用 贵州茅台2025年度优秀供应合作伙伴 ¿ 北自所(北京)科技发展股份有限公司 中澍壹安工程技术有限公司 普瑞特机械制造股份有限公司 泰 山 恒 信 有 限公司 贵州每人美瓷供应链管理有限公司 NE 晶玻璃有限责任公司 贵州红官窑陶瓷 装有限公司 海普智联科技(遵 数智赋能 绿色共生 链创未来 贵州茅台2026年采购与供应链大会 本次大会本身就是茅台践行ESG理念的示范。从可降解"种子纸"制作的嘉宾证,到环保材料打造的会议用品,绿色细节贯穿始终,彰显茅台可持续承诺。 大会特别设置的ESG专题分享会,与会领导、专家、供应商及媒体代表共同见证并现场签署了《绿色倡议书》。 ...
有门店一天卖两三箱茅台 高端白酒进入“节前行情” 价格倒挂仍存在|一探
Di Yi Cai Jing· 2026-01-16 07:58
随着马年春节的临近,高端白酒市场出现了久违的"暖意"。第一财经记者走访上海多家白酒销售门店了 解到,以飞天茅台为代表的高端白酒近期订货量激增,有门店一天能卖出两三箱。记者也注意到,尽管 行情回暖,市场却表现得格外冷静,这些高端白酒并未出现"价格暴涨",很多经销商和终端店都在"稳 价"甚至"促销售卖"。在库存和资金压力下,"价格倒挂"仍是市场常态。更现场、更财经,一探究竟! ...