证券研究报告 点评报告 2025 年 5 月 20 日 第一创业证券研究所 分析师：郭强 证书编号：S1080524120001 电话：0755-23838533 邮箱：guoqiang@fcsc.com 核[心Ta观bl点e_：Summary] 一、宏观经济组： 事件： 5 月 19 日 10 点国家统计局公布 4 月中国宏观经济数据。 评论： 4 月工业增加值同比实际增长 6.1%，高于 WIND 预期 5.2%，较 3 月回落 1.6 个百分 点，但 1-4 月累计同比为 6.45，仍较去年全年高 0.6 个百分点；4 月社会消费品零 售总额同比名义增长 5.1%，低于 WIND 预期 5.5%，较 3 月回升落 0.8 个百分点，但 1-4 月累计同比为 4.7%，较去年全年高 1.2 个百分点；1-4 月固定资产投资累计同 比增速为 4.0%，低于 WIND 预期 4.3%，较 1-3 月回落 0.2 个百分点，但较去年高 1.0 个百分点。 其中，1-4 月制造业累计同比增速为 8.8%，较 1-3 月回落 0.3 个百分点，但较去年 低 0.4 个百分点；不含电力的基建投资累计同比增速为 5.8 ...

Group 1 - The core point of the article is the unexpected resignation of Wang Li from her positions as Vice President, Secretary of the Board, and Financial Officer of Proya (珀莱雅), effective May 19, with her term originally set to end in September 2027 [1][2] - Wang Li has been with Proya for nearly 7 years, having served as Financial Officer since September 2018 and as Vice President and Secretary of the Board since September 2021 [1][2] - In 2024, Wang Li's pre-tax compensation from the company was reported to be 2.933 million yuan [1] Group 2 - Wang Li's resignation is described as a normal personnel change by Proya, with no further details provided regarding her decision [2] - Wang Li, aged 47, has an extensive professional background, holding multiple accounting certifications and having held various financial roles in different companies prior to joining Proya [2] - As of the announcement date, Wang Li held 177,700 shares of Proya, representing 0.0448% of the company's total share capital [2] Group 3 - Wang Li has sold shares of Proya multiple times in the past two years due to personal financial needs, raising over 14 million yuan from these transactions [3] - In June 2024, she sold 78,840 shares for approximately 8.8776 million yuan, and in April 2025, she sold 59,000 shares for about 5.4429 million yuan [3] Group 4 - Following Wang Li's departure, the company has appointed Chairman Hou Junchen to temporarily assume the role of Secretary of the Board, while General Manager Hou Yameng will act as Financial Officer until new appointments are made [4] - Hou Yameng, the son of Proya's founder, recently took over as General Manager in September 2024, which is interpreted as a signal of the company's second-generation succession [4]

Group 1: Core Trends - "Chinese purchase" is becoming a global trend, with foreign visitors increasingly traveling to China for shopping, leading to a surge in "reverse purchasing" [1][5] - During the recent May Day holiday, UnionPay and Wanglian reported a year-on-year increase of 244.86% in transaction volume and 128.04% in transaction value from foreign visitors [1] - Inbound tourist spending in China reached $94.2 billion last year, marking a 77.8% increase compared to the previous year [1] Group 2: Policy and Regulatory Environment - China has implemented visa-free entry policies for 38 countries and extended transit visa-free stay from 72/144 hours to 240 hours [2] - The "immediate refund" tax policy for departing tourists has seen a 22-fold increase in pilot regions, significantly boosting the overall tax refund scale [2] - Recent announcements from the State Taxation Administration and other departments aim to further optimize tax refund policies and enhance the shopping experience for inbound consumers [2] Group 3: Payment Experience - China's advanced digital payment ecosystem has lowered payment barriers for foreign tourists, making shopping more seamless [3] - Services such as "foreign card binding" and "foreign wallet usage" allow international visitors to make payments easily, enhancing their shopping experience [3] - The development of "borderless payment" solutions is a key factor in the popularity of "Chinese purchase" among global consumers [3] Group 4: Rise of Domestic Brands - Chinese brands are transforming global consumer perceptions, moving from "Made in China" to "Chinese brands" through innovation and quality [4] - Companies like Huawei, DJI, Xiaomi, Anta, and Gree are gaining significant market shares and recognition in international markets [4] - The emergence of domestic brands reflects a "quality revolution," contributing to the success of "Chinese purchase" on the global stage [4] Group 5: Economic Implications - The shift from "overseas purchasing" to "Chinese purchase" highlights the deep interaction between China and the world, showcasing the vibrancy of the Chinese consumer market [5] - The combination of favorable policies, convenient payment experiences, and strong domestic brands creates a powerful synergy that enhances China's economic resilience [5] - The ongoing high-level opening-up and structural reforms in China are expected to further drive the "reverse purchasing" trend, fostering win-win cooperation with the world [5]

Core Viewpoint - The company, Proya (珀莱雅), is planning to fill gaps in its product lines through overseas acquisitions, particularly in the segments of baby products, perfumes, and men's skincare, with intentions to introduce new brands to the domestic market [1]. Group 1: Financial Performance - Proya has established itself as the leading domestic beauty company, being the first local beauty firm to surpass 10 billion yuan in revenue, achieving 10.778 billion yuan in revenue last year, a year-on-year increase of 21.04% [2]. - The company's net profit attributable to shareholders reached 1.552 billion yuan, marking a 30.00% year-on-year growth [2]. - In the first quarter of 2025, Proya reported revenue of 2.359 billion yuan, reflecting an 8.13% year-on-year increase, with net profit attributable to shareholders growing by 28.87% to 390 million yuan [2]. Group 2: Strategic Development - Proya has been expanding its product lines through brand upgrades and a matrix strategy, which includes multiple brands under its umbrella, such as the makeup brand Caitang acquired in 2019 and the Japanese hair care brand Off&Relax acquired in 2021 [2]. - Analysts suggest that domestic beauty companies need a diversified brand matrix to scale effectively, indicating that "investment and acquisitions" are optimal paths for the continuous development of leading listed companies [2]. Group 3: Market Trends - Historically, many successful domestic brands were acquired by foreign companies, such as Coty Group's acquisition of a majority stake in DHC in 2010, valued at approximately 400 million USD, and L'Oréal's acquisitions of Yuesai and Little Nurse [3]. - Currently, domestic companies are in a position to acquire international brands, as seen with Perfect Diary's parent company Yatsen Holding's acquisitions of Galénic and Eve Lom in 2020 and 2021, respectively [4]. - The trend indicates that domestic beauty firms are looking to acquire existing international brands to enhance their high-end offerings, as internal brand incubation tends to focus on mass-market and affordable products [4].

Group 1: Company Developments - Proya is considering overseas acquisitions to fill gaps in its product lines, including baby care, perfumes, and men's skincare, with plans to introduce new brands to the domestic market [1] - Warner Bros. has appointed Sirena Liu as the General Manager of its China Film Division, indicating a potential increase in content investment in China and exploration of new collaboration models [2] - Good Products has undergone significant management changes, with Cheng Hong taking over as Chairman and Yang Hongchun as Manager, signaling a shift towards a professional management structure amid increasing competition in the snack industry [4] Group 2: Industry Trends - The construction of a new Spider-Man themed area at Shanghai Disneyland marks a significant milestone in the park's expansion, aimed at attracting younger families and enhancing visitor engagement through diverse offerings [3] - The expansion reflects ongoing optimism in the Chinese market and suggests a new growth cycle driven by content in the cultural tourism industry [3]

Core Viewpoint - The article highlights various recent investments and acquisitions in the consumer sector, indicating a trend of companies expanding their market presence and product offerings through strategic moves. Investment and Acquisition Activities - Church&Dwight announced an acquisition of the hand sanitizer brand Touchland for $880 million, with $700 million in cash and stock, and an additional $180 million contingent on sales targets [7] - Meituan plans to invest $1 billion over the next five years to expand its food delivery services in Brazil, marking its entry into the South American market [8] - Borletti Group acquired a minority stake in the American denim brand True Religion, leveraging its experience in high-end and lifestyle brands [7] - Asahi Group is set to acquire Teijin's subsidiary, Teijin Mebuki Laboratory, to enhance its functional food ingredient production capabilities [7] - Carlyle Group is expected to sell its fully-owned Italian fashion brand Twinset for a valuation slightly below €200 million [7] New Product Launches - Joyoung launched two new flavored soy milk products: Qilin Watermelon and Dominant Durian Soy Milk Tea, both designed for hot and cold preparation [4] - RIO announced the limited return of its Zhejiang Dongkui Yangmei flavored drink, featuring 10% fruit juice and premium vodka [4] - Haidilao's bakery brand, SCHWASUA, opened its first store in Hangzhou, offering products at competitive prices [5] - ASICS released the METASPEED RAY racing shoe, weighing only 129 grams and designed for front-foot runners [5] - The high-end hotpot brand, Cuocuo, collaborated with the international IP Miffy to launch themed stores and new products [5] Market Expansion Initiatives - Liziyuan plans to enter the milk powder market by extending its supply chain to ensure stable raw material availability by 2025 [11] - Sha County Snacks opened its first store in the Middle East, specifically in Riyadh, Saudi Arabia [11] - Qingdao Beer is integrating its beverage business following the merger with Qingdao Beverage Group to avoid internal competition [14] - Chanel partnered with Indian beauty retail platform Nykaa to enhance its market presence in India [14]

Core Viewpoint - Huaxizi launched its first "Smart Factory Open Day" to showcase its exploration and practice in new productivity in the beauty industry [1] Group 1: Smart Factory Overview - The smart factory began production in the second half of 2024, featuring 7 digital production lines with an annual capacity of 50 million units, covering skincare, foundation, and powder makeup categories [1] - The production philosophy of "Intelligent Manufacturing × Quality Manufacturing × Green Manufacturing" is introduced, focusing on new technology, quality control standards, and sustainable efficiency [1] Group 2: Intelligent Manufacturing - "Intelligent Manufacturing" relies on full-process digital management, AI technologies, and automated equipment to create "smart workshops" [2] - The production operation system acts as the factory's "smart brain," enabling digital management throughout the production lifecycle, including raw material management and digital traceability [2] - The factory aims for paperless production with efficient one-click ordering through a tablet [2] Group 3: Quality Manufacturing - "Quality Manufacturing" is ensured through the "Huaxizi Standard" and a digital quality control system, which incorporates stricter quality standards based on multiple international benchmarks [2] - Strict raw material selection and acceptance standards are implemented, along with a cleanroom environment [2] Group 4: Green Manufacturing - "Green Manufacturing" focuses on sustainable production through the use of green energy, intelligent energy management, and recyclable packaging [2] - The factory's rooftop solar power station generates approximately 2.8 million kWh annually, reducing CO2 emissions by about 2,500 tons each year [2] - The use of recyclable containers in logistics is expected to reduce cardboard usage by approximately 30 tons annually [2] Group 5: Integration of Production, Education, and Research - The establishment of the smart factory signifies Huaxizi's entry into a new model of integrated development of production, education, and research [3] - This integration shortens the technology transfer cycle, enhancing the innovation potential of Huaxizi's R&D team [3] - The flexible production lines allow for agile practices, enabling rapid response to user feedback in product development [3]

这代年轻人正在用钱包投票。麦肯锡最新调研显示，中国Z世代年均消费增速达14%，是35岁以上人群的2倍。他们不再迷信"国际大牌"的光环，而是要求品 牌真正懂中国。一位资深买手说得更直白："现在的外资品牌，不懂国潮就别想卖货"。 产品创新是最直接的战场。欧莱雅研发中心的数据显示，亚洲消费者对抗老产品的需求比欧美市场高出37%。他们为此专门成立亚洲肌肤实验室，推出 的"松露精华"系列添加了中式草本成分，上市三个月就成为天猫抗老类目TOP3。这种深度本土化研发在过去难以想象——十年前，国际美妆品牌通常只是 把欧美产品换个包装就引入中国。 营销方式的重构更令人惊讶。LV在小红书的直播首秀让行业震惊，这个百年奢侈品牌不仅把新品发布会搬进直播间，主播还全程用"绝绝子""yyds"等网络热 词讲解。最终2.7亿的观看量证明，放下身段才能赢得年轻人。这种转变背后是残酷的现实：德勤报告指出，68%的Z世代认为"品牌是否主动融入本土文 化"直接影响购买决策。 r ->>-0 ~ iiiis) ET t e HD r 9 - 20 a . l * ... 管 0.0 o -- I i 71 | t . 1 997 当星巴克店员把第5 ...

（原标题："大空头"Q1唯一多头押注！几乎清仓股票之际 大举加仓雅诗兰黛(EL.US)） 智通财经APP获悉，电影《大空头》原型Michael Burry旗下的Scion资产管理公司对美妆巨头雅诗兰黛 (EL.US)持有的股权翻了一番。目前，雅诗兰黛正在带领公司进行转型，以克服北美和中国等关键市场 的疲软需求。 晨星分析师Dan Su表示："我认为，在首席执行官努力扭转业务的情况下，这对雅诗兰黛来说是一个积 极的因素，尽管这笔投资的头寸规模不是很大。" 中美最近宣布的90天暂停关税预计此举将在一定程度上缓解在中国有大量业务的公司的压力。2024财 年，包括中国在内的亚太地区约占雅诗兰黛总销售额的31%。 监管文件显示，Burry将其投资组合中的公司数量削减了大约一半，降至七家。Scion在2025年一季度清 仓了几乎所有的股票，仅保留了雅诗兰黛的股票，同时对英伟达及多家中国科技公司建立了看跌期权头 寸。今年到目前为止，雅诗的股价已经下跌了15%。该公司股价上周五上涨约2%。 纽约大学全球品牌营销专家Angeli Gianchandani说："Burry的赌注表明，人们相信雅诗兰黛有能力在竞 争日益激烈的全球市 ...

Market Overview - The three major A-share indices opened lower, with the Shanghai Composite Index down by 0.05% and the ChiNext Index down by 0.07% [1] Institutional Insights - Zhongtai Securities suggests that market indices may maintain strong resilience due to the unexpected suspension of "reciprocal tariffs," which enhances short-term risk appetite. Structural divergences remain, and the space for long-term tariff reductions is limited. The current market environment shows a strengthening of total policy determination, improvement in core city real estate, and high historical levels of margin trading, which, combined with policies emphasizing indices, may support continued resilience in market indices [2] - Investment funds are expected to rotate around sectors with high first-quarter report performance and mid-term industry trends, including public utilities, AI upstream and leading technology firms, gold, nuclear power equipment, military industry, and consumer sectors related to younger demographics such as pets and beauty products. Investors are advised to accumulate positions in these sectors on dips and to focus on high-quality leaders in the CSI 300 with significantly lower institutional allocation compared to index component ratios [2] New Market Dynamics - Minsheng Securities notes that a new order and narrative are emerging as investors begin to price in the marginal easing of trade shocks. However, structural shocks will persist, and the return to fundamental pricing characteristics will gradually become evident. Future declines in total demand and the fluctuating path of trade easing may disrupt market tranquility. The first quarter of 2025 is anticipated to be a pivotal moment for technology breakthroughs influencing market risk appetite, while the current phase is characterized by a rotation in investor styles towards technology themes, which may lack sustainability [3] - The gradual establishment of a long-term mechanism for domestic consumption is expected to yield three sources of returns: net profit growth, dividend payments, and valuation increases, with recommendations for sectors such as home appliances, food and beverages, cosmetics, trendy toys, tourism, gaming, and online retail [3] - The restructuring of China's foreign trade system is likely to gradually reveal the value of capacities in advantageous industries, such as machinery and automotive manufacturing, while resource products with significant supply constraints (copper, aluminum, gold) may also see new opportunities [3] - As the economic transition progresses and real estate stabilizes, the de-financialization process in China is nearing its end. The current investment and financing environment for Chinese enterprises is improving, which may drive new expansions in the financial sector, particularly as the new domestic growth paradigm and the acceleration of the RMB internationalization process unfold [3]