休闲零食

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洽洽食品上半年:营收利润回调中的长期主义,五大新品引爆场景革命
Xin Lang Zheng Quan· 2025-08-28 04:13
Core Viewpoint - The company, Qiaqia Food, reported steady performance in the first half of the year despite a challenging consumer market, attributed to its balanced operational structure and long-term positioning [1][2]. Financial Performance - In the first half of the year, Qiaqia Food achieved revenue of 2.752 billion yuan, a year-on-year decrease of 5.05%, while net profit attributable to shareholders was 88.6416 million yuan, down 73.68% [2]. - In the second quarter, revenue reached 1.181 billion yuan, reflecting a year-on-year growth of 9.69% [2]. - Direct sales channels contributed 28.33% to total revenue in the first half, compared to 20.51% in 2024 [2]. Cost Pressures and Supply Chain Management - The company faced significant cost pressures due to rising raw material prices, particularly from droughts in Africa affecting sunflower seeds and nuts [2][3]. - Qiaqia Food is implementing a "company + order agriculture + farmers" direct procurement model and exploring overseas planting projects to mitigate raw material price fluctuations [3][5]. Product Innovation and Market Strategy - Qiaqia Food launched five innovative product series, transitioning from a nut retailer to a lifestyle scene re-creator [7][8]. - The new products align with consumer trends towards health, functionality, and scene integration, enhancing emotional value [8]. - The company has been focusing on brand youthfulness through various interactive marketing strategies, such as music festivals and competitions [12]. Channel Development - The company is expanding its channel presence, particularly in Sam's Club and bulk snack channels, which have contributed significantly to revenue growth [10][11]. - Online channels are also being enhanced with new product promotions, expected to gradually improve profitability [11]. International Expansion - Qiaqia Food is deepening its overseas market expansion, with plans to introduce new product categories beyond sunflower seeds, including nuts and beans [13]. - The company’s global supply chain advantages and investments in raw material and production bases are expected to support its growth in the competitive snack industry [13].
A股瓜子大王,净利润暴跌73%
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-28 01:02
Core Viewpoint - Qiaqia Food Co., Ltd. reported a significant decline in revenue and profit for the first half of 2025, indicating challenges in the snack industry due to rising raw material costs and intensified competition [1][3]. Financial Performance - Revenue for the first half of 2025 was 2.752 billion yuan, a year-on-year decrease of 5.05% [1]. - Net profit attributable to shareholders was 88.64 million yuan, down 73.68% from 337 million yuan in the same period last year [1]. - Net cash flow from operating activities decreased by 76.12% year-on-year [1]. Cost and Margin Pressure - The increase in raw material costs, particularly sunflower seeds, has significantly impacted the company's expenses [3]. - Gross margin dropped to 20.31% in the first half of 2025, a decrease of approximately 8 percentage points compared to previous years [4]. - The company's reliance on low-margin, high-volume sales is being challenged by rising costs and price sensitivity among consumers [3]. Market Dynamics - The snack industry is experiencing a shift towards bulk retail channels, which accounted for 37% of snack consumption in 2024, surpassing supermarkets and e-commerce [6]. - New entrants in the snack market, such as Mingming Hen Mang and Wancheng Group, are leveraging efficient supply chains to offer lower prices and higher profit margins, further squeezing traditional brands like Qiaqia [6]. Product and Channel Strategy - Qiaqia is attempting to diversify its product offerings and enhance its digital presence, launching new products like the Mountain Wild series and ice cream [8]. - The company aims to improve sales and gross margins through product structure optimization and increased marketing efforts, including live streaming on platforms like Douyin [4][8]. - As of June 30, 2025, Qiaqia's digital platform served approximately 560,000 terminal outlets, indicating a focus on digital transformation [8]. Future Outlook - Analysts predict that Qiaqia's revenue may see slight adjustments due to ongoing cost pressures and competitive market conditions, with a potential for improved growth in emerging channels [8]. - The company is also looking to expand into Southeast Asia and other international markets to drive future growth [8].
A股瓜子大王,净利润暴跌73%
21世纪经济报道· 2025-08-28 00:26
Core Viewpoint - The snack industry is facing challenges, and Qiaqia Food, once a leading brand, reported a significant decline in revenue and profit in its 2025 semi-annual report, indicating struggles with rising raw material costs and intensified competition [1][3]. Financial Performance - Qiaqia Food's revenue for the first half of 2025 was 2.752 billion yuan, a year-on-year decrease of 5.05% - The net profit attributable to shareholders was 88.64 million yuan, down 73.68% from 337 million yuan in the same period last year - The net cash flow from operating activities decreased by 76.12% year-on-year [1]. Cost and Pricing Pressure - The increase in raw material costs, particularly sunflower seeds, has significantly impacted Qiaqia's procurement expenses - The company's gross margin dropped to 20.31% in the first half of 2025, a decrease of approximately 8 percentage points compared to previous years [3][4]. - The reliance on low-profit, high-volume sales is becoming unsustainable due to rising costs and consumer price sensitivity [3]. Market Dynamics - E-commerce sales accounted for 4.51 billion yuan, growing 24.79% year-on-year, but only represented 16.38% of total revenue - The traditional retail landscape is being reshaped by discount and near-field strategies, with new players like Mingming and Wanchen Group gaining market share [4][5]. - The share of volume stores in China's snack consumption channels reached 37%, surpassing supermarkets and e-commerce [5]. Product and Channel Strategy - Qiaqia is attempting to diversify its product offerings and enhance its digital platform to find new growth avenues - Recent product launches include innovative items like mountain series sunflower seeds and ice cream, indicating a shift from a single product focus to a broader snack brand [6]. - The company aims to expand its market presence in Southeast Asia and other potential markets like the Middle East and Europe [6]. Future Outlook - Analysts suggest that after adjusting its channel and product structure, Qiaqia may see improved internal growth dynamics despite ongoing cost pressures and competitive challenges - Revenue forecasts for 2025 have been slightly adjusted downwards, while projections for 2026-2027 have been increased [7].
营收利润双降 劲仔食品新“三年倍增”计划遇阻
Bei Jing Shang Bao· 2025-08-27 16:36
Core Viewpoint - Jinzai Food, known as the "first stock of fish snacks," reported a decline in both revenue and net profit for the first half of the year, raising concerns about its growth strategy and market competition [1][2]. Financial Performance - In the first half of the year, Jinzai Food achieved revenue of 1.124 billion yuan, a year-on-year decrease of 0.5% [1]. - The net profit attributable to shareholders was 112 million yuan, down 21.86% year-on-year [1]. - The fish product segment, represented by "Jinzai Small Fish," remained the main revenue source, generating 757 million yuan, an increase of 7.61% [1]. - Revenue from the poultry product segment, which includes quail eggs and shredded meat, fell to 196 million yuan, a decline of 24% [1]. Business Strategy and Market Position - Jinzai Food primarily engages in the research, production, and sales of Chinese-style snack foods, including fish, poultry, and bean products [2]. - The company was listed on the Shenzhen Stock Exchange in October 2020 and initially set a "three-year doubling" plan, which was achieved in 2023 [2]. - Following this, a new "three-year doubling" plan was proposed, but growth rates for revenue and profit have significantly slowed [2]. - In the first quarter of this year, revenue was 595 million yuan, a year-on-year increase of 10.27%, while net profit decreased by 8.21% to 68 million yuan [2]. Market Challenges and Opportunities - The company is enhancing cooperation with snack specialty channels and expanding its product SKU while actively exploring overseas markets, with products sold in over 40 countries and regions [3]. - However, there are concerns regarding the costs associated with maintaining channel relationships and the uncertain effectiveness of these partnerships [3]. - Expanding into international markets presents new growth opportunities but also involves challenges such as cultural differences, consumer habits, and complex regulations, requiring significant resources for research and promotion [3].
洽洽食品净利润暴跌73%!瓜子大王将走向何方?丨食饮财报观察
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-27 13:36
Core Viewpoint - Qiaqia Food Co., Ltd. reported a significant decline in revenue and profit for the first half of 2025, indicating challenges in the snack industry due to rising raw material costs and intensified competition [1][2]. Financial Performance - Revenue for the first half of 2025 was 2.752 billion yuan, a year-on-year decrease of 5.05% [1]. - Net profit attributable to shareholders was 88.64 million yuan, down 73.68% from 337 million yuan in the same period last year [1]. - Net cash flow from operating activities decreased by 76.12% year-on-year [1]. Cost Challenges - The increase in raw material costs, particularly sunflower seeds, has significantly impacted the company's procurement expenses [2]. - The gross profit margin for the first half of 2025 dropped to 20.31%, a decrease of approximately 8 percentage points compared to previous years [2]. - The company's reliance on low-profit, high-volume sales is being challenged by rising costs and price sensitivity among consumers [2]. Sales Channels - E-commerce revenue reached 451 million yuan, growing 24.79% year-on-year, but only accounted for 16.38% of total revenue [3]. - The company plans to enhance sales and improve gross margins through product optimization and increased marketing efforts [3]. Market Trends - In 2024, the market share of bulk stores in China's snack consumption channels reached 37%, surpassing supermarkets and e-commerce [4]. - New entrants in the snack market, such as Mingming Hen Mang and Wancheng Group, are gaining market share with lower prices and higher profit margins [5]. Future Directions - Qiaqia is attempting to transform from a single sunflower seed brand to a comprehensive snack brand by launching new products and enhancing digital platform capabilities [7]. - The company aims to expand its market presence in Southeast Asia and other potential markets, while adjusting its channel and product structure to mitigate the impact of declining traditional channels [7].
营收、利润下滑,劲仔食品“三年倍增”计划遇阻?
Bei Jing Shang Bao· 2025-08-27 12:38
"鱼类零食第一股"劲仔食品交出一份营收、净利下滑的半年成绩单。8月26日,劲仔食品发布2025年半年报,报告期内,公司实现营业收入11.24亿元,同比 减少0.5%;实现归母净利润1.12亿元,同比减少21.86%。分具体业务来看,以"劲仔小鱼"为代表的鱼制品业务依然是劲仔食品主要营收来源。财报数据显 示,2025年上半年,公司的鱼制品实现营收7.57亿元,同比增长7.61%;豆制品实现营收1.15亿元,同比增长3.61%。值得注意的是,包含鹌鹑蛋和手撕肉干 两大系列产品的禽类制品实现营收1.96亿元,同比减少24%,成为公司唯一下滑的主营品类。 知名战略定位专家、福建华策品牌定位咨询创始人詹军豪认为,当下鹌鹑蛋市场竞争激烈,盐津铺子、来伊份、三只松鼠等休闲零食品牌纷纷加码该类型产 品,消费者的选择也越来越多,劲仔食品的鹌鹑蛋产品在品牌知名度、产品创新、营销推广等方面稍有不足就会失去部分消费者,劲仔食品的市场份额也会 随之出现被挤压的情况。 劲仔食品主要从事中式风味休闲食品的研发、生产和销售,主要产品有鱼制品、禽类制品、豆制品等。公司于2020年10月在深交所主板上市,成为"鱼类零 食第一股"。上市之初,劲仔 ...
良品铺子:2025年上半年营收28.29亿元 深化“一品一链”战略布局长期发展优势
Zheng Quan Ri Bao Wang· 2025-08-27 01:47
Core Insights - The company reported a revenue of 2.829 billion yuan and a net loss of 93.5531 million yuan for the first half of 2025, impacted by strategic adjustments, government subsidies, and decreased investment income [1] - The leisure snack industry is undergoing a deep adjustment period, prompting the company to adopt long-term strategies such as price reductions, closing inefficient stores, and increasing online traffic [1] - The company emphasizes its core value proposition of "good ingredients create good taste" and aims to build a "one product, one chain" ecosystem to enhance long-term high-quality development [1] Business Strategy - The company is actively transforming its channel business by closing inefficient stores and controlling rental costs to improve channel efficiency [1] - On the sales front, the company is implementing a product-driven strategy to enhance the conversion rate of core products and is utilizing platforms like Meituan and Douyin for targeted traffic generation [1] - The company achieved a sales revenue of 119 million yuan in the second quarter, representing a year-on-year growth of 12.84% [2] Product Development - The company is focusing on developing products that align with health formulas, national cultural IPs, and creative packaging to enhance market penetration [2] - The company has initiated a product traceability program in collaboration with the Central Radio and Television Station to create a transparent and visualized supply chain from source to consumer [2][3] - The company has signed contracts with eight new high-quality raw material production areas to ensure a stable supply of quality ingredients [2] Brand Trust and Innovation - The company is advancing its product traceability system to ensure full visibility and traceability of key ingredients from production to finished products [3] - The company has successfully launched popular products such as "Australian Angus Beef Chips" and "Crispy Lobster Tails" while introducing new traceable products [3] - The company aims to balance short-term performance improvement with long-term high-quality development by continuing to focus on brand and supply chain innovation during the industry adjustment period [3]
良品铺子上半年营收28.29亿元 聚焦“一品一链”布局长期竞争力
Zheng Quan Shi Bao Wang· 2025-08-26 13:48
Core Viewpoint - The company is experiencing short-term pressure on performance due to strategic adjustments, government subsidies, and a decline in financial management income, resulting in a net profit loss of 93.55 million yuan in the first half of 2025 despite a revenue of 2.829 billion yuan [1] Group 1: Financial Performance - In the first half of 2025, the company reported a revenue of 2.829 billion yuan and a net profit loss of 93.55 million yuan [1] - The decline in net profit is attributed to product optimization, price adjustments, and a decrease in store numbers due to the elimination of inefficient outlets [1] - Increased online channel traffic costs and a drop in interest and financial management income also contributed to the profit decline [1] Group 2: Strategic Initiatives - The company is focusing on long-term strategies to adapt to the deep adjustment period in the snack industry, emphasizing quality upgrades and a transparent supply chain [1] - The "One Product One Chain" procurement system is being iterated to enhance supply chain efficiency and brand trust [1] - The company is optimizing its single-store model and improving production efficiency to enhance product and channel competitiveness [1] Group 3: Sales Channels and Product Development - In the group buying channel, the company achieved a sales revenue of 119 million yuan in the second quarter, a year-on-year increase of 12.84% [2] - The company is developing products focusing on healthy formulas, national cultural IP, and creative packaging structures [2] - The company has expanded its core raw material supply network by signing contracts with eight new production areas, enhancing its supply chain layout [2] Group 4: Product Traceability and Innovation - The company is advancing its product traceability system to ensure full visibility and traceability of key raw materials from production to finished products [2] - Successful products developed under the "One Product One Chain" strategy include Australian Angus beef chips and crispy lobster tails, along with new traceable products [2] - The company is leveraging centralized supply and optimizing standards to enhance quality and freshness while improving supply chain efficiency [2]
童年果冻“白月光”跌落神坛,亲亲食品“砍投资”后,业绩再下滑
Sou Hu Cai Jing· 2025-08-26 12:50
Core Viewpoint - Qinqin Food Group is facing a decline in performance, with a 6.0% drop in revenue and a 10.2% decrease in gross profit in the first half of 2025, indicating ongoing challenges in its core business and product innovation [3][15]. Financial Performance - In 2023, Qinqin Food reported revenues of 981.57 million RMB, with a net loss of 2.06 million RMB, following losses of 1.77 million RMB in 2022 and 80.89 million RMB in 2021 [11][12]. - The company achieved a turnaround in 2024, with revenues of 996.50 million RMB and a profit of 21.13 million RMB, primarily due to the cessation of non-operational losses [12][14]. - In the first half of 2025, Qinqin Food's revenue was 529.75 million RMB, a 6.0% decline year-on-year, with a profit of 21.55 million RMB, down 34.31% from the previous year [17][15]. Product Segments - Qinqin Food's core product, jelly, generated 5.31 billion RMB in sales in 2024, accounting for 53.2% of total revenue, but saw a 6.5% decline compared to the previous year [15][18]. - The puffed food segment, including shrimp chips, reported sales of approximately 1.49 billion RMB in the first half of 2025, a 2.9% decrease [22]. - The company has diversified into other product categories, with candy and other products showing a slight revenue increase of 0.7% in the first half of 2025 [22][23]. Investment and Strategy - Since 2019, Qinqin Food has made several investments in various brands, but these have not significantly contributed to revenue growth, leading to financial strain [9][10]. - The company has been criticized for its low R&D spending, with only 6.05 million RMB allocated in 2024, compared to competitors who invest significantly more [23][24]. - Qinqin Food's strategy to transition from a traditional snack company to a health-focused snack solution provider remains a work in progress, with limited success in product differentiation [25].
持续探索经营优化改善路径 良品铺子上半年实现营收28.29亿
Jing Ji Guan Cha Bao· 2025-08-26 11:52
Core Viewpoint - The company reported a revenue of 2.829 billion yuan in the first half of 2025, facing short-term profit pressure due to strategic adjustments and market conditions [1] Group 1: Financial Performance - The company achieved a revenue of 2.829 billion yuan in the first half of 2025, with a net loss attributable to shareholders of 93.5531 million yuan [1] - The second quarter sales reached 119 million yuan, representing a year-on-year growth of 12.84% [2] Group 2: Strategic Initiatives - The company is implementing a "One Product, One Chain" strategy to enhance its brand and supply chain innovation, focusing on long-term high-quality development [1][3] - The company is actively closing inefficient stores and controlling rental costs to improve channel structure efficiency [1] - The company is exploring more efficient online traffic models through short video marketing and social e-commerce collaborations [2] Group 3: Product Development and Market Penetration - The company has developed products focusing on health formulas and cultural IPs, enhancing market penetration [2] - The company has signed contracts with eight new high-quality raw material production areas to ensure stable and high-quality food supply [2] Group 4: Brand Trust and Transparency - The company is building a product traceability system to ensure transparency from raw material sourcing to finished products [3] - The company has successfully launched popular products like Australian Angus beef chips and has implemented a supply chain optimization strategy to enhance product quality and freshness [3]