Core Viewpoint - The secondary market is closely monitoring the movements of new tea beverage giants, with Mixue Group's stock closing at HKD 413 per share on November 27, resulting in a market capitalization of HKD 156.8 billion. This performance is attributed to the company's low-key testing of new business growth points, including a "breakfast plan" currently trialed in select cities [1][3]. Group 1: Breakfast Strategy - The company has initiated a low-price strategy targeting the breakfast consumption scene, with a recent survey on consumer preferences for breakfast items like soy milk and coffee. A "breakfast series" has been launched in certain areas, featuring products priced at RMB 5 [3]. - The breakfast product lineup includes four types of milk, such as "breakfast coconut milk," with no large-scale promotional plans currently in place. This is not the first attempt by the brand to expand into the morning consumption period, as previous tests included a "coffee + baking" combo sold at RMB 10 [3]. Group 2: Store Network and Financial Performance - The new business trials are supported by the company's extensive offline network and solid financial data, with a reported revenue of RMB 14.87 billion for the first half of 2025, a year-on-year increase of 39.3%, and a net profit of RMB 2.72 billion, up 44.1% [4]. - As of June 30, 2025, Mixue Group has expanded its global store count to 53,014, while its coffee business, Luckin Coffee, has surpassed 10,000 stores, positioning itself as a significant player in the domestic coffee chain market [4]. Group 3: Multi-Category Expansion and Operational Efficiency - In addition to breakfast and coffee, the company is extending its product range through acquisitions, having invested approximately RMB 297 million to acquire a 53% stake in Fresh Beer Fulu, thereby entering the fresh beer market [5]. - The company's profitability remains relatively strong within the industry, with a net profit margin of 18.27% for the first half of 2025, outperforming competitors like Tea Baidao and Bawang Tea Ji. The low-price breakfast initiative is seen as a strategy to leverage existing supply chain advantages and enhance single-store value [5].

Core Insights - The coffee market in China is experiencing a price war initiated by brands like Luckin Coffee and Kudi, with prices dropping significantly to attract consumers [3][6] - Luckin Coffee has recently surpassed 10,000 stores globally, becoming the third domestic coffee chain to achieve this milestone, following Luckin and Kudi [3][4] - The entry of new players like JD's Qixian Coffee and discount supermarket Haotemai is intensifying the competition in the low-price coffee segment [4][5] Price Competition - Kudi Coffee started the price war in 2023 with a price point of 9.9 yuan, followed by Luckin Coffee lowering prices to 6.6 yuan, leading to a significant shift towards affordable coffee options [3][6] - The average price of coffee is approaching cost levels, raising concerns about quality and profitability for brands [3][6] - The competitive landscape is shifting towards everyday consumption, with brands needing to optimize supply chains and reduce operational costs to maintain low prices [6][8] Market Expansion - Luckin Coffee has rapidly expanded its store count, particularly in first-tier cities, reaching over 1,000 stores in these markets [4][5] - Kudi Coffee has also seen significant growth, with over 18,000 stores globally, making it the second-largest domestic coffee chain [4][5] - The overall coffee market in China is still considered to have substantial growth potential, with expectations of a consumption growth rate exceeding 20% [5] Profitability Concerns - The cost structure of a cup of coffee includes raw materials, rent, labor, and utilities, with the raw material cost estimated at around 5.5 yuan per cup [6][7] - Kudi Coffee maintains a long-term strategy of pricing all products at 9.9 yuan while ensuring product quality and profitability for franchisees [7] - Luckin Coffee reported a decline in net profit despite a 50% increase in net revenue, indicating challenges in maintaining profitability amid aggressive pricing [7] Supply Chain Strategies - The trend towards affordable coffee is pushing brands to enhance supply chain efficiency and adopt digital or automated operations to reduce costs [8] - Luckin Coffee has established a comprehensive supply chain, including direct sourcing of coffee beans and self-built logistics systems [8][9] - Kudi Coffee is also focusing on securing stable supplies of coffee beans through strategic partnerships with producers in countries like Rwanda and Colombia [9]

Core Viewpoint - Starbucks has announced a strategic partnership with Boyu Capital to establish a joint venture for its retail operations in China, retaining 40% ownership while Boyu will hold 60% and manage major operational decisions. The plan includes expanding the current 8,000 stores to 20,000, indicating a shift towards lower-tier markets, which may lead to a decline in brand perception and customer base [1] Group 1: Market Position and Strategy - Starbucks aims to compete with lower-priced coffee brands like Luckin Coffee and Kudi, which have seen rapid growth and market share gains [3][4] - The partnership with Boyu Capital is seen as a move to penetrate deeper into the Chinese market, particularly targeting lower-tier cities [1][21] - Despite the expansion plans, Starbucks faces significant challenges in cost management compared to its competitors, making it difficult to compete on price [9][7] Group 2: Financial Performance - Starbucks China reported a 14% decline in net revenue for the fiscal year 2022, with same-store sales dropping 23% and transaction volume down 20% [6] - In Q4 of fiscal year 2023, same-store sales further declined by 16%, indicating ongoing struggles in the market [6] - The company has initiated a price reduction strategy for the first time in 25 years, but this has not significantly improved its competitive position against lower-cost rivals [6][22] Group 3: Product Innovation and Consumer Preferences - Starbucks has lagged behind competitors like Luckin in product innovation, launching only 78 new products in its most prolific year compared to Luckin's over 100 [10][12] - The lack of popular new offerings has contributed to a decline in consumer interest, as younger consumers prioritize social value and innovative products [13][14] - The traditional approach of Starbucks contrasts sharply with the data-driven, rapid iteration model employed by Luckin, which has successfully created popular products that resonate with consumers [12][19] Group 4: Operational Challenges - Starbucks' operational costs are significantly higher than those of its competitors, with raw material costs at 26% and total costs exceeding 26 yuan per cup, compared to competitors' costs around 9-10 yuan [8][7] - The company's attempt to introduce smaller, more cost-effective store formats has not yielded the expected results, as operational costs remain high and consumer engagement has declined [21][22] - The challenge lies in balancing the brand's premium image with the need to appeal to price-sensitive consumers in lower-tier markets [19][21]

对此，观察者网向MANNER咖啡方面求证，相关负责人表示"不予置评"。既未证实也未否认，为这场潜在的上市计划增添了几分神秘感。 近日，外媒援引知情人士的话称，中国MANNER咖啡考虑最早2026年在香港上市。这家咖啡连锁店一直在与投资银行洽谈上市事宜，可能寻求筹集数亿美 元资金，估值最高达30亿美元。不过，相关讨论尚处于早期阶段，规模和时间等细节仍有可能发生变化。 MANNER咖啡首店 回溯MANNER咖啡的发展轨迹，堪称"草根逆袭"的典范。2015年，MANNER咖啡在上海市静安区南京西路旁的一条支路里悄然诞生，最初仅是一个面积不 足2平方米的窗口式小店，连基本的堂食座位都没有，消费者需站在街边点单、取餐。 不过，尽管市场反响热烈，从2015年到2018年，MANNER咖啡始终保持着"小而美" 的姿态，仅在上海开出3家门店，全部延续窗口式设计。 2018年成为MANNER咖啡发展的重要转折点。企查查显示，这一年，该品牌获得了今日资本的首轮8000万人民币融资，资金的注入为其扩张提供了动力。 此后，MANNER咖啡逐步放开门店形态，在保留窗口店的同时，开设了带有少量座位的标准店，门店面积扩大至20-50平方米 ...

Core Viewpoint - Luckin Coffee's major shareholder, Dazhong Capital, is reportedly considering acquiring Costa Coffee from Coca-Cola for an estimated £1 billion, aiming to integrate resources and create a global coffee empire [1][3]. Group 1: Acquisition Intentions - Dazhong Capital's potential acquisition of Costa Coffee is seen as a strategic move to enhance Luckin Coffee's international presence and brand recognition [3][14]. - The acquisition could allow for resource integration between Luckin and Costa, creating a complementary positioning in the coffee market [3][14]. - Analysts suggest that the timing of the acquisition is favorable due to Costa's current low valuation, making it an attractive opportunity for Dazhong Capital [14][21]. Group 2: Costa Coffee's Market Position - Costa Coffee has faced challenges in recent years, including a decline in performance and a significant reduction in its store count in China, dropping to 334 stores as of November 2023 [9][12]. - The brand's shift in strategy post-acquisition by Coca-Cola led to a focus on ready-to-drink coffee products, which has hindered its growth in the competitive Chinese market [8][12]. - Costa's revenue for 2023 was reported at £1.22 billion, a 9% increase year-over-year, but still below its 2018 revenue of £1.3 billion, with a reported loss of £9.6 million [13][14]. Group 3: Strategic Implications for Luckin Coffee - The acquisition of Costa could serve as a critical step for Luckin Coffee in its efforts to return to the international capital market, providing a new narrative to support its global ambitions [21][24]. - Luckin's recent financial performance shows a healthy cash flow and stable profitability, with a 50.2% year-over-year increase in net revenue for Q3 2023 [23]. - The integration of Costa's international store network could facilitate Luckin's expansion into overseas markets, particularly in Europe, while enhancing its brand competitiveness [23][24].

不仅如此，幸运咖还在今年正式启动全球化布局。今年8月份，幸运咖在马来西亚开设首家海外门店， 将中国的"高质平价"咖啡带到全球市场。目前，幸运咖海外业务保持良好发展势头。 本报讯(记者李静)11月24日，蜜雪冰城股份有限公司(以下简称"蜜雪集团")旗下现磨咖啡品牌幸运咖宣 布，其全球门店数量正式突破10000家。这一规模标志着，幸运咖成为少数迈入"万店俱乐部"的本土咖 啡连锁品牌之一，也反映出平价咖啡在中国市场的快速渗透。 据了解，幸运咖创立于2017年，聚焦提供"高质平价"的咖啡产品，包括经典款、流行款及创新款现磨咖 啡饮品，主要产品定价在6元—8元。 得益于单店模型的持续优化，2025年以来，幸运咖加速开拓全国市场。仅用约10个月时间，幸运咖门店 数便实现翻倍增长，门店增速居于头部连锁品牌前列，是今年咖啡市场快速跑出的一匹黑马。其中，一 线市场是幸运咖今年重要的增量市场之一。今年以来，幸运咖在下沉市场稳步开拓同时，加速布局北上 广深、长三角、珠三角等高势能区域。 截至目前，幸运咖的门店已覆盖全国超300座城市，包括一线、二三线城市及广大下沉市场。其中，一 线市场的门店数已超千家，北京地区门店数达到100家。 ...

幸运咖创立于2017年，主要产品定价在6至8元。今年以来加速开拓全国市场，门店数在约10个月时间内 实现翻倍增长。今年以来，幸运咖在下沉市场稳步开拓同时加速布局北上广深、长三角、珠三角等高势 能区域。截至目前，幸运咖的门店已覆盖全国超300座城市。其中，一线市场的门店数已超千家，北京 地区门店数达到100家。幸运咖还在今年启动全球化布局，今年8月，幸运咖在马来西亚开设首家海外门 店。目前，海外业务保持良好发展势头。（智通财经记者 邵冰燕） 11月24日，智通财经记者获悉，蜜雪集团旗下平价咖啡品牌幸运咖宣布，其全球门店数量正式突破一万 家。 ...

Core Insights - Luckin Coffee has officially surpassed 10,000 stores globally, marking its entry into the "10,000-store club" among local coffee chains in China, reflecting the rapid penetration of affordable coffee in the Chinese market [1][2] Expansion Strategy - Since 2025, Luckin Coffee has accelerated its national market expansion, doubling its store count in approximately 10 months, positioning itself as a leading player in the coffee market [2] - The brand has focused on both lower-tier markets and major cities like Beijing, Shanghai, and Guangzhou, with over 1,000 stores in first-tier markets and 100 stores in Beijing alone [2] - Luckin Coffee has initiated its global expansion, opening its first overseas store in Malaysia in August, indicating a positive development trend in its international business [2] Supply Chain and Product Quality - The rapid growth to 10,000 stores is supported by Luckin Coffee's strong supply chain, which includes direct sourcing of coffee beans from key regions like Brazil and Colombia, and a self-built logistics system [3] - The company has established a comprehensive quality management system covering all stages from raw material sourcing to store operations, ensuring consistent product quality [4] Training and Operational Efficiency - Luckin Coffee has developed a standardized operational training system, with a new training campus in Henan capable of accommodating 700 trainees, having trained nearly 10,000 individuals to date [5][6] - The company employs a systematic training approach that includes practical training in stores, ongoing support for new franchisees, and tailored operational plans to enhance store performance [6] Product Innovation - The introduction of the "Coconut Latte" has been a significant success, selling over 100 million cups and generating over 1 billion yuan in sales, showcasing consumer acceptance of its products [7] - Luckin Coffee has launched 47 new products this year, including various seasonal and fruit-based coffee options, reflecting its commitment to product innovation and meeting local consumer preferences [8] Market Outlook - The Chinese coffee market is projected to reach nearly 250 billion yuan by 2024, with a growth rate of around 20%, indicating substantial market potential for affordable coffee brands like Luckin Coffee [9] - Luckin Coffee aims to enhance product development, supply chain efficiency, and quality control to further promote the popularity and upgrade of freshly brewed coffee in China [9]

这使得早年便在巴西、哥伦比亚等咖啡豆核心产地搭建了直采渠道的幸运咖，持续强化规模采购优势， 以及较强的抗价格波动风险能力。 （文章来源：证券时报网） 近年来，现磨咖啡核心原料咖啡豆的上游价格持续震荡。今年5月，蜜雪集团与巴西签署40亿元农产品 采购意向大单，其中咖啡豆占比极高，从生豆源头进一步锁定成本、稳定供应。依托源头直采、规模化 采购及自研自产体系，幸运咖得以长期保障加盟商毛利率维持在合理区间。 11月24日，蜜雪集团旗下现磨咖啡品牌幸运咖正式宣布，全球门店数量突破10000家。作为聚焦"高质平 价"的咖啡品牌，其核心产品定价仅6—8元，此次跻身本土咖啡连锁"万店俱乐部"，反映了平价咖啡在 中国市场的快速渗透态势。 幸运咖的快速扩张离不开蜜雪集团在供应链端的支撑。该品牌是行业内少数实现原料直采、自有烘焙基 地、自建物流体系全覆盖的品牌，共享蜜雪集团五大生产基地与29个仓储中心，12小时配送圈既能保障 原料新鲜度，又实现了咖啡豆从直采、烘焙到物流的全环节高效整合。 ...

Core Insights - Lucky Coffee, a budget coffee brand under Mixue Group, has surpassed 10,000 global stores, rapidly rising in the domestic coffee chain market, closely following leading brands Luckin Coffee and Kudi Coffee [1] - The brand was established in 2017 and initially grew slowly, but after market research and brand positioning adjustments, it adopted a low-price strategy in 2020, leading to significant growth [1] - In 2022, Lucky Coffee experienced explosive growth, leveraging Mixue's supply chain advantages and targeting price-sensitive consumers, particularly in lower-tier markets and among students [1][4] Company Developments - Lucky Coffee opened over 2,800 new stores from 2022 to 2023, bringing the total to approximately 3,000 stores [1] - In 2023, the brand not only accelerated its domestic expansion but also began international growth, opening its first overseas store in Malaysia in August [1] - Currently, Lucky Coffee has over 1,000 stores in first-tier markets and 100 stores in Beijing, covering more than 300 cities nationwide [1] Competitive Landscape - Luckin Coffee leads the domestic market with nearly 30,000 stores, maintaining a strong performance through new product launches and optimized marketing strategies [2] - Kudi Coffee ranks second with over 15,000 stores, achieving rapid growth through aggressive franchise strategies and frequent marketing activities [4] - Lucky Coffee's recent growth has narrowed the gap with these competitors, as it added 1,100 stores in October alone, surpassing Luckin's 905 and Kudi's 597 new stores [4] Market Outlook - The domestic coffee chain market is highly competitive, with various brands like Kenyue Coffee, Nova Coffee, and Manner Coffee also vying for market share [4] - According to iMedia Consulting, the Chinese coffee market is expected to reach a scale of 470 billion yuan by 2025, with a compound annual growth rate of 28.8% from 2020 to 2025 [4] - Key challenges for coffee brands will include reducing operational costs and avoiding product homogenization in this competitive landscape [4]