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打击低价很重要!淘宝遇到商家低价乱价处理方式
Sou Hu Cai Jing· 2025-11-12 11:23
Core Viewpoint - The article discusses the challenges faced by Taobao due to price chaos among merchants, emphasizing the need for brands to adapt their strategies within the existing platform rules to protect their interests and maintain market order [1] Group 1: Intellectual Property Infringement - Trademark infringement complaints can be filed through Alibaba's intellectual property protection platform, requiring evidence of unauthorized use and trademark registration documents [3] - Patent infringement complaints necessitate valid patent certificates and a professional infringement analysis report, highlighting the complexity of such cases [3] - Complaints regarding counterfeit goods involve purchasing items for verification and demanding removal from the platform, with strict review processes but significant penalties for successful claims [3] - Repeated infringement complaints can lead to harsher penalties for persistent violators, including potential store closures [3] Group 2: Copyright Infringement - Complaints about image theft require original images and copyright registration certificates, with a high success rate for such claims [4] - For text plagiarism, original drafts and publication records must be provided to support copyright complaints [4] - The design of official flagship store pages is protected, and evidence such as website registration information can be used for complaints against imitation [4] - Video content theft can also be addressed through copyright complaints, necessitating original files and production records [4] Group 3: Distributor Channel Issues - Establishing a product traceability system using QR codes or barcodes can help identify and address channel issues quickly [6] - Distributor agreements should clearly define sales territories and penalties for violations, providing a contractual basis for management [6] - Implementing regional management policies tailored to market characteristics can prevent price conflicts arising from cross-regional sales [6] - A credit rating system for distributors can incentivize compliance with pricing and regional management, rewarding compliant behavior and penalizing violations [6]
小红书电商双11:下单人数同比增长77%,成交额破千万商家增140%
Xin Lang Ke Ji· 2025-11-12 11:05
Core Insights - Xiaohongshu's e-commerce platform achieved significant growth during the Double 11 shopping festival, with the number of merchants surpassing 10 million increasing by 140% year-on-year, and the number of products exceeding 1 million growing by 145% [1] - The contribution of "buyers" was notably high, with their transaction value increasing by 73% year-on-year, and the average transaction value for top-performing buyers reaching 7,700 yuan [1] - Discussions related to "Double 11" on Xiaohongshu saw a massive increase in exposure, reaching 18.7 billion, a 530% year-on-year rise, indicating heightened user engagement and community activity [1] Group 1 - The number of buyers on Xiaohongshu grew significantly, with their contribution to merchant transaction value increasing by 783% during Double 11 [2] - Notable live streaming performances included a single session by Zhang Xiaohui that generated 180 million yuan in GMV, marking a historical high [2] - The growth was not limited to top merchants; over 30% of small and medium-sized merchants (monthly transaction below 100,000 yuan) also experienced transaction value growth exceeding 100% [2] Group 2 - The frequency of live broadcasts by Xiaohongshu merchants increased by 487% during Double 11, highlighting a strategic focus on live streaming to drive sales [1]
淘宝争夺 AI 电商定义权
Sou Hu Cai Jing· 2025-11-12 11:05
Core Insights - OpenAI's collaboration with Walmart signifies a shift in retail experiences, moving AI from backend advertising to frontend consumer interactions, which has positively impacted stock prices of involved companies [1] - The competitive landscape in e-commerce is intensifying, with platforms like Taobao responding to AI advancements by integrating AI into their operations to enhance user experience and operational efficiency [2][7] Group 1: AI Integration in E-commerce - Taobao has initiated a significant paradigm shift by utilizing AI to drive its entire system during the Double 11 shopping festival, with over 15 billion calls to its AI model on the first day of pre-sales [3][9] - The company aims for a systematic overhaul rather than superficial AI integration, focusing on enhancing user interactions and operational processes [8][9] - Taobao's AI-driven tools are designed to improve efficiency for small and medium-sized businesses, automating tasks such as data analysis and marketing [11][13] Group 2: Competitive Landscape and Market Position - The competition from platforms like Pinduoduo, JD.com, and Douyin is increasing, prompting Taobao to leverage AI as a means to build technological barriers and enhance user retention [7][26] - Alibaba's market value is under pressure from competitors, highlighting the urgency for Taobao to demonstrate the effectiveness of its AI initiatives during major sales events [7][26] - The introduction of AI tools has led to significant improvements in operational efficiency, with reports indicating that AI pricing systems and advertising models have enhanced return on investment by 12% [15][18] Group 3: User Experience and Interaction - Taobao is shifting from traditional search interfaces to conversational decision-making interfaces, allowing for a more intuitive user experience [24] - New AI features such as "AI万能搜" and "AI帮我挑" are designed to facilitate user decision-making through natural language processing and multi-modal understanding [22][24] - The transition to AI-driven interactions aims to reduce communication costs for users and improve conversion rates for the platform [24][25]
这个双11,有人教AI“带货”
第一财经· 2025-11-12 10:56
2025.11. 12 本文字数:2793,阅读时长大约4分钟 作者 | 第一财经 刘晓洁 宁佳彦 "原本问AI时是没有任何曝光和提及率的,在双11期间,基本上搜行业词时,10次里至少有8次(回答中)是能够出现这个品牌的。" Jeff表示,空气净化器的案例属于比较不错的效果。受AI回答随机性影响,且目前行业的竞争很激烈,推荐并非百分百稳定,而品牌方深知这一点,也不 愿放弃眼下"流量价格还不算高"的AI推荐位。 在双11期间来咨询智推时代并签约的客户包括燕窝、牛排、智能电动床、美妆等品牌。采访当天,Jeff还告诉记者,自己马上要去接待一家房地产行业 的公司咨询,因为很多人买房也会问豆包、DeepSeek的"意见","现在各行业都在关注这个事儿了"。 在品牌侧,一家已经开始采购GEO的商家品牌负责人告诉第一财经记者,"公司已经专门设立了岗位对接GEO。虽然主要靠供应商,但我们也会注意从各 个大模型采用的信源处下功夫,同时也要有专人不定期去搜索,检查投放效果。"但就像没有人愿意主动提及在SEO投放了多少预算一样,也没有商家愿 意完全分享他们的GEO投放策略。 刚刚兴起的GEO(生成式引擎优化),已逐渐渗透到电商。今 ...
补贴之后,这个双11外卖平台以何再“爆火”?
第一财经· 2025-11-12 10:43
Core Viewpoint - This year's Double 11 marks a strategic transformation in the e-commerce landscape, shifting from a focus on low prices and traffic to a more sustainable model centered on user experience and value creation [1][25]. Group 1: E-commerce Ecosystem Collaboration - Major e-commerce platforms like Taobao are evolving into comprehensive consumer platforms, integrating instant retail with e-commerce to unlock new growth channels in a saturated market [1][3]. - Taobao Flash Sale has significantly contributed to the Double 11 event, with over 100 million new users generating orders during the period [1][10]. - The integration of e-commerce and instant retail is breaking down user boundaries, allowing for the introduction of high-value users into the instant retail space, thus creating new growth opportunities for local businesses [5][8]. Group 2: Supply Quality Enhancement - The competition in instant retail is shifting from traffic scale to supply quality, with platforms focusing on matching high-quality supply to meet the demands of discerning users [13][18]. - During Double 11, Taobao Flash Sale introduced a "Hot Stores" channel, promoting restaurants with higher price points and established dining reputations, thereby enhancing the quality of offerings [14][15]. - High-quality merchants are adapting their products and services to meet the platform's standards, leading to improved operational efficiency and customer experience [17][22]. Group 3: Transition from Subsidies to Service - The industry is moving away from reliance on subsidies towards a focus on sustainable value competition, where the emphasis is on service quality rather than just price [19][23]. - Platforms are implementing measures to ensure service reliability, such as accelerated delivery and compensation for delays, which are crucial for maintaining high customer expectations [20][21]. - This shift in focus allows merchants to build long-term customer relationships through enhanced service and product quality, rather than competing solely on price [24][26].
黑芝麻:11月12日召开董事会会议
Mei Ri Jing Ji Xin Wen· 2025-11-12 09:57
截至发稿,黑芝麻市值为50亿元。 每经头条(nbdtoutiao)——谁在替王家卫写《繁花》?揭秘影视剧本层层转包"枪手链" (记者 张明双) 每经AI快讯,黑芝麻(SZ 000716,收盘价:6.64元)11月12日晚间发布公告称,公司第十一届2025年 第九次董事会临时会议于2025年11月12日以现场与通讯相结合的方式召开。会议审议了《关于变更注册 资本并修订 <公司章程> 及其附件的议案》等文件。 2025年1至6月份,黑芝麻的营业收入构成为:食品行业占比65.6%,电商业占比31.97%,其他业务占比 2.43%。 ...
服务全商业场景智能预测 蚂蚁国际开源“鹰序”AI预测大模型
第一财经· 2025-11-12 09:57
Core Insights - Ant International announced the open-source release of its AI predictive model "Falcon TST" at the Singapore FinTech Festival (SFF2025), marking it as the first large-scale time-series prediction model based on a multi-segment pattern and a mixture of experts architecture, with over 2.5 billion parameters and optimal performance in various benchmark evaluations [1][3] Group 1: Model Capabilities - The "Falcon TST" model was initially developed for internal cash flow and foreign exchange risk predictions, achieving an accuracy rate exceeding 90% and helping businesses reduce foreign exchange costs by up to 60% [3] - The model can predict on an hourly, daily, or weekly basis and is applicable beyond finance, including weather changes, holiday consumption, financial market fluctuations, and cross-border human flow [3] Group 2: Industry Applications - In the aviation sector, the model is being used to optimize foreign exchange hedging strategies, with pilot projects showing significant reductions in foreign exchange costs [3] - The model can assist in corporate fund management, potentially reducing operational costs by 30% to 50% depending on the business model [3] - According to the International Airports Council (ACI World), global air passenger volume is expected to reach 9.8 billion by September 2025, highlighting the importance of AI-driven precise predictions for both corporate profits and consumer benefits such as ticket price reductions and service stability [3] Group 3: Open Source Initiative - Ant International's Chief Innovation Officer, Yang Jiangming, stated that the decision to open-source the "Falcon TST" model aims to empower various industries and collaborate with academia and industry to advance AI technology and its application in the real economy [3]
京东11.11惊喜之夜:重塑电商大促的“情感价值”
Sou Hu Cai Jing· 2025-11-12 09:37
作者|亚娜 "听刘宇宁唱《若没有你》才知道什么叫细糠!细节拉满,太绝了!""谁的DNA被薛之谦这首《认真的雪》狠狠戳中了!""TOP登陆少年组合全员上桌跳 舞,舞美帅到跺脚~"…… 11月9日晚,上海体育馆被一场惊喜晚会彻底 "点燃"。高能的舞台名场面,万件好礼密集派送,再加上粉丝全域应援加持,让京东11.11惊喜之夜的关注度 不断飙升。 数据显示,截至11月10日0点,京东11.11惊喜之夜全网曝光量超100亿,六小时大直播累计观看超7000万。这只是晚会当晚的盛况,而实际上,在晚会还 未开场前,京东11.11惊喜之夜就已经提前在各大社交媒体上火了。 11月初,上海徐汇滨江上空出现了"刘宇宁飞艇",杭州、上海双城的地标被明星海报"霸屏",一场长达14天的城市级预热悄然启动。 PLUS会员的专属门票、穿梭于街头的"痛车"巡游、在空中造势的飞艇……京东11.11惊喜之夜用一系列看得见、摸得着的线下事件,把"惊喜"做成了可参 与的体验。 随着节目单和嘉宾阵容释放,讨论热度再度攀升。晚会前,#刘宇宁唱初恋# 就先凭歌名冲上热搜,粉丝直呼"光看歌名就心跳加速";而真正让红毯环节 出圈的,是明星们不按常理出牌的神操作。 ...
万能的淘宝,全新的“双11”
Sou Hu Cai Jing· 2025-11-12 09:37
Core Insights - The article emphasizes the transformation of the retail industry in China due to the integration of AI and the rise of instant retail, marking a significant shift in business rules and consumer engagement by 2025 [1][2][18] Group 1: AI Efficiency and Technological Integration - AI has significantly enhanced operational efficiency in the retail sector, with over 150 billion calls to AI models during the 2025 Double 11 pre-sale, leading to a 20% increase in transaction growth for products promoted through AI [3][4] - The introduction of AI-driven tools has allowed brands to achieve substantial growth, with 35 brands surpassing 100 million in sales within the first hour of the pre-sale [3][4] - The "AI-driven" strategy has been fully integrated into e-commerce processes, enhancing user experience and operational efficiency [3][4] Group 2: Strategic Shift to a "Big Consumption Platform" - Alibaba's transition from an "e-commerce platform" to a "big consumption platform" is a core strategic focus, integrating various services and breaking down barriers between online and offline experiences [2][18] - The new "Double 11" is positioned as a test for the "big consumption platform," showcasing the integration of AI capabilities and the enhancement of consumer experiences [2][18] - The launch of the "Flash Purchase" feature is expected to generate significant new business, with projections of trillions in added value over the next five years [18][19] Group 3: Support for Quality Merchants - Alibaba has implemented various initiatives to support quality merchants, including significant investments in promotional tools and the introduction of time-limited red envelopes to boost sales [9][10] - The platform's focus on high-quality supply and consumer experience aims to foster a healthy competitive environment, moving away from price wars [14][17] - The introduction of a new store rating system and real experience scores is designed to enhance visibility for high-quality merchants [11][13] Group 4: Financial Support and Risk Management - The platform has introduced a "fast payment" service with a limit exceeding 250 billion, allowing merchants to receive payments immediately upon shipment [14] - Enhanced risk management features have been implemented to protect merchants from fraudulent activities and ensure a secure trading environment [14][15] - The establishment of a credit system aims to improve order monitoring and preemptively identify potential issues [15][16] Group 5: Consumer Experience and Engagement - The new membership system integrates various services, providing consumers with a seamless experience across different platforms, enhancing engagement and loyalty [19][21] - The platform aims to meet consumer demands for rapid delivery, with solutions for same-day or next-day delivery being developed [21] - The focus on personalized consumer experiences through AI is expected to redefine shopping habits and increase customer satisfaction [21]
服务全商业场景智能预测 蚂蚁国际开源“鹰序”AI预测大模型
Huan Qiu Wang· 2025-11-12 09:25
【环球网科技综合报道】11月12日,蚂蚁国际在新加坡金融科技节(SFF2025)上宣布,正式开源其自主研发的"鹰序"(Falcon TST, Time-Series Transformer)AI预测大模型。该模型是业内首个基于多分段模式(Patch)并采用"混合专家"(Mixture of Experts, MoE)架构的大规模时序预测基础模型, 参数规模超过25亿,在多个权威基准评测中(如平均绝对误差率)取得最优的性能表现。 目前,"鹰序"AI预测大模型已在GitHub、Hugging Face以及蚂蚁国际平台全面开放,可供全球开发者与研究机构使用。 "鹰序"AI预测大模型最初用于蚂蚁国际内部的现金流和外汇风险预测。据悉,该模型可按小时、天或周进行预测,准确率超过90%,能帮助企业将外汇成本 降低最高到60%。 除金融领域外,蚂蚁国际方面还表示,"鹰序"AI预测大模型也可用于预测天气变化、节假日消费、金融市场波动、跨境人流等具有时间序列特征的数据。目 前,公司正与航空、银行、在线旅游和电商等行业等行业的合作伙伴探索具体应用。 例如,在航空业,该模型可用于优化汇率对冲策略,已有试点项目显示外汇成本显著降低;用 ...