· 受助于美国官员称中美贸易谈判进展顺利，美国股市标普500指数周二收高，同时受到特斯拉大涨提振。美国公债收益率午后变化不大，经济学家预计消费 物价将上涨。美元上涨。油价下跌，但维持在七周高点附近。金价小幅走低，美元升值增加了金价压力。 | 股市指数 | 收报 | 日夜家1% | 年初至今变动% | | --- | --- | --- | --- | | 纳斯达克指数 | 19714.99 | 0.63 | 2.09 | | 标普500指数 | 6038.81 | 0.55 | 2.67 | | 道琼斯工业均指 | 42866.87 | 0.25 | 0.76 | | 恒生指数 | 24162.87 | (0.08) | 20.45 | | 上证综指 | 3384.82 | (0.44) | 0.99 | | 利率 | 收报 | | 日变动% 年初至今变动% | | 美国2年期国债 | 4.0181 | 0.37 | (5.37) | | 美国5年期国债 | 4.0856 | 0.09 | (6.84) | | 美国10年期国债 | 4.4698 | (0.09) | (2.26) | | 美元1个月SOFR ...

原标题：市场监管总局将出台《办法》加强直播电商监督管理 科技日报北京6月10日电 （记者付丽丽）10日，记者从市场监管总局获悉，为加强直播电商监督管 理，该局在充分调研和广泛征求意见的基础上，会同国家网信办研究起草《直播电商监督管理办法（征 求意见稿）》（以下简称《办法》），正式向社会公开征求意见。征求意见截止日期为7月10日。 近年来，直播电商行业发展迅速，在促进消费、扩大就业同时，虚假营销、假冒伪劣等乱象逐渐显 现。为此，《办法》细化了直播电商平台经营者的责任和义务。要求平台经营者建立健全平台协议规 则，加强对直播间运营者、直播营销人员服务机构、直播营销人员的身份认证和资质审核，强化对违法 违规行为的处置，依法依规报送数据信息，积极协助消费者维权，进一步压实平台企业的主体责任。 《办法》明确了直播间运营者、直播营销人员服务机构、直播营销人员的责任和义务。要求直播间 运营者不得作虚假或者引人误解的商业宣传。要求直播营销人员真实、准确、全面地介绍商品或者服 务，不得欺骗、误导消费者。 《办法》强化了监督管理手段。《办法》规定，市场监督管理、网信部门对经调查核实违反市场监 督管理、网信领域法律、法规、规章的直播 ...

Group 1: Policy Initiatives - The State Council proposed 10 policy measures across 4 areas to improve and guarantee people's livelihoods[7] - Emphasis on enhancing social security fairness and expanding coverage for low-income groups[8] - Focus on equal access to basic public services regardless of urban or rural status[8] Group 2: Market Performance - The Shanghai Composite Index fell by 0.44%, while the North Exchange 50 Index decreased by 1.01%[16] - As of June 10, 2025, the North Exchange A-share component stocks totaled 267, with an average market capitalization of 3.076 billion[16] - Trading volume for the North Exchange reached 25.371 billion, down 5.23% from the previous trading day[16] Group 3: Industry News - The China Steel Industry Association called for resisting "involution" competition and prioritizing industry interests over individual company benefits[12] - Recommendations for the automotive industry to adhere to fair competition principles and enhance technological advancements[13] - The China Electric Power Construction Enterprise Association proposed four strategies for integrated development of power sources and green electricity projects[14]

Key Points - The article discusses various important news and developments in the investment landscape, including government policies, economic forecasts, and corporate announcements. Group 1: Government Policies and Economic Developments - The Central Committee and State Council issued opinions to deepen reforms and expand openness in Shenzhen, aiming to enhance the quality of economic development and establish a higher-level open economy [3] - The World Bank has lowered its global economic growth forecast for 2025 by 0.4 percentage points to 2.3%, citing increased uncertainty and high tariffs as significant obstacles to growth [8] - The National Development and Reform Commission (NDRC) is focusing on gathering opinions from private enterprises to support technological innovation and the construction of a modern industrial system [5] Group 2: Corporate Announcements and Market Developments - Tencent Music announced a merger agreement with Ximalaya Inc., which will make Ximalaya a wholly-owned subsidiary after the transaction [11] - Several automotive companies, including China FAW, Dongfeng Motor, and GAC Group, committed to a payment period not exceeding 60 days [9] - The National Energy Administration is initiating hydrogen energy pilot projects to explore diverse development paths for the hydrogen industry [8] Group 3: Industry-Specific Initiatives - The China Iron and Steel Association called for a collective effort to resist "involution" competition, emphasizing the importance of industry benefits over individual company interests [6] - Six cities in Guangdong signed a cooperation agreement to promote the collaborative development of housing provident funds, supporting housing consumption needs for mobile employment groups [7] - The market regulatory authority is drafting a supervision management method for live e-commerce, aiming to enhance accountability and consumer protection [4]

《办法》细化了直播电商平台经营者的责任和义务，明确了直播电商平台经营者在违规处置、资质核 验、信息报送、培训机制、分级管理、动态管控、信息公示等方面的责任。要求平台经营者建立健全平 台协议规则，加强对直播间运营者、直播营销人员服务机构、直播营销人员的身份认证和资质审核，强 化对违法违规行为的处置，依法依规报送数据信息，积极协助消费者维权，进一步压实平台企业的主体 责任。 本报北京6月10日电 （记者林丽鹂）为加强直播电商监督管理，维护广大消费者和经营者合法权益，促 进直播电商健康发展，市场监管总局会同国家网信办研究起草了《直播电商监督管理办法（征求意见 稿）》（以下简称《办法》），10日正式向社会公开征求意见。 《办法》强化了监督管理手段，规定了直播电商活动的管辖适用、协同监管、监督检查、信用监管、约 谈与整改等方面内容。 下一步，市场监管总局将根据社会公开征求意见反馈情况完善《办法》内容，尽快出台实施，进一步健 全直播电商常态化监管制度，推动直播电商健康发展。 （文章来源：人民日报） 《办法》明确了直播间运营者、直播营销人员服务机构、直播营销人员的责任和义务，强化直播间运营 者责任，要求直播间运营者建立健全 ...

《办法》坚持监管规范与促进发展并重，坚持问题导向。 记者梳理发现，此次《办法》共五十七条，分总则、直播电商平台经营者、直播间运营者、直播营销人员服务机构等七章，主要通过细化责任、强化技术监 管与信用约束，推动直播电商向规划化发展转型，长期来看利于建立公平透明的市场环境，促进良性竞争与消费者信任。包括平台、机构及主播在内的参与 方也需尽快调整运营模式，以适应新规，避免合规风险。 《办法》细化了直播电商平台经营者的责任和义务，明确了直播间运营者、直播营销人员服务机构、直播营销人员的责任和义务，强化了监督管理手段，强 调了不履行法定义务应当承担的法律责任。 关于此次制定《办法》的主要考虑，市场监管总局网监司相关负责人答记者问时表示，直播电商行业在快速发展的同时，虚假营销、假冒伪劣等乱象逐渐显 现，如直播电商行业相关主体责任落实不到位，一些商家和主播及相关机构质量意识淡薄，重营销、轻质量，重成交、轻售后，追逐短期利益，损害了广大 消费者合法权益，影响了直播电商行业规范健康发展。 《办法》的出台，有利于落实落细《中华人民共和国电子商务法》等法律法规规定，明确相关机构与从业者法定责任和义务，进一步加强直播电商常态化监 管 ...

Core Viewpoint - The State Administration for Market Regulation has released a draft regulation for live e-commerce, aiming to clarify the responsibilities of various parties involved and enhance compliance requirements to improve regulatory efficiency [1][6]. Group 1: Responsibilities and Obligations - The draft regulation specifies the responsibilities of live stream operators, requiring them to clearly indicate comparison prices, actual sales prices, discount amounts, and avoid misleading advertising [3][4]. - Live stream operators using AI-generated images or videos must prominently label these as AI-generated to distinguish them from real individuals [3][4]. - E-commerce platforms are required to display the registration details of live marketing personnel prominently on their pages [4][6]. Group 2: Compliance and Enforcement - The regulation emphasizes legal consequences for non-compliance, detailing specific violations and enhancing the applicability of existing laws such as the E-commerce Law and Anti-Unfair Competition Law [5]. - In 2024, complaints related to live commerce increased by 19.3%, highlighting ongoing consumer issues in the sector [5]. - The regulation mandates credit supervision of various stakeholders in the live e-commerce ecosystem, with serious violations leading to joint penalties [5][6]. Group 3: Industry Self-Regulation - Platforms like Douyin have begun self-regulation, banning deceptive practices such as using AI avatars to impersonate real live streams, resulting in significant account suspensions and removals [6]. - The regulation aims to enforce the primary responsibility of e-commerce platforms, enhancing compliance management and transmitting regulatory pressure throughout the industry [6].

Core Viewpoint - The Market Regulatory Administration has released a draft for public consultation on the "Live E-commerce Supervision Management Measures," aiming to clarify the responsibilities and obligations of various stakeholders in the live e-commerce industry, thereby enhancing regulation and promoting healthy development of the sector [1][3][9]. Group 1: Regulatory Framework - The draft specifies the legal responsibilities of live e-commerce platform operators, live room operators, service agencies for live marketing personnel, and the marketing personnel themselves, to strengthen regular supervision of the industry [1][3]. - The draft emphasizes that it will not increase the burden on relevant parties, aligning with higher laws and the characteristics of the live e-commerce industry [1][5][9]. Group 2: Industry Growth and Trends - The "2024 China Live E-commerce Market Data Report" indicates that the transaction scale of live e-commerce will reach 53,256 billion yuan in 2024, although the growth rate has significantly declined from over 589% in 2018 to 8.31% [1][6][8]. - The decline in growth rate signifies a transition from a "traffic dividend period" to a "stock competition period," indicating a shift from "scale expansion" to "quality upgrade" in the industry [1][8]. Group 3: Responsibilities of Stakeholders - The draft outlines specific responsibilities for live e-commerce platform operators, including the establishment of rules for platform agreements, identity verification, and quality control of products and services [3][4]. - Live room operators are required to implement systems for reviewing product information and ensuring accurate marketing without misleading consumers [4][9]. Group 4: Legal Compliance and Enforcement - The draft mandates that live e-commerce platforms must cooperate with regulatory authorities in addressing violations and emphasizes the legal responsibilities for non-compliance [9][10]. - It incorporates existing laws such as the "E-commerce Law" and "Anti-Unfair Competition Law" to enhance the enforceability and specificity of the regulations [9][10].

细化电商平台、直播间经营者等相关主体责任 近年来，直播电商行业发展迅速，在促进消费、扩大就业等方面发挥了积极作用。直播电商行业在快速发展的同时，虚假营销、假冒伪劣等乱象逐渐显现。 直播电商行业相关主体责任落实不到位，一些平台对直播带货商家资质和商品质量审核不严，一些商家和主播及相关机构质量意识淡薄，重营销、轻质量，重成 交、轻售后，追逐短期利益，损害了广大消费者合法权益，影响了直播电商行业规范健康发展。 6月10日，市场监管总局就《直播电商监督管理办法（征求意见稿）》（下称《办法》）面向社会公开征求意见。 《办法》明确直播电商平台经营者、直播间运营者、直播营销人员服务机构和直播营销人员的法定责任和义务，进一步加强直播电商常态化监管，促进直播电商行 业健康发展。市场监管总局有关负责人表示，《办法》符合上位法要求，符合直播电商行业特点，不会增加相关主体负担。 《2024年中国直播电商市场数据报告》显示，2024年直播电商交易规模达到53256亿元，与此同时，增速出现明显下滑。业内人士认为，这标志着行业从"流量红利 期"进入"存量竞争期"，将推动行业从"规模扩张"转向"质量升级"。 《办法》细化了直播电商平台经营者 ...

例如，直播电商行业相关主体责任落实不到位，一些平台对直播带货商家资质和商品质量审核不严，一些 商家和主播及相关机构质量意识淡薄，重营销、轻质量，重成交、轻售后，追逐短期利益，损害了广大消 费者合法权益，影响了直播电商行业规范健康发展。 可以看到，《办法》细化了直播电商平台经营者的责任和义务。具体而言，《办法》明确直播电商平台经 营者在违规处置、资质核验、信息报送、培训机制、分级管理、动态管控、信息公示等方面的责任。要求 平台经营者建立健全平台协议规则，加强对直播间运营者、直播营销人员服务机构、直播营销人员的身份 认证和资质审核，强化对违法违规行为的处置，依法依规报送数据信息，积极协助消费者维权，进一步压 实平台企业的主体责任。 南都讯 记者黄莉玲 6月10日国家市场监管总局官网消息，为加强直播电商监督管理，市场监管总局在充分 调研和广泛征求意见的基础上，会同国家网信办研究起草《直播电商监督管理办法（征求意见稿）》（以 下简称《办法》），正式向社会公开征求意见。征求意见的截止日期为2025年7月10日。 《办法》分总则、直播电商平台经营者、直播间运营者、直播营销人员服务机构和直播营销人员、监督管 理、法律责任、 ...