北京商报讯(记者郭缤璐)9月23日，麦当劳中国汉堡大学迎来成立十五周年庆典。麦当劳中国宣布，未来三年将投 资超过4亿元人民币用于人才培训和发展，重点推动汉堡大学以"更智慧、更开放、更关注全面成长"三大方向全面 升级，打造面向数字化时代的餐饮人才培养体系。据了解，每年麦当劳中国有近1万名学员在汉堡大学完成培训。 目前，麦当劳中国汉堡大学在全国设有16个领导力学院，拥有约100位专家，每年近20万员工通过"麦麦e学"线上 平台学习相关课程。 麦当劳中国汉堡大学校长李娟娟表示，通过汉堡大学培训，员工在多方面得到了提升。在促进餐厅绩效上，员工 学习很多营运管理技能，回去后更懂得经营餐厅。另外，在领导力以及对麦当劳文化和价值观的认同感增强。 "面对新时代人才发展的需求，汉堡大学将持续升级，围绕'更智慧、更开放、更关注全面成长'三大方向深化发 展，融合AI技术与个性化学习、拓展行业合作生态、打造人情味的成长支持，为新时代培养更多优秀的餐厅管理 人才。"李娟娟表示。 面对日益增长的人才需求、更庞大的餐厅网络和加速的数字化进程，汉堡大学将持续升级，聚焦三大方向。首 先，汉堡大学将引入AI智能陪练、虚拟导师、个性化学习路径推荐 ...

Core Insights - The company has launched a new store in Beijing with a fresh design and a new product line called "烫捞" (hot pot), which has attracted significant customer interest and long queues on opening day [1] - The new product line features seven unique soup bases, including classic herbal bone soup and international flavors like Singapore Laksa and Thai Tom Yum, aiming to enhance product competitiveness and customer satisfaction [2] - The strategic focus on the hot pot segment is seen as a key growth opportunity, leveraging the company's existing strengths in product development and ingredient quality to meet rising consumer demand [3] Product Development - The new "烫捞" series addresses industry pain points such as limited flavors and ingredient homogeneity by offering diverse soup bases and high-quality ingredients [2] - The introduction of premium seafood and a six-meter open display for ingredients enhances customer choice and experience [2] Market Strategy - The hot pot category is positioned as a response to the growing demand for branded and standardized fast food, with the company aiming to create a new growth curve following its success with "酸菜鱼" (sour cabbage fish) [3] - The combination of "酸菜鱼" and "烫捞" products is expected to optimize store efficiency and attract customers during non-peak hours, thereby increasing overall profitability [3] Cultural Integration - The new store design incorporates traditional Chinese aesthetics and modern elements, creating a unique dining environment that reflects both cultural heritage and contemporary trends [4] - The brand's international expansion has been positively received, with high customer ratings in markets like Malaysia, indicating a successful blend of Eastern culinary traditions with global tastes [5] Global Expansion - The company has over 2,500 stores worldwide, including locations in the US, Canada, Singapore, Malaysia, and Thailand, showcasing its commitment to globalizing Chinese cuisine [5] - The new product line and cultural aesthetic are part of a broader strategy to convey the diversity and confidence of Chinese cuisine on the international stage [5]

Core Insights - The franchise market in China is experiencing explosive growth in 2025, transitioning from a phase of reckless expansion to one focused on refined operations and digital empowerment [1] - The hard discount market surpassed 200 billion yuan in 2024, while the restaurant chain rate exceeded 49%, indicating a shift towards brand-oriented and digitalized franchise operations [1] - The franchise industry faces both opportunities from policy support and consumer upgrades, as well as challenges from intensified competition and compliance requirements [1] Franchise Market Trends - The emergence of professional and super franchisees is notable, with over 30% of participants at the 2025 Beijing exhibition being experienced investors and institutional investors [1] - Super franchisees typically manage more than five stores, generating annual revenues exceeding 10 million yuan, and possess strong market insight and diverse marketing channels [1] Restaurant Sector Highlights - Pointing to the success of "Dian Ti Lei Jiao Pig's Foot Rice," which ranks first in the 2025 annual top 10 fast food franchise brands, the brand offers a unique dining experience with a "0 yuan franchise fee" and a gross profit margin of 60% [2] - "Shu Yi Shu Er Spicy Noodle" stands out with a mere 3% closure rate amidst a 56% closure rate in the restaurant industry, appealing to small investors with low risk and high return [4] - "Tasting China Hamburger" is recognized for its localized innovation in Western fast food, boasting over 8,000 stores nationwide, nearing KFC's scale [5] Retail Sector Developments - "Super Box NB" offers two franchise models, ensuring product cost advantages through direct factory connections and self-pricing, with a 60% share of private label products [8] - "Ji Xiao Guo Fruit Store" leverages smart store systems to provide a competitive platform for entrepreneurs, enhancing customer experience through intelligent services [9] Service Sector Innovations - Community smart health services provide integrated solutions for elderly care, with a 25% annual return rate on a 500,000 yuan investment [12] - The rental of new energy light logistics vehicles aligns with national carbon neutrality policies, offering lower operational costs compared to fuel vehicles [13] Emerging Franchise Opportunities - The pet service sector is gaining traction, with "Chong Pang Pang" opening its first store in Shanghai, combining shopping, experience, and social interaction [14] - The cultural and entertainment sector is witnessing accelerated growth, with various categories like sports, KTV, and internet cafes thriving [16] Strategic Recommendations for Franchisees - New entrepreneurs are advised to choose brands with low investment thresholds, standardized operations, and comprehensive training support, such as "0 yuan franchise fee" models [17] - Experienced investors may consider becoming super franchisees to achieve economies of scale [17] - Precise site selection and digital operations are critical for success, with brands like "Shu Yi Shu Er" utilizing data-driven models to avoid common pitfalls [18] Risk Management and Success Factors - Franchisees should prioritize brands with third-party audit reports and transparent operational metrics to mitigate risks [20] - Continuous learning and adaptation to local market conditions are essential for franchise success, emphasizing the importance of operational efficiency and customer loyalty [24][25] - The future of the franchise market will depend on the ability to cultivate capable super franchisees and maintain quality control and service standards [27]

Core Points - A consumer in Guizhou Qianan reported finding live maggots in a takeout chicken leg rice dish, prompting an investigation by local market supervision authorities [1][3] - The involved restaurant, "Mud Good Eggplant," was found to have all necessary licenses, but issues were identified regarding food storage and pest control measures [3] - The local market supervision bureau has initiated an investigation and the restaurant has voluntarily suspended operations for rectification [3] Summary by Sections - **Incident Description** - A video surfaced online showing live maggots on the surface of a chicken leg in a takeout meal [3] - **Regulatory Response** - The local market supervision bureau conducted an immediate on-site inspection and confirmed that the restaurant's licenses were valid, but noted improper food storage and inadequate pest control [3] - The bureau has opened a case for investigation and is urging the restaurant to make necessary improvements [3] - **Future Actions** - The market supervision bureau plans to enhance oversight of online food delivery services and ensure compliance with food safety regulations [3]

●付妤,身份证号:371102200507257825,导游证:YCD4420A,遗失,特此声明。 ●品牌名:肯德基,遗失在山东银座家居有限公司居家生活广场开具的电箱使用费收据、广告费收据(缴费 人:莱芜宏源餐饮管理有限公司,金额:共计7600元,收据号:C0004102、0000563、0000657),现声明该收据 付款方凭证联原件失效,不作为退款凭据。 ...

Core Insights - Burger King's Huqiangbei store in Shenzhen will officially close on September 1, 2025, marking it as one of the earliest locations in the city [2] - Multiple Burger King locations in Shenzhen have reportedly closed this year, attributed to changes in operational strategy [5] - As of June 30, 2023, Burger King China reduced its store count from 1,474 to 1,367, a net decrease of 107 stores within six months [5] - Following the closure of 100 stores, Burger King China experienced its first positive same-store sales growth in six quarters, with system sales reaching $162 million, a 10% increase from the previous quarter [5] - The company plans to open 40-60 new restaurants in core business districts of first and second-tier cities to offset the impact of closures [5] - Currently, Burger King China operates approximately 1,300 stores and serves nearly 150 million customers annually [6] Strategic Adjustments - Burger King China is implementing a "quality improvement and efficiency enhancement" strategy to optimize its store network, focusing on expanding in core business areas of first and second-tier cities [5] - The strategic adjustments aim to enhance the profitability of individual stores and strengthen brand competitiveness, laying a solid foundation for future expansion [6]

Core Insights - The popularity of spicy hot pot (麻辣香锅) has not diminished despite perceptions of high prices, with major brands like Yang Guofu entering the market [1][25][34] - The pricing strategy of spicy hot pot often leads to consumer shock, with many feeling that the cost is disproportionate to the ingredients offered [4][10][21] - The market for spicy hot pot remains robust, with a significant number of new registrations for related businesses, indicating ongoing consumer interest [27][36] Industry Overview - The spicy hot pot industry has seen a registration of approximately 3,583 new businesses from January to November 2024, with over 29,000 existing establishments [27] - The market is characterized by a lack of dominant players, with over 54.2% of brands operating five or fewer locations, suggesting room for growth and consolidation [36] - The average monthly order volume in high-end urban areas can reach three times that of ordinary cities, indicating a strong demand in affluent markets [33] Consumer Behavior - Despite complaints about high prices, consumers continue to seek out spicy hot pot, with social media discussions reflecting both frustration and nostalgia for the dish [29][49] - The trend of home cooking spicy hot pot is rising, as consumers look for cost-effective alternatives to dining out [41][46] - The demographic of spicy hot pot consumers is primarily younger individuals, who express a complex relationship with the dish, balancing enjoyment with price sensitivity [34][49] Competitive Landscape - The spicy hot pot segment faces competition from similar offerings like hot pot and spicy noodles, leading to a blurred category distinction [39][40] - Brands are diversifying their menus to include complementary products, which has resulted in a reported 40% increase in overall dining revenue for some companies [29][36] - The industry is at a crossroads, with opportunities for growth tempered by rising operational costs and increasing competition [37][38]

美国彭博社 9 月 16 日文章，原题：世界开始讨厌你最喜欢的品牌了吗？ 1990年，麦当劳在莫斯科开业 了，很多人排队数小时，只为尝到第一口"巨无霸"，感受美国文化。对于美国品牌如何受益于美国软实 力并促进美国软实力在全球的传播，这可能是最好的例子。正如经济学家安德鲁·罗斯所说："赢得了民 心，也就赢得了销售。"然而，随着美国政府近年放弃赢取民心的策略，转而采取施压和经济胁迫的手 段，世界其他地区对美国所销售的产品——无论是美国品牌还是它们所代表的价值观——兴趣已大大降 低。 美国企业界应该担心的是，这不仅仅是一场抵制运动。抵制运动往往会失败，很少产生重大影响。欧洲 央行的经济学家预测，这可能是"长期结构性转变"，美国品牌将失宠。他们的研究发现，欧洲消费者购 买非美国产品的动机更多是出于偏好，而不是价格，这意味着这是一个情感决定，而不是经济决定。 美国产品也有可能失去对其他全球品牌的吸引力，这些品牌的原产国已经认识到软实力的重要性。美国 在品牌金融咨询公司发布的《2025年全球软实力指数》中仍然排名第一，但该咨询公司称，随着美国的 全球声誉受到打击，美国的得分停滞不前。与此同时，中国攀升至第二位，达到有史以 ...

什么危机公关套路，斗机令斗包袱，说得头头是道。智远认为，这些建议本质上还停在传统逻辑里。 什么属于传统叙事？错了、道歉、对不起、改；如果要换个角度呢？从营销层面切入？会不会改变叙事？ 前几天，我翻资料时，看到一个特别有意思的案例，这个案例的主角是 Burger King。 时间在 2020 年，快餐行业有个老大难问题：大家都在骂它们的东西「垃圾食品」。尤其像汉堡这种，消费者普遍觉得添加剂、防腐剂一大堆，吃多了不 健康。 Burger King 也没法独善其身，经常被拿来和麦当劳一起对比，背负着「不干净、不健康」的标签；你说没添加剂吧，没人信；你要沉默呢，怀疑更大。 左右都是坑。 咋办呢？ 他们来了个反直觉的操作：拍了一支广告，把一个 Whopper 汉堡摆在镜头下，不动，34 天，直到它慢慢发霉、塌掉、长满毛。 行吧，不少人给西贝支招，我也看了。 画面说实话挺恶心的，很多人看了第一反应是「这谁还吃得下去」。 但广告背后的意思非常直接：我们的汉堡会坏，会烂，说明没加防腐剂。这和那种三个月都不变形的食物完全不是一个逻辑。 结果呢，争议确实很大。有人觉得反胃，有人却觉得真实、有冲击力，甚至夸 Burger King ...

天津市商务局二级巡视员刘宏杰致辞表示，天津作为北方餐饮市场重要枢纽，近年来持续推动快餐 业标准化、品牌化建设，未来将进一步优化营商环境，为快餐企业在津发展提供政策支持与资源保障。 天津市烹饪协会会长朱宝钧分享了天津快餐产业发展成果，强调本地协会将继续发挥桥梁作用，推 动区域品牌与全国行业深度融合。 主题演讲环节围绕快餐业核心关注点展开，内容兼具实战指导性与未来前瞻性。上午板块聚焦产业 进化与市场洞察。分享现炒快餐规模化、区域品牌全国化等实操经验，深度解读快餐市场年度数据；剖 析行业规模、消费趋势及头部企业动态，帮助从业者把握市场现状；从资本视角解读快餐企业上市合规 性等关键问题，为有资本化规划的企业提供专业指导。 中国经济网9月18日讯(记者 李冬阳) 9月16日，第29届中国快餐产业大会在天津举办。作为国内快 餐产业年度盛会，大会由中国烹饪协会主办，中国烹饪协会快餐专业委员会与天津市烹饪协会联合承 办，汇聚了全国快餐领域企业家、专家学者及供应链代表，以"勇踏新程 重塑快餐产业新生态"为方 向，通过主题演讲、实战对话等形式，为产业破解发展难题、探索转型路径，注入高质量发展新动能。 中国烹饪协会会长杨柳致辞表示 ...