Core Insights - The 27th Asia Pet Expo showcases a rapidly growing "pet economy" market, with over 2,600 exhibitors and an expected attendance of over 510,000 visitors, highlighting the importance of smart technology in driving high-quality expansion [1] Group 1: Smart Pet Technology - The expo features cutting-edge pet technology, including the world's first pet smartphone, PetPhone, which supports AI real-time communication and health monitoring, utilizing advanced positioning technology for global accuracy [2] - The emotional interaction-focused smart hardware model is expected to redefine the value of pet technology, moving beyond traditional functionalities to create a new dimension of human-pet communication [2] Group 2: Evolving Pet Economy - The pet economy is transitioning from basic needs to emotional consumption, accelerating the arrival of a smart pet-keeping era, as evidenced by innovative products like the mobile monitoring system and a multifunctional pet food processor [3] - The introduction of various intelligent products, such as automatic cat litter boxes and smart pet living pods, showcases the technological transformation within the pet economy [3] Group 3: Supply Chain Innovations - The pet economy's supply chain is increasingly adopting smart technologies, with companies like Bühler showcasing innovations in pet food processing equipment to enhance hygiene and efficiency [4] - The integration of AI and big data in traditional production models is driving digital transformation in the pet food processing sector, enabling smarter and more efficient production processes [4] - Logistics solutions tailored for the pet industry, such as those from SF Express, are addressing supply chain challenges and enhancing operational efficiency through smart warehousing and logistics [5]

证券日报网讯佩蒂股份（300673）8月21日在互动平台回答投资者提问时表示，公司始终对宠物行业抱 有坚定的信心，将持续聚焦主业，以既定发展战略为牵引，围绕"六个全球化"推进运营协同，以产品力 为核心，把结构更优、现金流更稳的经营质量转化为可持续的股东回报。 ...

新京报贝壳财经讯（记者俞金旻）8月20日，第27届亚洲宠物展在上海新国际展览中心开幕。贝壳财经 记者从主办方了解到，本届亚宠展展览面积达31万平米，再创规模新高，全产业2600余家展商与企业携 2万余款参展品牌参加。 据悉，本届亚宠展聚焦前沿养宠趋势及理念，以多重亮点活动呈现场景化、沉浸式展陈空间与互动体 验。在亚洲宠物食品峰会上，嘉宾们围绕全球宠食趋势洞察、全生命周期喂养进阶、宠物鲜食新势力、 功能性营养升级、质造技术革新五大议题，汇聚行业专家，分享最新技术与实践经验，探讨行业痛点及 市场潜能。 据《2025年淘宝天猫宠物消费趋势洞察白皮书》显示：从人群看，养宠人群呈现两极分化的趋势，24岁 以下年轻人和50岁以上人群增速领跑；从地域看，三线及以下地区养宠人群增速最快；从购买力上看， 家庭养宠消费力提升与中高端价格带的高增速展现精细化的养宠趋势。随着养宠人群越来越多，宠物消 费也呈现精细化趋势。特别是"专宠专用"需求的兴起，宠物品种、年龄阶段、体型等细分需求差异，蕴 藏着很多品类机会。 比如进入中国市场30年的皇家，其中国区负责人徐娟透露，皇家现在全球有500多个配方，这500多个配 方基本上已经涵盖了猫猫 ...

Core Insights - The pet industry is experiencing significant growth, with a total annual transaction volume exceeding 50 billion yuan on Tmall, maintaining double-digit growth [2][4] - Tmall's market share in the pet industry reached 67% during the first phase of the 618 shopping festival, significantly outperforming competitors [2][4] - The overall scale of the Chinese pet industry is estimated at 350 billion yuan, indicating that the market is still evolving and expanding [2][4] Industry Dynamics - Domestic brands are focusing on continuous innovation to maintain competitiveness, while international brands face challenges from the rise of local competitors [2][3] - The pet market is characterized by high channel concentration, with Tmall being the leading online platform for pet consumption [4][5] - The trend towards premiumization in the pet industry reflects a growing consumer base willing to invest in higher-quality products for their pets [4][5] Consumer Education and Market Standards - There is a significant gap in consumer knowledge regarding pet care, particularly in understanding pet age classifications, prompting Tmall and Royal Canin to establish standardized age definitions for pets [5][6] - The need for consumer education is evident, as many pet owners lack basic knowledge about their pets' developmental stages [5][6] Brand Strategies - Royal Canin maintains a stable product line focused on precise nutritional needs, while domestic brands like Guibao are more flexible and responsive to local consumer demands [10][12] - Guibao emphasizes research and data analysis to inform product development, showcasing a commitment to understanding pet behavior and nutritional needs [12][13] - The contrasting strategies of international and domestic brands highlight the diversity and maturity of the pet food market in China [12][13] Market Trends - The pet industry is increasingly influenced by emotional and social factors, with younger consumers seeking to better understand and care for their pets [7][8] - The vaccination rate for pets in China is around 20%, significantly lower than the 60% rate in developed countries, indicating a need for improved pet health awareness [8][9] - The development of instant retail in the pet market presents new opportunities for growth, particularly for female consumers who often purchase heavy pet supplies [9][10]

Core Insights - The 27th Asia Pet Expo held in Shanghai from August 20 to 24, 2025, achieved record scale with over 310,000 square meters of exhibition space and more than 2,600 exhibitors, attracting an estimated 510,000 visitors, predominantly young consumers [1][3][20]. Industry Overview - The pet industry is experiencing robust growth, with the market size in China projected to reach 388 billion yuan in 2024 and exceed 450 billion yuan in 2025 [20]. - The number of pet-related enterprises in China surged from 380,000 in 2019 to 4.099 million in 2024, reflecting a tenfold increase with an annual growth rate of 60% [23]. Product Innovation - The expo featured over 2,000 new products, highlighting niche innovations in the pet food sector, such as specialized dental formulas for dogs, addressing prevalent oral health issues [6][7]. - The "Genius Hub" showcased cutting-edge pet technology, including the world's first pet smart phone and AI-assisted medical devices, indicating a trend towards integrating technology in pet care [16][19]. Consumer Trends - Pet ownership is evolving from basic care to a focus on emotional fulfillment and personalized experiences, with services like pet photography and custom dining experiences commanding premium prices [23][26]. - Young consumers are increasingly driving the market, with over 70% of attendees at the expo being from this demographic [3]. International Engagement - The expo attracted over 90 international buyers from various countries, reflecting global interest in the Chinese pet market, with a 40% increase in overseas attendees compared to the previous year [10][26][27]. - International exhibitors, such as those from Poland, are keen to establish partnerships in China, showcasing the global recognition of the country's pet industry potential [10].

新华财经上海8月21日电据上海市商务委消息，上海市商务委日前首次举办促进上海宠物经济健康发展 政企沟通圆桌会议，联合市农业农村委、市教委、市科委、市公安局、市人社局、市文旅局、市市场监 管局、市体育局、市人才局、市文明办、虹桥管委会、上海海关等12 个部门，会同涵盖国内外宠物食 品、用品、医药保健、诊疗、服务、电商、活动组织、投资等重点领域的50多家宠物领域企业，共商上 海宠物经济的发展。上海首次举办政企沟通圆桌会议，畅通了沟通渠道，优化了营商环境，传递出上海 政企同心促进宠物经济健康发展的积极信号，有效提振了广大企业在沪投资发展的信心。 近年来，宠物经济在我国呈现出蓬勃发展的态势，逐步成为消费市场的新增长点。会上，上海市商务委 介绍了上海促进宠物经济健康发展的总体考虑。西岸开发（集团）分享了宠物友好的优秀实践案例。7 家宠物领域企业代表提出了涉及企业出海、市场监管、总部设立、人才储备等多个方面的建议，市相关 部门作了积极回应。 上海市商务委表示，上海作为国际消费中心城市和改革开放前沿，发展宠物经济具有一定优势，既有较 好的市场基础、较高的消费者接受度，又有较强的产业支撑，头部企业集聚且品牌影响力强。同时，作 ...

Industry Overview - The pet industry in China is experiencing a golden development period driven by the continuous release of emotional consumption demand and industrial upgrades, with overall annual transaction scale exceeding 50 billion yuan on platforms like Taobao and Tmall, indicating strong growth momentum [1] - The pet economy has become a highly dynamic segment in China's consumer market, with the urban pet consumption market projected to reach 300 billion yuan in 2024, reflecting a year-on-year growth of 7.5% [1] Market Segmentation - Pet food remains the core category, with the market expected to surpass 150 billion yuan by 2025, maintaining a compound annual growth rate (CAGR) of over 18% for the next five years [1] - There is a noticeable trend of consumption upgrading across various segments of the pet industry, particularly in food, health products, and smart pet supplies, with significant growth in specialized pet food and health products [1] Consumer Trends - The demand for pet health products, such as deworming medications, is robust, and the rise of smart pet products and fashionable consumption is enriching the industry ecosystem [1] - Notable increases in specific product categories include a tenfold increase in pet stroller transactions, a 58% growth in pet accessories, and a 202% surge in searches for pet air purifiers [1] Emotional Value Shift - Brands like Nike, Adidas, and Jordan are launching trendy pet products, intensifying competition while shifting consumer focus from "practical value" to "emotional value" [2] - As pets become important emotional carriers, the industry is evolving beyond mere commercial value, contributing significantly to economic growth in what is termed the "it economy," a trillion-level consumption market [2]

Core Insights - The pet consumption market in urban China is projected to exceed 300 billion yuan by 2024, with pet owners increasingly willing to invest in food, medical care, products, and services for their pets [1] - The shift in pet ownership perception is moving from basic care to treating pets as family members, leading to an upgrade in consumption patterns [1][10] Pet Baking Industry - The pet baking segment is gaining traction, with unique offerings such as lactose-free cakes tailored for pets, reflecting a growing demand for personalized pet products [2][3] - The market has evolved from limited options to a wide variety of over a hundred cake designs, with prices ranging from 138 yuan to over 1,000 yuan for elaborate dessert tables [2][3] - The entry of established brands like Holiland into the pet baking market indicates a growing interest and potential for expansion in this niche [3] Pet Fashion Industry - The pet fashion market is estimated to reach approximately 3.5 billion yuan, with a penetration rate of 63.5% for dog apparel and 43.3% for cat apparel by 2024 [5][6] - The trend is shifting towards high-end, customized pet clothing, with a focus on comfort and style, catering to the growing demand for pet fashion as a social statement [4][6] - The concept of pets as fashion companions is becoming popular, with pet owners increasingly investing in stylish outfits for social outings [4][6] Pet Photography Services - The pet photography industry is witnessing a rise in demand, with services tailored to capture memorable moments for pets, especially for aging or ill animals [8][9] - Pet owners are increasingly seeking to document their pets' lives, reflecting a desire to preserve memories as pets are viewed as family members [9] Overall Pet Economy Trends - The pet economy is rapidly evolving, with a significant focus on emotional value and personalized experiences for both pets and their owners [10][11] - The market is expected to follow trends similar to the baby economy, transitioning from basic needs to more emotional and experiential offerings [10] - Future developments in the pet economy will likely include integrated services such as pet-friendly dining and community spaces, enhancing the overall pet ownership experience [11]

Core Insights - The pet health consumption market is entering a phase of rapid growth characterized by "quality upgrades and functionalization," presenting significant market opportunities [1] - The company is actively positioning itself in the pet health sector, targeting a market size of 100 billion [1] Industry Trends - The pet consumption scale has been expanding, with increasing entrants in the pet industry and a focus on building a complete pet industry chain at the local economic development level [2] - There is a notable shift in consumer demand from basic safety and nutrition to the natural quality of ingredients and scientific nutrition [4] - The demand for personalized nutrition is rising, with pet owners seeking tailored formulas based on their pets' breed, age, and health status [5] Company Strategy - The company aims to leverage its expertise in human nutrition to develop differentiated pet products, focusing on three main R&D directions: species-specific nutrition systems, application of formulation enhancement technologies, and intelligent palatability solutions [6] - A recent product, "NUTRIFUSE super-soluble krill fish oil," demonstrates the company's ability to innovate by improving absorption efficiency and flavor, achieving a 91% preference rate among cats [6] Competitive Advantage - The company's core competencies include precise solution capabilities driven by deep market insights, strong R&D barriers supported by technological accumulation, and collaborative synergies from its customer network [8] - The company has established a specialized research system covering eight functional areas, enabling it to quickly address unmet needs in pet health [8] Market Potential - The domestic pet consumption reached 77.375 billion in the first half of 2025, with a year-on-year growth of 8.84%, indicating substantial growth potential in the pet health market [9] - The pet ownership rate in China is approximately 20%, significantly lower than the nearly 70% in the U.S., suggesting considerable room for growth [9] - The company plans to leverage its Shantou pet factory to quickly launch a differentiated product matrix and aims to create long-term competitive advantages in the pet health sector [9]

Core Viewpoint - The pet industry in China is undergoing a significant transformation driven by the rising popularity of exotic pets, with over 17 million people expected to own them by 2024, leading to a market size of approximately 150 billion yuan [3][21]. Group 1: Market Growth and Trends - The exotic pet market is projected to reach 111.06 billion yuan in 2024, with a year-on-year growth of over 10% [21]. - The overall pet industry market size is estimated at 1.5 trillion yuan, with the dog and cat market accounting for approximately 1.39 trillion yuan, growing by over 5% [21]. - The penetration rate of the small pet and exotic pet market is low, but the growth momentum is strong, with over 60% of consumers being new users [24]. Group 2: Social Media Influence - Platforms like Douyin and Xiaohongshu have seen a surge in content related to exotic pets, with over 7 billion views on Xiaohongshu and nearly 70 billion views on Douyin [4]. - Influencers in the exotic pet niche are gaining significant traction, attracting large followings and reshaping consumer engagement with pet ownership [5][20]. Group 3: Consumer Demographics - The primary demographic for exotic pet owners is between 25 to 44 years old, with a notable increase in ownership among younger generations, particularly those born in the 1990s and 2000s [31]. - Female consumers are increasingly drawn to smaller, cuter exotic pets, while male consumers tend to prefer more challenging and exploratory species [31]. Group 4: Business Models and Ecosystem - The rise of exotic pet influencers has led to the establishment of businesses that integrate content creation with sales, such as pet stores and online platforms [26]. - Successful influencers are creating closed-loop ecosystems where they not only share content but also sell related products, enhancing consumer engagement and driving sales [26][28]. Group 5: Future Outlook - The exotic pet market is characterized by a "low base, high growth" dynamic, indicating significant potential for expansion as the market remains underdeveloped [21][24]. - Despite the growth potential, challenges such as medical resource shortages and biological safety risks in the breeding and sales market need to be addressed [31].