Core Viewpoint - The micro-short drama industry is rapidly developing in China, facing challenges such as content quality and the need for professionalization, prompting government support for high-quality production and industry growth [1][2]. Group 1: Industry Development - Micro-short dramas are characterized by their small size, fast pace, and dense plots, becoming a vibrant and potential new form of online art [1]. - The National Radio and Television Administration has issued a notice to promote the professionalization and quality development of the micro-short drama industry [1]. - In 2022, the micro-short drama industry in Xi'an generated revenue of 160 million yuan [3]. Group 2: Regional Highlights - Xi'an is a major production hub, with 60 out of every 100 micro-short dramas produced there, focusing increasingly on realistic themes [2]. - In Zhengzhou, the local government has implemented supportive policies, resulting in an average daily output of 4.3 micro-short dramas [5]. - In Zhejiang, the Hengdian Film and Television City has transformed into a micro-short drama shooting base, accommodating over 780 drama crews in the first quarter of this year [8][9]. Group 3: Technological Innovation - Companies like Yunxiang Technology are utilizing AI to enhance scriptwriting and production efficiency, with 24 micro-short dramas released in the first quarter of this year, five of which exceeded 100 million views [2][3]. - Zhengzhou's AI editing system has reduced post-production time from three days to five hours, significantly improving production efficiency [6]. Group 4: Community Engagement - In Zhengzhou, local villagers are participating as actors in micro-short dramas, contributing to their income and community engagement [4][7]. - The filming of micro-short dramas has increased local tourism, with a 30% rise in visitors to scenic spots like the Songshan area due to related productions [6]. Group 5: Government Initiatives - The Shaanxi Provincial Radio and Television Bureau has established funding to support the micro-short drama industry, aiming to produce over 200 quality dramas in two years [3]. - Zhejiang plans to create around 40 excellent cultural tourism micro-short dramas this year, integrating micro-short dramas with tourism [10].

Group 1 - Qujiang Cultural Tourism's controlling shareholder, Xi'an Qujiang Tourism Investment (Group) Co., Ltd., plans to auction 12 million shares, representing 10.48% of its holdings and 4.70% of the company's total equity, due to a court notice [1] - The auctioned shares are currently frozen, but the company asserts that this will not affect its operations or lead to changes in its controlling shareholder or actual controller [1] - Short-term market sentiment may be impacted, raising concerns about the financial stability of companies in the cultural tourism sector, although long-term effects may diminish if Qujiang Cultural Tourism maintains strong performance [1] Group 2 - The newly opened "Pang Dou Lai" hypermarket in Haining, Zhejiang, is considering a name change due to its similarity to "Pang Dong Lai," which has attracted significant attention [2] - The founder, Du Jianming, has indicated that the name can be changed and is seeking suggestions from the public, highlighting the importance of brand naming and market positioning in the retail industry [2] - This incident underscores the intense competition in the retail sector and the critical nature of trademark protection [2] Group 3 - According to the 2024 China Online Literature Development Research Report, the online literature market in China reached a scale of 43.06 billion, growing by 6.8% year-on-year, while the IP market surged to 298.56 billion, up 14.6% [3] - The number of online literature authors has surpassed 30 million, reaching 31.198 million, with a total of 41.651 million works and 575 million users, reflecting a 10.58% increase [3] - The report indicates a rapid development phase for the online literature industry, with significant commercial value and opportunities for growth across various sectors, including literature, film, animation, and gaming [3] Group 4 - Multiple platforms, including Douyin, WeChat, Taobao, and Kuaishou, have announced the removal of a number of inappropriate micro-short dramas, with Douyin intercepting 223 such dramas in April alone [4] - The removal of these dramas reflects a tightening regulatory environment aimed at purifying content and promoting a healthier ecosystem for quality content creators [4] - This trend emphasizes the necessity for creators to adhere to legal standards and societal norms, pushing the industry towards a "quality first" approach for long-term prosperity [4]

Group 1 - The provincial political consultative conference has identified 38 key proposals aimed at enhancing the quality of proposal handling and promoting effective transformation of proposal outcomes [1][2] - The proposals cover a wide range of topics, focusing on promoting high-quality economic development and ensuring the improvement of people's livelihoods [1][2] - Specific suggestions include expanding effective investment, boosting consumption, strengthening key industrial chains, and advancing high-quality development in education, elderly care, and healthcare [1][2] Group 2 - The proposals also emphasize modernizing governance capabilities, enhancing administrative review transparency, and strengthening measures against new AI telecom fraud [1][2] - In terms of cultural development, suggestions include improving the online micro-drama industry chain and protecting the Qin Zhi Dao [1][2] - Environmental protection proposals focus on air pollution control in the Guanzhong region and promoting ecological treatment and comprehensive utilization of coal gangue waste [1][2]

证券代码：301262 证券简称：海看股份 海看网络科技（山东）股份有限公司 投资者关系活动记录表 编号：2025-002 投资者关系 活动类别 ☐特定对象调研 ☐分析师会议 ☐媒体采访 ☑业绩说明会 ☐新闻发布会 ☐路演活动 ☐现场参观 ☐其他 参与单位名称 及人员姓名 线上参与公司2024年度暨2025年第一季度业绩说明会的全体投 资者 时间 2025年05月09日 15:00-16:30 地点 价值在线（https://www.ir-online.cn/）网络互动 上市公司 接待人员 董事、总经理：张晓刚 董事会秘书：邓强 财务总监：杜鹃 独立董事：马得华 投资者关系 活动主要 内容介绍 1、您好！我想了解一下公司2024年以来的整体业绩情况，尤 其是与2023年相比有哪些变化？ 答：您好！感谢您的关注。2024年，公司坚持"稳中求进" 总基调，深入推进"1346"战略布局，全年经营呈现总体平稳、 结构趋优的良好态势，扎实推进高质量发展。公司第6次入选中国 互联网百强企业，再度荣膺山东省大数据企业50强，获评山东省 2024年度专精特新企业。2024年度，公司合并口径实现营业收入 9.79亿元，同比下降 ...

策 略 研 究 华福证券 银发经济娱乐消费新风潮 团队成员 投资要点： 数字参与深化：银发经济推动消费市场多元发展 策 随着社会的发展与老龄化进程的加剧，老年群体的消费行为和消费市 场正在发生深刻的变化,50 岁以上的中老年人群体已经逐步融入数字化生 活，成为不可忽视的消费力量。根据中国互联网络信息中心（CNNIC）的 第 55 次《中国互联网络发展状况统计报告》，截至 2024 年 12 月，50 岁 及以上群体占比达到 34.1%，较上年同期增长 1.6 个百分点。 略 点 评 近年来，年轻人常用的 APP，也逐渐成为银发族群体日常使用的应用。 据电通创意的《2025 银发族趋势观察》，在银发人群中，快手、抖音和网 易新闻是使用时长最长的三大应用。同时，老年人群体也体现了强烈的参 与感，61%的银发人群会将自己喜欢的短视频分享给亲朋好友，涵盖的内 容包括养生、新闻时事等。这一趋势不仅推动了老年人群体的数字化转型， 也为相关企业在这一市场的布局提供了机会。老年人群体的互联网使用习 惯正在不断深入，而这一趋势势必将推动数字广告、社交电商、在线教育、 短视频等领域的蓬勃发展。 娱乐消费升级：银发经济驱动文娱产业 ...

Core Insights - iQIYI has rebranded its fast version app to "iQIYI Micro Short Drama," becoming the first long video platform in China to launch an independent micro short drama application, responding to the growing demand for "short and refined" video entertainment [1] - CEO Gong Yu highlighted the challenges of long dramas, stating that only 30% to 40% of the 100 dramas produced are profitable, indicating a high risk of loss in the long video segment [3][6] - iQIYI plans to reduce the number of dramas produced and focus on high-quality content, a strategy previously implemented in 2021 to achieve profitability [5][8] Company Strategy - The company aims to adapt to changing viewer preferences by reducing the number of episodes in dramas, with a consensus among major platforms to limit series to 12 episodes if they do not air by the end of the year [8] - iQIYI's introduction of the "Jump Watch" feature is a response to the declining average attention span of users, which has dropped from 2.5 minutes in 2004 to 47 seconds in 2021 [10] - The company is positioning itself to compete with short video platforms by differentiating its offerings, with the iQIYI app focusing on paid long videos and the iQIYI Micro Short Drama app targeting free micro dramas through an ad-based revenue model [12] Industry Context - The long video industry is facing significant challenges, with over 50% of dramas reported to be unprofitable, prompting a shift in strategy among platforms to focus on shorter, more engaging content [12] - The rise of short dramas is seen as a necessary evolution for long video platforms to reclaim user attention lost to social media and short video platforms [10][12] - The competition for user attention has intensified, with the concept of "attention economy" becoming a critical factor in content strategy for video platforms [10]

Core Viewpoint - The company is focusing on international expansion through micro-short dramas, aiming to establish itself as a significant player in the global content industry, leveraging AI and talent for growth [1][4][6]. Group 1: Financial Performance - In 2024, the company achieved a revenue of 1.159 billion yuan, with overseas revenue contributing 303 million yuan; in Q1 2025, the revenue was 233 million yuan [1]. - The strategic investment in overseas micro-short drama business is expected to have a temporary impact on profits but is crucial for long-term development [1]. Group 2: Content and IP Development - The company has a vast digital content library with over 5.6 million digital content resources and 4.5 million authors, combining various platforms to create a multi-dimensional content ecosystem [2]. - The self-owned IP "The King's Avatar" has successfully transitioned through multiple stages of development, serving as a benchmark for the company's IP development [2]. Group 3: Cultural Globalization - Chinese micro-short dramas are emerging as the "fourth international cultural phenomenon," with significant growth in global mobile content consumption [4]. - In 2024, Chinese applications accounted for 30% of the revenue in the global audiovisual application market, with 19 Chinese applications in the top 100 overseas downloads [4]. Group 4: International Strategy - The company has initiated a global replication of the Chinese short drama industrial system, launching platforms like Sereal+ and UniReel for international markets [4][5]. - The company is expanding its micro-short drama platforms in Japan, the U.S., and Southeast Asia, utilizing strong IP reserves and localized creative systems [5]. Group 5: AI and Talent Development - The company is integrating AI technology into its content production processes, enhancing efficiency and market responsiveness through a comprehensive AI-enabled ecosystem [6]. - A global talent system is being developed, with teams in key markets focusing on original content and localized execution to drive the production and operation of quality content [6][7].

作者 / 赵 一 运营 / 狮子座 随着5G普及和短视频内容爆发，大众娱乐消费方式发生了革命性的变化。微短剧以其独特形式，迅速成为新晋"顶流"。一部短 剧往往只需几周就能制作完成，更新快、爆发快、收益回收也快。但与此同时，微短剧行业也开始面对严峻的版权困境：盗版 内容几乎同步上线、极速扩散，不仅侵蚀了创作者的收入，还严重扰乱行业秩序。业内预估盗版导致的潜在产值流失约200亿元 人民币，对整个短剧生态构成了巨大威胁。 在此背景下，4月25日，上海市法学会科创法治研究会举办"微短剧与版权保护研讨会"，来自高校和业界的多方专家齐聚一堂， 围绕微短剧的版权保护现状与未来破局之道，结合行业案例、司法实践、平台现状，从多个维度展开了系统深入的探讨。 对此，有熟悉知识产权保护机制的专家指出，从微短剧保护的特有规律来看，需要平台建立更加快速的响应机制，强化即时处 理能力。他建议微短剧权利人与平台企业之间加强联络，深化合作，并从技术层面提出了解决方案，比如运用母本比对系统构 建多赢的市场分享机制，通过人工智能比对技术实现"事前拦截"与"事中快速处理"，切实提升版权治理效能。 一、微短剧版权困境：火得快，"受伤"也快 作为版权保 ...

以下文章来源于睿兽Pro ，作者Bestla 睿兽Pro . 创业邦旗下横跨一二级市场的科创数据平台。实时投资数据、追踪产业创新。找数据、做分析、链资 源，就上睿兽分析。 上周基金重点事件回顾丨04.07-0 4.13 睿兽分析每周整理最值得关注的 基金重点事件 ，帮助大家及时了解全球私募股权基金市场动向。 政府引导基金 湖州市吴兴区人才科创专项投资基金招GP 湖州市吴兴区正式启动总规模5亿元的人才科创专项投资子基金公开遴选工作。该基金采取"母基金 +子基金"运作模式，单支子基金规模不低于1.5亿元，重点投向新能源汽车及关键零部件、半导体及 光电、智能物流装备、绿色能源等硬科技领域，优先支持高层次人才领衔的创业项目。申报机构需满 足实缴资本不低于1000万元、具备3名以上3年股权投资经验高管、3个以上成功退出案例等条件， 并在申报时提交30%募资承诺函。子基金须注册在吴兴区，返投比例不低于母基金出资额的1.2倍， 存续期10年（可延长2年）。遴选采用线上招标方式，通过湖州市绿色采购服务平台进行申报，评审 通过后6个月内需完成设立备案。该基金旨在通过"投早、投小、投硬科技"培育创新型企业，推动区 域经济高质量发 ...

以下文章来源于快刀财经 ，作者快刀财经编辑部 快刀财经 . 欢迎关注这个洞察商业真相的公号。快刀财经，商业快媒体、思维孵化器、价值试验场和洗欲中心。 与面向年轻人的短剧不同，在这类短剧里，男主从富二代和赘婿变成了头发花白的霸总本人，女 主则是人到中年，或被前夫家吸血，或因儿女欠债问题忍辱负重的苦命女，人物伦理关系更为复 杂、反转更为激烈、爽点更为密集，如一些老年人所形容："刚开始看很羞耻，却会越看越上 头。" "夕阳产业才是朝阳产业"这句话，在短剧观众群体的变迁中得到了最直观的体现。据艾瑞咨询发 布的《2024年中国微短剧行业研究报告》显示，40-59岁用户占微短剧用户的37.3%，60岁及 以上用户占比为12.1%，中老年群体已然成为微短剧受众的主要部分，付费能力更是不容小觑。 ▲图/新京报 梳理媒体报道也不难看到，"老年人为短剧充值刷光银行卡""老人3年斥资3.4万元积蓄充值短 剧"等新闻频上热搜，短剧平台利用中老年人广告意识弱，手机操作不熟练的特点，诱导中老年人 开通免密支付、自动续费或者跳转支付等功能大肆吸金。 中消协发布的2024年一季度高频投诉情形中，诱导充值的情况占据大头。无处不在的潜规则下， ...