除了企业代表的经验交流与智慧碰撞，在此次出海交流推介会上，深圳市微短剧产业协会代表也阐 述了与郑州的合作愿景。协会提出，将推动两地建立常态化交流机制，组织深圳企业赴郑州考察拍摄基 地，引导郑州优质内容对接深圳出海渠道。郑州市相关部门负责人表示，将全力支持深郑两地合作，完 善政策扶持体系，推动微短剧产业规范化、精品化出海，打造文化出海新标杆。 深郑两地企业及机构达成多项合作意向，并在活动中举办签约仪式，聚焦内容共创、渠道共享、技 术共建三大方向，涵盖微短剧联合制作、海外发行代理、AI技术赋能等多个领域，为两地产业协同发 展奠定了坚实基础。 此次"深圳—郑州微短剧出海交流推介会"，精准契合了当前微短剧行业"抱团出海、提质增效"的发 展趋势，深圳企业的渠道、技术与郑州企业的内容、成本形成强势互补。未来，随着合作的持续深化， 两地有望形成可复制的跨区域产业协同模式。 1月24日，记者从郑州市文化广电和旅游局了解到，由深圳市微短剧产业协会主办、DataEye剧查查 联合主办的"深圳—郑州微短剧出海交流推介会"近日在深圳成功举办。来自深圳、郑州两地的数十家微 短剧标杆企业齐聚一堂，共探微短剧出海新路径，为两地文化产业深度 ...

第一村谋新谋深 _南方+_南方 plus "打造一个开 放、共赢、富有 活力的生态系 统。" "将'交易闭环'写 进制度，用'奖 励补助政策 包'把内容方、 平台方、投资方 同时拉到高 州。" "将短剧、短视 频、线下活动与 文旅、农业捆绑 变现，让村民有 钱赚、生态可持 续。" "289"论道 中 国"三农"微短剧 其如何进一步发 展，受到了各级 政府部门与影视 界的高度关注。 微短剧 赋能乡村振兴的 滩底路径 1月22日，广州 寒风凛 冽，"289"艺术 中心的省乡村振 兴服务中心的关 于高州（滩 底）"三农"微短 剧基地（以下简 称"滩底微短剧 基地"）谋划的 讨论却热火朝 天。 近年来，高州市 滩底村这个曾经 以荔枝闻名的传 统村落，如今因 一部部"三农"主 题微短剧闯入大 众视野，而关于 "滩底微短剧基 地已吸引150多 个剧组来高州取 景拍摄，推出 《荔乡新梦》 《古荔新枝》等 108部三农题材 微短剧，全网播 放量突破1000万 次……"茂名市 滩底微短剧经济 服务中心负责 人、导演吴亚春 在座谈会上，介 绍了滩底村两年 多来的发展轨 迹。 茂名市滩底微短剧经济服务中心负责人、导演吴亚春 202 ...

Core Insights - Chinese micro-dramas have shown remarkable performance in overseas markets, particularly in Southeast Asia, with over 300 titles available and an expected global download of 1.21 billion by 2025, generating an estimated revenue of $2.38 billion [3][5]. Industry Overview - The micro-drama industry in China is rapidly expanding into overseas markets, with Southeast Asia being a key focus area. These dramas are characterized by vertical screen presentation, concise storytelling, and diverse themes, with episodes lasting no more than 3 minutes and totaling between 50 to 90 episodes [5][9]. - The content of Chinese micro-dramas is becoming increasingly diverse, with themes ranging from urban romance to historical culture and rural revitalization. This variety is appealing to Southeast Asian audiences [6][12]. Cultural Impact - Chinese micro-dramas serve as a new medium for cultural exchange between China and Southeast Asia, resonating with audiences through relatable themes and cultural elements. The series often depict contemporary Chinese urban life and traditional cultural heritage, fostering a sense of connection among viewers [7][10]. - The popularity of micro-dramas in Southeast Asia is partly due to the large Chinese-speaking population and shared cultural values, which create a strong foundation for cultural recognition and acceptance [8][10]. Market Dynamics - The youth demographic in Southeast Asia, characterized by a high percentage of young people and an openness to new cultural content, provides a favorable environment for the growth of micro-dramas. The region's increasing internet penetration and digital payment habits further support this trend [9][10]. - The relatively low production costs of micro-dramas, which often do not require A-list stars and focus on practicality, make them an attractive option for cultural export [9][11]. Localization Strategies - To address cultural diversity challenges, Chinese micro-drama companies are exploring localized content creation and distribution strategies in countries like Thailand and the Philippines. Collaborations with local production teams aim to create content that resonates more closely with local audiences [12][13]. - The establishment of content creation centers in Southeast Asia and partnerships with local media companies are part of the strategy to enhance the relevance and appeal of micro-dramas in these markets [12][13].

Core Insights - Chinese micro-short dramas are experiencing significant growth in overseas markets, particularly in Southeast Asia, with over 300 applications and an expected global download of 1.21 billion by 2025, generating an estimated revenue of $2.38 billion [2][4]. Industry Overview - The micro-short drama industry in China is rapidly expanding into overseas markets, with Southeast Asia being a key focus area. These dramas are characterized by vertical screen presentation, concise storytelling, and a runtime of no more than 3 minutes per episode, covering diverse themes such as urban romance and family ethics [4][8]. - The popularity of Chinese micro-short dramas in Southeast Asia is attributed to their engaging plots and emotional expressions, which resonate with local audiences and foster a habit of continuous viewing [4][8]. Cultural Exchange - Micro-short dramas serve as a new medium for cultural exchange between China and Southeast Asia, showcasing traditional Chinese culture and contemporary urban life, thus breaking language and cultural barriers [6][10]. - The emotional resonance of these dramas, which often reflect shared values and experiences between Chinese and Southeast Asian audiences, is a core reason for their popularity [7][9]. Market Characteristics - Southeast Asia's youthful population and open consumer attitudes towards new cultural content provide a favorable environment for the growth of micro-short dramas. The region's increasing internet penetration and digital payment habits further support this trend [8]. - The relatively low production costs of micro-short dramas, which often do not rely on A-list stars and focus on practical settings, make them an attractive option for cultural export [8][10]. Localization Efforts - Chinese micro-short drama companies are exploring local production and distribution strategies in Southeast Asia, establishing content creation centers and collaborating with local teams to enhance cultural relevance [11][12]. - The adaptation of content to fit local cultural contexts and the establishment of partnerships with local media companies are crucial for sustainable growth in these markets [12].

Core Insights - The overseas micro-short drama market is experiencing significant growth, with a projected market size of $4 billion by 2025, expected to exceed $5 billion by 2026 [2][3] - Monthly active users have surpassed 100 million, indicating a strong potential for future growth in user acquisition [2][3] - Major platforms like TikTok are accelerating their presence in the market, with the launch of dedicated short drama applications [1][2] Market Performance - The estimated download volume for overseas micro-short drama apps is projected to reach 1.855 billion by 2025, representing a year-on-year increase of over 300% [3] - The revenue composition shows that Chinese micro-short drama applications dominate, with in-app purchase revenue expected to be approximately $2.163 billion, accounting for 94.93% of the global market [3] - The top 20 platforms are expected to generate over $1.897 billion in in-app purchase revenue, indicating a highly concentrated market [4] Competitive Landscape - The market is witnessing a significant increase in advertising spending, with a total of 13.957 million ad materials projected for 2025 [5] - The number of overseas micro-short drama applications has surged from around 200 at the beginning of the year to approximately 1,100 by year-end, reflecting a rapid expansion of participants [5] - The competition is intensifying as both local and international players, including traditional media giants, enter the market [5][6] Challenges and Opportunities - The production and operational costs for short dramas are rising significantly, with overseas production costs potentially increasing up to seven times compared to domestic costs [6] - The industry is transitioning towards a more mature phase, with a focus on high-quality content production and localization to meet diverse cultural demands [7][8] - Innovations in AI technology are seen as a potential solution to address production capacity and cost challenges, with expectations for breakthroughs in the "AI+" era [9]

1月20日，国新办举行新闻发布会，介绍落实中央经济工作会议精神，推动"十五五"实现良好开局有关情况。 国家发展改革委国民经济综合司司长周陈在会上表示，2025年我国数字经济增加值有望达到49万亿元，占 GDP的比重达到约35%。 周陈介绍，展望2026年，我国经济结构将持续向"优"、发展动能持续向"新"、整体发展态势持续向"好"，新质 生产力稳步发展，消费与投资、科技与产业、城乡与区域都将释放出巨大的发展潜能。 一是从点上看，新技术新产品新场景蔚然成势。新能源、新材料、航空航天、量子科技、生物制造、具身智 能等新的经济增长点正在蓄势待发，新型储能装机规模已经突破了1亿千瓦，占全球比重超过40%。去年实施 的"人工智能+"行动，正在为我国海量的场景优势赋能增效，人工智能加速从数字世界走向物理世界，从说话 变成做事，将带动高端制造、新兴消费、新业态新模式爆发式增长；从2025年的数据看，高技术制造业增加 值占规模以上工业的比重已经超过17%，目前，国家发展改革委正在谋划推进一批"十五五"时期的高技术产业 标志性引领性重大工程。 二是从线上看，创新链产业链人才链加速融合。我国有完整的产业体系，有14亿多人口的超大规 ...

中新网北京1月21日电(记者 陈欣怡)"向新而行"系列活动——AIGC短剧短片场景推介及供需对接会20日 在北京朝阳区醉影场短剧短片产业基地举行。该活动是2026中关村论坛系列活动之一，旨在通过成果发 布、项目推介、投资对接等，搭建微短剧领域新技术验证应用、迭代创新与开放共享的供需对接平台。 "星浪潮AIGC视听基金与实验室"项目于活动现场完成签约。作为"AI+短剧"领域专项合作平台，首期基 金将主要用于短剧内容孵化及相关投资。"星浪潮AIGC短剧短片创作大赛"同步启动，并定向设立"大学 生赛道"与"专业赛道"，希望通过短剧创作助力地方文旅产业发展。 活动现 场，企业负责人进行路演分享。中新社记者 陈欣怡 摄 活动包含重点应用场景项目推介、短剧短片投资人沙龙、项目路演等环节。围绕AI辅助技术应用、数 字光影呈现、XR/MR虚拟制作、全产业链资源整合等领域，多家企业和平台共发布4项场景需求，推介 10项新技术能力，分享5项典型示范项目建设经验。 中国广播电视社会组织联合会短视频短片专业委员会会长李金荣在活动现场表示，短剧作为中国文化产 业的新增长极，在丰富文化供给、激活产业创新活力中具有重要作用，而AIGC技术 ...

2025年海外微短剧市场全面扩张，APP端内购收入占比显著领先，同时免费模式受新兴市场用户转化，带来了下载量的爆发增长。 DataEye研究院预估，若考虑IAA收入、订阅模式收入，网页端、社媒端原生等各类收入，2025年海外预估规模已达40亿美元。 一、市场概况 1、海外微短剧产业规模预估 2026年，考虑市场扩张，本土玩家加入，以及其他模式的崛起，预估2026年全年海外微短剧总体规模将有望突破50亿美元，同比增长但增速平稳，主要因 为IAA模式对纯IAP模式的冲击。 2、海外微短剧用户规模预估 DataEye研究院预估：当前海外微短剧月活跃用户规模约1亿。相较于全球短视频18亿的用户体量，海外微短剧的用户规模仍存在极大的增长空间，市场潜 力亟待挖掘。 2025年堪称海外微短剧的爆款元年，涌现了《Mafia's Tender Torture》《Love Again，My Princess》等大量爆款短剧。 与此同时，海外本土头部厂商纷纷下场布局，进一步推高了微短剧在海外市场的商业规模、用户规模。 二、收入和下载量 1、海外微短剧市场预估内购收入 据DataEye研究院预估，2025年海外微短剧市场预估双端内购 ...

（来源：中国消费者报） 曾凭借"三秒反转、五秒爽点"迅速席卷市场的微短剧，如今正面临套路化剧情引发的审美疲劳，更 有"油腻霸总""豪门争宠"等成人化内容，让家长对孩子的模仿行为忧心忡忡。作为已实现全民渗透的文 化消费产品，微短剧的质量不仅关乎大众娱乐体验，更与社会价值观的传递息息相关。当行业发展遭遇 内容肤浅、制作粗糙的瓶颈，政策监管的"及时雨"、消费者审美的升级、AI技术的赋能，正共同推动这 场"指尖上的娱乐"从野蛮生长迈向高质量发展的新征程。 微短剧进入"严管时代" "现在的微短剧剧情都差不多，不是逆袭就是虐渣，题材新颖的作品不多。我原本很喜欢看短剧，但现 在都看腻了。"36岁的微短剧用户刘女士说，"更糟糕的是，一些'油腻霸总''豪门争宠'等冲突剧情的片 段在网络广泛传播。孩子刷短视频时会主动模仿剧里的成人化表达，甚至用'套路'跟同学相处，真担心 这些扭曲的价值观影响孩子。" 图1—图4：微短剧行业正加速内容转型。 ■本报记者 李燕京 AI开辟行业新赛道 曾被视为年轻人专属的微短剧，如今已实现全民渗透，成为我国文化消费市场的重要组成部分。微短剧 的质量不仅影响人们的娱乐，更会影响部分人的价值观。 北京瀚海 ...

Core Viewpoint - The article discusses the implementation of the Central Economic Work Conference's spirit, focusing on achieving a good start for the "14th Five-Year Plan" with a projected GDP of 140.19 trillion yuan in 2025, reflecting a 5% growth compared to the previous year, which positions China among the leading global economies [1][10]. Economic Growth and Structure - By 2025, China's GDP is expected to reach 140 trillion yuan, achieving a 5% growth target, which is significant in the context of global economic performance [1]. - The National Development and Reform Commission emphasizes the need for strategic determination and effective measures to enhance economic quality and reasonable growth [1][10]. Innovation and Industry Development - The article highlights the importance of innovation-driven development, with a focus on key technologies in artificial intelligence, biomedicine, and robotics, which are leading globally [2]. - The manufacturing sector's added value has ranked first globally for 16 consecutive years, showcasing China's robust industrial capabilities [2]. Future Economic Outlook - By 2026, the economic structure is expected to continue improving, with new production capacities and significant development potential across consumption, investment, technology, and regional dynamics [5]. - New economic growth points are emerging in sectors like renewable energy, aerospace, and quantum technology, with new energy storage capacity exceeding 100 million kilowatts, accounting for over 40% of the global total [6]. Policy Measures for Demand and Supply - The article outlines the need to address the current economic imbalance characterized by strong supply and weak demand, emphasizing the importance of expanding domestic demand and optimizing supply [10]. - Key strategies include focusing macroeconomic policies on strengthening domestic circulation and adapting to demand upgrades through innovative measures [10][11]. Price Stability and Consumer Prices - In 2025, the Consumer Price Index (CPI) is expected to remain stable, while the Producer Price Index (PPI) is projected to decline by 2.6%, indicating a low overall price level [13]. - Recent trends show a positive shift in prices, with CPI rising by 0.8% year-on-year in December, marking a 34-month high [14]. Consumer and Investment Strategies - The government plans to implement a consumption boost initiative and a rural resident income increase plan, focusing on enhancing consumer capacity and optimizing supply [17]. - Investment strategies will emphasize both material and human capital, aiming to improve investment efficiency and promote job creation [17][18].