Group 1 - The travel market is expected to experience a "cost-saving travel" window of approximately 20 days, driven by lower prices for flights and accommodations during the upcoming winter vacation for students and families [1] - Domestic flight booking costs are projected to be 40% cheaper compared to the prices after the 2026 Spring Festival, with a reduction in fuel surcharges further lowering costs for consumers [3] - Popular hotel booking prices in key destinations like Harbin, Changchun, Sanya, Beihai, and Xishuangbanna are expected to save over 50% compared to peak prices during the Spring Festival [3] Group 2 - The search interest for family-oriented theme parks and seasonal ice and snow attractions has significantly increased, with top searched domestic attractions including Shanghai Disneyland, Beijing Universal Resort, and Harbin Ice and Snow World [4] - The top ten domestic destinations for hotel bookings include Beijing, Shanghai, Chengdu, Harbin, Guangzhou, Chongqing, Nanjing, Shenzhen, Wuhan, and Sanya, with cities like Shanghai, Chengdu, Shenzhen, Wuhan, and Sanya seeing over 20% year-on-year growth in hotel booking interest [3]

Core Points - The first "Travel Super Competition" has been launched in Fengxian, offering free or half-price admission to eight scenic spots, inviting citizens and tourists to enjoy the beauty of Jiangnan in autumn and winter [3][5][10] - The event runs from now until January 11, with participants encouraged to share their experiences on Douyin using specific hashtags [3] Scenic Spots - **Shanghai Haibay National Forest Park**: Offers half-price tickets (originally 60 yuan) for offline purchases, featuring various seasonal attractions and activities [3] - **Urban Vegetable Garden**: Free admission (originally 50 yuan) as it prepares for an upgrade next year, inviting visitor feedback [5] - **Huami Zhuangxing**: Offers a 20% discount on Goat Coffee for visitors [8] - **Qingxi Old Street**: Free entry, showcasing traditional Jiangnan architecture and local snacks [10] - **Fengxian Museum**: Free admission, featuring an international paper art biennale [12] - **Yanzi Academy**: Free entry, designed by a renowned architect, offering cultural experiences [14] - **Shen Family Garden**: Free entry, a historical site with restored architecture [16] - **Liyao Village**: Free entry, known for its rural culture and activities [18] Accommodation Offers - **Xiangcun Malong**: 20% discount on room rates, featuring a unique architectural style and spacious grounds [20] - **Ban Yitang**: 20% discount on room rates, located in a tranquil area with traditional Jiangnan aesthetics [22] - **Kedo Inn**: 20% discount on room rates, emphasizing a blend of local culture and modern amenities [24] - **Dongli Bamboo Hidden**: A five-star rural inn with various facilities for events and relaxation [26] - **Li Ji Inn**: A four-star inn that incorporates local cultural elements into its design [29] - **Zhe Yuan Fang Jian**: A four-star inn with a focus on local cultural experiences [31] - **Wuxiang Childhood**: A five-star inn designed for relaxation and connection with nature [34] - **Yujian Ni**: A five-star inn that emphasizes cultural experiences and community engagement [36] Quality Business Circles - **Jiayuan Fang JoyFun**: Offers promotional discounts for group purchases on Douyin [83] - **Bailian Nanjiao Shopping Center**: A key shopping destination in Fengxian [85] - **Longhu Shanghai Fengxian Tianjie**: Another major shopping area [87] - **Baolong City Plaza**: A shopping hub in the region [89] - **Longhu Shanghai Jinhui Tianjie**: A shopping center with various retail options [91]

Core Insights - In 2025, domestic tourism consumption in China experienced an unexpected trend where major economic hubs like Beijing and Shanghai saw a decline in tourism spending, while economically lagging regions such as Northeast (Heilongjiang, Jilin, Liaoning), Northwest (Gansu, Qinghai), and Southwest (Yunnan, Guizhou) exhibited a surge in tourism spending [1][2][3] Group 1: Consumption Patterns - Beijing and Shanghai are categorized as "cautious consumption" regions, indicating that residents in these economically advanced cities are spending less on tourism compared to residents in less developed areas [1][2] - The report classifies provinces into four consumption types based on per capita income and consumption rates, revealing that lower-income regions are more willing to spend on tourism [1][2] Group 2: Economic Factors - High living costs and economic pressures in Beijing and Shanghai are leading residents to cut back on tourism budgets, despite a high demand for travel [2][3] - The economic restructuring in these cities has shifted resources towards new industries, resulting in a slower growth of local service industries, which negatively impacts tourism spending [3][4] Group 3: Tourism Trends - A notable trend in 2025 is the preference for camping over hotel stays, with tourists opting for high-cost performance experiences, indicating a shift towards value-driven consumption [9][10] - The K-shaped consumption differentiation highlights a divide where consumers seek either high emotional value experiences or high cost-performance options in tourism [9][10] Group 4: Policy Changes - Traditional tourism stimulus measures like free admission and consumption vouchers are losing effectiveness, prompting regions to explore new strategies such as school holidays and local cultural festivals to boost tourism [14][15] - The introduction of school autumn holidays in several cities has unexpectedly stimulated local tourism, demonstrating the potential of innovative holiday policies [15][19] Group 5: Cultural Influence - The rise of local intangible cultural heritage is becoming a significant driver of tourism consumption, with a notable increase in interest and participation in local cultural events and festivals [17][18] - The success of local cultural events indicates a shift in consumer interest towards unique, culturally rich experiences that enhance tourism spending [17][18]

Group 1 - The year 2025 marks the conclusion of the "14th Five-Year Plan," showcasing significant legislative contributions from Changsha, including over 1,000 legislative suggestions and 57 public ideas adopted for national legislation [1] - The Changsha Municipal People's Congress has focused on promoting new and future industries through legislative initiatives, including a decision to accelerate the construction of a youth-friendly city [2][3] - The city has seen over 8,000 representatives contributing to various sectors, enhancing governance effectiveness and improving public welfare [1] Group 2 - The Changsha Municipal People's Congress emphasizes the importance of political leadership and has conducted numerous meetings and training sessions to ensure alignment with the central government's directives [2] - Legislative efforts in 2025 included the approval of three regulations and the repeal of three, with over 20 legislative research projects undertaken to enhance the quality of laws [6][7] - The introduction of the "Changsha City Autonomous Driving Vehicle Development Regulations" aims to support the development of smart transportation and ensure compliance with safety laws [5][7] Group 3 - The Municipal People's Congress has actively engaged in monitoring and evaluating government performance, addressing issues such as parking difficulties through targeted inquiries and collaborative efforts [8][9] - A total of 19 special work reports were reviewed, and various forms of supervision were implemented to ensure effective governance and public service delivery [9][10] - The city has improved its social welfare programs, increasing the minimum living allowance and basic living expenses for vulnerable populations [10][11] Group 4 - The Municipal People's Congress has enhanced communication with the public, collecting over 2,100 opinions and resolving numerous community issues through innovative engagement strategies [11] - The establishment of a comprehensive representative management system has improved the efficiency of handling legislative proposals and public suggestions [11][12] - The focus for the upcoming year includes further collaboration with the central government and local leadership to advance high-quality development and modernization efforts in Changsha [12]

Core Viewpoint - The tourism market is expected to see a strong start in 2026, with domestic travel during the New Year holiday showing growth in both the number of travelers and total spending compared to 2024 [1] Group 1: Domestic Travel Performance - The number of domestic travelers and total spending during the New Year holiday is projected to increase by approximately 5% and 6% respectively compared to the 2024 New Year holiday [1] - The overall performance of domestic tourism aligns with expectations, while inbound and outbound travel numbers have exceeded forecasts [1] Group 2: Duty-Free Sales - Duty-free sales data has outperformed expectations, with sales from offshore duty-free shops increasing by about 50% compared to the 2024 New Year holiday [1] - Continuous policy benefits are being released, prompting duty-free businesses to actively launch promotional activities [1] Group 3: Hotel and Scenic Area Performance - Hotel night stays have shown significant growth, although prices still have a gap compared to the 2024 New Year holiday [1] - Scenic areas have generally performed well, with prominent mountainous scenic spots being particularly outstanding [1] Group 4: Future Outlook - The upcoming Spring Festival will have a nine-day holiday, which is expected to further enhance travel enthusiasm and market performance [1]

Overall Market Outlook - The domestic tourism market is expected to perform well in 2026, with a projected increase of approximately 5% in domestic travel volume and 6% in total spending during the New Year holiday compared to 2024 [1] - The recovery trend remains K-shaped, with a low base effect for mid-tier consumer leaders and a shift from pilot exploration to large-scale replication in outbound demand [1] Domestic Travel Performance - During the New Year holiday, 142 million domestic trips were made, representing a 5.2% increase from 2024, with total spending reaching 84.789 billion yuan, up 6.3% [1] - The average spending per person increased by 1.1% compared to 2024, driven by a rich supply of winter tourism options [1] - The total inter-regional movement of people was estimated at 590 million, with a daily average of 198 million, marking a 19.5% year-on-year increase [1] Duty-Free Sales - Duty-free sales during the New Year holiday saw a significant increase, with 442,000 items sold, a 52.4% year-on-year growth, and total shopping amounts reaching 712 million yuan, up 128.9% [2] - The number of shoppers increased by 60.6% compared to the previous year, indicating strong recovery post-border closure [2] Scenic Spots Performance - Major scenic spots showed strong performance, with Songcheng performing 67 shows, a 52.3% increase from 2024, and Huangshan receiving over 75,000 visitors, up 76.5% [3] - Emei Mountain and Jiuhua Mountain also reported significant increases in visitor numbers, with growth rates of 20.9% and approximately 30% respectively [3] Online Travel Agency (OTA) Trends - The "please take 3 days off for 8 days" trend boosted long-distance travel demand, with significant increases in flight and hotel bookings [4] - High-quality hotels and boutique accommodations saw a notable rise in bookings, with domestic hotel reservations increasing by 280% on January 1 [4] Hotel Industry Insights - The average daily rate (ADR) for hotels during the New Year holiday was 204.3 yuan, a 13.8% increase from 2025, although still lower than 2024 [6] - The occupancy rate for hotels was 59.4%, showing a 2.9 percentage point increase from 2025 [6] Restaurant Sector Activity - Restaurant consumption was vibrant, with a 142% increase in traffic for the "must-eat" list during the New Year holiday [7] - Major cities reported significant growth in restaurant sales, with Beijing's dining sector up 4.6% and Guangzhou's up 18.9% year-on-year [7]

Core Insights - The tourism market is expected to see a strong start in 2026, with domestic travel during the New Year holiday projected to increase by approximately 5% in terms of the number of trips and 6% in total spending compared to the 2024 New Year holiday [1] Group 1: Market Performance - Domestic tourism performance aligns with expectations, while inbound and outbound travel numbers have exceeded forecasts [1] - Duty-free sales have shown significant growth, with offshore duty-free sales increasing by about 50% compared to the 2024 New Year holiday [1] - Hotel occupancy rates have improved, although prices still show a gap compared to 2024 [1] Group 2: Sector Highlights - Scenic spots have generally performed well, with prominent mountainous scenic areas standing out [1] - The upcoming Spring Festival, with a 9-day holiday, is expected to further enhance travel enthusiasm, indicating a positive outlook for the tourism market [1]

为进一步推动非物质文化遗产与旅游深度融合发展，培育壮大"非遗+旅游"新业态、新模式、新场景， 省文化和旅游厅于2025年11月组织开展了山东省非遗特色景区(街区)和非遗特色酒店(民宿)创新实践案 例推荐工作。烟台市广泛发动，积极组织申报，经专家推荐、社会公示等程序，烟台市四单位凭借沉浸 式、体验式、互动式的非遗旅游场景，内涵丰富、特色鲜明的非遗旅游产品，脱颖而出，成功入选。 近年来，烟台市积极开展非遗进景区、进酒店、进场站、进校园等"非遗七进"活动，尤其鼓励非遗与旅 游景区(街区)和特色酒店(民宿)深入融合，积极培育壮大"非遗+旅游"新业态，取得显著成效。蓬莱阁庙 会、"八仙手造馆"和"八仙传说"IP系列演艺活动等沉浸式体验项目的推出，增强了旅游景区的吸引力， 奇山所城历史文化街区更以"非遗一条街"为核心，聚集16个可深度体验的非遗代表性项目，通过"展览 +工坊+课堂"三位一体模式，让游客近距离感受烟台非遗的独特魅力和烟台深厚的文化底蕴。部分酒店 (民宿)通过增加非遗元素，制造非遗体验场景，增加了酒店的文化内涵，增强了游客的体验感和吸引 力。 通讯员旅宣齐鲁晚报.齐鲁壹点秦雪丽 从烟台市文化和旅游局获悉，近日 ...

Group 1 - The inbound tourism market in Harbin shows strong growth for the 2026 New Year holiday, with inbound visitor numbers increasing by 77.9% compared to 2025, and inbound tourism consumption rising by 88.1% [1] - The online tourism market in Harbin performed robustly during the New Year holiday, with the number of orders and revenue from online travel platforms increasing by 162.6% and 158.8% respectively compared to 2025, indicating strong consumer spending power and market appeal [3] - Harbin ranked among the top ten popular travel destinations in China during the New Year holiday, with local scenic spot ticket bookings increasing by 28% [3] Group 2 - The city of Harbin is experiencing a vibrant atmosphere, highlighted by the success of the Harbin Ice and Snow World New Year activities, which included fireworks, drone shows, and various performances, enhancing the festive experience [3] - Young tourists, particularly those born after 1995, represent 45% of visitors, with Harbin Ice and Snow World being the most popular ice and snow attraction among this demographic [3] - The trend of "micro-vacations" is emerging, with bathhouses becoming a new choice for relaxation, and Harbin ranking among the top ten cities for online transactions in bathhouses from users outside the city [3]

Investment Rating - The industry investment rating is "Positive" [2] Core Viewpoints - The report highlights a significant recovery in domestic tourism during the 2026 New Year holiday, with 142 million domestic trips, a 5.2% increase compared to the 2024 New Year holiday, and reaching 115% of the 2019 level [6][14] - Total domestic travel expenditure reached 84.789 billion yuan, up 6.3% from the 2024 New Year holiday, recovering to 112% of the 2019 level [6][14] - The average spending per person was 597 yuan, a 1.1% increase from the 2024 New Year holiday, recovering to 97% of the 2019 level [6][14] - There was a notable increase in passenger transport volume, with significant growth in waterway and highway transport [14] - Scenic spots such as Huangshan, Changbai Mountain, and Danxia Mountain saw substantial visitor increases, with ticket bookings for domestic scenic spots increasing over four times year-on-year [16] - Duty-free sales in Hainan experienced rapid growth, with 442,000 items sold, a 52.4% increase, and shopping revenue reaching 712 million yuan, up 128.9% [22] - Cross-border travel demand surged, with 6.615 million people entering and exiting the country, a 28.6% increase [26] - Retail sales in key business districts showed strong consumer vitality, with total sales reaching 4.04 billion yuan, a 16.3% year-on-year increase [34] Summary by Sections Domestic Tourism - Domestic travel during the 2026 New Year holiday reached 142 million trips, a 5.2% increase from 2024, and 115% of the 2019 level [6] - Total expenditure was 84.789 billion yuan, a 6.3% increase from 2024, recovering to 112% of the 2019 level [6] Scenic Spots - Significant visitor growth at scenic spots, with Huangshan, Changbai Mountain, and Danxia Mountain seeing increases of 76%, 66%, and 81% respectively compared to 2024 [16][18] Duty-Free - Hainan's duty-free sales reached 712 million yuan, a 128.9% increase, with 442,000 items sold, reflecting a 52.4% growth [22] Cross-Border Travel - Cross-border travel reached 6.615 million people, a 28.6% increase compared to the previous year [26] Retail - Retail sales in Beijing's key business districts totaled 4.04 billion yuan, with a 16.3% year-on-year increase [34] Investment Recommendations - The report suggests focusing on the travel chain, including hotels (e.g., Shoulv Hotel, Jinjiang Hotel), scenic spots (e.g., Three Gorges Tourism, Huangshan Tourism), and OTA (e.g., Ctrip Group) [35] - In the retail sector, it recommends focusing on duty-free (e.g., China Duty Free Group, Wangfujing) and retail department stores (e.g., Chongqing Department Store, He Bai Group) [35]