Core Viewpoint - The article discusses the significant disparity in online retail penetration between China and the U.S., with China's online retail sales approaching 30% while the U.S. remains around 16%. This difference is attributed to the maturity of the U.S. retail market, which is dominated by strong offline players like Walmart and Costco, leading to a more complex competitive landscape for e-commerce in the U.S. [4][5][6] Group 1: Market Dynamics - The U.S. e-commerce market is not simply lagging behind China but is characterized by a mature offline retail system that provides high efficiency and experience, making it difficult for e-commerce to replace traditional retail. Instead, e-commerce serves as a supplement to offline shopping [5][6]. - The U.S. retail market, valued at $7 trillion, supports a substantial e-commerce sector worth over $1.1 trillion, despite a lower penetration rate [6]. - The competitive landscape in the U.S. is shifting from total growth to structural differentiation, focusing on specific niches where traditional retailers cannot compete effectively, such as extreme low prices, traffic stimulation, and fresh food delivery [6][13]. Group 2: Competitive Challenges - Amazon, while still a leader in infrastructure, faces significant challenges from low-cost competitors and new traffic sources, particularly from companies like Temu and Shein, which leverage Chinese supply chains to offer lower prices without the need for expensive logistics in the U.S. [8][10][11]. - TikTok Shop is emerging as a powerful player in the e-commerce space, converting its vast short video traffic into purchasing power, contrasting with Amazon's traditional search-based model [12]. - In the fresh grocery segment, Walmart has overtaken Amazon with a 25% market share compared to Amazon's 22%, due to Walmart's effective use of its extensive store network to reduce delivery costs and enhance customer experience [15]. Group 3: Key Companies - **Amazon (AMZN)**: Despite facing competition, Amazon maintains a strong retail market share of around 37% and continues to perform well in core categories, such as consumer electronics [17]. - **Walmart (WMT)**: Walmart is transforming from a traditional supermarket to a full-channel giant, with its e-commerce business growing over 20% for seven consecutive quarters, now accounting for 20% of its total retail sales [20]. - **PDD Holdings (PDD)**: Temu is evolving from a fully managed model to a semi-managed one, enhancing its supply chain capabilities and integrating local inventory to compete with Amazon [21]. - **Shopify (SHOP)**: Shopify is shifting its growth narrative, focusing on AI-driven traffic distribution and financial services to enhance its revenue model [22]. - **Instacart (CART)**: Instacart dominates over 70% of the U.S. third-party grocery delivery market, with a growing high-margin advertising business contributing to its revenue [23].

1. Ozon在哈萨克斯坦启动FBO仓发模式 Ozon近日在哈萨克斯坦正式上线FBO（由平台仓发货）模式，并推出一系列本地化支持措施。此举意味着平台在中亚地区，已从早期的"流量入口"逐步升级 为"完整的电商基础设施服务商"。主要措施包括：在2026年7月1日前，卖家使用Ozon位于阿拉木图和阿斯塔纳的仓库，可享受全额仓储费减免；销售佣金 范围调整为5%-13%，较此前平均降低约50%；物流费用整合为透明区间价（212-3050坚戈），涵盖从商品入仓到末端配送的全流程。 平台同时加强本土运营支持，卖家现可直接与哈萨克斯坦本地法人实体签约，支持全程以坚戈定价和结算，并实行每周结算机制。结算款项可提现至哈萨克 斯坦任何银行账户，且无最低金额限制。通过这些举措，Ozon希望降低卖家运营成本、优化资金周转、简化合规流程，从而吸引更多优质供应链资源，增 强在哈萨克斯坦电商市场的竞争优势。 2. Ozon将对新设自提点收取三万卢布保证金 俄罗斯电商平台Ozon宣布，自12月15日起，对于以"品牌旗舰店"模式新开设的线下自提点（PВЗ），将收取30,000卢布（约合人民币2400元）的保证金。此 类自提点通常位于居民区底层的 ...

Core Viewpoint - The article discusses the rise of "toxic marketing" in the advertising industry, particularly targeting women, and questions whether such strategies are beneficial for brands or detrimental to their reputation [2] Group 1: Toxic Marketing Tactics - Tactic One: Using stereotypes to undermine women's value by portraying them as "inept" or "dependent" [3] - Tactic Two: Binding women's aesthetics to their life value, creating anxiety through a singular beauty standard [5] - Tactic Three: Using derogatory portrayals of women to generate controversy and attention [6] - Tactic Four: Objectifying women by reducing them to mere marketing tools, ignoring their individuality [9] Group 2: Reasons for the Proliferation of Toxic Ads - The repeated emergence of such ads is driven by short-term profit motives, low penalties for violations, and exploitable platform mechanisms [10] - Advertisers exploit the emotional response of anger, which leads to higher content sharing rates compared to positive emotions [10][11] - The ambiguity in legal definitions regarding gender discrimination allows companies to take risks with controversial ads [11] Group 3: Consequences of Toxic Marketing - The primary cost of toxic marketing is the long-term damage to brand reputation, as seen in the case of brands like 全棉时代 [12] - Women's awareness and activism against such marketing tactics are increasing, leading to a shift in consumer behavior [13] - The prevalence of offensive advertising is harming the overall health of the advertising industry, leading to a "race to the bottom" in creative quality [14] Group 4: Moving Towards Respectful Advertising - The advertising industry is urged to abandon toxic marketing strategies and embrace ethical practices that respect women as equal consumers [16] - Successful brands are beginning to shift their marketing strategies to reflect genuine respect for women, as evidenced by珀莱雅's campaign [16] - A healthy advertising ecosystem requires both industry accountability and consumer vigilance against offensive content [16] Group 5: Final Thoughts - The article emphasizes that advertising should focus on building value consensus rather than perpetuating gender conflict [17] - The ultimate goal is for advertising to recognize and celebrate women's independence and intelligence, fostering a win-win situation for brands and audiences [18]

A hold P de 124 作者 | 王小娟 编辑 | 黄昱 快递行业巨头顺丰主动让出的蛋糕，也可能是一块难啃的硬骨头。 与此同时，抖音电商加速成为头部电商平台的同时，退货率也居高不下，对于成本的考量等方面也有了更严格的要求。 根据行业消息，抖音2025年全年GMV将迈过4万亿元关口，体量逼近电商巨头拼多多。在如此庞大的交易规模下，物流成本的微小波动都将被显著放大。 而抖音电商与传统货架电商在退货物流上面临着截然不同的挑战。 传统货架电商退货相对稳定，用户经过比较和思考后下单，退货多为商品不符或质量问题。这些平台的物流服务商通常采用规模化、标准化的处理方式。 直播电商则依赖主播推荐和即时促销，冲动消费比例高。这种消费模式导致退货率高于传统电商平台。高峰期的退货压力可能突然爆发，需要物流服务商具 备高度灵活性和弹性。 近日，有市场消息称，顺丰并未参与2026年抖音电商退货服务，系其主动放弃该业务市场。12月19日，顺丰方面作出回应，称顺丰与抖音电退业务合作合同 自然到期终止，属于正常商业行为。 据了解，从12月中旬起，抖音平台开始对退货服务供应商进行大规模重新招标，原本由顺丰承担的订单被拆分至多家企业，形成 ...

这是"刺激"第二次成为《第一财经》杂志年度策划的主题词。上一次是10年前，2015年。 那一年的刺激感，绝大部分来自A股。半年内，上证指数从3234点涨到5178点，随后又在两个半月的时 间里跌至2850点。6月至7月有一个暴跌阶段，中国股市仅用一周就跌掉了（当时的）10个希腊，其中有 3周投资者人均亏损超过41万元——刺激2015，绝非浪得虚名。 刺激呀，现在每个人都长了10岁。10年，很多事变了，当下的"刺激"程度也至少高了10倍。 2025年，仅以商业世界为观察窗口，刺激点就络绎不绝： 自春节档开始，《哪吒之魔童闹海》创下超长的放映档期和令人咋舌的最终票房； 蛇年春晚的一个歌舞节目竟然引发机器人融资热潮； 4月，特朗普把全球供应链拉入跌宕起伏的"对等关税"风波； 两个月后，美团和淘宝闪购开启外卖补贴大对决，单日订单数峰值双双破亿，热闹程度倒真是有梦回 2015年的O2O大战之感； △ 《第一财经》杂志12月年终特刊现已发售！ 10月，中美关税暂回安全地带，国际金价却创下了年内第50个历史新高，接近4400美元/盎司； 同样是10月，月内倒数第三个交易日，英伟达在AI狂潮的助力下成为人类历史上首个市值突破 ...

点击蓝字，关注我们 1 . 中原建业(09982)于2024年4月2日暂停买卖，时隔逾20个月复牌，今早一度飙升近64%，截至发 稿，涨41.82% 。消息面上，12月19日晚，中原建业发布公告称，已履行复牌指引，主要包括刊发所 有尚未刊发的财务业绩，并解决任何审计修订。 今日上午港股 2 . 机器人概念股今日普涨， 极智嘉-W(02590)涨5.81%，德昌电机控股(00179)涨4.96%，优必选 (09880)涨2.86%，三花智控(02050)涨2.36% 。消息面上，人形机器人行业近期催化频出。12月14日， 优必选与国际半导体巨头美国德州仪器达成战略合作，全年订单总金额突破13亿。 3 . 锂业股早盘继续走高， 天齐锂业(09696)涨5.31%，赣锋锂业(01772)涨4.84% 。 消息面上，12月22 日早，广期所碳酸锂主力合约再涨近5%，现报115300元/吨。据期货日报，江西省宜春招标网发布 《江西省宜丰县圳口里-奉新县枧下窝锂矿采矿项目环境影响评价第一次环评信息公示》，对宜春时 代新能源矿业有限公司的江西省宜丰县圳口里-奉新县枧下窝锂矿采矿项目进行第一次环评信息公 示。 4. 黄金股涨 ...

Core Insights - The article discusses the theme of "stimulation" as a significant concept for the year 2025, drawing parallels to the market dynamics of 2015, particularly in the Chinese stock market [3][4][6] - It highlights various stimulating events in the commercial world, including record-breaking box office performances, geopolitical tensions affecting global supply chains, and competitive market strategies in e-commerce [4][6][9] Group 1: Economic and Market Dynamics - In 2025, the commercial landscape is characterized by numerous stimulating events, such as the success of the film "Nezha" and the resurgence of interest in robotics following a Spring Festival performance [4][9] - The international gold price reached a historical high of nearly $4,400 per ounce in October 2025, marking the 50th record high of the year [6][9] - Nvidia became the first company in history to surpass a market capitalization of $5 trillion, driven by the AI boom [6][9] Group 2: Industry-Specific Insights - The automotive industry in China is expected to undergo significant changes in 2025, focusing on product quality, marketing strategies, and supply chain operations, particularly in the context of new energy vehicles [20] - The workplace is experiencing a new order due to accelerated industrial differentiation and the rewriting of rules by AI, leading to the disruption of traditional employment logic [25] - AI applications are becoming more practical and accessible, with products like translation tools and meeting summaries gaining traction among ordinary users [52] Group 3: Cultural and Societal Reflections - The article emphasizes the dual nature of "stimulation" in Chinese, representing both positive and negative experiences, reflecting a shift in global operational rules that surpasses previous generations' experiences [6][9] - The year 2025 is described as a fragmented year, with a mix of distressing and uplifting events, prompting a collective reflection on personal experiences and societal changes [35]

（原标题：TikTok美国方案公布；蜜雪冰城美国首店开业丨出海周报） 21世纪经济报道记者 董静怡 开拓新兴市场，共建"一带一路"国家订单增长明显 12月18日央视新闻消息，今年以来，面对复杂多变的国际贸易形势，广大外贸企业积极参与全球产业分 工合作，不断开拓新兴市场，构建多元化市场格局。今年前11个月，我国对共建"一带一路"国家进出口 超21万亿元，占全国外贸总值的一半以上。从出口维度看，前11个月，我国对共建"一带一路"国家累计 出口增速达11.3%，显著高于同期整体出口增速，成为拉动我国出口增长的关键动力。其中，芯片、新 能源汽车等高端制造类产品出口快速增长。 自研游戏海外市场收入连续六年超千亿元 12月19日，在2025年游戏产业大会上，中国音像与数字出版协会第一副理事长、中国音数协游戏工委主 任委员张毅君对外发布《2025年中国游戏产业报告》。2025年国内游戏产业收入与用户再创历史新高： 国内游戏市场收入约3508亿元，同比增长7.7%；用户规模超过6.8亿，同比增长约1.4%。出海是近些年 游戏厂商的第二增长曲线，在这一浪潮下，国内厂商出海收入规模也已经连续六年超千亿元。2025年， 自研游戏海 ...

Core Viewpoint - The ability to globalize may become a significant dividing line for the development of e-commerce platforms in the medium to long term, as major overseas platforms demonstrate resilience and risk management capabilities through various operational strategies [1][2] Group 1: Resilience of Overseas E-commerce Platforms - Despite external disturbances, overseas e-commerce platforms have maintained resilience, with a projected GMV growth of 12% for overseas e-commerce in 2025, and a 25% growth for the four major Chinese overseas e-commerce platforms [1] - The adjustment of tariffs and small package tax exemption policies has become a major issue affecting overseas e-commerce, with increasing global regulatory scrutiny [1] Group 2: Localization and Diversification Strategies - Major overseas platforms are taking steps to diversify operational regions, increase overseas warehouse fulfillment methods, improve operational strategies, and promote semi-managed models, showcasing stronger operational resilience and risk management capabilities [2] - Enhanced localization and diversified layouts are expected to mitigate the impact of extreme situations on platform operations, leading to stable revenue and profit growth [2] Group 3: Revenue and Profit Outlook for 2026 - In 2026, major overseas e-commerce platforms may face revenue pressure due to adjustments in European small package policies and significant exposure in European operations, but profitability remains likely due to improvements in customer order value and repurchase frequency, as well as scale expansion driving efficiency [3]

建银国际认为，2025年底前逢低吸纳，为明年初的春季行情做好准备，并于2026年初逐步加强进攻，可 基础配置高息股，重点关注新质生产力和结构改革主题，精选科技、高端制造、氢能核能等新能源和内 需股(消费及服务业等)。 相关热门ETF： 12月22日早盘，恒生指数高开0.41%，恒生科技指数涨0.61%。盘面上，锂矿股走强，科网股走势分 化，美团涨1.46%。港股消费板块早盘高开后略有震荡，港股消费ETF(513230)现小幅微涨，其持仓股 中，蜜雪集团、布鲁可、珍酒李渡领涨超4%，老铺黄金、泡泡玛特、思摩尔国际、卫龙美味、古茗等 均涨超3%，港股消费板块整体情绪较强。 招商证券表示，港股近期走弱缘于南向资金由于公募基准新规而回流A股和抱团的挤出效应，IPO融资 潮的担忧，解禁高峰的到来，盈利下修与海外流动性扰动。展望后市，随着南向资金回流和抱团行为减 弱，IPO供给压力和解禁金额阶段性缓解，盈利修复，海外流动性释放，港股有望迎来跨年行情。 假期催化+冰雪经济：旅游ETF(562510) 提振内需+低估赛道：食品饮料ETF(515170) 电商龙头+新消费：港股消费ETF(513230) ...