Group 1 - The core viewpoint emphasizes the importance of focusing on high-quality companies in the "emotional consumption" theme amid the backdrop of consumer recovery [1] Group 2 - Investment focus areas include: 1. Gold and jewelry sector, highlighting brands with differentiated product strength and deep consumer insights [1] 2. Offline retail sector, emphasizing companies that adapt to trends and actively explore transformations [1] 3. Cosmetics sector, focusing on high-quality domestic beauty brands that excel in high-growth niche markets and continuously iterate their capabilities [1] 4. Medical aesthetics sector, concentrating on manufacturers with differentiated product pipelines [1]

Core Viewpoint - The report from Kaiyuan Securities emphasizes the importance of focusing on leading companies that align with the theme of "emotional consumption" as consumer recovery takes center stage, highlighting four key investment lines [1] Group 1: Investment Lines - Gold and Jewelry: Attention should be given to gold and jewelry brands that possess differentiated product capabilities and deep consumer insights [1] - Offline Retail: Retail enterprises (supermarkets, department stores, chains) that actively adapt and explore trends should be monitored [1] - Cosmetics: High-quality domestic beauty brands that are deeply engaged in high-growth niche markets and continuously evolving their capabilities are of interest [1] - Medical Aesthetics: Companies with differentiated product lines in the medical aesthetics sector should be focused on [1]

Core Viewpoint - The article emphasizes the need for traditional brands to maintain product quality and cultural heritage while actively integrating new business models, technologies, and scenarios to remain relevant in the market [1]. Group 1: Brand Innovations - The "Beijing North Ice" brand showcased its innovative approach at the 2025 Service Trade Fair, featuring interactive experiences and limited edition products that attracted a younger audience [1]. - The brand collaborated with various companies to launch cross-industry products, such as a special drink made with its unique orange juice and a partnership with Beijing Bank for branded mineral water [1]. Group 2: Cultural Integration - The "Beijing North Ice" exhibition included a comprehensive display of the orange production process, highlighting sustainability and full utilization of the fruit [2]. - "Cai Bai Co., Ltd." transformed traditional gold and jewelry retail by combining cultural elements with modern technology through a "museum-store" model and digital live streaming [2]. Group 3: Digital Transformation - "Cai Bai" has been a pioneer in online business since 2014, establishing an e-commerce division and leading the way in live streaming for jewelry sales [3]. - The company has developed a unique live streaming model that includes museum tours, cultural storytelling, and expert insights on jewelry, enhancing customer engagement [4][5]. Group 4: Technological Advancements - "Cai Bai" has integrated new technologies into its live streaming, including the use of digital avatars, which have significantly contributed to sales growth [5].

这已是水贝市场两年内第三次重大跑路事件。 2024年4月"千百万珠宝"事件涉及400公斤黄金，2025年4月又有珠宝商因黄金投资亏损1亿元。中国有色金属工业协会金银分会副秘书长梁永慧指出，当国际 金价在2000-2400美元/盎司区间波动时，国内金价一度突破700元/克，高价令消费者观望，却让投机者陷入疯狂。 目前警方已对涉事商铺实施查封，受损商户正在派出所登记备案。专家建议未来需建立信用评估体系，采用银行保函等安全支付方式，并运用区块链技术实 现交易全流程溯源。 这场风波再次警示：在每年流动7000亿元、日均交易5-10吨黄金的"珠宝心脏地带"，随着金价的不断走高，波动会日益增大，这种不受监管的熟人交易模式 风险巨大，投资者或下游商家应保持谨慎。 深圳水贝黄金市场正在经历一场前所未有的地震！ 9月13日，粤宝鑫黄金经营场所突然贴出停业公告，随后包括君豪、华贵、盛凯在内的近二十家黄金原料供应商集体"蒸发"，卷走超过260公斤黄金原料，涉 案金额高达2亿元人民币。 这场被称为"水贝史上最大跑路事件"的风波，让无数投资者手握转账凭证和微信聊天记录，站在紧闭的卷帘门前欲哭无泪。 这场危机的根源竟是商家对金价的致命误 ...

Investment Rating - The industry investment rating is "Overweight," indicating a positive outlook for the sector compared to the overall market performance [5]. Core Insights - In August 2025, the total retail sales in China grew by 3.4% year-on-year, slightly below market expectations. The total retail sales reached 4.0 trillion yuan, with a month-on-month decline of 0.3 percentage points [5]. - Online retail sales continued to show strong growth, with a year-to-date increase of 9.6% and an online penetration rate of 25.6% in August, up from 24.8% in the same month last year [5]. - The government has introduced several policies to boost consumption, including personal consumption loans and interest subsidies for service industry loans, which are expected to support consumer spending [5]. Summary by Sections Retail Sales Performance - August retail sales reached 3.5 trillion yuan, with a year-on-year growth of 3.6%. The service sector's production index increased by 5.6% year-on-year [5]. - The retail sales of essential goods such as daily necessities and food maintained strong growth, with categories like furniture and gold showing double-digit increases [5]. E-commerce and Online Retail - Online retail sales in August amounted to 1,017.4 billion yuan, with a year-on-year growth of 7.1%. The online retail penetration rate increased significantly, indicating a solidified consumer mindset towards online shopping [5]. Investment Recommendations - The report suggests a positive outlook for sectors benefiting from consumption recovery, including e-commerce, travel, and premium consumer goods. Specific companies highlighted include Alibaba, JD.com, Meituan, and various jewelry brands [5][6].

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights that the retail sector is experiencing steady growth, with a year-on-year increase of 4.6% in retail sales from January to August 2025, amounting to 3,239.06 billion [3][4] - In August 2025, retail sales reached 396.68 billion, reflecting a year-on-year growth of 3.4%, slightly below the expected 3.8% [3][4] - The report emphasizes a strong performance in optional consumption categories, particularly gold and jewelry, which saw a year-on-year increase of 16.8% in August [4][6] Summary by Sections Retail Sales Performance - The total retail sales for January to August 2025 were 3,239.06 billion, with August sales at 396.68 billion, showing a year-on-year increase of 3.4% [3][4] - Essential goods like grain and oil showed resilience, while optional categories like gold and jewelry performed exceptionally well [4] Online vs. Offline Channels - Online retail sales from January to August 2025 reached 999.28 billion, growing by 9.6%, with physical goods online sales at 809.64 billion, up by 6.4% [5] - Offline retail growth has shown a marginal slowdown across various formats, with supermarkets and convenience stores growing by 4.9% and 6.6% respectively [5] Investment Recommendations - The report suggests focusing on high-quality companies in the "emotional consumption" theme, particularly in four main areas: 1. Gold and jewelry brands with differentiated product offerings [6] 2. Retail enterprises adapting to market trends [6] 3. High-quality domestic beauty brands [6] 4. Medical beauty product manufacturers with unique pipelines [6]

据悉，水贝是全国最大、发展水平最高、产业链条最完善的黄金珠宝集聚区。公开信息显示，深圳罗湖 拥有黄金珠宝行业法人企业近7000个，1万平方米以上的专业批发市场10个，从业人员超过6.4万人，营 业收入超1200亿元，是我国较大的黄金珠宝产业集散地。 今年年内，受多种因素影响，黄金价格屡屡突破历史新高。据Wind数据，截至发稿，伦敦现货黄金报 3637美元/盎司，年内涨幅达28% 深圳市黄金珠宝首饰行业协会也提醒，贵金属投资属市场行为，本身存在一定风险，请广大投资者基于 可靠信息理性判断、稳健决策。 南方财经记者 张晓慧 深圳报道 近期，网络上出现有关"水贝多家黄金料商暴雷、跑路"传言，称"十余家水贝黄金料商突然关闭经营场 所、终止联络，导致下游商户预付资金难以追回，涉及下游批发商户超百家。" 9月15日，南方财经从深圳市黄金珠宝首饰行业协会了解到，协会已关注到相关情况，网络传言存夸 大、不实情况。经协会实地走访，网传名单中的多家企业目前仍正常经营。目前，针对个别出现问题的 企业，公安部门已依法介入，涉及商户可以通过法律途径维权，建议理性看待网络传言，不轻信、不传 播未经证实的信息。 ...

Core Viewpoint - Recent rumors about multiple gold merchants in Shui Bei going bankrupt and fleeing have been found to be exaggerated and untrue, with many businesses still operating normally [1] Group 1: Market Situation - As of September 15, 2023, the price of gold in London reached $3645 per ounce, marking a year-to-date increase of 38% [1][2] - The price of gold in Shui Bei was reported at 831.5 RMB per gram, with many brand gold jewelry prices above 1070 RMB per gram [4] Group 2: Industry Insights - Shui Bei is recognized as the largest and most developed gold and jewelry cluster in China, housing nearly 7,000 gold and jewelry enterprises and generating over 120 billion RMB in revenue [8] - The area attracts an average daily foot traffic of over 100,000 visitors, with live-streaming e-commerce sales exceeding 400 million RMB annually [8] Group 3: Consumer Behavior - Despite high gold prices, there remains significant demand for wedding gold jewelry, which is considered a necessity [6]

Core Insights - The new "High Light Moment" series by Dream Gold Garden showcases a revolutionary approach to gold jewelry, emphasizing its transformation from a traditional asset to a fashionable statement piece [1][2] - The "Red Rhythm Oriental 2.0" series combines traditional Chinese aesthetics with modern design elements, appealing to younger consumers and promoting cultural engagement [2] Product Highlights - The "High Light Moment" series features a unique micro-level light track engraving technology, allowing for a 360-degree shine with a lightweight design of only 0.27 grams per gold bead, maintaining a hardness of 130HV [1] - The "Red Rhythm Oriental 2.0" series includes the "Eight Treasures Spinning Necklace" and "Treasure Auspicious Hand String," integrating traditional Buddhist symbols and modern spinning mechanics for both aesthetic and interactive experiences [2] Marketing Strategy - Dream Gold Garden employs a comprehensive marketing strategy for the "Red Rhythm Oriental 2.0" series, utilizing social media platforms like Xiaohongshu to engage with younger audiences through influencer collaborations and trending topics [2] - The brand's marketing efforts focus on making gold jewelry accessible and playful, aligning with the lifestyle preferences of Generation Z consumers [2] Availability - The two new product lines have been launched in September across national stores and flagship platforms, indicating a strategic push into the market [3]

Investment Rating - The report assigns an "Outperform" rating to multiple companies in the discretionary sector, including Nike, Midea Group, JD Group, Haier Smart Home, Anta Sports, Gree Electric, and others [1]. Core Insights - The gambling sector continues to show strong performance in September, outperforming other discretionary sub-sectors, with a weekly increase of 1.8% [4][16]. - Domestic cosmetics and luxury goods also performed positively, with increases of 0.7% and 0.3% respectively, while other sectors like overseas sportswear and snacks faced declines [4][16]. - The report highlights that most sub-sectors are currently undervalued compared to their historical averages, indicating potential investment opportunities [20]. Summary by Relevant Sections Weekly Performance Review - The gambling sector led the weekly performance with a 1.8% increase, followed by domestic cosmetics at 0.7% and luxury goods at 0.3%. In contrast, overseas sportswear and snacks saw declines of 3.0% and 4.1% respectively [4][16]. - Year-to-date performance shows significant gains in gold and jewelry, domestic cosmetics, and pets, with increases of 167.1%, 60.6%, and 38.8% respectively [13]. Sector Analysis - The gambling sector's strong performance is attributed to better-than-expected results during the off-season, with optimism for the upcoming peak season driven by events like the NBA and concerts [6][16]. - Domestic cosmetics are benefiting from successful marketing campaigns, with notable sales figures reported [6][17]. - The overseas sportswear sector is under pressure due to disappointing earnings forecasts and competition, leading to significant stock price declines [8][17]. Valuation Analysis - Most sectors are trading below their five-year average P/E ratios, indicating potential for growth. For instance, the expected P/E for the overseas sportswear sector is 33.4 times, which is 59% of its historical average [20]. - The gambling sector's expected P/E is 34.2 times, which is 40% of its historical average, suggesting it may be undervalued [20].