央视网消息（新闻联播）：这个春节假期，全国各大商圈消费新场景、新业态持续上新，逛市集、品年俗、乐出游，新春消费市场活力十足、暖意融 融。 在四川成都春熙路，以熊猫为原型打造的文创IP今年春节成功出圈，日均吸引上万人次前来拍照打卡，也带动商圈内文创店铺人气持续高涨。 这个假期，北京市推出厂甸庙会等30余个庙会灯会，5000余项文化活动覆盖了西单、五棵松等各大商圈。上海推出超2000项节庆文旅展演活动，传统年 味与都市时尚相得益彰。商务部重点监测的全国78个步行街（商圈）数据显示，今年春节假期第一天，客流量、营业额比去年假期同期分别增长23.2%、 33.2%。 春节假期里，"以旧换新"政策持续发力，有效释放居民消费潜力。商务大数据显示，截至2月16日，2026年消费品以旧换新累计惠及2755.6万人次，带 动销售额1930.9亿元。其中，汽车以旧换新60.7万辆，带动新车销售额995.6亿元。 超长假期也有力带动旅游出行等服务消费快速增长，前往县域小城体验民俗年味成为很多人今年新选择。商务大数据显示，2月15日，全国酒店住宿交 易额增长32.7%，租车订单量增长54%，冰雪游消费额增长1.2倍，避寒游消费额增长 ...

记者从商务部了解到，春节假期前两天，各地年味浓厚，购销两旺，其中绿色、智能、健康类消费需求 旺盛。 服务消费方面，2月15日，重点平台年夜饭预订量增长80.7%，酒店住宿交易额增长32.7%，租车订单量 增长54%，冰雪游消费增长1.2倍，避寒游消费增长68%。 以旧换新充分释放消费需求。截至2月16日，2026年消费品以旧换新惠及2755.6万人次，带动销售额 1930.9亿元。其中，汽车以旧换新60.7万辆，带动新车销售额995.6亿元。绿色、智能、健康消费需求旺 盛。商务大数据显示，2月15日，重点平台智能穿戴设备销售额增长1.3倍，智能血压仪、血糖仪增长超 60%，有机食品增长52%。 商务大数据显示，假期前两天，全国重点零售和餐饮企业日均销售额较2025年春节前两天增长10.6%。 2月15日，商务部重点监测的78个步行街（商圈）客流量、营业额比去年假期第一天分别增长23.2%、 33.2%。 ...

Group 1: Cultural and Tourism Activities - Shandong Rizhao is celebrating the Lunar New Year with vibrant cultural and tourism activities, including traditional performances and food markets [1][3] - The East Yi Town in Rizhao features dragon and lion dances, traditional folk performances, and a marketplace for local delicacies and cultural products [1] - The ancient city of Ju County is expected to receive approximately 194,000 visitors on the first day of the Lunar New Year [4] Group 2: Shanghai Tourism Experience - Shanghai's Lujiazui area is a popular destination for tourists during the Spring Festival, with city management providing free high-quality photography services to enhance visitor experience [5][7] - The photography service has helped reduce congestion at intersections and improved overall tourist satisfaction [7] Group 3: Hainan Free Trade Port - This year's Spring Festival marks the first celebration in Hainan's Free Trade Port, showcasing a blend of international and traditional Chinese elements [8] - The New Year market in Sanya features performances and activities that highlight the cultural richness of the region [8][11] Group 4: Beijing's Cultural Heritage Tourism - Beijing has launched six "Jingcai Intangible Cultural Heritage Tour" routes, covering over 30 experiential points, including the "Eight Treasures of Yanjing" [12][19] - The routes allow visitors to engage with traditional crafts such as cloisonné and lacquer art, providing hands-on experiences [15][19]

Group 1 - The "Shoulv Travel · Xiangyue Shiguang" food truck market officially launched at the foot of the Mutianyu Great Wall on February 17, coinciding with the Lunar New Year [1] - The event features traditional delicacies from well-known brands like Donglaishun and Quanjude, blending traditional craftsmanship with modern flavors, attracting both locals and tourists [3] - The food truck market will run until March 3, covering the entire Spring Festival holiday, and aims to provide an immersive cultural tourism experience by integrating food, culture, and local customs [5] Group 2 - The initiative emphasizes the integration of agriculture, culture, and tourism, focusing on three core areas: Great Wall culture, suburban folk customs, and the craftsmanship of time-honored brands [5] - The company plans to continue leveraging its resource integration and innovative model to create more culturally rich and market-viable tourism projects that resonate with the public [5]

游客称，这几年越发能感受到，非遗活动近在咫尺，出现在商圈景区甚至街头巷尾。 夜色下的广西南宁邕江江畔，一场打铁花的表演吸引许多观众，其中既有家庭出行的市民群体，也有游客和摄影爱好者。金红色的铁水被击打后，在空中遇 冷炸裂成万点星火，形成"火树银花"的绚丽景象。 从团圆守岁到文化体验，春节期间"非遗+旅游"持续释放吸引力。 文旅部科教司原司长孙若风在接受第一财经记者采访时表示，把中华优秀传统文化与时代文化、时尚文化、流行文化融合，是近年来文旅项目屡试不爽的法 宝。近年来，汉服秀、打铁花、花灯展等传统文化元素走红，是多重因素叠加的必然结果。这种融合或者说是文化自信，在春节节庆时得以生动体现。 非遗成为聚集人气的"东风" "现在越来越多城市会搞打铁花的非遗表演，社交媒体上打铁花的视频也不再稀少。不过能在江边散步时遇到打铁花表演，就比较惊喜。以后如有机会，希 望能去见识国家级非遗打铁花的现场。"在邕江江畔的游客告诉第一财经记者，这几年越发能感受到，非遗活动近在咫尺，出现在商圈景区甚至街头巷尾。 4118 th 8 of 1 and Children 1 1 2 1 t 2017 t a ant 13 also fro ...

央视网消息：这两天，河北邯郸魏县的大街小巷红灯高挂、彩灯璀璨，处处洋溢着欢乐祥和、喜庆热烈的节日氛围。 步入邯郸魏县魏祠公园，浓浓的年味扑面而来，红灯高挂、景观灯璀璨夺目，勾勒出层次分明的新春夜景，引得往来游客纷纷驻足拍照。 据了解，新春佳节当地将组织开展多项文旅活动，涵盖"吃游购娱"全场景。 湖南南岳：非遗打铁花璀璨绽放 火韵新春迎客来 春节期间，湖南衡阳南岳区大型打铁花情景剧《火神烈焰·跃马迎春》璀璨上演。 春节假期第一天，衡阳南岳区热闹欢腾，人潮涌动。"马戏团""3D光影秀""马年主题歌舞"等表演轮番上演，引得游客惊叹连连。 夜晚，随着千度铁水凌空泼洒，漫天星雨倾泻而下，大型打铁花情景剧《火神烈焰·跃马迎春》正式首演。滚烫铁水化作天女散花，火树 银花布满夜空，将传承千年的打铁花技艺与南岳祝融火文化熔于一炉。 春节假期，南岳衡山推出了系列文旅活动，既有送春联、猜灯谜等传统文化传承，又有皮影戏、南岳剪纸、排街巡演等本地非遗表演，让 广大游客居民在南岳享受"好看""好玩""好吃"的福气新年。 山东日照：实景演绎 趣味实验 科技馆里过大年 而在山东日照，这个假期，日照市科技馆推出了一系列的科普活动，让大家在科技 ...

本报讯（记者路艳霞）第32届红螺寺春节祈福游园会今天开园。作为游园会创新板块，史诗巨制《太平 年》同名IP特展进京落地红螺福地，以一场深度跨界的文化盛事为新春添彩。 配合展览，红螺寺还引入了"宋式四雅"体验活动。在红螺寺文化长廊，游客可以体验点茶击拂的韵律、 焚香静谧的禅意，在插花与挂画间感受中国审美的礼法。 活动期间，景区还将免费发放5万张寓意吉祥的福字帖，在承续红螺寺悠久福文化传统的同时注入马年 吉祥寓意，让新春喜庆与人间温情传递至千家万户。 特展设在红螺寺文化书院，观众可以深度了解剧组十年磨一剑的创作背景，从剧本构思到史料考据，感 受主创团队传承民族文化的赤诚匠心。上百幅精美剧照生动再现了风云激荡的时代，将历史瞬间定格为 光影艺术。"百家姓"打卡互动激发了现场观众寻找家族根脉的热情。展区陈列的剧中原件服饰，是《太 平年》剧组真实拍摄使用的影视道具，复刻了传统美学的工艺，无论是经由草木染就的厚重袍衫，还是 针脚细密的宫廷翟衣，都彰显大国工匠的艺术气韵。 ...

镇街民俗精彩纷呈。溪翁庄镇将举办"年味溪翁庄民俗闹新春"主题活动，融合非遗市集、民间花会巡 游、特色美食等内容。东邵渠镇将举办汇源大集年货节，搭建3000平方米主题展区；同时举办市级非 遗"金钟总督老会闹新春"活动，完整呈现五虎棍、仙家高跷等500年传统技艺。太师屯镇将组织国家级 非遗九曲黄河阵灯俗活动，开展绕灯阵、走花会、唱大戏等元宵节展演。 本报讯（记者王可心）春节假期，密云区以"戏雪看海庆团圆 乐游密云过福年"为主题，推出文艺演 出、非遗手工、文化市集、游园花会等50余项春节文旅活动。 重点景区好戏连台。张裕爱斐堡景区推出新春灯会嘉年华，24组自贡彩灯点亮"鱼跃龙门""京剧脸 谱""赛博生肖"等四大主题展区。冶仙塔景区推出"冶塔仙灯"新春庙会，涵盖纳祥祈福、非遗展示、特 色市集、冰雪嘉年华等多元业态。古北水镇打造"古北过大年 水镇找喜事"活动，属马游客可预约免费 入园，非遗大戏、打铁花与千灯会、冰雪节轮番上演。 为方便游客规划行程，密云发布三条精品线路："冰嬉祈福线"串联冶仙塔、桃源仙谷、云蒙峡等景区， 可体验戏雪赏冰瀑；"长城年俗线"途经古北水镇、司马台长城，可踏雪登城品非遗美食；"灯会亲子 线"涵盖 ...

Core Viewpoint - The article discusses the emergence of extremely low-priced one-day tours to Hong Kong, highlighting the shift in the tourism market from luxury shopping to budget-friendly experiences, raising concerns about the sustainability and ethics of such pricing strategies [5][41]. Group 1: Low-Cost Tour Dynamics - A significant number of low-priced one-day tours to Hong Kong have appeared on second-hand trading platforms, with prices ranging from 1.99 to 38.9 yuan, including transportation, meals, and guided tours [5][10]. - The popularity of these tours is evident, with the top-selling link attracting 39,000 views and over 4,000 inquiries [5]. - The cost of these tours has drastically decreased, with prices dropping from 18.8 yuan last September to as low as 3 yuan in January [15][18]. Group 2: Tourist Demographics and Behavior - The demographic of tourists is shifting, with the "00s" generation becoming a significant part of the visitor base, as evidenced by a rise from 28% to 35% in the 23 years and younger category among travelers from mainland China to Hong Kong [18]. - Tourists are increasingly prioritizing budget experiences over luxury, with many opting for low-cost tours despite initial skepticism about their legitimacy [9][15]. Group 3: Economic Implications and Industry Challenges - The Hong Kong tourism industry is facing fundamental challenges, as visitor numbers increase but spending decreases, with tourists focusing more on low-cost experiences rather than high-end shopping [41][42]. - The article notes that the low-cost tour model relies heavily on upselling additional services and products, with tour guides receiving commissions from sales, indicating a potential conflict of interest [20][29]. - The Hong Kong Tourism Board has clarified that it does not endorse such low-priced tours and warns travelers to be cautious of misleading promotions [39]. Group 4: Future of Tourism in Hong Kong - Experts suggest that the tourism industry in Hong Kong needs to rethink its positioning and offerings, as the city transitions from a luxury shopping destination to a more accessible travel option for budget-conscious visitors [42]. - The article concludes that while low-cost tours may appeal to certain demographics, they may not be sustainable for the long-term health of the tourism market, especially as consumer preferences evolve towards deeper experiences rather than mere sightseeing [41][43].

受到法定9天长假的利好带动，本地旅游市场在假期首日即迎来了出游高峰，跨省游以4至7天行程为主 流，飞机团与动车团比例接近1:1，一家一团小包团出游数量同比上涨明显，东北、云南、贵州、四 川、广西、华东、湖北、甘肃、福建、山东等目的地排名靠前。 广东本地景区成为游客出游的核心打卡地，各大景区紧扣马年新春与岭南特色推出缤纷主题活动。广东 文旅部门整合景区运营、研学教育等核心资源，推出"悦享广州年，一程寻新趣"系列文旅活动，旨在让 更多外地游客在9天长假中体验地道岭南年味。 来源：中国青年报客户端 游客在广 中国青年报客户端讯（中青报·中青网记者 林洁）今年春节假期，"请到广东过大年"系列活动带动来粤 旅游团数量大幅增长，来粤旅游、出境、出省、省内周边出游、景区游览等旅游消费场景同步升温，处 处洋溢着喜庆的新春氛围。 广之旅数据显示，亲子游、民俗游、避寒游成为春节假期首日游客主流出行选择。凭借独特岭南文化、 别样年味及舒适气候等特点，今年外省来粤旅游团数量增长明显，"请到广东过大年"品牌效应得到持续 释放。 东景区游玩。李志强/摄 记者从广东各大旅行社了解到，春节来粤团队"举家同游"的高端定制包团成为市场主流，该时 ...