尽管还有46%的消费者对AI广告持负面态度，但反感比例已悄悄下降，显然市场正在慢慢接纳这场技术 变革。 而这场变革中最抢眼的玩家，当属可口可乐的红色圣诞卡车。 2025年的假日广告新版《Holidays Are Coming》，全程由旧金山AI创意工作室Silverside AI操刀，雪 地、卡车与动物角色全靠AI生成。 谁能想到，去年还因诡异人脸滑行车轮被骂上热搜的可口可乐AI广告，今年直接逆风翻盘，塑料感十 足的人类角色消失不见，自然灵动的动物形象成功规避了恐怖谷效应，画面细节肉眼可见地提升。 广告圈正在上演一场AI主导的造梦革命，一边是品牌们忙着用算法省成本，一边是创意人攥紧饭碗慌 得不行。 互动广告局最新统计数据显示，今年已有30%的联网电视广告与线上视频广告使用或部分使用生成式AI 技术，这一比例较去年提升8个百分点，预计2026年将冲到39%。 整个项目由可口可乐、WPP集团及两家AI工作室共100人完成，规模和过去真人拍摄相当，但核心差异 在于，Silverside AI团队仅用5名AI专家，就生成并筛选出7万多个视频片段供剪辑使用。 嘴上喊着AI只是辅助工具，真正核心是人类故事讲述能力的阿罗约 ...

如何以前沿科技激活传统展台魅力？如何让民航广告特色实现全方位呈现？民航工作委员会充分发挥组 织协调与创意设计优势，联合多家常委单位，以"云翼逐光智启未来"为主题打造特色展区，用创新设计 交出了一份亮眼答卷。 展区采用科技与艺术相融合的全开放式设计，规划了融合、无界、科技、愉悦四大主题区域，将飞机、 机票等航空元素与自然、科技巧妙融合，全方位凸显民航广告的独特魅力。科技主题区域的裸眼3D互 动屏成为视觉焦点，玩偶形象"破屏"而出，无须佩戴3D眼镜即可感受强烈的立体冲击；与京东方中联 超清合作推出的魔屏AI（人工智能）旅拍机器成为展区热门互动项目。 记者在现场看到，观众只需要轻点屏幕，瞬间就能"站"到故宫西北角楼前，朱红宫墙与水中倒影构成对 称画卷，虚拟叠加的晚霞光影让古建筑更显层次雕琢之美；旁边体验的观众则选择了天坛祈年殿场景， 系统自动匹配东北侧经典机位，灯光勾勒的金顶轮廓与树影交织，随手一拍便是壁纸级画面。 不少人还搭配了主题虚拟服饰，有人换上素雅汉服，瞬间"穿越"到故宫神武门旁，与古建筑的庄重氛围 感相得益彰。拿到成片的观众笑道："本来还愁没时间去天坛拍夜景，这下直接get摄影师推荐的经典机 位。" 此外 ...

Core Viewpoint - A new company, Yuzhou Yike Craft Co., Ltd., has been established with a registered capital of 200,000 RMB, focusing on the manufacturing and sales of various craft and ceremonial products, excluding ivory and its products [1] Company Overview - The legal representative of the company is Zhang Saixi [1] - The registered capital of the company is 200,000 RMB [1] Business Scope - The company’s business activities include the manufacturing and sales of craft art products and ceremonial items, excluding ivory and its products [1] - Additional services offered include graphic design, technical services, and technology transfer [1] - The company is involved in retail and wholesale of various products, including daily necessities, office supplies, electronic products, and clothing [1]

Industry Overview Key Events - China-led industrial 5G international standard officially released, filling the gap in the international standard of industrial 5G [1] - The State Council approved the "Land and Space Plan for the Chengdu-Chongqing Economic Circle (2021 - 2035)", with specific targets for cultivated land, ecological protection, urban development, and water use by 2035 [1] - In the first three quarters, the advertising business revenue of top advertising enterprises and institutions reached 1388.09 billion yuan, a year-on-year increase of 9.6%. Internet advertising maintained rapid growth, with a revenue of 712.88 billion yuan, a year-on-year increase of 22.5%, accounting for 81.2% of the total advertising release revenue [1] Market Conditions - **Upstream**: Prices of iron ore and rebar declined; international oil prices and liquefied natural gas prices dropped slightly [3] - **Midstream**: PX operating rate was at a high level; power plant coal consumption remained stable; asphalt operating rate increased slightly [3] - **Downstream**: Commercial housing sales in first, second, and third-tier cities continued to decline; domestic flight frequencies increased slightly, and the film box office was in the off-season [3] Price Indicators - **Agriculture**: On November 6, the spot price of corn was 2152.9 yuan/ton, up 0.27% year-on-year; the spot price of eggs was 6.2 yuan/kg, up 0.81% year-on-year; the spot price of palm oil was 8760.0 yuan/ton, down 0.66% year-on-year; the spot price of cotton was 14826.2 yuan/ton, down 0.22% year-on-year; the average wholesale price of pork was 18.1 yuan/kg, up 1.46% year-on-year [34] - **Nonferrous Metals**: On November 6, the spot price of copper was 85936.7 yuan/ton, down 2.36% year-on-year; the spot price of zinc was 22476.0 yuan/ton, up 1.08% year-on-year; the spot price of aluminum was 21376.7 yuan/ton, up 0.90% year-on-year; the spot price of nickel was 120750.0 yuan/ton, down 1.21% year-on-year; another spot price of aluminum was 17318.8 yuan/ton, up 0.28% year-on-year [34] - **Black Metals**: On November 6, the spot price of rebar was 3133.0 yuan/ton, down 2.05% year-on-year; the spot price of iron ore was 792.2 yuan/ton, down 3.51% year-on-year; the spot price of wire rod was 3305.0 yuan/ton, down 1.78% year-on-year; the spot price of glass was 14.0 yuan/square meter, up 1.30% year-on-year [34] - **Non-metals**: On November 6, the spot price of natural rubber was 14616.7 yuan/ton, down 0.90% year-on-year; the China Plastic City price index was 776.9, down 0.08% year-on-year [34] - **Energy**: On November 6, the spot price of WTI crude oil was 59.6 US dollars/barrel, down 1.46% year-on-year; the spot price of Brent crude oil was 63.5 US dollars/barrel, down 2.16% year-on-year; the spot price of liquefied natural gas was 4288.0 yuan/ton, down 1.15% year-on-year; the coal price was 824.0 yuan/ton, up 1.85% year-on-year; the spot price of PTA was 4561.1 yuan/ton, up 0.19% year-on-year [34] - **Chemicals**: On November 6, the spot price of polyethylene was 7011.7 yuan/ton, down 1.34% year-on-year; the spot price of urea was 1597.5 yuan/ton, down 1.39% year-on-year; the spot price of soda ash was 1203.6 yuan/ton, down 0.71% year-on-year; the national cement price index was 136.7, down 0.36% year-on-year [34] - **Real Estate**: On November 6, the building materials composite index was 111.8 points, down 1.55% year-on-year; the national concrete price index was 90.9 points, down 0.15% year-on-year [34]

分季度看，第一季度和第二季度同比均增长11.3%，第三季度增长7.2%。从环比看，第三季度头部企事 业单位广告业务收入增长24.5%。 （文章来源：中国新闻网） 中新社北京11月6日电 (记者刘亮)记者6日获悉，中国国家市场监管总局近日对全国广告业头部企事业单 位开展统计调查，数据显示，今年前三季度，上述单位实现广告业务收入13880.9亿元(人民币，下同)， 同比增长9.6%。其中，互联网广告保持快速增长。 从区域分布看，上海、北京、广东、浙江、江苏头部企事业单位广告业务收入居全国前五，同比分别增 长9.0%、3.5%、17.4%、17.8%和7.3%，前三季度广告业务收入合计10999.9亿元，占全国总量的 79.2%。山东、重庆、广西、宁夏、甘肃等地广告业务收入增速较快。(完) 从广告媒介类型看，互联网广告保持快速增长。前三季度，头部企事业单位互联网广告发布收入7128.8 亿元，同比增长22.5%，占广告发布收入总量的81.2%。 ...

Group 1 - Publicis Groupe has officially launched its Shenzhen office in Qianhai, marking its eighth core office in Greater China and indicating a strategic expansion in the region [1] - The company reported a net revenue of €13.965 billion for 2024, surpassing WPP to become the "largest advertising group in the world" [1] - In Q3 2025, Publicis achieved an organic growth rate of 5.7%, with the Asia-Pacific region performing particularly well, and China showing an organic revenue growth of 6.1% [1] Group 2 - Qianhai's appeal to the advertising industry is driven by multi-dimensional support, including the establishment of a招商小组 to attract international advertising firms [2] - Recent initiatives include hosting international advertising exchange events and providing tax-related support for advertising companies [2] - The introduction of policies to promote high-quality development in the cultural industry, specifically targeting the advertising sector, aims to create a "Shenzhen-Hong Kong International Advertising Industry Belt" [2]

Core Insights - The market regulatory authority conducted a statistical survey on leading advertising enterprises, revealing that these entities achieved an advertising business revenue of 1.38809 trillion yuan in the first three quarters of this year, representing a year-on-year growth of 9.6% [1] Advertising Industry Summary - Internet advertising continues to experience rapid growth, with leading enterprises generating internet advertising revenue of 712.88 billion yuan in the first three quarters, marking a year-on-year increase of 22.5% [1] - Internet advertising accounted for 81.2% of the total advertising revenue generated by these enterprises [1]

Core Viewpoint - Recently, the establishment of Linli Hongsheng Signage and Labeling Business (individual business) was registered, indicating a new player in the advertising and signage industry [1] Company Overview - The legal representative of the newly established business is Deng Zongguo, with a registered capital of 28,000 RMB [1] - The business scope includes various printing services, advertising design, and production, as well as sales of metal signage for traffic and public management [1] Business Activities - Licensed projects include printing of documents and other printed materials, binding services, and specialized construction operations [1] - General projects encompass advertising design and agency, advertising production and publication, professional design services, and various marketing and cultural activities [1] Manufacturing and Sales - The company is involved in the manufacturing and sales of digital video surveillance systems, metal structures, and materials [1] - Additional activities include office supplies sales and retail of arts and crafts, excluding ivory and its products [1]

Core Viewpoint - The company, 雅仕维 (01993.HK), has entered into an advertising agreement with 蒲公英, where its wholly-owned subsidiary, 浙江雅铁, will provide digital advertising services at the Fengqi Road Station on Line 2 of the Hangzhou Metro in China, effective November 5, 2025 [1] Group 1 - The agreement involves digital advertising services [1] - The location for the advertising services is at the Fengqi Road Station, known as 西湖之眼, on the Hangzhou Metro Line 2 [1] - The agreement is set to commence on November 5, 2025 [1]

Core Viewpoint - The company Yashiv (01993) has entered into an advertising agreement with its wholly-owned subsidiary Zhejiang Yatie, which will provide digital advertising services at the West Lake Eye station on Line 2 of the Hangzhou Metro in China, effective November 5, 2025 [1] Group 1 - The agreement involves the provision of digital advertising services [1] - The location for the advertising services is specified as the West Lake Eye station on the Hangzhou Metro Line 2 [1] - The effective date of the agreement is set for November 5, 2025 [1]