Group 1: Market Trends - The new tea beverage market is experiencing significant growth as the weather warms up, leading to increased consumer demand and brand expansion [1] - Multiple new tea brands are actively expanding, with Jasmine Milk White opening 100 new stores simultaneously across 68 cities [1] - The overall market remains stable despite intensified competition, with brands optimizing supply chains and innovating products to capture market share [1] Group 2: Company Performance - Jasmine Milk White reported over 460,000 cups sold and total sales exceeding 10 million yuan within three days of opening new stores, with an average sales per store surpassing 100,000 yuan [1] - The brand has expanded to over 1,300 stores nationwide since its first store opened in Shenzhen in 2021, covering 193 cities [1] - Tea Baidao, another leading brand, opened its first store in Macau, experiencing long queues and strong sales during the recent holiday period [2] Group 3: Seasonal Demand - The "May Day" holiday saw a significant increase in sales for new tea products, with some stores reporting sales growth of over 300% compared to pre-holiday levels [2][3] - Jasmine Milk White's nationwide sales exceeded 5 million cups during the holiday, with a single-day record of 21 million yuan in sales [3] - The demand for summer-themed beverages, such as fruit and matcha drinks, has surged, with search volumes increasing by 110% week-on-week [3]

【环球网财经综合报道】5月19日，港股茶饮股午后走强，茶百道涨超9%，蜜雪集团涨近7%，奈雪的茶涨近2%。这一表现反映出资本市场对新茶 饮行业的看好，为新茶饮夏日市场的繁荣注入了强大动力。在全球食品饮料行业47家独角兽及未来独角兽企业中，中国企业占26家，新茶饮品牌 是重要组成部分，且新茶饮品牌茶叶用量已占中国茶叶总产量近10%，凸显了新茶饮行业在市场中的重要地位。5月16日，恒生指数季度检讨结果 公布，布鲁可、古茗、蜜雪集团被纳入恒生综合指数成份股，6月9日正式生效，这也从侧面印证了新茶饮行业的成长性和影响力。这些市场动态 表明，新茶饮行业正处于上升期，夏日消费旺季有望成为行业发展的新风口。 新茶饮夏日消费新风口不仅体现在产品创新和品牌营销上，还体现在消费场景的拓展和消费需求的多元化上。未来，随着消费者对健康与品质的 不断追求，新茶饮品牌有望在产品创新、供应链优化和文化塑造等方面持续发力，为消费者带来更多高品质、个性化的产品和服务，进一步推动 行业的发展。（陈十一） 夏日将至，茶饮消费旺季来临，消费者对清爽、健康且具独特体验的饮品需求激增。美团数据显示，4月20日以来全国饮品类订单量居餐饮各品类 第一，"果 ...

智通财经APP获悉，全球市场规模巨大且预计将加速增长：以终端零售额计，全球现制饮品市场规模 2023年至2028年的复合年增长率预计将进一步提高至7.2%，带动市场规模增长至2028年的11,039亿美 元，占据全球饮料市场近一半份额。 在2023年至2028年间，中国和东南亚市场预计在全球主要市场中增速最快，复合年增长率分别达到 17.6%和19.8%，合计贡献同期全球现制饮品市场规模增量的近40%。 胡润研究院发布《2025胡润中国新茶饮品牌TOP20》，蜜雪冰城、古茗、霸王茶姬、喜茶、沪上阿姨、 茶百道、奈雪的茶等新茶饮企业上榜。 在胡润全球独角兽及未来独角兽榜单中，中国企业占据了全球食品饮料行业47家企业中的一半以上，达 到26家，其中新茶饮品牌是榜单中的重要组成部分。 同时，新茶饮产业已深度融入中国茶产业链条，新茶饮品牌所使用的茶叶量已占到中国茶叶总产量的近 10%。 分析认为，这一策略的本质是"用香港市场练内功，用资本市场放大价值"，既通过实体店积累国际化经 验，又借助港股融资杠杆实现规模化跃升。 蜜雪冰城作为行业龙头，依托供应链的规模效应与先发优势，在激烈的现制饮品市场中凭借"平价高 质"的产品 ...

胡润研究院：新茶饮品牌所使用的茶叶量已占到中国茶叶总产量的近10% 金十数据5月19日讯，胡润研究院发布《2025胡润中国新茶饮品牌TOP20》，蜜雪冰城、古茗、霸王茶 姬、喜茶、沪上阿姨、茶百道、奈雪的茶等新茶饮企业上榜。在胡润全球独角兽及未来独角兽榜单中， 中国企业占据了全球食品饮料行业47家企业中的一半以上，达到26家，其中新茶饮品牌是榜单中的重要 组成部分。同时，新茶饮产业已深度融入中国茶产业链条，新茶饮品牌所使用的茶叶量已占到中国茶叶 总产量的近10%。 ...

点击上图▲立即报名 2025年6月19日—6月20日，相约"生而全球·共融共建"第二届出海全球峰会， 1500+企业出海掌舵人再聚狮城，与吴晓波、王辉耀、秦朔、津上俊哉、林雪萍、黄 兆华等嘉宾，共同探索中企出海从"产能迁徙"到"文明共生"的新路径。 为助力中国企业出海人才培养与发展事业，现启动《中国企业出海人才培养报告》年 度调研，诚邀已出海或计划出海的企业抽出3分钟时间填写问卷。 参与者将获赠《企业出海避坑指南》音频课及出海报告合集，并有机会抽取价值 3980元的新加坡"第二届出海全球峰会"门票一张。 【点击此处，填写问卷】 文 / 巴九灵（微信公众号： 吴晓波频道） 当前，国际经贸环境复杂多变，但中国企业的出海步伐依然坚定。 近日，在海外一路狂飙的蜜雪冰城，与巴西出口投资促进局主席在京签署《谅解备忘录》，预示其将以高歌猛进之姿进入巴西市场。 据公开信息，蜜雪冰城计划未来3—5年在巴西投资超40亿元人民币，建设供应链工厂并开设门店，预计将创造2.5万个本地就业岗位。 那个曾在学校门口兜售"2元冰淇淋"和"4元柠檬水"的小小门店，仅用7年时间就在海外12个国家开出了超5000家门店，如今全球总门店数突破 4. ...

Group 1 - The core viewpoint of the article highlights the resurgence of the Hong Kong capital market, particularly in the new tea beverage sector, with significant IPO activities and investor interest [1][7][9] - The new tea beverage companies, including Hu Shang A Yi, have seen overwhelming subscription rates, with Hu Shang A Yi's IPO achieving a subscription rate of 3377 times and raising 272.8 million HKD [1][7] - The market has witnessed a wave of new listings from various consumer companies, indicating a trend where many brands are opting for Hong Kong as their listing destination [9][19] Group 2 - Hu Shang A Yi, founded by a couple in Shanghai, has expanded rapidly from a single store to over 9,176 stores by the end of 2024, driven by a focus on lower-tier cities [10][12][15] - The company is projected to generate revenue of 3.28 billion RMB in 2024, with nearly half of its income coming from third-tier cities and below [15] - The new tea beverage sector had previously experienced a lull in IPO activities, but recent successful listings have reignited investor interest and confidence in the market [16][19] Group 3 - The article discusses the changing consumer landscape, where younger consumers are driving new trends and preferences, leading to a shift in valuation logic for companies [20][23] - The success of companies like Mi Xue Bing Cheng and the emergence of new players have set valuation benchmarks, encouraging more consumer companies to pursue IPOs [26] - Policy changes favoring consumer companies in Hong Kong, such as lower profitability requirements for listings, have attracted many businesses to the market [27][28]

导语：各大新茶饮品牌的竞争不再是单纯卷规模、卷价格，下一阶段更趋复杂。 作者：市值风云 App：白猫 新茶饮江湖风云再起：洗牌、突围与未来之战！ 2024 年新茶饮扩张速度集体放缓。 根据窄门餐眼数据显示，截至 2024 年 11 月 12 日，全国奶茶饮品行业门店总 数 41.3 万家，近一年新开 14.2 万家门店，净增长为-1.7 万家，也就是说近一年 奶茶饮品门店关闭近 16 万家，关店数量甚至超过开店数量。 消费疲软加上日益激烈的竞争，新茶饮行业正经历一场大规模的洗牌，分散的 市场格局正在持续整合。 根据灼识咨询，按 GMV 计，前五大现制茶饮店品牌的市场份额由 2020 年的 38.5%提升至 2023 年的 46.8%。 从 2024 年各大新茶饮品牌的财报来看，明显感受到 2024 年营收规模增速的 放缓，甚至下滑。 如今奶茶店在大街小巷是随处可见，随之而来的是，消费者对品牌的同质化感 到麻木。 从近年具代表性的新茶饮品牌的产品动向可以看出，各家公司纷纷追求产品创 新和健康。 以沪上阿姨（02589.HK）为例，在 2022 年、2023 年及 2024 年各年均推出超 过 100 款新产品。 ...

Core Viewpoint - The Hong Kong IPO market is experiencing a surge in activity, particularly among consumer companies, indicating a rapid capitalizing process and a strategic ambition for global expansion [1][3]. Group 1: New Tea Beverage Companies - New tea beverage brands such as Mixue Ice City and Gu Ming have successfully listed on the Hong Kong Stock Exchange, with significant fundraising potential to accelerate business expansion and enhance competitiveness [2][5]. - The listing of new tea brands is seen as a major milestone that boosts confidence among franchisees and investors, thereby improving brand image [2]. Group 2: Restaurant Sector - Restaurant brands like Lao Xiang Ji and Yu Jian Xiao Mian are also in the process of listing, with Lao Xiang Ji having previously attempted to list on A-shares unsuccessfully [2][3]. - The restaurant sector is emerging as a key player in the IPO wave, following the new tea beverage companies [2]. Group 3: Market Dynamics - The preference of Hong Kong investors for consumer stocks and the strategic push for domestic consumption are driving the trend of consumer companies seeking overseas listings [3][4]. - The flexibility of the Hong Kong market and its ability to connect with global investors are significant factors attracting consumer companies to list there [3][4]. Group 4: Global Expansion Strategies - Listing abroad is not only a financing avenue but also a crucial step for consumer companies in their global expansion strategies [4]. - Companies like Mixue Ice City plan to open over 500 new overseas stores by 2025, focusing on markets in Belt and Road countries, North America, and Europe [4]. - Green Tea Group has initiated its overseas expansion plan, with plans to open 28 new restaurants abroad between 2025 and 2027 [4]. Group 5: Market Reception - Investor recognition of consumer companies is on the rise, with Mixue Ice City achieving a market capitalization of HKD 76.3 billion and receiving over HKD 1.84 trillion in subscription amounts [5]. - The opening price of Mixue Ice City was HKD 262.00 per share, reflecting a 29.38% increase from the issue price, while Hu Shang A Yi saw a 68.49% increase on its first trading day [5].

● 本报记者 周璐璐 近期，港股打新赚钱效应显著提升。根据Wind统计，4月14日以来上市的5只新股挂牌首日全部实现上 涨，并出现一只上市首日翻倍股。在此之前，今年以来上市的新股挂牌首日有涨有跌。同时，今年以来 有多只新股在一级市场受到投资者热捧。例如，日前登陆港股市场的沪上阿姨香港公开发售获3616.83 倍认购，蜜雪集团以1.82万亿港元冻资规模刷新港股纪录。 分析人士称，无论是一级市场认购情况，还是二级市场表现，均显示出资金正逐渐加强对港股新股的关 注，预计2025年港股IPO市场有望加速回暖。 连续5只新股挂牌首日股价上涨 根据香港交易所披露，4月14日以来，共计5只新股挂牌上市，分别为正力新能、映恩生物-B、博雷顿、 钧达股份、沪上阿姨。根据Wind数据，上述5只新股上市首日全部实现上涨，涨幅分别为1.45%、 116.70%、38.33%、20.09%、40.03%。 在此之前，2025年以来上市的新股挂牌首日有涨有跌。根据Wind数据，2025年初至4月13日，港股市场 共计迎来16只新股，其中8只新股上市首日实现上涨，3只新股上市首日收平，5只新股上市首日跌破发 行价。 不过，整体来看，港股新 ...

Core Viewpoint - The new tea beverage industry is experiencing a significant IPO boom in 2025, with multiple brands like Hu Shang A Yi, Mi Xue Bing Cheng, and Ba Wang Cha Ji successfully listing on stock exchanges, marking a shift from rapid expansion to efficiency-driven competition [4][6][15]. Group 1: IPO Trends - 2025 is referred to as the "Year of New Tea Beverage IPOs," with four major brands completing their listings in just four months [4]. - Hu Shang A Yi's stock opened 68% higher than its issue price, while Mi Xue Bing Cheng saw a subscription rate of 1145 times [1][4]. - The IPO wave is a response to slowing industry growth and tightening financing conditions, making public offerings a strategic necessity for these companies [6][12]. Group 2: Market Dynamics - The growth rate of China's new tea beverage market is projected to decline from 18.8% in 2023 to around 12% in 2024, with the total number of stores reaching 464,000 and over 20,000 closures [6]. - The industry is shifting from expansion through new store openings to competition based on existing market share, leading to a focus on operational efficiency [6][20]. - The financing environment has become challenging, with only 18 investment events in 2024, prompting companies to seek IPOs as a vital funding source [6][10]. Group 3: Company Performance - Hu Shang A Yi reported a revenue of 3.348 billion yuan in 2023, with a growth rate of 52.3%, but faced a decline to 3.285 billion yuan in 2024, marking a 1.9% decrease [16]. - Ba Wang Cha Ji achieved a GMV of 30 billion yuan in 2024, with rapid store expansion, indicating ongoing growth despite market challenges [17]. - Mi Xue Bing Cheng's revenue for 2024 was 24.829 billion yuan, a 22.3% increase, but its income heavily relies on franchisee purchases rather than direct consumer sales [18][25]. Group 4: Competitive Challenges - The industry faces severe homogenization and a slowdown in innovation, with new product introduction rates decreasing from an average of 6.2 days per item in 2023 to 7.2 days in 2024 [22]. - The reliance on franchise models has led to disparities in profitability among stores, with some locations struggling to generate sufficient revenue [20][25]. - Increased competition has resulted in franchisee dissatisfaction, with many facing challenges in profitability and market saturation [25]. Group 5: Future Directions - Companies are encouraged to focus on deepening market penetration and enhancing operational efficiency, particularly in lower-tier cities [27]. - Supply chain management is identified as a critical competitive advantage, with companies like Mi Xue Bing Cheng and Ba Wang Cha Ji optimizing their supply chains to reduce costs [29]. - The future of the new tea beverage industry will depend on balancing efficiency with brand loyalty and consumer engagement, moving beyond mere price competition [31].