Group 1 - The core viewpoint of the news is the promotion of high-quality development in the live streaming industry through the "Quality Anchor Cultivation Project" initiated by the China Internet Society and other organizations [1][2] - The project aims to cultivate and recognize 6,000 quality live streaming rooms over three years from 2024 to 2026, with a target of over 30,000 quality live streaming rooms across platforms [2] - The first batch of quality live streaming rooms includes 276, with 137 from Douyin, highlighting the platform's significant role in producing quality content [1][2] Group 2 - The project emphasizes the importance of high-quality content in the live streaming ecosystem, marking a shift towards "content quality supremacy" [2] - Notable success stories include anchors like Wang Fei and Xiao Lin, who have leveraged live streaming to achieve their dreams in music, showcasing the potential of the platform for personal and professional growth [1] - The initiative reflects a broader effort involving regulators, platforms, and industry participants to enhance the live streaming content landscape [2]

《互联网平台企业涉税信息报送规定》的影响 《互联网平台企业涉税信息报送规定》的施行，将对电商、直播行业从业人员和企业产生多方面的经济 影响，具体如下： 一、对平台内经营者（商户/主播）的影响 （一）中小微企业及低收入人群：税负无实质变化 1、中小商户：超90%月销售额≤10万元，享受增值税免税政策，税负维持极低或零水平。 例如：年收入150万元的个体户，增值税减按1%征收（年缴1.5万元），个税因减半政策仅需缴纳不足 万元。 2、从业人员：年收入≤12万元者（如多数主播、电商运营），扣除基本费用及专项附加后基本无需缴 个税或税额极低。 例如：年收入16万元的主播，扣除各项后年缴个税约千元。 （二）高收入违规经营者：税负回归正常水平 此前通过隐匿收入、虚假申报偷逃税的高收入商户（如头部主播、大商家），需按实际收入纳税，税负 将提升至法定水平。 新规精准打击刷单、虚假交易等行为，维护市场公平。 二、对互联网平台企业的影响 （一）合规成本与负担 明确平台对涉税信息真实性的责任，促使企业加强内部管理，完善商户身份核验和交易记录流程，降低 税务违规风险。 3、不影响经营模式 平台企业仅需按季度（季度终了次月内）向税务机 ...

Core Viewpoint - The People's Bank of China and six other departments have jointly issued guidelines to enhance and expand consumption through financial support, focusing on fostering new consumption patterns [1] Group 1: Financial Support for New Consumption - The guidelines emphasize the importance of cultivating new types of consumption, including digital, green, and health-related consumption [1] - Financial innovation is encouraged to support the development of experiential, smart, and customized consumption models [1] - Financial institutions are urged to collaborate with merchants to create financial products and services tailored to the characteristics of new consumption [1] Group 2: Collaboration and Risk Management - Financial institutions are encouraged to participate in promotional activities with merchants, providing consumers with cost reductions and benefits [1] - There is a call for financial institutions to legally and compliantly collaborate with social e-commerce and live e-commerce platforms [1] - The guidelines advocate for establishing internal management mechanisms that align with the characteristics of internet loan businesses, ensuring risk control and clear responsibilities [1]

直播间里看起来可信度很高的好评背后，可能只是"职业弹幕人"按条计费的"表演"？近日，北京市市场 监督管理局查办了全国市场监管领域直播电商"职业弹幕人"首例案件，对北京某生物科技有限公司开出 10万元罚单。 什么是"职业弹幕人"？说简单点，就是操控虚假账号或者雇佣"网络水军"的"托儿"，在直播、短视频等 互动场景中批量发布事先写好的话术评论，虚构产品功效、用户评价或交易数据。比如上述涉事公司， 用"7天暴瘦10斤""喝酒夜宵也能瘦"等虚假弹幕，吹嘘自家产品的减肥功效，目的就是误导、欺骗消费 者，制造虚假人气和流量。 为何"职业弹幕人"能大行其道？利益驱动下，部分商家试图靠"刷"出来的好评快速引流变现，而平台监 管的滞后性也给了投机者可乘之机。事实上，《网络反不正当竞争暂行规定》和反不正当竞争法对此都 有相关规定，但线上造假手段隐蔽、取证难度大，让不少人觉得成本低、收益高，进而铤而走险。 小小弹幕，危害不小。"职业弹幕人"用模板化的话术宣传货不对板的商品，不仅侵害消费者知情权、破 坏消费者购物体验，更会伤害网络消费环境，让行业陷入只追流量不顾质量、劣币驱逐良币的恶性循 环。此次查处的全国首案，首次将"直播刷评"行 ...

Group 1 - The article highlights the growing trend of live streaming as a means to boost agricultural product sales and promote rural revitalization in Zhejiang Province [1][2] - The second "Specialty Product Live Streaming Competition" took place in Hangzhou, featuring 33 teams from 11 cities, showcasing their skills in a simulated live streaming format [1] - The event emphasized the importance of youth involvement in rural areas, with initiatives from Hangzhou Vocational and Technical College to support young people in rural entrepreneurship through free resources and training [1][2] Group 2 - The "New Farmer" cultivation action in Zhejiang aims to enhance rural talent through a systematic approach, planning to establish 1,000 youth practice stations by 2025 to expand entrepreneurial opportunities [3] - Hangzhou, recognized as the "E-commerce Capital," has implemented the "Village Broadcast Growth Plan," successfully training over 2,600 rural live streaming leaders to support rural e-commerce development [3] - The article mentions the significant impact of rural live streaming, with one community's account generating sales of 20 million yuan and attracting 290,000 followers [2][3]

Group 1 - A delegation of over ten well-known Korean brands, media, and companies visited Vision Future to explore the development model and innovative achievements of leading live e-commerce enterprises in China, aiming to deepen cross-border e-commerce cooperation between China and South Korea [1][5] - The delegation toured various facilities including the Vision enterprise showroom, matrix live broadcast room, and innovative live broadcast space, receiving detailed introductions on live operation, brand empowerment, and digital marketing, and highly evaluated the development scale and technological innovations of the enterprises [3][5] - The global live e-commerce market is experiencing explosive growth, with the South Korean market particularly prominent, projected to reach 25 trillion KRW (approximately 19 billion USD) in 2024 and expected to exceed 30 trillion KRW by 2025, with over 60% of overseas purchases coming from Chinese platforms [5][7] Group 2 - The visit is seen as a significant step towards internationalizing local e-commerce and linking resources to empower enterprises, with Vision positioned as a "bridgehead" for local live e-commerce, leveraging its unique experience and resource advantages [5][7] - As Chinese live streaming agencies expand internationally, the industry is transitioning from "product output" to "ecosystem output," with Vision planning to collaborate with global partners to enhance service offerings and inject new momentum into international business and cross-border e-commerce development [7]

Group 1 - The 9th China-South Asia Expo is witnessing high attendance and engagement, with a significant online presence through live streaming, transforming the 160,000 square meters of exhibition space into a virtual marketplace [1] - Featured products in the Southeast Asia pavilion include Vietnamese coffee and Thai seaweed, while the "Trade Worry-Free" platform hosts over 40 international hosts promoting Yunnan products through 60 planned live streams [1] - The expo serves as a platform for international collaboration, with participants from various countries, including Sri Lanka and the United States, leveraging the event to connect with consumers and promote their products [1][2] Group 2 - China has maintained its position as the world's largest online retail market for 12 consecutive years, with live e-commerce retail sales reaching 4.3 trillion yuan from January to November 2024 [2] - The live streaming economy is gaining traction in emerging markets like Southeast Asia, with local youth increasingly engaging in online shopping and content creation [2] - The event highlights the potential for future cooperation between China and South Asian countries, as indicated by the participation of Sri Lankan officials and local youth in training for social media and content creation [2]

淘宝直播商家运营方法论丨 白皮书 序言： 近年来，中国直播电商行业经历高速增长后迈入"效率驱动"新周期。用户行为的多线程跳跃、消费需求的分 层化演进、品质与信任价值的权重攀升以及全域流量生态的碎片化挑战等，共同推动商家的运营逻辑迎来全 面焕新的临界点。如何实现商品全生命周期的高效管理、如何在全域场景中精准触达用户、如何协同短期爆 发与长期品牌价值沉淀，成为商家突围的核心命题。 在此背景下，淘宝直播与艾瑞咨询联合发布2025年淘宝直播商家运营方法论白皮书，旨在为商家提供系统 性策略指引。基于对行业趋势的深度洞察，我们提出E-MAX商家运营框架，以全周期供给、全触点渗透、 全场域营销为核心举措，助力商家优化商品效能、打通流量壁垒、整合营销资源，最终实现平台全生态协 同。 本白皮书不仅剖析了直播电商市场的结构性变化，更结合淘宝直播平台的实战经验，通过头部商家的成功案 例验证策略的有效性。我们期待，通过这份报告为直播电商从业者提供前瞻性视角与可落地的解决方案，帮 助商家构建"稳存量、拓增量"的可持续路径。 2024年直播电商市场增速为17.7%，行业迈入"效率驱动"新周期 2024 年中国直播电商市场规模达 5.8 ...

| | | | 海南思桓投资有限公司（出资额：200万元，出资比例：20%） 【新 | | --- | --- | --- | --- | | | | 杭州艾亢企业管理有限公司 (出资额:400万元,出资比例:40%) | 讲】 | | | 投资人变更(包括出资 | 【6畳出】 | 杭州梦芒文化科技有限公司(出资额:200万元,出资比例:20%) | | | | 杭州杯盏商业管理有限公司(出资额:300万元,出资比例:30%) | 【新进】 | | 2025-06-19 | 额、出资方式、出资日 【退出】 | | 武汉星竞威武文体发展有限公司 (出资额: 400万元, 出资比例: 4 | | | 期、投资人名称等） | 九桓置业发展（北京）有限公司（出资额：300万元，出资比例：3 | 0%) 【新进】 | | | 0%) 【退出】 | | 武汉市兴华观网络科技有限公司（出资额：200万元，出资比例：2 | | | | | 0%) 【新进】 | | | 丁一 (经理) | | 丁一 (经理) 宫观舒(监事) 李梓真,(童事) | | 2025-06-19 | 高级管理人员各家 (查 目况时 (监导) | | ...

Core Viewpoint - Guangzhou is actively promoting the development of the live e-commerce industry through various supportive policies and initiatives, aiming to establish itself as a global hub for live e-commerce and drive high-quality economic growth [1][2][3][4] Policy Support - The Guangzhou government has introduced a comprehensive policy framework, including the "Honghu" enterprise evaluation and a reward standard for online retail sales, offering up to 10 million yuan in financial support for qualifying live e-commerce businesses [1][4] - Following the three-year action plan for live e-commerce, Guangzhou has also implemented the first RCEP e-commerce supporting measures, providing extensive support in funding, talent development, financing, and tax incentives [2] Industry Development - The live e-commerce sector in Guangzhou has shown significant growth, with all 11 districts implementing supportive policies, leading to 9 districts ranking among the top 100 live e-commerce counties in the country [2] - The city has established 3 national e-commerce demonstration bases and 5 national e-commerce demonstration enterprises, fostering the growth of key live e-commerce parks and leading institutions [2] Consumption Innovation - Guangzhou has hosted four live e-commerce festivals to enhance the city's brand and encourage traditional merchants to transition online, resulting in a vibrant online consumption environment [3] - By 2024, it is projected that Guangzhou will have 688,000 active online stores and 7.31 million live streaming sessions, with over 600,000 individuals working in the live e-commerce sector [3] Digital Transformation - The city is accelerating its digital transformation in traditional commerce, with online retail sales of physical goods increasing from 13.9% in 2019 to an expected 27.8% in 2024, highlighting the importance of live e-commerce in this transition [3] Future Initiatives - The Guangzhou Commerce Bureau plans to focus on three key areas: policy implementation, nurturing influential live e-commerce parks and MCN institutions, and organizing high-quality live e-commerce events to enhance the consumption ecosystem [4]