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重视情绪经济潜力,创造更多消费“留量”
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-04 17:44
Group 1 - The core viewpoint of the articles highlights a significant rebound in cultural consumption during the Dragon Boat Festival, with total box office revenue exceeding 400 million yuan, a year-on-year increase of 20.1% compared to the previous year [1] - The integration of traditional cultural events with modern entertainment, such as the "Dragon Super" race and the "Thirteen Taibao" football competition, showcases the potential for innovative supply-side strategies to boost consumer spending [1][2] - Emotional-driven consumption is becoming a key factor, particularly among younger demographics, as they seek experiences that resonate with their interests and cultural values, leading to a shift from passive acceptance to active participation [2][3] Group 2 - The transformation in consumer demand is pushing companies to shift from producing functional products to creating emotional value, emphasizing the importance of experience over material ownership [3] - A sustainable cultural consumption market relies on achieving a dynamic balance between supply and demand, necessitating long-term strategies beyond short-term holiday planning [3][4] - The surge in consumption during the Dragon Boat Festival is a result of the resonance between traditional and modern elements, as well as the interplay between cultural identity and economic policies [4]
成都推出“政策包”支持数字文创产业发展 打造更多现象级“成都创”“成都造”
Si Chuan Ri Bao· 2025-06-04 07:27
Core Insights - Chengdu is implementing a series of policies to promote the high-quality development of the digital cultural and creative industry, aiming for a total scale of over 500 billion yuan by 2027 and the establishment of three trillion-level industrial clusters by 2030 [1] - The city has seen significant growth in its digital cultural and creative enterprises, with 690 companies and a core industry scale of 3,819 billion yuan projected for 2024 [1] Group 1: Film and Animation Industry - Chengdu has introduced the "17 Policies for Film and Animation" to establish itself as a national hub for film and animation creation, focusing on supporting the entire industry chain from script incubation to post-production [2] - The new policies include financial support of up to 21 million yuan for high-quality projects and 10 million yuan for award-winning films, with a collaborative approach to subsidies across different governmental levels [2] Group 2: Science Fiction Industry - The "13 Policies for Science Fiction" aim to create a comprehensive support system for the science fiction industry, covering aspects from content creation to commercialization [3][4] - The policies provide financial support for various types of content creation, including literature and film, with individual projects eligible for up to 100,000 yuan in funding [4] Group 3: Gaming and E-sports Industry - Chengdu's "15 Policies for Gaming and E-sports" focus on enhancing the e-sports industry through three major plans, including financial support for hosting events and developing professional e-sports venues [5] - The policies offer up to 800,000 yuan for international events and 1 million yuan for venue improvements, along with rewards for high-performing e-sports clubs [5] Group 4: Support for Startups - Chengdu has introduced 10 measures to support the growth of digital cultural and creative startups, addressing key areas such as funding, project incubation, and market expansion [6] - Startups can receive immediate subsidies of 20,000 yuan and additional funding based on R&D expenditures, with a structured support mechanism for selected projects over three years [6]
【铜川】文创“热”起来 消费“火”起来
Shan Xi Ri Bao· 2025-06-03 22:41
今年"五一"假期,药王孙思邈中药茶饮店推出了来店消费送文创产品活动。最高峰时单日销售额超 过4000元。 "扇子和手提袋分别印有'孙思邈''大香山''玉华宫''雪花糖'等字样,突出铜川特色,增强了辨识 度。"付斌介绍,奶茶杯上虽然设计印制了图案,消费者喝完就把纸杯扔掉了,难以收藏保存。扇子和 帆布袋就不一样了,它们既环保实用,又能让消费者了解铜川的文化。 印有《溪山行旅图》的闻香杯,以人面纹彩陶葫芦瓶为原型创作的毛绒玩具……这些独具匠心的文 创产品正以新颖的姿态走入游客视野。从历史建筑到传世名画,从古老陶器到萌趣玩偶,每款文创产品 都承载着铜川深厚的文化底蕴。如今,这些融合艺术与创意的特色好物,已成为游客铜川之旅购物清单 上的"必选项"。 5月23日,铜川市新区甜觅甜品工作室里一派忙碌景象,工作人员忙着将一款特色文创雪糕陈列上 架。这款文创雪糕以"铜川"二字为主体造型。为满足不同消费者的需求,工作室推出了草莓、巧克力、 香草等口味。这款文创雪糕不仅给消费者带来味觉上的享受,其独特的造型更令人眼前一亮,实现了视 觉与味觉的完美融合。新颖的文创雪糕吸引了众多游客的目光,他们纷纷拿起手机与雪糕合影,并分享 至社交平 ...
促进服务消费提质升级(调查研究 凝聚共识) ——民盟中央开展二〇二五年度重点考察调研
Ren Min Ri Bao· 2025-06-03 21:32
Core Viewpoint - Consumption is a crucial force driving sustainable economic development in China, with service consumption becoming a significant source of growth for residents. The focus is on enhancing service quality and optimizing the consumption environment to promote high-quality development in service consumption [1]. Group 1: Research and Investigation - A research team, commissioned by the Central Committee, conducted investigations in Sichuan and Hainan to explore policies and mechanisms that promote service consumption [1]. - The team visited various locations, including the Sichuan International Dinosaur Lantern Festival and digital cultural industry bases, to assess the operational and service conditions of these attractions [2][3]. - In Hainan, the team examined international duty-free cities and historical cultural districts to understand tourism consumption and the development of cross-border business data [2][3]. Group 2: Challenges and Recommendations - The research team identified challenges in the integration of education and industry, particularly in the context of vocational training for elderly care and rehabilitation services [4]. - Recommendations were made to enhance policy support, improve service quality, and cultivate new growth points in service consumption to bolster high-quality economic development [4][6]. - The team emphasized the importance of high-quality employment-oriented vocational training and the development of unique service consumption formats in Hainan [6]. Group 3: Policy and Strategic Insights - The team noted that service consumption is the sector that absorbs the most employment and suggested leveraging Hainan's aerospace industry advantages to promote service consumption and employment [6]. - Recent policies aimed at promoting service consumption and expanding domestic demand have been implemented, with a focus on supply-side structural reforms [7]. - The team highlighted the need to enhance the understanding of the importance of service consumption development and to create a higher quality consumption environment [7][8].
“进淄赶烤2.0” 这次淄博烤的是琉璃陶瓷
Yang Shi Xin Wen· 2025-06-03 01:25
这个端午假期,从文创产品热卖,到文化消费新体验,文化产业成为假期消费新的经济增长点。曾经凭借烧烤出圈的淄博,仅端午假期第一天,旅游收入同 比增长超过49%,当地除了烧烤又有什么新变化?跟着记者去一探究竟。 从烧烤网红到文化地标 八大局"破圈"转型 天刚擦黑,当记者来到八大局便民市场,这个曾经的网红烧烤打卡地时看到,不少游客都在新建成的城市地标打卡拍照。 游客 柳晓霞:以前就只是单纯来吃个烧烤,现在不光吃烧烤,还有很多演出。我看到了更多山东淄博的一些特色的产品,感觉更丰富了。 游客 程雨:之前的淄博烧烤比较有烟火气,现在转变成了文化性。比如那些地标、淄博陶瓷、琉璃,都彰显出了淄博的文化性。 数据显示,这个端午假期,淄博的陶瓷琉璃博物馆、周村古商城、蒲松龄故居等一批传统文化景区的接待量超过50万人次。如何将烧烤带来的"流量"更好转 化为"增量"?在淄博市文旅局,记者找到了答案。 在采访中,记者发现,游客口中津津乐道的特色产品、陶瓷、琉璃,都被"请"到了今年全新开业的商文旅综合体内。通过空间重构和场景更新,采用一层一 主题的"垂直叙事"布局。从一楼的市井烟火到七楼的城市观景露台,融合特色餐饮、非遗文创、文化体验、娱 ...
文化中国行丨“端午经济”火热 国潮“圈粉”海外人士
Yang Shi Xin Wen Ke Hu Duan· 2025-06-02 11:39
这个端午假期,热气腾腾的"端午经济"成为消费活力升级的缩影。"国潮"风引领文化消费新风尚,传统文化元素与现代技术交融,非遗体验"烟火气"满满, 打造出独特的"国潮端午"氛围。持续火热的国潮消费也一路"火"到了海外。 义乌某电商公司负责人 宗加永:我们有一些单子通过跨境平台,转运仓发到国外的,这样的订单也越来越多了。我觉得我们中国的文化在国外传播越来越 强。 端午假期,入境游热度继续攀升,来中国体验民俗文化被许多海外游客列入旅游清单,"国潮"文创、非遗体验备受关注和喜爱。 在广东佛山,看龙舟赛、品龙舟宴、赏龙舟文创,令外国游客流连忘返,不少外国游客还参与了与龙舟相关的体验项目。 福州长乐三溪村沿袭了600多年的端午地方民俗活动——夜赛龙舟,让来自英国的游客连连赞叹。 这段时间,在义乌国际商贸城做3D打印玩具生意的吴锐忙得不可开交,因为半个月前,店里上架了一批3D打印的端午系列摆件,美国、英国、马来西亚等 国的外贸订单纷至沓来。 义乌国际商贸城经营户 吴锐:没想到我发了一个朋友圈,很多老外跟我询价,也很喜欢这个产品,像这个龙舟,跟我们订一天大概是两万个,我们要销往 国外的。像我们出这些东西,正常的话是走海运,但是 ...
重生的TA | 宴会排到满,光伏顶上装:老厂区如何“圈粉”又赚钱?
Xin Lang Cai Jing· 2025-06-01 23:40
Core Viewpoint - The transformation of the former motorcycle factory into the Wanhu Creative Industry Park demonstrates a successful case of industrial upgrading and urban renewal, catering to diverse urban needs such as automotive services, leisure, and social activities [2][11]. Group 1: Transformation and Development - The Wanhu Creative Industry Park, previously a motorcycle production facility, has been repurposed into a cultural and creative hub, featuring amenities like a colorful tennis court and a banquet art center, attracting a younger demographic [2][5]. - The park has achieved a 100% occupancy rate, indicating strong demand for its new offerings [2][5]. - The total investment for the project is estimated at 150 million yuan, with a building area of approximately 72,700 square meters, all derived from the renovation of existing structures [4][5]. Group 2: Economic Impact and Revenue Generation - The park's banquet art center spans over 8,000 square meters and hosts a high volume of events, with daily foot traffic reaching 3,000 visitors [5][9]. - The facility is particularly busy during weekends, with a full booking schedule for weddings and other celebrations [5][9]. - The introduction of a rooftop photovoltaic system aims to enhance the park's green credentials and reduce electricity costs, with an expected annual power generation of around 900,000 kWh once fully operational [9][10]. Group 3: Future Prospects and Innovations - The rooftop solar project is designed to accommodate the park's significant electricity consumption, particularly from the live streaming base, which operates primarily during daylight hours [10]. - The use of lightweight solar components allows for installation without disrupting park operations, ensuring continuous revenue generation [10]. - Future plans may include the installation of solar carports and energy storage solutions to further enhance sustainability [10].
银川特色农商旅产品展销活动亮相北京 开启城市品牌立体推介新模式
Bei Jing Shang Bao· 2025-05-31 11:54
北京商报讯(记者 王维祎)5月31日,"神奇宁夏 京遇银川 给心灵放个假"特色农商旅产品展销暨城市品牌推介活动在北京石景山区模式口历史文化街区启 幕,通过京宁合作平台,立体式推介"塞上湖城 大美银川",综合展销具有银川特色的优势产品,并以签约协作的方式,加大推动"文化出塞""特色进京"。 J -- FREE THE SEE t 1 近年来,作为西北首批获评"中国十大大美之城"的城市,银川深入挖掘自身资源禀赋优势,找准谋定旅游发展定位,加快建设国际旅游目的地。 据悉,此次活动组织参展企业12家,展销农特产品、美食及非遗文创近200种。模式口作为京西古道古今交融的文旅新地标,拥有得天独厚的推广展示生态, 通过此次京宁合作携手推介"开路",各种特色优势产品各美其美,为首都消费者带来了绿色健康的优质产品。 据悉,本次活动自5月31日持续至6月2日,通过"推介叙事+沉浸体验+场景消费"的立体化联动模式,将"塞上湖城 大美银川"转化为可品鉴的贺兰山东麓葡萄 美酒、可互动并沉浸式体验的贺兰砚非遗技艺、可带走的特色美食,让市民游客在味觉、视觉、触觉的多重感知中,完成对城市的深度解码,让更多市民游 客能够走进银川、了解银川、热 ...
小米系铜师傅、万达系52TOYS接连港股IPO,中国潮玩文创产业加速驶入资本快车道
Hua Xia Shi Bao· 2025-05-30 10:38
Core Insights - The article highlights the rapid growth and increasing market interest in China's潮玩 (trendy toys) and文创 (cultural and creative) industries, with companies like 铜师傅 (Copper Master) and 52TOYS pursuing IPOs to capitalize on this trend [2][15]. Company Overview: 铜师傅 (Copper Master) - 铜师傅 submitted its IPO application to the Hong Kong Stock Exchange on May 9, 2023, aiming for a main board listing, with 招银国际 (Zhaoyin International) as the sole sponsor [4]. - The company, founded in 2013, specializes in copper-based cultural and creative products, with notable IP collaborations including《变形金刚》(Transformers) and《流浪地球》(The Wandering Earth) [6]. - Revenue figures for 铜师傅 from 2022 to 2024 were reported as 5.03 billion, 5.06 billion, and 5.71 billion RMB, with net profits of 56.94 million, 44.13 million, and 78.98 million RMB respectively, indicating a fluctuating net profit margin [6][9]. - The company heavily relies on copper products, which accounted for 96.6% of its revenue in 2024, despite attempts to diversify into other materials [7]. Company Overview: 52TOYS - 52TOYS, established in 2015, is a leading IP toy company in China, with a diverse portfolio of 35 proprietary IPs and 80 licensed IPs [10]. - The company reported revenues of 4.63 billion, 4.82 billion, and 6.30 billion RMB from 2022 to 2024, with a significant portion of revenue derived from licensed IPs, which accounted for 64.5% of total revenue by 2024 [10][11]. - Despite revenue growth, 52TOYS faced net losses of 1.71 million, 71.93 million, and 122 million RMB over the same period, highlighting challenges in profitability [10][11]. - The company is actively expanding internationally, with overseas revenue reaching 1.47 billion RMB in 2024, representing a compound annual growth rate of over 100% [12]. Market Trends - The潮玩 and文创 industries in China are experiencing a surge in consumer demand for personalized and culturally rich products, with the overall潮玩 market size estimated at approximately 345 billion RMB [15]. - The盲盒 (blind box) segment has shown explosive growth, with a compound annual growth rate of 122% from 2017 to 2021, reflecting the evolving consumer preferences [15]. - The article notes a shift in the industry towards more refined operations, with companies leveraging IPOs to expand their IP portfolios and enhance global reach [15][16].
湾区设计力,破界赋新章:中国好礼·文创大赛暨2025广州市南沙区第五届文创大赛正式启动
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-29 14:38
5月27日,由中国贸促会商业行业委员会中国好礼产业促进中心、广州市南沙区文化广电旅游体育局、广州市南沙文化会联合主 办的"中国好礼·文创大赛暨2025广州市南沙区第五届文创大赛"在南沙湾隆重启动。 此外,今年大赛还联合明月镜片股份有限公司、深圳全棉时代科技有限公司、广州晶瞳科技有限公司、南沙游艇会等品牌企 业,共建企业命题赛道,打造从IP孵化、产品打样、渠道推广到商业转化的完整生态闭环,为参赛设计师提供更立体、更专业 的支持路径。 启动仪式:以作品致敬四载文创征程 启动仪式以一场精彩纷呈的文创主题走秀拉开帷幕,八位身着极具南沙地方文化特色、融合非物质文化遗产——香云纱元素的 服饰模特,手持往届文创大赛金奖作品依次登台,生动展现南沙文创四年来的丰硕成果与文化底蕴。 今年恰逢南沙自贸片区挂牌成立十周年、《南沙方案》发布三周年,大赛以此为契机全面升级,首次携手国家级平台"中国好 礼","中国好礼"是商务部、中宣部、文旅部等六部门连续四年入选《对外文化贸易"千帆出海"行动计划》的重点项目,此次携 本届大赛以"破界创变 礼赋新章"为主题,汇聚湾区创意人才、企业资源、非物质文化遗产相关技艺与城市文化,以更开放的姿 态和更 ...